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SBC Expands Presence in Malta with New Office Inauguration

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Events and media company SBC is expanding its presence in Malta by inauguring its office on the island. This move underscores the company’s commitment to bolstering its footprint in the iGaming hub, which has been home to one of its events, the CasinoBeats Summit, for the past six years.

While CasinoBeats Summit debuted in London in 2018 and held its second edition in the UK capital the following year, 2019 marked a significant shift as the Summit expanded with a Malta version. In addition, 2019 also saw the inception of the first “Malta Baby” party, highlighting the company’s deepening commitment to the iGaming community that is based in Malta.

Since the inception of the CasinoBeats Summit, the growth trajectory of the event has been remarkable, evidenced by the surge in delegate numbers, with an anticipated 4,500 attendees expected at this year’s event, scheduled to take place at the InterContinental Hotel from 21st to 23rd May.

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Rasmus Sojmark, CEO & Founder of SBC, said: “Malta holds a special place as the hub of iGaming, which is why it is also the destination for the CasinoBeats Summit. Many of our clients and friends call Malta home, and it’s important for us to further strengthen our ties with the community.”

SOHO The Strand, the premier co-working business hub where Malta-based employees will be stationed, welcomed its inaugural members in October 2019. With a stylish, Scandinavian-inspired design spanning four distinct levels, this centre offers a plethora of amenities. From a sauna and gym to an on-site bar and restaurant, members lounge, gaming area, terraces, and beyond, it provides the perfect fusion of work and leisure.

“When we were scouting for office space, our priority was to pick an environment that would be ideal for networking and a great base for our Malta-based team members who have been working remotely till now. While we’ve already worked with SOHO on hosting gatherings previously, becoming members ensures our meet-ups will be even more frequent, so stay tuned!” Sojmark added.

Currently, with 130 employees and expanding globally, the new Malta office will operate alongside SBC’s established bases in London and Manchester. With members from the sales, relationships, and content marketing teams stationed on the island, the company boasts a robust presence of client-facing roles in the Malta office:

  • Brandon Spiteri, Affiliate Relationship Manager
  • Dafne Salvatori, Head of Event Design & Branding
  • Maria (Masha) Tsnompilantze, Head of Content Marketing
  • Sharon O’Neill Libreri, Sales Manager
  • Sabrina Sammut, Operator Relationship Manager

Ivan Filetti, CEO of GamingMalta welcomed SBC to his home country: “Malta’s status as the ‘Home of Gaming Excellence’ owes much to the calibre of thought leadership events held on our shores. SBC’s CasinoBeats Summit epitomises our fruitful partnership, driving forward the expansion of the industry locally and globally.

“We are thrilled to learn of their decision to establish operations here, reaffirming their commitment to maintaining a robust connection with Malta year-round. This move underscores Malta’s pivotal role in the gaming ecosystem and strengthens our position as a premier destination for gaming thought leadership and collaboration.”

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As of the 2nd of May, the office commenced its operations, three weeks ahead of the 2024 edition of the CasinoBeats Summit. SBC extends an invitation to companies already part of the SOHO community to visit and greet the Malta team at Office 19, located on Level 3 of the Strand.

SBC will celebrate the office opening during the Official Networking Party at the Infinity by Hugo’s on Wednesday, the 22nd of May.

The post SBC Expands Presence in Malta with New Office Inauguration appeared first on European Gaming Industry News.

Latest News

Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform

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Delasport’s award-winning sportsbook solution is now fully integrated with OMEGA Systems’ B2B Platform.

The key partnership between the two iGaming technology providers will allow even greater access for operators worldwide to Delasport’s renowned solution. This means their players will be able to enjoy advanced personalization through ‘My Sportsbook’, ‘My Event Builder’, ‘My Combo’, and more, as well as one of the industry’s best coverages in terms of sports and markets.
This is yet another significant deal Delasport has signed in the past few months.

“Partnering with a strong provider like OMEGA Systems is part of our strategy to continue expanding our presence on regulated markets”, Delasport’s VP of Business Development Rosaire Galea Cavallaro says. “We’re excited to be able to announce this great news during ICE 2025 where we saw once again how impressed people are with our products.”

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The integration is part of a long streak of successful partnerships where Delasport delivers its cutting-edge sportsbook as a Plug & Play iFrame solution.

The post Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform appeared first on European Gaming Industry News.

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Compliance Updates

Licenses received: RockApp strengthens its position in the US iGaming market

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RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.

These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.

This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.

“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”

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The post Licenses received: RockApp strengthens its position in the US iGaming market appeared first on Gaming and Gambling Industry in the Americas.

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Affiliate Industry

SOFTSWISS Affiliate Software Platform Wins at IGA 2025

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SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.

The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.

Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.

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Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.

“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”

Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.

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