National Bingo Day returns for its fourth year running

  National Bingo Day celebrations are set to return on Thursday 27^th June 2024, with the Bingo industry joining forces to celebrate the love of the game and everything that makes it special.

Following the success over the last three years, operators from both retail and online will be coming together again to celebrate National Bingo Day, with a series of exclusive games, events, activities and promotions taking place in clubs and online throughout National Bingo Week (Monday 24^th – Sunday 30^th June) and National Bingo Day (Thursday 27^th June). Bingo players can enjoy £10 off their next bingo game for bringing a friend or bingo newbie to any bingo club across the country over the duration of the week.

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To further mark the occasion, a mystery celebrity bingo caller will be surprising players at one lucky club by hosting a special game of bingo ahead of National Bingo Day. This comes as new research commissioned by The Bingo Association revealed the nation’s favourite voices traits and accents as bingo goers know more than any the importance of a clear and distinct voice for calling the numbers. Irish accents came out on top as Britain’s favorite (15%), and warmth (38%) and smoothness (27%) were voted the most attractive voice traits.

On Friday 28^th June 2024, bingo clubs up and down the country will also be hosting a charity bingo game held in support of The Bingo Association’s charity, Variety – The Children’s Charity. The game, played in each bingo club, is expected to raise over £20,000 for the charity, which will contribute to the total £1.8m charitable donations made by the industry since 2015.

Miles Baron, Chief Executive at The Bingo Association says: “We are thrilled to celebrate National Bingo Day and see how the industry and public come together for the love of bingo. This year’s celebrations give us a unique opportunity to celebrate the voices behind the game, as we invite a mystery celebrity bingo caller to host a unique game of bingo. We are looking forward to celebrating and supporting the best bingo callers in the country and continuing to provide players with a fun, sociable and inexpensive day and night out.”

Introducing NetBet’s Bet AI Assistant – The Industry’s First AI-Powered Betting Assistant

NetBet Sport – a renowned online sports betting operator – is thrilled to announce the launch of their Bet AI Assistant, the first AI-powered betting assistant in the industry. Developed in-house by NetBet’s machine learning and AI teams, Bet AI Assistant represents a groundbreaking innovation designed to enhance user experience and streamline the betting process.

Already known for their simple-to-use product that provides a straightforward and engaging betting experience, NetBet’s pioneering tool marks a significant milestone in the betting industry that promises to transform how users engage with betting platforms.

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The Bet AI Assistant is equipped with a range of features tailored to provide users with a seamless and intuitive betting experience. These include:

Comprehensive Information Access: Users can effortlessly check betting rules, search for match/event information, view betting odds, plus much more.
Bet Placement Assistance: The assistant helps users place their bets, integrating data from multiple sources to deliver accurate and up-to-date information.
Data-Driven Insights: By connecting NetBet’s extensive sports data to the OpenAI API using a Retrieval Augmented Generation approach, Bet AI can select the most relevant data for any given query.

To provide players with the best betting experience possible, NetBet’s Bet AI Assistant leverages advanced NLP capabilities to interact with users in natural language. Whether users ask, “Who are Manchester City playing next?” or seek more complex information, the Bet AI Assistant interprets these queries and provides insightful, coherent responses in real time, making it highly intuitive and user-friendly.

The new tool also has revolutionary responsible gaming features. Bet AI Assistant promotes responsible gaming and can identify if a user shows signs of distress. When this happens, the assistant recommends seeking advice or human interaction, providing a link to the contact page.

“We are incredibly excited to introduce our Bet AI Assistant to the World,” said Marcel Prioteasa, CEO at NetBet. “This assistant not only simplifies the betting process but also aligns with our commitment to responsible gaming. We believe Bet AI represents the future of betting, combining advanced AI technology with user-centric design.”

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NetBet’s Bet AI Assistant is now live in the UK and Ireland, with additional markets soon to follow.

The SOFTSWISS Casino Platform, an award-winning software for online casinos, releases two bonus features. Cashout cancellation bonus and Timezone management are aimed to influence two vital casino project metrics – engagement and retention.

Cashout Cancellation Bonus

The Cashout Cancellation Bonus allows players to receive a reward for cancelling their cashout requests. Players can cancel their entire cashout or choose to cancel 25%, 50%, or 75% of it. When a player cancels their cashout and receives the bonus, both the bonus funds and the cashout amount are locked in their account until the bonus wagered requirements are met. This feature is available for both the client’s and SOFTSWISS’ frontend platforms. Its primary function is to retain players.

Timezone Management Bonus Feature

The Timezone Management feature allows casinos to consider different time zones when issuing bonuses. Projects using the SOFTSWISS Casino Platform can specify time zones to issue or restrict bonuses to players within certain time zones. This feature aims to increase personalisation and engagement with the casino’s bonus policies, especially for casinos operating across multiple time zones.

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Darya Avtukhovich, Head of SOFTSWISS Casino Platform, reflects on these updates: “Despite the many awards, we haven’t stopped to rest on our laurels. Player engagement and retention are crucial elements of an iGaming project’s business strategy. Acquisition costs are extremely high, which is why operators need to work closely with engagement and retention. We are putting much effort into further developing our product features that work towards these metrics.”

These new features are part of SOFTSWISS’ ongoing actions to enhance the company’s robust ecosystem of products for the online casino industry. For licensed operators looking for a complete software solution, the SOFTSWISS Turnkey Casino Solution offers a full suite of services to support smooth operations. To ensure a more successful project implementation in the competitive iGaming market, an operator can leverage Managed Services, which delivers a full range of B2C solutions as well as its own affiliate marketing program based on Affilka by SOFTSWISS platform.

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook software, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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