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SBC Expands Presence in Malta with New Office Inauguration
Events and media company SBC is expanding its presence in Malta by inauguring its office on the island. This move underscores the company’s commitment to bolstering its footprint in the iGaming hub, which has been home to one of its events, the CasinoBeats Summit, for the past six years.
While CasinoBeats Summit debuted in London in 2018 and held its second edition in the UK capital the following year, 2019 marked a significant shift as the Summit expanded with a Malta version. In addition, 2019 also saw the inception of the first “Malta Baby” party, highlighting the company’s deepening commitment to the iGaming community that is based in Malta.
Since the inception of the CasinoBeats Summit, the growth trajectory of the event has been remarkable, evidenced by the surge in delegate numbers, with an anticipated 4,500 attendees expected at this year’s event, scheduled to take place at the InterContinental Hotel from 21st to 23rd May.
Rasmus Sojmark, CEO & Founder of SBC, said: “Malta holds a special place as the hub of iGaming, which is why it is also the destination for the CasinoBeats Summit. Many of our clients and friends call Malta home, and it’s important for us to further strengthen our ties with the community.”
SOHO The Strand, the premier co-working business hub where Malta-based employees will be stationed, welcomed its inaugural members in October 2019. With a stylish, Scandinavian-inspired design spanning four distinct levels, this centre offers a plethora of amenities. From a sauna and gym to an on-site bar and restaurant, members lounge, gaming area, terraces, and beyond, it provides the perfect fusion of work and leisure.
“When we were scouting for office space, our priority was to pick an environment that would be ideal for networking and a great base for our Malta-based team members who have been working remotely till now. While we’ve already worked with SOHO on hosting gatherings previously, becoming members ensures our meet-ups will be even more frequent, so stay tuned!” Sojmark added.
Currently, with 130 employees and expanding globally, the new Malta office will operate alongside SBC’s established bases in London and Manchester. With members from the sales, relationships, and content marketing teams stationed on the island, the company boasts a robust presence of client-facing roles in the Malta office:
- Brandon Spiteri, Affiliate Relationship Manager
- Dafne Salvatori, Head of Event Design & Branding
- Maria (Masha) Tsnompilantze, Head of Content Marketing
- Sharon O’Neill Libreri, Sales Manager
- Sabrina Sammut, Operator Relationship Manager
Ivan Filetti, CEO of GamingMalta welcomed SBC to his home country: “Malta’s status as the ‘Home of Gaming Excellence’ owes much to the calibre of thought leadership events held on our shores. SBC’s CasinoBeats Summit epitomises our fruitful partnership, driving forward the expansion of the industry locally and globally.
“We are thrilled to learn of their decision to establish operations here, reaffirming their commitment to maintaining a robust connection with Malta year-round. This move underscores Malta’s pivotal role in the gaming ecosystem and strengthens our position as a premier destination for gaming thought leadership and collaboration.”
As of the 2nd of May, the office commenced its operations, three weeks ahead of the 2024 edition of the CasinoBeats Summit. SBC extends an invitation to companies already part of the SOHO community to visit and greet the Malta team at Office 19, located on Level 3 of the Strand.
SBC will celebrate the office opening during the Official Networking Party at the Infinity by Hugo’s on Wednesday, the 22nd of May.
The post SBC Expands Presence in Malta with New Office Inauguration appeared first on European Gaming Industry News.
Onrise, the trusted mental health platform for athletes across the US, has entered a strategic partnership with EPIC Global Solutions, a leading consultancy in gambling harm prevention. The collaboration aims to enhance support services for athletes and coaches at professional and collegiate levels amid growing concerns around sports wagering and gambling-related risks.
EPIC Global Solutions brings expertise grounded in lived experience of gambling addiction. Through this partnership, EPIC will provide education and training—both face-to-face and digital—to supplement Onrise’s network of over 250 peer support experts. These services are designed to help sports organizations promote safer relationships with gambling products.
The Onrise platform already offers a comprehensive support system, including licensed therapists, psychiatric care, sports performance coaching, and retired athlete peer support, all delivered securely through one-on-one sessions with flexible scheduling.
Kim Quigley, Founder and CEO of Onrise, commented:
“Student-athletes live in a time where gambling and sport intertwine in so many ways, with significant wagering interest in collegiate sport. This partnership with EPIC Global Solutions is about getting in early, before a bet becomes a burden carried in silence. By pairing world-class gambling education with Onrise’s athlete-specific mental health care, we can spot risk sooner, intervene faster, and protect their health, future, and the team communities depending on them.”
Paul Buck, CEO of EPIC Global Solutions, added:
“This partnership arose from a shared alignment of values. Gambling and sports wagering is growing fast in the US, particularly in sports and college sectors. Together, we can provide stronger, athlete-focused support to promote mental health, wellbeing, and performance.”
The partnership coincides with Problem Gambling Awareness Month in the US, running throughout March to raise awareness of early identification and prevention of gambling-related harms.
The post Onrise and EPIC agree strategic partnership for gambling harm prevention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Online casino and sportsbook LEON has strengthened its esports involvement by extending its partnership with the organisation GamerLegion to cover the team’s North American Dota 2 roster.
Previously sponsoring GamerLegion’s Counter-Strike 2 team, LEON’s expanded collaboration marks the next step in the brand’s growing esports strategy.
GamerLegion’s Dota 2 squad, formed in late 2025, played its first official match on November 15th and is currently ranked approximately #17 globally. The team has already competed in major tournaments, including PGL Wallachia, DreamLeague, and BLAST Slam.
As part of the extended partnership, LEON and GamerLegion will introduce exclusive giveaways, fan activities, and collaborative content for the esports community, further strengthening engagement across both teams and their audiences.
The post LEON Esports Expands its Partnership with GamerLegion to Include a Dota 2 Team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Colombian market
GoldenRace reinforces leadership in the Colombian market alongside Olympia Apuestas Virtuales
GoldenRace, a global leader in Virtual Sports and the first and only ACDV-certified provider in Colombia, has signed a partnership with Olympia Apuestas Virtuales. This collaboration expands GoldenRace’s footprint in the Colombian retail sector while raising standards for virtual gaming.
Colombia has long been a strategic market for GoldenRace, and its compliance with Coljuegos regulations ensures operators can run certified, fully transparent products. Olympia’s terminals now feature GoldenRace’s full virtual sports portfolio, demonstrating how advanced technology can seamlessly adapt to local legal and operational requirements. Since November 2025, Olympia has successfully deployed multiple terminals, highlighting growing player demand for fast, secure, and accessible gaming experiences.
GoldenRace virtual betting delivers instant excitement, with events every five minutes and betting options across football, horse racing, dog racing, motorcycling, and more. The platform requires minimal registration while offering immediate results, catering to players seeking quick, adrenaline-filled entertainment.
Martin Wachter, CEO and Founder of GoldenRace, commented:
“Our track record in Colombia has allowed us to understand what operators need and what players love. Partnering with Olympia lets us expand in the retail sector, bringing certified virtual games to physical points of sale where trust and immediacy are crucial.”
David Cadavid, Betting Coordinator at BetPlay and Olympia Casinos, added:
“This partnership is central to our diversification and growth strategy. Virtual betting represents both fast, accessible entertainment and a contribution to the national economy. GoldenRace’s certified products are a clear opportunity for innovation, development, and profitability in Colombia.”
The GoldenRace–Olympia alliance is set to continue transforming the virtual betting landscape in Colombia, offering players instant action while supporting sustainable business growth.
The post GoldenRace reinforces leadership in the Colombian market alongside Olympia Apuestas Virtuales appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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