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While prediction markets have recently attracted increased public attention across politics, finance and culture, Meridianbet, part of the Golden Matrix Group has supported user-generated real-world prediction markets for more than a decade through its proprietary product branded as Free Bet.

For the second half of 2025, customer participation on the Free Bet platform has recorded an 11.5% increase in ticket volumes, reflecting renewed engagement across prediction markets tied to major elections, entertainment outcomes, weather forecasting and novelty-event propositions. Free Bet continues to represent a relatively small and non-material portion of Meridianbet’s overall wagering activity.

Free Bet allows customers to propose wagers on measurable real-world outcomes across sports, politics, entertainment awards, weather forecasting, financial milestones and social statistics. Once a proposed market passes regulatory, settlement and risk review, Meridianbet acts as the professional market maker, prices the odds and takes the lay side of each wager within the Company’s licensed sportsbook framework. This single-market-maker structure enables the delivery of prediction-market-style wagering to mass-market users while ensuring regulatory compliance, operational stability and standardised settlement.

In practical terms, customers initiate Free Bet markets by submitting their own proposed prediction events through Meridianbet’s platforms or retail network. Each submission is reviewed to ensure that the proposed event is lawful, ethically appropriate, clearly measurable and capable of unambiguous settlement under applicable regulatory standards. Only after passing these checks is the event accepted and priced by Meridianbet’s trading operators, who establish odds and offer the market to the customer for wagering.

Top Prediction Markets on Meridianbet

Over the past five years, Meridianbet customers have created and wagered on thousands of custom prediction markets reflecting major real-world outcomes across political cycles, cultural awards, financial milestones, weather forecasting and social trends.

Based on internal ticket volume and platform engagement data, the following five prediction markets have ranked among the most actively played on Meridianbet during this period:

U.S. Presidential Election

Binary outcome markets and related propositions tied to the U.S. presidential election results.

Global Entertainment Awards

Custom markets associated with major award outcomes including Oscars Best Picture and BBC Sports Personality of the Year.

Weather Prediction Markets

Seasonal and location-specific forecasts, including snowfall occurrence and temperature benchmark outcomes during late winter and early spring periods.

Social Outcome Markets

Demographic and statistical propositions connected to public milestones, including birth-gender distributions during peak holiday periods and other large-scale social outcome measurements.

Regulatory & Availability Notice

The Free Bet product and related prediction market offerings are provided strictly in accordance with applicable national and local regulatory requirements and are available only in jurisdictions where such wagering formats are duly authorised by law.

Availability, market scope and wagering features may vary by location and regulatory regime. Certain jurisdictions may restrict or prohibit participation in custom prediction-based wagering products.

The post Meridianbet Reports Renewed Engagement in Custom Prediction Markets in H2 2025 appeared first on European Gaming Industry News.

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Expanse Studios, a B2B iGaming content provider and subsidiary of Golden Matrix Group Inc., has been granted a software provider license by Spelinspektionen, Sweden’s national gambling authority, authorizing the company to distribute gaming software to licensed operators in one of Europe’s most mature and regulated iGaming markets.

The license, valid until December 1, 2030, enables Expanse Studios to supply its portfolio of proprietary slot games, crash games, and casino content to Sweden’s licensed B2C operators. This approval positions the company to serve a market that generated approximately €2.4 billion in total gambling revenue in 2024, with online gaming accounting for 64% of total market activity.

Entry into Europe’s Most Regulated Market

Sweden represents one of Europe’s most sophisticated iGaming jurisdictions, with approximately 100 licensed operators serving a population of 10.5 million where internet penetration exceeds 95%. In 2024, the online gambling revenue reached $1.9 billion, reflecting a 5% increase from the previous year.

The Swedish market maintains one of Europe’s highest channelization rates at 85-90%, indicating strong player preference for licensed platforms. Sweden’s regulatory framework, established through the 2019 Gambling Act and overseen by Spelinspektionen, emphasizes technical compliance, responsible gaming, and transparent operations—standards that align with Expanse Studios’ existing operations across 1,300+ casino brands in regulated markets.

“Sweden’s licensing framework sets the gold standard for regulated iGaming markets in Europe,” said Damjan Stamenkovic, CEO of Expanse Studios. “Securing the license approval from the Swedish Authority once again validated our technical capabilities and commitment to responsible gaming in one of the world’s most demanding regulatory environments. This license opens substantial distribution opportunities with established operators serving a highly engaged, tech-savvy player base.”

The Swedish license complements Expanse Studios’ recent European regulatory approvals in Romania and commercial partnerships with operators including AdmiralBet (Novomatic Group) and MerkurXtip (Merkur Group), demonstrating accelerating demand for certified, compliant content across regulated jurisdictions in Europe.

Sweden’s market characteristics—including strong preference for mobile platforms, high consumer spending on digital entertainment, and established payment infrastructure—align well with Expanse Studios’ content portfolio. With 56 proprietary titles including Super Heli, Titan Roulette, and Wild Icy Fruits, the company continues scaling its high-margin B2B operations across Europe, Latin America, and North America.

This license approval reinforces Golden Matrix Group’s strategic focus on expanding regulated B2B operations in jurisdictions with transparent licensing frameworks and very robust player protection standards.

The post Expanse Studios Secures Swedish B2B Gaming License appeared first on European Gaming Industry News.

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Expanse Studios, a B2B iGaming content provider and subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), has been granted a Class 2 license by Romania’s National Gambling Office (ONJN), authorizing the company to distribute specialized gaming software across one of Europe’s fastest-growing regulated markets.

The license, granted under Decision No. 273, enables Expanse Studios to provide its portfolio of proprietary slot games, crash games, and casino content to licensed Romanian operators. This approval positions the company to serve a market that generated approximately €600 million in gross gaming revenue in 2024 and maintains one of Europe’s highest channelization rates at over 90%.

Strategic Entry into High-Growth Regulated Market

Romania represents one of Eastern Europe’s most dynamic iGaming jurisdictions, with internet penetration reaching 88% of its 19 million population and a regulatory framework that has attracted over 50 licensed operators. The market has demonstrated consistent growth, with total industry turnover exceeding €2 billion in 2023, reflecting a 15% year-over-year increase.

The Class 2 B2B license allows Expanse Studios to distribute content to Romania’s licensed B2C operators without establishing a Romanian entity or paying Romanian corporate taxes, while providing access to a market where mobile gaming dominates and player engagement continues to accelerate.

Romania’s stringent licensing requirements under Government Emergency Ordinance 77/2009 make ONJN approval a significant credential for B2B providers. The regulatory framework emphasizes technical compliance, player protection, and operational transparency—requirements that align with Expanse Studios’ existing European operations across 1,300+ casino brands.

“Securing ONJN approval validates our technical capabilities and regulatory compliance standards in one of Europe’s most demanding jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “Romania offers substantial distribution opportunities through licensed operators serving a tech-savvy player base with strong engagement metrics. This license strengthens our European B2B footprint and demonstrates our ability to meet the compliance requirements of mature regulated markets.”

Expanding B2B Distribution Infrastructure

The Romanian license complements Expanse Studios’ recent European partnerships, reflecting accelerating demand for the company’s content across regulated jurisdictions. With 56 proprietary titles including Super Heli, Titan Roulette, and Wild Icy Fruits, Expanse continues scaling its high-margin B2B operations across Europe, Latin America, and North America.

Romania’s market characteristics—including preference for mobile platforms, strong affinity for slot content, and established payment infrastructure—align well with Expanse Studios’ content portfolio and distribution model. The company’s games will be available to Romanian operators seeking certified, compliant content for their licensed platforms.

This license approval reinforces Golden Matrix Group’s broader strategy of expanding regulated B2B operations in jurisdictions with transparent licensing frameworks and sustainable growth trajectories.

The post Expanse Studios Secures Romanian Class 2 B2B Gaming License appeared first on European Gaming Industry News.