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Innovation nurtures talents: PlanetPay365 offers two employees an experience at Viola Park’s Fiorentina Training Center
SKS365, through its multiservice platform PlanetPay365, partner of ACF Fiorentina – gifted two of its employees, Giuliano Ragno (Retail Tech Manager) and Nebojsa Nisavic (Automation Quality Assurance Engineer) with a unique experience characterized by technological innovation, inclusion, and talent growth under the common theme of sports, as they were guests for a day at Viola Park, the brand-new home of the Tuscan club.
The two winners of a special internal contest among the company’s employees had the opportunity to enter into the heart of one of the most advanced sports centres in Europe, noticing at Viola Park those same elements of technological innovation and inclusivity that distinguish the SKS365 entity, where approximately 600 people from over 20 different nationalities coexist across the four offices of the group (Italy, Serbia, Malta, and Austria).
From the training pitches of the Youth team and the Women’s team to the Media Center, from the TV studio to the Villa, the office of President Rocco Commisso, to the meeting points of the athletes such as the canteen, the gym, and the bar. Throughout the day, Giuliano and Nebojsa, guided by the staff of ACF Fiorentina, were able to immerse themselves in the atmosphere of Viola Park and live a 360-degree experience, by visiting 10 different locations of the sports center.
The highlight of the special tour was the meeting with some of the most important members of ACF Fiorentina. Ragno and Nisavic had the privilege of receiving Fiorentina jerseys from Nicolas Burdisso, Technical Director of ACF Fiorentina, and getting to know the team’s Match Analyst, who shared valuable insights with them on the technical-tactical analysis of the performances of the Viola players, emphasizing the importance of the work of each club member to achieve team success.
To end in style the day, the two employees were allowed to watch the first team’s training from a privileged position and meet some of the most representative players of ACF Fiorentina at the end of the session, including Andrea Belotti and Nico Gonzalez and take some photos too. In particular, Nebojsa, who works at the Belgrade office of SKS365, was excited to meet in person the defender of Fiorentina and of the Serbian national team Nikola Milenkovic, thus completing a truly unforgettable experience.
“I’m really thrilled”, comments Nebojsa Nisavic. “It was all fantastic: so many football pitches, auxiliary facilities in a magnificent environment and in a stunning location. I’m truly speechless”. For him, the trip had an even greater significance, as it was his first time in Italy. “It’s more than I expected. Italy is beautiful, I’m amazed by the nature, the people, and their hospitality. I thank SKS365 and PlanetPay365 for giving me this fantastic opportunity”.
“I come from years of sports, and visiting such an innovative facility, fully dedicated to football, was wonderful”, says Giuliano Ragno. “Understanding the mechanisms, assisting at the training, and everything revolving around such an important team was fantastic”.
“SKS365 and Fiorentina share the same values and drive for innovation that contributes to the creation of new ideas and products”, explains Gianfranco Pastore, Head of Sponsorships & Partnerships at SKS365. “With PlanetPay365, our brand of high-value-added services with high technological value, we have been Official Value-Added Service Partners of Fiorentina for three years, and we are happy to be here. At Viola Park, we find the same processes that we experience in our company for sharing ideas and living together, two points that encourage creative and operational processes”.
“We often connect the concept of innovation with technology. Many times, however, as happens at Viola Park, it can also be connected to rethinking behaviors, processes, and relationships differently from the past. Our sports center rewards the values of gender and generational inclusion and brings together all these values”, adds Enrico Peruzzo, Revenue Director of ACF Fiorentina.
“The first feeling is that of pride in working here, of being part of this family that had the great idea of thinking of a sports center like this”, continues Nicolás Burdisso, Technical Director of ACF Fiorentina. “On a practical level, this is reflected in the quality of work in the ranking, in the performance, and above all in generating a great sense of belonging. The fact that we are always together, that we bring together the youth team, or the women’s team, with the Serie A players – who represent the end point and with whom everyone can identify – is one of the dynamics that we should stimulate”.
The employer branding initiative of SKS365 at Viola Park further testifies the company’s commitment to creating a positive and engaging work environment, where the growth and the development of talents are fundamental aspects to achieve company successes.
The post Innovation nurtures talents: PlanetPay365 offers two employees an experience at Viola Park’s Fiorentina Training Center appeared first on European Gaming Industry News.
A leading gaming brand in Ukraine has launched a collection of ads featuring the tagline “Keep it GG” as part of an extensive communications initiative. The videos are currently being broadcast on Ukrainian TV, online platforms, and the brand’s social media accounts.
“GG” (Good Game) started in video game culture, yet its significance has far surpassed the literal meaning of “well played.” Currently, it symbolizes a worldwide sign of honor and gratitude for the feelings exchanged following a match, no matter the outcome. This concept served as the basis for GGBET UA’s latest marketing campaign. The video series embodies a unique GG atmosphere: rather than using a conventional voiceover, it incorporates complete audio tracks; the narrative features both literal and metaphorical allusions to sports and esports terms, alongside in-game and casino aspects; and prominent Ukrainian footballers are among the main characters.
“Every game, every match, every tournament is a moment that brings people together. For us, it’s important that every interaction with GGBET gives users that good game feeling — an experience that outlives the result and leaves vivid emotions behind, just like after watching a match,” comments CEO of GGBET UA, Serhii Mishchenko.
Going beyond the traditional view of GG also signifies a more profound implication — the brand’s strategic focus. The international brand, which has concentrated on esports for several years and attained significant success in esports betting and collaborations, is now adopting best practices to enhance traditional sports in regional markets. GGBET UA showcases a wider strategy for Good Game via collaborations (FC Dynamo Kyiv, FC Polissya, and the Ukrainian Basketball Federation), by organizing its own events and special projects, including initiatives that blend sports with esports, like the Match of LeGGends: Derby showmatch on the server featuring esports athletes and football players.
The brand’s creative team collaborated with a Ukrainian advertising agency and a Ukrainian production company to develop the commercials. GGBET UA made this choice to assist the local creative sector amid the war.
The post GGBET UA kicks off the “Keep it GG” promotional campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Berlin
BLAST and Brawl Stars bring their first-ever joint Live event to Berlin as part of new global competitive ecosystem
Global esports entertainment company BLAST, in partnership with Brawl Stars, is bringing the first-ever live in-person Brawl Cup to Berlin from 15–17 May 2026. The three-day event promises top-tier international competition alongside a full fan experience at the Uber Eats Music Hall.
This landmark event is part of BLAST’s new multi-year partnership with Brawl Stars, creating a refreshed, large-scale competitive ecosystem for the mobile action game available on iOS and Android. The collaboration introduces a global calendar of events, expanded live broadcasts, and blockbuster arena shows, setting a new standard for Brawl Stars esports.
A Milestone for Brawl Stars Competitive Scene
As BLAST’s first standalone live event for Brawl Stars, Brawl Cup Berlin marks a key milestone in the new competitive season. The 3-day format showcases BLAST’s growing footprint in Europe and reinforces Supercell’s commitment to expanding Brawl Stars’ global competitive circuit.
Under this partnership, BLAST will:
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Deliver 32 broadcast days per year across six competitive seasons
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Host three major live events annually
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Enable teams to qualify through regional competitions across EMEA, North America, South America, APAC, and China
Top teams from each region will compete in marquee in-person events, bringing world-class competition directly to live audiences.
Event Details: Brawl Cup Berlin
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What: Brawl Cup Berlin
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When: 15–17 May 2026
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Where: Uber Eats Music Hall, Berlin, Germany
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Tickets: On-sale dates and pricing to be announced
What Fans Can Expect
The Berlin event will deliver a full arena experience, combining:
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High-energy live competition
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BLAST’s signature broadcast spectacle
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On-site fan activations and interactive experiences
Further announcements will reveal participating teams, broadcast schedules, and detailed fan experiences in the coming weeks.
Media and Press Opportunities
Media representatives will have access to:
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Accreditation for the full event weekend
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Player and spokesperson interviews
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Exclusive coverage of the new-look Brawl Stars competitive circuits
This event represents a pivotal step in BLAST and Supercell’s mission to elevate Brawl Stars esports on a global stage.
The post BLAST and Brawl Stars bring their first-ever joint Live event to Berlin as part of new global competitive ecosystem appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dynabit Gaming has made a noteworthy move to strengthen its position in the European market by collaborating with SpinOro by Anakatech, a highly respected aggregator.
Jeff Letlat, COO at SpinOro, said: “Dynabit Gaming perfectly matches our mission to deliver fresh, high‑quality entertainment. With proven titles, popular mechanics, and sleek, intuitive design, they keep raising the bar for modern slots.”
Vika Prudnyk, Chief Commercial Officer at Dynabit Gaming: “Thrilled about our new partnership with SpinOro by Anakatech! It’s a prime opportunity for growth and collaboration, and we can’t wait to team up and deliver top gaming experiences to players across Europe.”
The post Anakatech’s SpinOro Partners with Dynabit Gaming to Unlock Fresh Slot Titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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