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Hub88 has launched My Products, a new feature inside its HubConnect Operator Zone aimed at simplifying how casino operators configure and activate their content portfolios.

The company said My Products provides a single dashboard where operators can view their product catalogue, track enablement status, configure preferences and bulk-enable games without leaving HubConnect.

For new title launches, Hub88 said partners can select one or more products, choose their preferred RTP and exposure settings, assign titles to brands or environments, and submit a single request. Requests are then routed automatically to technical teams with the required details, according to the company.

The feature also includes advanced filtering to view availability across brands and markets, and highlights contracted but inactive content to help operators identify portfolio gaps.

Ollie Castleman, Managing Director at Hub88, said: “As operators scale and build out richer lobbies, managing games can quickly become a complex and inefficient task.

“My Products gives our partners a faster and more intuitive way to take control of their content, from discovery through to activation, all within a single, streamlined experience. We are committed to delivering the most convenient and seamless platform for our partners, and this is just one of a number of upgrades we have planned for the year ahead.”

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Hub88 has expanded its aggregation platform offering through a new partnership with ScatterKings, bringing the fledgling studio’s portfolio of personality-driven games to its expansive network of global operators.

With the integration now complete, Hub88’s partners can instantly access ScatterKings’ complete suite of meticulously crafted titles, including Big Bob’s Gold, Coins Forged in Fire and Coins of Cleo, all designed to support player retention and ensure technical reliability.

Through the agreement, Hub88’s offering is strengthened by content developed by battle-tested developers, with ScatterKings’ titles gaining recognition for their strong creative identity, high production quality and proven mechanics.

The deal reflects Hub88’s promise to deliver unique games that stands out, while maintaining the technical reliability and speed-to-market enabled by the supplier’s growing technical ecosystem.

Ollie Castleman, Managing Director at Hub88, said: “ScatterKings has quickly made a mark in the space, and we were drawn to their portfolio due to the focus on crafting truly engaging entertainment.

“The product excellence and commercial benefits of these games will help us continue to give operator partners access to differentiated content that has true staying power in their lobbies.”

Steve Cross, Chief Commercial Officer at ScatterKings, said: “Partnering with Hub88 is an important step for ScatterKings as we continue to expand our global distribution footprint. Their aggregation platform gives us a scalable route to market for our full portfolio and helps place our games in front of more operators through a partner with strong technical and commercial reach.
“We’re already seeing strong demand from operators, with a number of customers lined up to go live with us via Hub88. We build games with personality, quality and long-term partner value in mind, so seeing the portfolio go live on a platform like this is a meaningful milestone for us.”

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