Expanse Studios, a leading B2B iGaming content provider and subsidiary of Golden Matrix Group Inc. announced a strategic partnership with ESA Gaming, an established European aggregation platform specialising in mobile-first gaming content and multi-jurisdictional distribution.

The partnership marks a significant milestone in Expanse Studios’ European expansion and strengthens Golden Matrix Group’s broader B2B distribution objectives. The agreement positions Expanse’s proprietary content across ESA Gaming’s operator network.

ESA Gaming operates a comprehensive Game Aggregator System (GAS) serving over 90 content providers across multiple European markets, with established certifications in Malta, Italy, Portugal, Greece, Colombia and Brazil. The platform maintains a Malta Gaming Authority B2B license (MGA/B2B/650/2018) and specialises in content delivery through a single technical integration as well as custom content through its OpenSlots “no code” game builder.

“ESA Gaming represents an established European aggregator with proven multi-jurisdictional capabilities and strong operator relationships across our priority markets. This partnership provides immediate Malta market access while establishing the technical and regulatory framework for more EU market entries. Our focus remains on building systematic European distribution through partnerships with aggregators and operators demonstrating regional expertise and regulatory compliance capabilities,” said Damjan Stamenkovic, CEO of Expanse Studios.

For Expanse Studios, the partnership with ESA Gaming creates multi-jurisdictional distribution infrastructure across Southern Europe’s most significant regulated markets. ESA Gaming’s top-performing markets—Italy, Portugal, Greece and Brazil—align strategically with Expanse’s priority expansion territories, where regulatory frameworks support sustainable B2B operations and certified content providers maintain competitive advantages.

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Golden Matrix Group (NASDAQ: GMGI) has officially announced a transformative corporate rebrand to Meridian Holdings Inc., effective March 3, 2026. The strategic move aligns the holding company’s identity with its flagship global betting brand, Meridianbet.

The company will also change its Nasdaq ticker symbol from GMGI to MRDN, reinforcing the new corporate identity as it enters its next growth phase.

Strategic Alignment with Meridianbet Brand

Meridianbet has long served as the operational backbone and most internationally recognized brand within the group’s portfolio. By adopting the Meridian Holdings name, the company aims to unify its corporate structure under the brand most familiar to partners, regulators, and players worldwide.

The rebranding signals:

• A streamlined global identity
• Clearer brand alignment across markets
• Stronger recognition in regulated gaming jurisdictions
• Simplified investor communication

As Meridianbet continues expanding across international markets, the corporate name now directly reflects the group’s dominant revenue engine.

Reverse Stock Split to Optimize Capital Structure

Alongside the name change, the company’s Board of Directors approved a 1-for-12 reverse stock split of its common stock.

Key details include:

• Effective Date: March 3, 2026 (12:01 AM ET)
• New Ticker Symbol: MRDN
• New CUSIP: 381098409
• Split Ratio: 1-for-12

The reverse stock split will:

• Reduce outstanding shares from 151,692,749 to 12,641,062
• Reduce authorized shares from 300,000,000 to 25,000,000
• Increase the nominal share price proportionally

According to company leadership, the consolidation is designed to ensure compliance with Nasdaq Listing Rule 5550(a)(2) minimum bid requirements and to strengthen the company’s capital markets positioning.

The reverse split was approved by the board in accordance with Nevada Revised Statutes, without requiring shareholder approval.

Capital Markets Strategy and Institutional Positioning

Company executives described the reverse stock split as a strategic optimization of the capital structure. By consolidating shares, Meridian Holdings aims to:

• Enhance institutional investor appeal
• Align with public gaming industry benchmarks
• Improve liquidity perception
• Support long-term shareholder value creation

The restructuring allows leadership to focus on executing growth initiatives across its online gaming and betting platforms while maintaining Nasdaq compliance.

What This Means for Investors and the Gaming Sector

The rebrand and capital restructuring signal several broader strategic themes:

1. Brand-Centric Corporate Identity
   Aligning the holding company name with Meridianbet strengthens brand equity and global recognition.
2. Regulatory and Market Readiness
   The streamlined share structure enhances credibility in public markets.
3. Institutional Accessibility
   A higher nominal share price may attract broader institutional participation.
4. Growth-Focused Execution
   With compliance concerns addressed, management can prioritize expansion and operational scaling.

As Meridian Holdings Inc. begins trading under ticker MRDN, the company positions itself as a more consolidated, brand-driven, and capital-efficient international gaming operator.

What is a reverse stock?

https://www.nasdaq.com/articles/what-is-a-reverse-stock-split-and-how-does-it-work

This article explains reverse stock splits and market implications, providing context similar to Meridian Holdings’ restructuring announcement.

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Expanse Studios, the gaming content subsidiary of Golden Matrix Group Inc., announced the official launch of its proprietary game portfolio in the Belgian regulated market. The Studios’ premium slot and table game titles are now live on the Meridianbet.be platform, marking a strategic milestone in the Studios’ international distribution roadmap.

The launch follows the recent granting of the B+ online gaming license (License B+ 4016) to the Company’s Belgian subsidiary, providing Expanse Studios with immediate access to one of Europe’s most mature and strictly regulated gambling environments.

By deploying its portfolio on an established platform with a seven-year operational history in Belgium, Expanse Studios seeks to leverage the country’s established online casino segment. According to the Belgian Gaming Commission, this segment generated €455 million in gross gaming revenue (GGR) in 2023, representing a 20.2% year-over-year increase.

“Belgium is a cornerstone of our European expansion strategy due to its strict regulatory framework and high digital adoption. Launching our full portfolio here demonstrates the scalability of our content. We are moving beyond the licensing phase and into a high-growth revenue phase, utilizing our Group’s existing infrastructure to deliver Expanse games directly to a sophisticated player base,” said Damjan Stamenkovic, CEO of Expanse Studios.

Key Strategic Drivers:

• High-Margin Distribution: By leveraging the Group’s internal B+ license, Expanse Studios achieves 100% vertical integration in Belgium. This eliminates third-party aggregator fees and maximizes the revenue-per-spin for the Group.

• Proven Content Portfolio: The Belgian launch includes 60+ certified titles, including top-performing slots and automated table games, tailored to the high compliance standards of the Belgian Gaming Commission.

• Data-Driven Engagement: The integration utilizes proprietary AI Casino Recommender technology. This AI-driven layer analyzes Belgian player behavior in real-time to deliver personalized game suggestions, aimed at increasing player retention and lifetime value (LTV).

• Market Concentration Advantage: In a market where 10 operators control 94% of wagers, Expanse Studios benefits from its direct placement on a Tier-1 licensed platform (Meridianbet.be), bypassing the saturation issues faced by smaller independent studios.

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