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Innovation nurtures talents: PlanetPay365 offers two employees an experience at Viola Park’s Fiorentina Training Center
SKS365, through its multiservice platform PlanetPay365, partner of ACF Fiorentina – gifted two of its employees, Giuliano Ragno (Retail Tech Manager) and Nebojsa Nisavic (Automation Quality Assurance Engineer) with a unique experience characterized by technological innovation, inclusion, and talent growth under the common theme of sports, as they were guests for a day at Viola Park, the brand-new home of the Tuscan club.
The two winners of a special internal contest among the company’s employees had the opportunity to enter into the heart of one of the most advanced sports centres in Europe, noticing at Viola Park those same elements of technological innovation and inclusivity that distinguish the SKS365 entity, where approximately 600 people from over 20 different nationalities coexist across the four offices of the group (Italy, Serbia, Malta, and Austria).
From the training pitches of the Youth team and the Women’s team to the Media Center, from the TV studio to the Villa, the office of President Rocco Commisso, to the meeting points of the athletes such as the canteen, the gym, and the bar. Throughout the day, Giuliano and Nebojsa, guided by the staff of ACF Fiorentina, were able to immerse themselves in the atmosphere of Viola Park and live a 360-degree experience, by visiting 10 different locations of the sports center.
The highlight of the special tour was the meeting with some of the most important members of ACF Fiorentina. Ragno and Nisavic had the privilege of receiving Fiorentina jerseys from Nicolas Burdisso, Technical Director of ACF Fiorentina, and getting to know the team’s Match Analyst, who shared valuable insights with them on the technical-tactical analysis of the performances of the Viola players, emphasizing the importance of the work of each club member to achieve team success.
To end in style the day, the two employees were allowed to watch the first team’s training from a privileged position and meet some of the most representative players of ACF Fiorentina at the end of the session, including Andrea Belotti and Nico Gonzalez and take some photos too. In particular, Nebojsa, who works at the Belgrade office of SKS365, was excited to meet in person the defender of Fiorentina and of the Serbian national team Nikola Milenkovic, thus completing a truly unforgettable experience.
“I’m really thrilled”, comments Nebojsa Nisavic. “It was all fantastic: so many football pitches, auxiliary facilities in a magnificent environment and in a stunning location. I’m truly speechless”. For him, the trip had an even greater significance, as it was his first time in Italy. “It’s more than I expected. Italy is beautiful, I’m amazed by the nature, the people, and their hospitality. I thank SKS365 and PlanetPay365 for giving me this fantastic opportunity”.
“I come from years of sports, and visiting such an innovative facility, fully dedicated to football, was wonderful”, says Giuliano Ragno. “Understanding the mechanisms, assisting at the training, and everything revolving around such an important team was fantastic”.
“SKS365 and Fiorentina share the same values and drive for innovation that contributes to the creation of new ideas and products”, explains Gianfranco Pastore, Head of Sponsorships & Partnerships at SKS365. “With PlanetPay365, our brand of high-value-added services with high technological value, we have been Official Value-Added Service Partners of Fiorentina for three years, and we are happy to be here. At Viola Park, we find the same processes that we experience in our company for sharing ideas and living together, two points that encourage creative and operational processes”.
“We often connect the concept of innovation with technology. Many times, however, as happens at Viola Park, it can also be connected to rethinking behaviors, processes, and relationships differently from the past. Our sports center rewards the values of gender and generational inclusion and brings together all these values”, adds Enrico Peruzzo, Revenue Director of ACF Fiorentina.
“The first feeling is that of pride in working here, of being part of this family that had the great idea of thinking of a sports center like this”, continues Nicolás Burdisso, Technical Director of ACF Fiorentina. “On a practical level, this is reflected in the quality of work in the ranking, in the performance, and above all in generating a great sense of belonging. The fact that we are always together, that we bring together the youth team, or the women’s team, with the Serie A players – who represent the end point and with whom everyone can identify – is one of the dynamics that we should stimulate”.
The employer branding initiative of SKS365 at Viola Park further testifies the company’s commitment to creating a positive and engaging work environment, where the growth and the development of talents are fundamental aspects to achieve company successes.
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PartnerMatrix, part of the EveryMatrix Group, has signed an exclusive collaboration with Broadway Platform, a Player Account Management platform (PAM) developed by SPRIBE, to expand distribution of the PartnerMatrix Agent System. The agreement was announced Monday, June 29th, 2026, in Malta.
Under the deal, Broadway Platform will introduce the PartnerMatrix Agent System to its clients as a tool to manage and scale offline traffic operations alongside digital affiliate activity.
PartnerMatrix said the Agent System is designed to give operators visibility and control over agent performance, commission structures and player activity within a connected environment, supporting online and offline traffic management across multiple territories.
Vahe Khalatyan, Head of PartnerMatrix, said: “We are pleased to launch this collaboration with Broadway and expand the reach of our Agent System to a wider network of operators.
“Operators increasingly need stronger control across both online and offline acquisition channels, and this collaboration helps bring that capability to more partners globally.”
Giorgi Samkharadze, Director at Broadway Platform, said: “We’re constantly looking for ways to help our partners grow more efficiently across diverse markets. The PartnerMatrix Agent System offers operators a powerful framework for managing both affiliate and agent-driven acquisition within a single ecosystem.
“As our global footprint continues to expand, particularly across emerging markets where offline traffic remains highly influential, we see significant value in providing our partners with access to scalable solutions that support sustainable growth.”
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Intelitics has launched Actionable Intelligence, a generative AI reporting feature designed to let iGaming and sports betting marketing teams create custom data visualisations on demand using plain-language questions.
The company said the tool builds on Intelitics’ existing reporting stack used to track partner performance, campaign ROI and acquisition metrics. Instead of commissioning a new report or writing code, users can query the same dataset and receive a chart or visualisation in response.
Use cases cited by Intelitics include comparing partner performance by traffic source, drilling into individual campaigns, and breaking down player value by acquisition channel. Intelitics said the feature interprets iGaming and affiliate marketing terms including partners, offers, traffic sources, player value, acquisition channels, GGR and NGR, without requiring users to translate requests into SQL.
“The data our customers need to make better decisions has always been inside Intelitics,” said Allan Stone, founder and CEO of Intelitics. “Actionable Intelligence makes it accessible on their terms, with no technical skills required and no waiting for a report to be built. We designed it so that everyone on a marketing team, not just the analysts, can explore their data and act on what they find – and we built it to understand the way iGaming and affiliate marketers actually talk about their business, from partners and offers to GGR and NGR.”
On data governance, Intelitics said Actionable Intelligence runs within each customer’s Intelitics environment. The company stated that customer data is not pooled across accounts, shared with third parties, or used to train any model outside that environment, and that each visualisation is generated only from the customer’s own Intelitics data. The feature is available to Intelitics customers.
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Stake has appointed UFC women’s flyweight contender Tracy Cortez as a global ambassador, with the partnership set to begin in June 2026.
The company said the deal adds Cortez—currently ranked No. 8 at women’s flyweight—to its growing group of UFC athletes and ambassadors. Stake also listed Alex Pereira, Max Holloway, Merab Dvalishvili, Caio Borralho and Alexandre Pantoja among its current UFC ambassadors.
Cortez holds a 12-3 record, according to Stake, and rose through Dana White’s Contender Series in 2019. The company also referenced an 11-fight win streak during her career.
Akhil Sarin, Chief Marketing Officer at Stake, said: “Tracy Cortez is a phenomenal athlete, who we’re really excited to be partnering with in this new ambassadorial role. She has proven herself to be a real contender in the UFC flyweight division already, and as she comes into her prime, Stake is proud to support her journey.
“Tracy’s personality and competitive spirit is something which aligns with our values at Stake – she’s fun, the fans love her, and we’re looking forward to bringing a valuable partnership to MMA fans.”
Stake ambassador Tracy Cortez added: “Partnering with Stake feels like the perfect fit for this chapter of my career. This is a brand at the cutting edge of sports and entertainment, and they value the same grit and authenticity that I bring to every fight.
“I’m ready to engage with my supporters in a whole new way and take this journey to the next level together.”
The post Stake names UFC flyweight contender Tracy Cortez as global ambassador appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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