Latest News
Online Casino Innovator Soft2Bet Shows US Market How to Improve ROI at SBC Summit North America in New Jersey
Soft2Bet, a leading casino and sportsbook platform provider, displayed its Motivational Engineering Gaming Application (MEGA) last week at SBC Summit North America 2024, one of the preeminent conferences for the online betting and gaming industry in the U.S. and Canada.
Soft2Bet Chief Business Development Officer (CBDO) Martin Collins gave a keynote presentation to a crowded room on driving increased engagement and ROI across Casino and Sports Betting brands. He described we are currently “in a race-to-the-bottom with unsustainable acquisition, engagement, and retention strategies of high-cost CPAs and bonuses that do not create customer loyalty.” During the presentation, Martin shared insights on how personalized gamified experiences can reduce costs and increase profitability for operators in tightly regulated markets.
“There’s a lot of chatter about the lack of new favorable regulation for the industry in 2024,” said Collins. “So in order to stay afloat in this environment, you need to get sticky to your consumer, and you do this by adding some spice to your platform. MEGA is the spice that will give operators a huge advantage when it comes to engagement, screentime, and overall loyalty.”
In addition to Collins, Soft2Bet executives including CEO and founder Uri Poliavich, CFO Max Portelli, and General Counsel David Yatom Hay, met with regulators, operators, and other industry partners to discuss Soft2Bet’s launch in North America, as well as its MEGA solution, which can be integrated seamlessly into operators’ platforms and customized for local markets. Soft2Bet has submitted for both operating and supplier licenses in New Jersey, with plans to use its innovative technology and MEGA solution to revolutionize the online gambling market in the U.S.
Soft2Bet, which offers an extensive suite of iGaming products is now making off-the-shelf and unique casino gamification mechanics available to any operator, all via a seamless API integration. MEGA combines online casino and sportsbook solutions with casual gaming narratives and has proven to increase Average Revenue Per User (ARPU) by 45% and Gross Gaming Revenue (GGR) by 60%. These gamification features can be personalized to the needs of any individual consumer and have demonstrated an increase in screen time by 4X, and increased deposit amounts by 50%.
With a pending launch in Ontario in the coming weeks, and work being done to gain a license in New Jersey, the Soft2Bet team intends to remain focused on the North American Market and to dedicate its resources to complete these launches. The team will be back in the US to meet with partners and showcase MEGA at Global Gaming Expo (G2E) on October 7-10 in Las Vegas, Nevada.
Blueprint Gaming
Blueprint Gaming introduces new Volcano feature in explosive Lava Lock Jackpot King™
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Blueprint Gaming
has turned up the heat in its latest release, Lava Lock Jackpot King
, with the sweltering title leading with a new Volcano feature and a host of refreshed modifiers for an enriched gameplay experience.
Pele, the goddess of volcanoes, takes centre stage in the 5×3, 30 payline slot. Landing solely on the central position, if she appears alongside a volcano scatter symbol, the newly introduced Volcano feature is triggered, which results in a respin where random positions turn into instant cash rewards.
The Hawaiian princess also holds the key to the Free Spins bonus. If landed, there is a chance that one or two of the Tiki heads above the reels will light up, resulting in either six or 12 Pele spins, respectively, with her position remaining fixed throughout the bonus round.
In an intriguing development to base play, the Pele symbol also has the power to grant rewards from locked symbols, including one of four in-game jackpots rising to 2,500x. Cash add, Pele add, and Cash spin also stand as three bonus modifiers available in both the main game and bonus game, optimising the chance for increased win potential.
The volcanic offering also offers the pull of the industry’s most recognisable and lucrative progressive jackpot systems, Jackpot King
, ramping up the anticipation with an array of prize-filled pots.
Marking the award-winning studio’s latest addition to its offering, Lava Lock Jackpot King
reinforces Blueprint’s ability to cleverly craft fresh themed, bountiful titles for its operators’ players to enjoy worldwide.
Jo Purvis, Director of Marketing, PR and Events, said: “Lava Lock Jackpot King
showcases Blueprint’s commitment to constant creativity. By introducing the Volcano Feature and new gameplay mechanics, we have delivered another dynamic title that keeps our Jackpot King portfolio feeling fresh and energetic.
“With an array of immersive releases still to come during the festive months, our fiery Pele offering kickstarts November in style.”
The post Blueprint Gaming introduces new Volcano feature in explosive Lava Lock Jackpot King™ appeared first on European Gaming Industry News.
Latest News
Enhanced Collect Feature electrifies gameplay in Playson’s More Energy Coins: Hold and Win
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Collect Feature now active in base and bonus play for enriched win potential
Playson, the accomplished digital entertainment supplier, ups the ante in its electric new release, More Energy Coins: Hold and Win, with an enlarged 5×4 reelset, special Collect Feature and 10,000x Royal Jackpot supercharging the excitement on offer.
Inspired by Playson’s data-proven mechanics, the game’s starring Energy Bonus symbol unlocks the Collect Feature if it combines with any Bonus Symbol. In a thrilling twist, the Collect Feature adds the value of all Bonus and Energy Bonus symbols, including four in-game Jackpot Symbols, to the total winning for the spin in the Main Game or the Total Win in the Bonus Game.
Landing six Bonus Symbols, or their combination with an Energy Bonus Symbol, provides entry to the Hold and Win Bonus Game, where only Bonus and Energy Bonus Symbols are in play. Adding an extra dynamic to bonus play, fortunate players who fill the grid in its entirety will see the 10,000x Royal Jackpot awarded, offering an extra spark to win potential.
Players also benefit from the Pile of Gold Feature which can be randomly triggered by any Bonus Symbol landing on the reels during the Main Game. This feature adds Bonus and Energy Bonus symbols in quantity enough or more to activate the Bonus Game.
An Extra Bet Feature can also be activated, which applies a 1.5x multiplier to the player’s bet as well as increasing the chance of entry to Bonus play.
Playson’s thunderous release underlines the supplier’s expertise in advancing its portfolio with exciting twists, developing fresh concepts for operators’ players to enjoy worldwide.
Tamas Kusztos, CCO at Playson, said: “With More Energy Coins: Hold and Win, we have supercharged one of our most popular mechanics to deliver a truly immersive gameplay experience.
“The introduction of the Collect Feature in both base and bonus play, and easier access to the in-game jackpots, adds an exciting layer of unpredictability and win potential. This title reinforces our commitment to providing partners with titles that introduce stimulating new advancements, and enhance those that have already proven a success with players.”
The post Enhanced Collect Feature electrifies gameplay in Playson’s More Energy Coins: Hold and Win appeared first on European Gaming Industry News.
Evoplay
Evoplay celebrates the holidays with fast-paced fun in Uncrossable Rush X-mas
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Evoplay, the award-winning game development studio, has given its hit title Uncrossable Rush a festive makeover with the release of Uncrossable Rush X–mas.
The new edition reintroduces Eggwina, the fearless chicken from the original game, for another wild road-crossing adventure, this time through a snowy landscape filled with flashing lights, holiday traffic, and plenty of chaos.
Based on the mechanics of CrossyRun under the licence from SlotСatalog, Uncrossable Rush X–mas challenges players to guide Eggwina across 32 unpredictable lanes, dodging cars and trucks to reach the other side.
Players can cash out their winnings at any moment or take another risky move to test their luck for bigger rewards.
Designed to meet the excitement of the year’s most active period, the game now features an expanded multiplier distribution across more tracks, creating a longer progression curve and stronger momentum throughout each run.
These improvements heighten engagement and make every round more rewarding while preserving everything players loved about the original release.
Four difficulty levels allow players to choose their pace, ranging from a gentle holiday stroll to full-speed festive mayhem. The higher the setting, the faster the traffic flows and the larger the starting multiplier increases.
No two rounds are alike, with randomised traffic patterns ensuring each run remains fresh and unpredictable.
For those who like to plan ahead, the game’s autoplay mode offers complete control, allowing players to set bet amounts, behaviour after wins or losses, and even stop conditions for profit or loss.
Ivan Kravchuk, CEO at Evoplay, said: “Uncrossable Rush X–mas brings back the fun and intensity of the original while adding a joyful twist. We’ve enhanced progression and engagement to create a more dynamic experience that captures the excitement of the holidays, giving players plenty of reasons to jump in and enjoy the rush.”
“With its playful design, fast-paced gameplay, and spirit of adventure, Uncrossable Rush X-mas delivers an experience that perfectly fits the energy and excitement of the most exciting time of the year.”
The post Evoplay celebrates the holidays with fast-paced fun in Uncrossable Rush X-mas appeared first on European Gaming Industry News.
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