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Hub88 strikes Playzia deal to deliver branded content and proprietary mechanics

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Popular TV-based IPs such as Love Island™: Love in a Spin and the other iconic themes made available via aggregator’s platform

Hub88 has boosted its award-winning aggregation platform by entering a strategic agreement with online casino content provider Playzia.

Playzia’s popular games, including Love Island™: Love in a Spin – released under licence from ITV Studios – as well as Tale of the Red Dragon, Crazy Chilli Party, The Great Fishing Adventure, Billionaire Wolf and Sweet Candy Fortune, are now available to Hub88’s licensed global operator network.

The agreement brings Playzia’s titles to Hub88’s platform, spanning slots, instant win content and crash and table games, with a focus on regulated market compliance across multiple jurisdictions.

Additionally, Playzia’s proprietary Cubicways™ mechanic offers players dynamic rotating reel configurations that reveal new progression paths and gameplay environments, a trademarked feature in titles such as Knights 2: The Dragon Cubicways™.

The deal further reinforces Hub88’s commitment to offering diverse gaming content from studios that successfully blend entertainment and iGaming, while sharing their regulated-first approach.

Ollie Castleman, Managing Director at Hub88, said: “Playzia has built an impressive portfolio that balances innovation with broad player appeal. Their Cubicways™ mechanic brings something different to the market, while their branded titles create compelling experiences that attract new player segments.

“As operators look to differentiate their content offering and engage new demographics, partnerships like this become increasingly important.”

Joe Caetano, Commercial Director at Playzia, said: “We’re thrilled to partner with Hub88, a platform that shares our commitment to seamless integration and delivering engaging gaming experiences.

“This collaboration enables us to reach new regulated markets and connect with operators looking for vibrant, high-quality content that resonates with diverse player audiences.”

The post Hub88 strikes Playzia deal to deliver branded content and proprietary mechanics appeared first on Gaming and Gambling Industry Newsroom.

Hub88

Hub88 Upgrades HubAI — Page Insights Deliver Faster, Deeper Data Analysis

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Aggregator presents smart visual analytics and contextual AI to enhance decision-making for partners.

Hub88 has introduced Page Insights, an innovative feature in its HubAI suite, aimed at revolutionizing user engagement with data throughout its Operator Backoffice and Supplier Zone.

The updated feature allows users to swiftly transform intricate tables into interactive visual dashboards, simplifying the process of discovering actionable insights without the need for manual data row analysis.

Accessible on certain extensive data pages, Page Insights features a specialized HubAI Insights Sidebar that produces automated charts highlighting essential metrics like Currency Breakdown and Top 5 Games.

With Smart Tabs, the aggregator’s partners can effortlessly toggle between page columns like turnover, GGR, actives, and average bet, while an integrated data chat enables users to inquire about the displayed data and obtain instant, context-sensitive replies.

Page Insights utilizes HubAI’s Context Mode, enabling the system to analyze and understand the information shown on screen according to specific queries, like pinpointing leading partners, calculating overall GGR, or evaluating regional performance, all in a single interface.

The function operates on the entire dataset linked to every page, removing the requirement to expand or load more rows for a comprehensive understanding of performance.

The introduction of Page Insights extends Hub88’s efforts to improve its product ecosystem with creative, user-centric tools that extract more value from substantial amounts of data.

Ollie Castleman, Managing Director at Hub88, said: “As our platform continues to scale, making data more accessible and actionable for our partners is a top priority.

“Page Insights significantly improves how users interact with the vast amount of data they process, combining AI-driven analysis with intuitive visualisation tools to deliver instant clarity and a deeper understanding.”

The post Hub88 Upgrades HubAI — Page Insights Deliver Faster, Deeper Data Analysis appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Dan de Souza

Hub88 Selects Flows to Power Real-time Player Engagement

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Flows, iGamings’ orchestration platform, has welcomed Hub88 as its latest customer. Hub88 has selected Flows to power real-time player engagement, giving the business a faster and more flexible way to launch engagement experiences and strengthen interaction across the player journey.

Flows will enable Hub88 to improve operations and deliver more personalised, real-time interactions to players, without the delays or complexity of traditional development. Through FlowsWave, Hub88 will be able to launch tailored campaigns and gamified journeys that strengthen their customers’ engagement and bring more personalised experiences to life in real time.

Dan de Souza, VP of Commercial at Flows, said: “We’re delighted to welcome Hub88 to Flow’s customer base. They have a clear ambition around player engagement and Flows gives them the flexibility to connect systems, move quickly and bring that vision to life. We’re excited to see what Hub88 builds with Flows.”

Gabriel Kolawole, Director of Product at Hub88 said: “Everything we build at Hub88 is ultimately in service of our Operators’ success. Flows accelerates our ability to deliver richer, more personalised player experiences at scale, giving Operators on our platform a meaningful edge in retention and engagement. We’re excited to put that into practice.”

The post Hub88 Selects Flows to Power Real-time Player Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Tequity joins Hub88 aggregator platform to accelerate operator access to Originals and Crypto Trading games

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Tequity, the rising iGaming software innovator, has successfully integrated its content portfolio into Hub88’s gaming aggregation platform, providing operator partners worldwide with a streamlined route to market.

The partnership enables Hub88’s network of operators to enrich their lobbies with Tequity’s high-performance titles via a single API, allowing rapid deployment and seamless content delivery.

Hub88 clients now have access to Tequity’s Originals portfolio, featuring 17 fast-paced, streamer-friendly, and fully customisable in-house games, as well as the new Crypto Trading games series, which brings crypto market-inspired gameplay directly into the casino environment.

The integration also includes Tequity’s Publishing vertical, with Mirror Image Gaming’s Royal Drop as the first third-party title available through Hub88 distribution.

Operators benefit from a broader content mix with strong advantages in brand control and operational confidence. Extensive customisation options allow partners to tailor game look, feel, and UI, all supported by a robust, engineering-led infrastructure designed for global scale and performance.

Dominic Sawyer, VP of Growth at Tequity, said:
“Hub88 is an ideal distribution partner for studios and operators building for scale. This onboarding makes Tequity content more accessible across Originals, Crypto Trading games, and Publishing, with a focus on fast rollout and full brand control. We have several operator partners scheduled to go live in the coming weeks.”

Ollie Castleman, Managing Director of Hub88, added:
“We are excited to onboard Tequity to our platform. Their Originals, Crypto Trading, and Publishing content provide our operator partners with a diverse, differentiated game offering and a simple, efficient path to launch.”

The post Tequity joins Hub88 aggregator platform to accelerate operator access to Originals and Crypto Trading games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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