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Innovation nurtures talents: PlanetPay365 offers two employees an experience at Viola Park’s Fiorentina Training Center
SKS365, through its multiservice platform PlanetPay365, partner of ACF Fiorentina – gifted two of its employees, Giuliano Ragno (Retail Tech Manager) and Nebojsa Nisavic (Automation Quality Assurance Engineer) with a unique experience characterized by technological innovation, inclusion, and talent growth under the common theme of sports, as they were guests for a day at Viola Park, the brand-new home of the Tuscan club.
The two winners of a special internal contest among the company’s employees had the opportunity to enter into the heart of one of the most advanced sports centres in Europe, noticing at Viola Park those same elements of technological innovation and inclusivity that distinguish the SKS365 entity, where approximately 600 people from over 20 different nationalities coexist across the four offices of the group (Italy, Serbia, Malta, and Austria).
From the training pitches of the Youth team and the Women’s team to the Media Center, from the TV studio to the Villa, the office of President Rocco Commisso, to the meeting points of the athletes such as the canteen, the gym, and the bar. Throughout the day, Giuliano and Nebojsa, guided by the staff of ACF Fiorentina, were able to immerse themselves in the atmosphere of Viola Park and live a 360-degree experience, by visiting 10 different locations of the sports center.
The highlight of the special tour was the meeting with some of the most important members of ACF Fiorentina. Ragno and Nisavic had the privilege of receiving Fiorentina jerseys from Nicolas Burdisso, Technical Director of ACF Fiorentina, and getting to know the team’s Match Analyst, who shared valuable insights with them on the technical-tactical analysis of the performances of the Viola players, emphasizing the importance of the work of each club member to achieve team success.
To end in style the day, the two employees were allowed to watch the first team’s training from a privileged position and meet some of the most representative players of ACF Fiorentina at the end of the session, including Andrea Belotti and Nico Gonzalez and take some photos too. In particular, Nebojsa, who works at the Belgrade office of SKS365, was excited to meet in person the defender of Fiorentina and of the Serbian national team Nikola Milenkovic, thus completing a truly unforgettable experience.
“I’m really thrilled”, comments Nebojsa Nisavic. “It was all fantastic: so many football pitches, auxiliary facilities in a magnificent environment and in a stunning location. I’m truly speechless”. For him, the trip had an even greater significance, as it was his first time in Italy. “It’s more than I expected. Italy is beautiful, I’m amazed by the nature, the people, and their hospitality. I thank SKS365 and PlanetPay365 for giving me this fantastic opportunity”.
“I come from years of sports, and visiting such an innovative facility, fully dedicated to football, was wonderful”, says Giuliano Ragno. “Understanding the mechanisms, assisting at the training, and everything revolving around such an important team was fantastic”.
“SKS365 and Fiorentina share the same values and drive for innovation that contributes to the creation of new ideas and products”, explains Gianfranco Pastore, Head of Sponsorships & Partnerships at SKS365. “With PlanetPay365, our brand of high-value-added services with high technological value, we have been Official Value-Added Service Partners of Fiorentina for three years, and we are happy to be here. At Viola Park, we find the same processes that we experience in our company for sharing ideas and living together, two points that encourage creative and operational processes”.
“We often connect the concept of innovation with technology. Many times, however, as happens at Viola Park, it can also be connected to rethinking behaviors, processes, and relationships differently from the past. Our sports center rewards the values of gender and generational inclusion and brings together all these values”, adds Enrico Peruzzo, Revenue Director of ACF Fiorentina.
“The first feeling is that of pride in working here, of being part of this family that had the great idea of thinking of a sports center like this”, continues Nicolás Burdisso, Technical Director of ACF Fiorentina. “On a practical level, this is reflected in the quality of work in the ranking, in the performance, and above all in generating a great sense of belonging. The fact that we are always together, that we bring together the youth team, or the women’s team, with the Serie A players – who represent the end point and with whom everyone can identify – is one of the dynamics that we should stimulate”.
The employer branding initiative of SKS365 at Viola Park further testifies the company’s commitment to creating a positive and engaging work environment, where the growth and the development of talents are fundamental aspects to achieve company successes.
The post Innovation nurtures talents: PlanetPay365 offers two employees an experience at Viola Park’s Fiorentina Training Center appeared first on European Gaming Industry News.
B2B
Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Brand Activation
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
Arcade Games
Hub88 partners with ZOOT Studios to bring next-generation instant games to operators
First-of-its-kind agreement sees video game-inspired instant content launched via Hub88’s aggregation platform
Hub88 has strengthened its content portfolio by entering a strategic partnership with ZOOT Studios, a new supplier producing high-quality interactive instant games for a global audience.
The agreement makes ZOOT’s debut portfolio of more than 55 releases available to Hub88’s vast network of operators, marking the supplier’s first major launch with an aggregator.
ZOOT Studios specialises in fast-paced instant games built around trends, social media-driven behaviour and striking visual design. Titles such as Dubai Chocolate Tower, Beer Pong and Sub Crush promise Hub88’s partners culturally relevant content that draws wide audiences, with support for both FIAT and crypto currencies.
As part of the deal, Hub88’s network will be among the first to access ZOOT Studios’ content, with Dice, Crash, Mines, Plinko, Sports, Tower and Arcade games tailored to the evolving preferences of digital-first players.
The deal demonstrates Hub88’s focus on versatility and its position as a must-have distribution partner to some of the industry’s most exciting emerging studios.
Jess Inglott, Head of Supplier Relations at Hub88, said: “ZOOT Studios is turning heads by releasing the next generation of instant win entertainment. Their vision to offer operators high-quality content that speaks to modern audiences aligns well with our strategy. Partnerships like this allow us to deliver value and new levels of player engagement on an even bigger scale.”
Sean Ryan, CEO at ZOOT Studios, said: “We’re delighted to have Hub88 as our partner. The aggregator’s extensive operator network and high-tech integration capabilities make them a perfect match for our future-facing game portfolio.”
The post Hub88 partners with ZOOT Studios to bring next-generation instant games to operators appeared first on Gaming and Gambling Industry Newsroom.
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