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TIPICO CROWNED 2024 SBC RISING STAR OF THE YEAR

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Tipico, a leading sports betting and iGaming operator, has been named the 2024 SBC Rising Star of the Year. The honor was announced and presented to Tipico at the fourth annual SBC Awards North America, held at the Hilton Midtown in New York City on May 9, 2024.

Tipico was selected for its pace of growth and innovation, differentiating with proprietary technology built entirely in-house to personalize the online sports betting experience. Since January 2023, the brand has increased app processing speeds by 56% and increased app withdrawal speeds by 733%.

Since its US market entry in 2020, Tipico has leveraged its operational advantages to launch several new product features, promotions, and strategic partnerships across its operating states. Additionally, the company recently revamped its New Jersey-based proprietary casino platform to complement its sportsbook offerings with a focus on customer retention and cross-promotion.

“I am so proud to see Tipico recognized at one of the industry’s most prestigious events,” said Adrian Vella, Tipico US CEO. “Our team’s collective vision since we entered the US market four years ago was to disrupt the online gambling landscape with tech-powered, customer-first solutions. We’ve grown into a resilient organization with passionate colleagues, and so many of them helped us reach this milestone. With this achievement, we’re reminded of the remarkable journey we’ve undertaken together.”

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The SBC Rising Star of the Year award is judged based on rigorous criteria, including operational efficiency, market growth, innovative marketing strategies, the introduction of unique features, commitment to responsible gambling, and customer satisfaction.

Tipico has also been recognized by Eilers and Krejcik Gaming (EKG) for its sportsbook and casino platform operations. Tipico Sportsbook ranked fourth in the nation in In-Play Betting in EKG’s July 2023 Product Analysis Report. Additionally, EKG tested and ranked Tipico Casino as the top casino app in the nation in September 2023, recognized for its clean, intuitive, and fast UX.

For more information on Tipico, please visit the website.

 

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MetaBet and Catena Media Reignite Partnership to Power the Next Wave of Betting Engagement

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MetaBet, the leading provider of real-time sports betting tools and interactive engagement technology, is proud to announce the renewal of its partnership with Catena Media, a global leader in performance marketing within online sports betting and casino gaming.

MetaBet and Catena Media first began working together in 2020, back when just six U.S. states offered legalized online sports betting. Since then, the partnership has gone from strength to strength with a focus on creating dynamic, real-time engagement products that drive deeper connections with sports fans. As both companies continue to prioritize fan engagement and smarter betting experiences, this renewal signals a bold new phase of collaboration.

“As Catena Media celebrates five years of renewed partnership with MetaBet, we’re excited to embark on the next chapter of our collaboration,” said Pierre Cadena, COO at Catena Media. “Together, we’ve consistently pushed the boundaries of innovation, developing a dynamic partnership that captivates sports fans at the most thrilling moments of the game. Looking ahead to 2025, we’re excited to work together on new automated sport-related engagement, which will strengthen the connection between fans and the betting experience. We’re eager to continue to build on this partnership and can’t wait to see what’s next.”

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The renewed agreement will see Catena Media continue to integrate MetaBet’s customizable widgets and real-time APIs across its digital properties, driving greater user engagement, retention, and monetization opportunities. In the months ahead, the two companies will collaborate on advanced automation features and content personalization—making it easier than ever for fans to find, follow, and wager on the most exciting moments in sports.

“Catena Media has long been one of our most impactful and collaborative partners, so we’re thrilled to start this new era,” said Mark Phillip, Founder and CEO of MetaBet. “This renewed partnership further cements MetaBet as the leading provider of engagement tools that help performance marketers monetize their sports touchpoints and drive more conversions.”

The post MetaBet and Catena Media Reignite Partnership to Power the Next Wave of Betting Engagement appeared first on European Gaming Industry News.

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The Genie Returns in 1001 Mystery Genie Fortunes from Play’n GO

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A powerful new slot sees Play’n GO revisit the world of Alador, Yasmine, and their enigmatic ally in 1001 Mystery Genie Fortunes. But peace in the Kingdom doesn’t mean all is as it seems…

After overthrowing the villainous Zafar, the realm enjoys tranquillity under the rule of Sultan Alador. However, the Genie who helped secure victory has vanished into the Oasis – and whispers tell of a chest brimming with unpredictable power. This 5-reel, 20-line slot invites players to explore what secrets lie within.

This game intertwines layered gameplay with narrative twists. Mystery Symbols can reveal Magic Lamps that call forth the Genie herself, transforming into Expanding Wilds that trigger re-spins. Re-spin streaks can ramp up to 30 in a single session, with multiplier wilds climbing to x5. Free Spins bring more magic with Bonus Locks and Key mechanics that offer dynamic Instant Prizes, while the elusive Mystery Chest can surprise at any moment with payouts up to x1001 the total bet.

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1001 Mystery Genie Fortunes continues Play’n GO’s affinity for richly developed universes, previously explored in titles like Ghost of Dead and Scroll of Seth as well as the previous title Mystery Genie Fortunes of the Lamp. With its vibrant visuals, smart feature integration, and evolving multiplier mechanics, this slot builds on the brand’s strengths while casting a new spell over players.

George Olekszy, Head of Game Retention, said: “The Genie is back – and he’s hiding more than just tricks up her sleeve. With Mystery Symbols, expanding multipliers and streak re-spins, this is one of our most dynamic titles yet.”

1001 Mystery Genie Fortunes offers an intriguing mix of storytelling and gameplay mechanics that make every session feel fresh and full of potential.

The post The Genie Returns in 1001 Mystery Genie Fortunes from Play’n GO appeared first on European Gaming Industry News.

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Affiliate Industry

SBC Summit Malta: Empowering Affiliates with Strategy & Market Insight

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As affiliates strive to expand their reach and build deeper player connections, SBC Summit Malta offers the ultimate platform to learn how to diversify marketing channels, gain access to game-changing technologies, and strengthen their market position.

Education will be a key pillar of the event, with 250 industry experts taking the stage to share their insights. The dedicated ‘Affiliation‘ conference track will take place on Wednesday, 10th June, at the InterContinental Hotel in St. Julian’s. The speaker lineup will feature affiliate professionals, marketing specialists, and operator-side representatives who work closely with affiliates.

Rasmus Sojmark, CEO and Founder of SBC, said: “With changing regulations, evolving player behaviours and preferences, and a constant wave of new tech and marketing channels, having the right insights and strategies is crucial to staying ahead in the region.

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“If you’ve attended what was formerly CasinoBeats Summit, you already know how dedicated we are to driving progress in the affiliation space. Now, with SBC Summit Malta serving as our gateway to Europe, you can expect to hear from some of the region’s leading affiliates as they tackle the industry’s most pressing challenges.”

Attendees can look forward to a range of sessions addressing key opportunities and pain points for European affiliates, including integrating artificial intelligence (AI) into SEO strategies, leveraging affiliate networks to enhance growth, diversifying content output, and drawing lessons from outside the industry.

The track opens with the ‘Diversify Your Channels Before It’s Too Late!’ panel, which will explore how affiliates can future-proof their strategies in an unpredictable digital landscape. Featuring experts Jarl Modén (CPO, Dilanti Media), Johan Svensson (CEO, Raketech), Mathew Symmonds (CEO, Web Analysis Solutions Limited), Richard Dennys (CEO, Game Lounge) and John Wright (CEO, Statsdrone), the session will examine the shifting social media landscape, the growing influence of AI, and how to manage diverse content types.

The session ‘Explore How Affiliate Networks Drive Growth for Start-Up Affiliates and Operators’ will highlight how affiliate networks can serve as powerful catalysts for growth for both emerging affiliates and operators. Experts Joshua Gamble (Managing Director, Activewins), Vadim Aidlin (CEO, Mamuta Media), Johan Styren (CEO & Co-Founder, Dilanti Media Ltd), Clinton Cutajar (CTO, MediaTroopers) and Brendon Spiteri (Head of Partnerships, AffiliationSpace) will discuss how these networks can be leveraged to help build strategic partnerships, expand market reach, and boost overall performance.

The panel ‘Game Changers: Lessons from Other Industries to Transform Affiliation in 2026’ will explore how the gaming industry can adapt and innovate by drawing inspiration from sectors such as e-commerce, dating, and Nutra. Speakers will examine successful strategies from these industries and discuss how these insights can be applied to reshape and strengthen affiliate models heading into 2026 and beyond.

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Additionally, the track will feature a dedicated ‘SEO Trilogy‘, hosted by SEO expert Ivana Flynn. This series of SEO-focused panels will cover key developments, including crafting strategies for optimising AI-driven systems, protecting players against blackhat SEO tactics, and ensuring seamless operations across multiple platforms.

Affiliates looking to dive deeper into the latest marketing trends shaping the European landscape can attend the dedicated Marketing’ conference track on Thursday, 11th June—the second day of the summit. Sessions will cover how to harness AI to create unique content, navigate advertising restrictions, and use data to boost player retention and loyalty.

 

The post SBC Summit Malta: Empowering Affiliates with Strategy & Market Insight appeared first on European Gaming Industry News.

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