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Aquisitions/Mergers

Gaming Innovation Group expands its reach in online gaming with the acquisition of Casinomeister

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Gaming Innovation Group Inc. (GiG), a leader in digital marketing and media within the online gaming sector, today announce the strategic acquisition of Casinomeister, a pioneering online casino advocacy and review platform. Casinomeister has been at the forefront of promoting transparency and fairness in gaming over the last 25 years.

Following the successful integration of AskGamblers and KaFe Rocks, this acquisition further solidifies GiG Media’s commitment to enhancing transparency and improving player services across the online gaming industry, instilling confidence in our values.

Casinomeister will continue to operate under its respected brand within the GiG Media portfolio, preserving its unique voice. By leveraging the synergies between GiG Media and Casinomeister, the business is expected to experience significant growth, similar to the developments seen with AskGamblers after its acquisition. Casinomeister is an authoritative domain, and its addition to the GiG Media portfolio of quality websites will further diversify the Company’s business.

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Jonas Warrer, CEO of GiG, says: “Casinomeister’s renowned dedication to fair play and community support perfectly aligns with our recent acquisition of Askgamblers.com. Together, these platforms will enhance our market reach and optimise the complaint resolution services we provide to the community, reinforcing our position at the forefront of player advocacy.

Bryan Baily, founder of Casinomeister, says: “I have dedicated twenty-six years to building this business, and now it’s time to pass the reins to a new, dynamic team who can lead it into the future. This business has been my passion, starting as a hobby website in 1998 and growing into what it is today. I am entrusting this to the most capable team in the industry to continue its mission of advocating for fair play. I have a long history with GiG Media, and I am confident that they will maintain the values and principles that Casinomeister stands for, ensuring a smooth transition and a bright future for the online gaming community.

The transaction is structured as an asset purchase for €3 million. GiG expects to close the transaction in June. The acquisition will have an immediate positive financial impact, expected to increase going forward when fully implemented into GiG Media’s operations.

The post Gaming Innovation Group expands its reach in online gaming with the acquisition of Casinomeister appeared first on European Gaming Industry News.

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Better Collective Acquires AceOdds

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In a strategic move to strengthen its foothold in the UK, digital sports media group Better Collective has acquired sports betting media AceOdds for a total consideration of 42 mEUR implying 4x last twelve months EBITDA.

AceOdds, a versatile multi-language sports betting brand, offers a comprehensive range of betting tools, odds, reviews and streaming schedules through its web and app based platforms. With a robust presence in the UK market, Better Collective’s global reach through local expertise aligns perfectly with AceOdds’s vision of expanding its influence outside the borders of the UK. Following the acquisition, Better Collective upgrades its 2024 full year financial targets.

Ian Bowden, Better Collective’s Senior Director for UK & Ireland, said: “I am thrilled to announce the addition of AceOdds to the Better Collective group. This strategic acquisition brings us a robust owned and operated sports betting media brand in the UK market, poised for global scalability. Aligned perfectly with Better Collective’s overarching strategy of acquiring leading sports media brands across various niches, the AceOdds brand fills a crucial gap by offering a vital sports betting affiliation brand in a pivotal growth market for the Better Collective group, along with an app benefiting from hundreds of thousands installs to further increase the reach we can provide our partners.”

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Established in 2008, AceOdds was founded with the aim of providing UK sports enthusiasts with an easy-to-use betting calculator. Over the years, the brand has expanded, offering a well-regarded web platform featuring a range of betting tools, comparison features, live streaming schedules, an odds and parlay calculator, and more. Additionally, AceOdds has introduced a popular app.

The acquisition aligns with Better Collective’s strategy of owning the full range of sports media across key regions, spanning from traditional sportsbook comparison brands to general sports media, social media content creators, podcast producers and beyond.

The post Better Collective Acquires AceOdds appeared first on European Gaming Industry News.

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