partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Amusnet Italy
Amusnet Italy Reaffirms Industry Commitment as Headline Sponsor of EGR Italy Awards 2025 for Second Consecutive Year
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Amusnet Italy proudly participated as the Headline Sponsor for the EGR Italy Awards 2025 on November 21. Supporting this prestigious event for a second consecutive year reaffirms the provider’s commitment to the industry and celebrates the collective achievements of the Italian market.
Prior to the gala, Amusnet Italy participated in the EGR Italy Briefing, joining leading executives to discuss critical topics, including the new licensing regime and responsible gambling. The company was excited to play an active role in shaping insights that inspire progress across the sector.
“Our presence in the region continues to evolve, shifting from supplier to a strategic partner. With an ever-growing game catalog and launching new competitive bonus platforms, we remain dedicated to driving mutual success and strengthening our standing as a leading force in the Italian market,” said Polina Nedyalkova, Director at Amusnet Italy.
During the awards ceremony, Polina had the honour of presenting the accolades for Operator of the Year and Casino Operator, underscoring the company’s close collaboration with the industry’s top performers.
The EGR Italy Awards celebrate the very best of the Italian iGaming sector since 2014, recognising and rewarding Operators, Affiliates and Service providers that have led the way in the past 12 months in terms of innovation, sustainability, customer experience and product development.
The post Amusnet Italy Reaffirms Industry Commitment as Headline Sponsor of EGR Italy Awards 2025 for Second Consecutive Year appeared first on European Gaming Industry News.
Anja Ortmanns Account Manager at Push Gaming
Push Gaming strengthens Dutch market presence with Starcasino.nl partnership
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B2B gaming supplier Push Gaming has broadened its profile in the Netherlands through a new commercial deal with prominent operator Starcasino, increasing access to its award-winning content within the regulated market.
Now live, the partnership makes Push Gaming’s full portfolio available on www.starcasino.nl, giving players access to popular titles across Push Originals, Push Action, and Reel Hot Games. These include hits such as Razor Returns, Goat Getter, and Wild Swarm 2.
The deal strengthens the strong relationship between the two companies, following a successful rollout with Starcasino in Belgium. It also supports Push Gaming’s wider growth strategy in the Netherlands, one of its key regulated markets in Europe.
The agreement marks the latest milestone in Push Gaming’s ongoing expansion, as the supplier continues to grow its operations with trusted partners and proven content strategies.
Anja Ortmanns, Account Manager at Push Gaming, said: “The Netherlands remains a key market in our European strategy, and we’re pleased to be expanding our presence there with Starcasino in the Netherlands.
“It’s a trusted name with a strong local following, and this partnership enables us to reach even more Dutch players through a platform that shares our commitment to quality content and regulation growth.”
Pieter Van den Bos, Director at Starcasino.nl, said: “Push Gaming’s reputation precedes it, and we’re excited to bring its acclaimed content to our players in the Netherlands.
“Our mission is to provide the best possible experience, and this partnership is another step towards achieving that. We look forward to a fruitful relationship together.”
The post Push Gaming strengthens Dutch market presence with Starcasino.nl partnership appeared first on European Gaming Industry News.
Brightstar Lottery
Brightstar Lottery Gains Exclusive Omnichannel Lottery Licensing Rights to Rubik’s® brand
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Brightstar Lottery PLC announced that it has signed a five-year exclusive licensing agreement with Spin Master Toys UK Limited (“Spin Master”) to develop and distribute Rubik’s-themed omnichannel lottery games worldwide, including instant tickets, innovative draw-based games and engaging iLottery games.
Created in 1974, the Rubik’s Cube is an iconic puzzle that inspires creativity and problem-solving across generations, with millions of cubes sold worldwide. Spin Master’s partnership with Brightstar to bring this cultural phenomenon into the lottery space creates fresh ways for fans and players to engage.
“The Rubik’s Cube is one of the most iconic symbols of pop culture and Brightstar is thrilled to extend its timeless legacy into compelling, next-generation experiences for lottery players to enjoy,” said Matthew Whalen, Brightstar Senior Vice President, Global Instant Ticket Services. “We look forward to producing exciting omnichannel games featuring Rubik’s Cube, which will include innovations such as our revolutionary Infinity Instants technology, creating an infinite number of possibilities to customize each ticket.”
The post Brightstar Lottery Gains Exclusive Omnichannel Lottery Licensing Rights to Rubik’s® brand appeared first on European Gaming Industry News.
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