AFA and Duelbits, the online betting platform, have entered into a commercial agreement for the South American territory (except Argentina), through which the company becomes a Regional Sponsor of the National Teams.

This agreement reinforces the sponsorship platform for national teams, adding a new category and territory to expand the reach of the AFA brand in different South American countries.

Claudio Tapia, President of AFA, highlighted, “In all these years of management, we have developed a strong expansion of the AFA brand, obtaining a global reach. Thanks to this work, we can build agreements with important brands that today find in AFA a strategic partner for their marketing plans, not only in Argentina but in the rest of the continent and the world. We welcome Duelbits to our National Team sponsorship program and wish them every success.”

Ross Haffie, Duelbits SportsBook Head, said: “Duelbits is delighted to be an online regional betting sponsor of the Argentine Football Association. This is a landmark deal for us, and we are very excited to work closely with the team over the next 12 months. Also, this is a great year for Argentina, and we want to wish them the best of luck in Qatar.”

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Leandro Petersen, Commercial Marketing Director of AFA, added: “Today we are pleased to announce this commercial agreement with Duelbits, becoming the first national team to work alongside them. The process of global expansion that we started four years ago grows day by day, increasing the volume of income of our Association and expanding our horizons and our commercial frontiers.”

The Argentine Football Association established a new regional sponsorship agreement in which the company W88 became the official AFA sportsbook in the Asian market.

W88 is one of the largest bookmakers in Asia, sponsoring several teams in the English Premier League.

Within its global expansion plan, the company sought this agreement with the Argentinean National Teams to continue consolidating its brand development in Asia. The agreement term duration is for the entire 2022 year, including the coming World Cup in Qatar.

In relation to this matter, AFA President´s Claudio Tapia, highlighted: “In all these management years we have developed a strong expansion of our AFA brand in markets that in the past, were not commercially exploited such as the Asian market. Thanks to this job, we can build agreements like this one with important brands that find in AFA today, a strategic partner for their marketing plans in this important region. I welcome W88 to our National Team´s sponsorship platform”.

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For his part, W88 Business Development Manager Hilly Ehrlich stated: “This new relationship is really exciting for W88 and represents a huge milestone as a brand in being able to achieve some of our marketing objectives. We are a very ambitious brand and are excited to have joined forces with the current South American champions. Being able to link with arguably the worlds best player and squad shows the ambitions we have and partnering with one of the favourites for the upcoming World Cup is very exciting”.

Regarding the commercial importance of the agreement, Leandro Petersen, AFA´s Chief Commercial and Marketing Officer, added: “Within the segmentation of our sponsorship platform, today we are very happy to announce W88, a leader in the Asian region, as a new Regional Sponsor of our National Teams in that continent. The global expansion process that we started four years ago is growing day by day; increasing the income volume of our Association; generating new strategic agreements and, most important, expanding business units with the objective of having commercial diversity and economic soundness. 2022 will be a great year for AFA, our challenge is to take it as an advantage to grow. Today we begin this working joint pathway together with W88 wishing them a great success”.