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Innovation nurtures talents: PlanetPay365 offers two employees an experience at Viola Park’s Fiorentina Training Center
SKS365, through its multiservice platform PlanetPay365, partner of ACF Fiorentina – gifted two of its employees, Giuliano Ragno (Retail Tech Manager) and Nebojsa Nisavic (Automation Quality Assurance Engineer) with a unique experience characterized by technological innovation, inclusion, and talent growth under the common theme of sports, as they were guests for a day at Viola Park, the brand-new home of the Tuscan club.
The two winners of a special internal contest among the company’s employees had the opportunity to enter into the heart of one of the most advanced sports centres in Europe, noticing at Viola Park those same elements of technological innovation and inclusivity that distinguish the SKS365 entity, where approximately 600 people from over 20 different nationalities coexist across the four offices of the group (Italy, Serbia, Malta, and Austria).
From the training pitches of the Youth team and the Women’s team to the Media Center, from the TV studio to the Villa, the office of President Rocco Commisso, to the meeting points of the athletes such as the canteen, the gym, and the bar. Throughout the day, Giuliano and Nebojsa, guided by the staff of ACF Fiorentina, were able to immerse themselves in the atmosphere of Viola Park and live a 360-degree experience, by visiting 10 different locations of the sports center.
The highlight of the special tour was the meeting with some of the most important members of ACF Fiorentina. Ragno and Nisavic had the privilege of receiving Fiorentina jerseys from Nicolas Burdisso, Technical Director of ACF Fiorentina, and getting to know the team’s Match Analyst, who shared valuable insights with them on the technical-tactical analysis of the performances of the Viola players, emphasizing the importance of the work of each club member to achieve team success.
To end in style the day, the two employees were allowed to watch the first team’s training from a privileged position and meet some of the most representative players of ACF Fiorentina at the end of the session, including Andrea Belotti and Nico Gonzalez and take some photos too. In particular, Nebojsa, who works at the Belgrade office of SKS365, was excited to meet in person the defender of Fiorentina and of the Serbian national team Nikola Milenkovic, thus completing a truly unforgettable experience.
“I’m really thrilled”, comments Nebojsa Nisavic. “It was all fantastic: so many football pitches, auxiliary facilities in a magnificent environment and in a stunning location. I’m truly speechless”. For him, the trip had an even greater significance, as it was his first time in Italy. “It’s more than I expected. Italy is beautiful, I’m amazed by the nature, the people, and their hospitality. I thank SKS365 and PlanetPay365 for giving me this fantastic opportunity”.
“I come from years of sports, and visiting such an innovative facility, fully dedicated to football, was wonderful”, says Giuliano Ragno. “Understanding the mechanisms, assisting at the training, and everything revolving around such an important team was fantastic”.
“SKS365 and Fiorentina share the same values and drive for innovation that contributes to the creation of new ideas and products”, explains Gianfranco Pastore, Head of Sponsorships & Partnerships at SKS365. “With PlanetPay365, our brand of high-value-added services with high technological value, we have been Official Value-Added Service Partners of Fiorentina for three years, and we are happy to be here. At Viola Park, we find the same processes that we experience in our company for sharing ideas and living together, two points that encourage creative and operational processes”.
“We often connect the concept of innovation with technology. Many times, however, as happens at Viola Park, it can also be connected to rethinking behaviors, processes, and relationships differently from the past. Our sports center rewards the values of gender and generational inclusion and brings together all these values”, adds Enrico Peruzzo, Revenue Director of ACF Fiorentina.
“The first feeling is that of pride in working here, of being part of this family that had the great idea of thinking of a sports center like this”, continues Nicolás Burdisso, Technical Director of ACF Fiorentina. “On a practical level, this is reflected in the quality of work in the ranking, in the performance, and above all in generating a great sense of belonging. The fact that we are always together, that we bring together the youth team, or the women’s team, with the Serie A players – who represent the end point and with whom everyone can identify – is one of the dynamics that we should stimulate”.
The employer branding initiative of SKS365 at Viola Park further testifies the company’s commitment to creating a positive and engaging work environment, where the growth and the development of talents are fundamental aspects to achieve company successes.
The post Innovation nurtures talents: PlanetPay365 offers two employees an experience at Viola Park’s Fiorentina Training Center appeared first on European Gaming Industry News.
AffPapa iGaming Awards 2026
Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026
Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted in two categories at the AffPapa iGaming Awards 2026. It is one of the industry’s most prestigious awards for affiliate teams, operators, and B2B providers worldwide. The winners in nearly 40 categories will be determined by online voting and revealed on May 20.
Affiliate Program Of The Year
Boomerang Partners is nominated in the Affiliate Program of the Year category, reflecting its growth and position as a sports-focused affiliate program.
In nearly five years, the company has scaled to more than 3,000 affiliate partners and serves a clients’ portfolio of 10+ brands. Over the past year, the partner network grew by 10% YoY, while the expansion of clients’ product portfolio led to a nearly 1.5x increase in users.
The company’s strategy is built around deep sports expertise, in-house analytics, and a personalized approach to each partner. This is complemented by partner engagement initiatives such as the TIME TO WIN tournament and the Golden Boomerang Awards, a global affiliate tournament that brought together over 400 teams in the 2025 season. Its third season runs from April 3 to August 31, 2026. It is divided into three stages (each with its own main prize). The final and awards ceremony in 11 categories will take place in September during the SBC Summit in Lisbon.
Woman Leader Of The Year
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, is nominated for the Woman Leader Of The Year award in recognition of her contribution to the company’s growth and her work with affiliate partners.
In her role, she focuses on building long-term relationships with affiliate partners, with a strong emphasis on a personalized approach – one of the core principles of Boomerang Partners’ strategy. Liliia is also actively involved in representing the company within the industry. In 2025, she became one of Boomerang Partners’ most active media contributors after the C-level team, taking part in multiple interviews with industry publications.
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, commented: “It’s great to see our work recognized with these AffPapa iGaming Awards nominations. For us, it’s a reflection of the team’s effort and the way we build relationships with our partners. We invest a lot in analytics, partner support, and the development of initiatives that help affiliates grow, and it’s good to see that this approach resonates. At the same time, we have ambitious goals ahead and will continue to scale and strengthen our position as a sports-focused affiliate program.”
The official AffPapa iGaming Awards 2026 ceremony will take place on May 20. The event will be held at the Real Casino de Madrid.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Sweden-based supplier Cubeia integrates its proprietary, brandable Originals content into the operator’s offering.
Vera & John International has gone live with Cubeia’s Originals Studio games, integrating the Sweden-based supplier’s proprietary titles into its player offering.
Cubeia said the launch gives the operator access to fully brandable in-house games aimed at supporting engagement and retention. The supplier positioned the Originals portfolio around “provably fair mechanics, gamification elements, and community-driven gameplay,” and said it includes crash and instant-win formats.
Tobias Fogelberg, Chief Commercial Officer at Cubeia, said: “We’re proud to see Vera & John International go live with our Originals. This is exactly what we’ve been building towards—giving operators something that feels truly their own, not just another catalogue of the same games everyone else has.
“The flexibility and branding possibilities are a big part of it, but it’s also about creating games that players actually want to come back to. That’s where Originals make a real difference.”
Cubeia also linked the rollout to its wider product stack, including its Cubeia Nano platform, which it said is designed to give operators “full control” and scalability. The company added it will continue investing in Originals Studio and plans to expand the portfolio with additional titles and features.
The post Vera & John International goes live with Cubeia Originals Studio games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AffPapa iGaming Awards 2026
Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026
Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted in two categories at the AffPapa iGaming Awards 2026. It is one of the industry’s most prestigious awards for affiliate teams, operators, and B2B providers worldwide. The winners in nearly 40 categories will be determined by online voting and revealed on May 20.
Affiliate Program Of The Year
Boomerang Partners is nominated in the Affiliate Program of the Year category, reflecting its growth and position as a sports-focused affiliate program.
In nearly five years, the company has scaled to more than 3,000 affiliate partners and serves a clients’ portfolio of 10+ brands. Over the past year, the partner network grew by 10% YoY, while the expansion of clients’ product portfolio led to a nearly 1.5x increase in users.
The company’s strategy is built around deep sports expertise, in-house analytics, and a personalized approach to each partner. This is complemented by partner engagement initiatives such as the TIME TO WIN tournament and the Golden Boomerang Awards, a global affiliate tournament that brought together over 400 teams in the 2025 season. Its third season runs from April 3 to August 31, 2026. It is divided into three stages (each with its own main prize). The final and awards ceremony in 11 categories will take place in September during the SBC Summit in Lisbon.
Woman Leader Of The Year
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, is nominated for the Woman Leader Of The Year award in recognition of her contribution to the company’s growth and her work with affiliate partners.
In her role, she focuses on building long-term relationships with affiliate partners, with a strong emphasis on a personalized approach – one of the core principles of Boomerang Partners’ strategy. Liliia is also actively involved in representing the company within the industry. In 2025, she became one of Boomerang Partners’ most active media contributors after the C-level team, taking part in multiple interviews with industry publications.
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, commented: “It’s great to see our work recognized with these AffPapa iGaming Awards nominations. For us, it’s a reflection of the team’s effort and the way we build relationships with our partners. We invest a lot in analytics, partner support, and the development of initiatives that help affiliates grow, and it’s good to see that this approach resonates. At the same time, we have ambitious goals ahead and will continue to scale and strengthen our position as a sports-focused affiliate program.”
The official AffPapa iGaming Awards 2026 ceremony will take place on May 20. The event will be held at the Real Casino de Madrid.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026 appeared first on Americas iGaming & Sports Betting News.
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