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Parimatch, the global entertainment and betting company, and official partner of Manchester United, UFC, and Leeds United, is joining SIGMA Rome 2025, as its ramps up global expansion and hiring plans.

Guests will step into the iconic vibe of NYC Times Square that Parimatch will bring to Rome. A specially designed space with giant screens, live action, and music will fully immerse guests in non-stop live broadcasts and engaging activities.

For partners and guests, the event offers vibrant networking and a real chance to discuss business and explore partnerships on the spot with top experts from Parimatch

The presence of Parimatch’s Talents Team is also about effective hiring and giving candidates a unique chance to face the brand and step into its culture.

“Events like SIGMA prove that the best connections aren’t made in meeting rooms, but on the ground, with people who share our drive. We are not just chasing new deals — we are hunting for new talent. Our hiring team is raising the bar, going all in on expansion and targeting key strategic roles like Business Development Manager (Payments & Market Entry) — and other A-level players ready to shape the next chapter of Parimatch.” – Alina Lambe, Chief People and Operations Officer, Parimatch.

“We’re attending SiGMA to connect directly with affiliates, partners, and the full Parimatch team. It’s a great opportunity to turn online relationships into real conversations, discuss scaling partnerships, explore custom growth opportunities, and share strategic insights. Visitors will have a chance to meet our key players in 1-on-1 sessions and gain valuable market insights that I’ll be presenting on the main stage. Every moment at SiGMA is designed to engage, inspire, and highlight the scale and vision of our brand.” – Maxim​​Makovetskyi, Head of Affiliates, Parimatch Affiliates.

What is more:

• Parimatch Affiliates – Let’s talk partnership
• Talents – Join the team. We Hire You Win.
• Marketing – Collaborations, promo campaigns, and interviews
• Payments – Solutions and partnership opportunities
• Brand/PR – Co-create media activations and stories

Join the power of Parimatch. Come and experience our bold vision at SIGMA Rome 2025, November 4–6, Booth 5028-1.

The post Parimatch drives global expansion at SIGMA Rome 2025 appeared first on European Gaming Industry News.

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SiGMA Europe is one of the most significant events in the iGaming industry. This year, the event is taking place in Rome and will bring together over 30,000 attendees, 1200 sponsors and feature four stages with 550+ top speakers.

On November 05, in partnership with MelBet Partners & Affiliates, former MMA legend and World Champion Kamaru Usman will join the event as a special guest. At booth 5067G attendees of SiGMA Central Europe have the chance to take photos, hear insights and what it takes to rise to the top on a global stage.

During the conference, there will be two activities available for guests at MelBet’s booth:

Punch Challenge. Anyone can come to the booth on November 4 and test their punching power. The person with the strongest punch will have the honour of competing against Kamaru Usman himself.

Want to get exclusive merchandise and take a photo with the MelBet Partners & Affiliates championship belt? Visit the booth. Follow MelBet’s official Instagram account and take a picture with the belt. Those who post a story with the championship belt and tag MelBet will automatically be entered into a drawing for exclusive UFC-themed merchandise.

There will also be a private party, Triumph of the Gladiators, exclusively for the partners and representatives of MelBet Partners & Affiliates, which Kamaru himself will attend. This evening will be an epic event, where history and modernity merge into one.

The post MelBet Partners to Bring UFC Champion Kamaru Usman to SiGMA Central Europe appeared first on European Gaming Industry News.

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EGT Digital will showcase the upgraded Sugartime 1000, available for visitors to try in demo mode, and offer a sneak peek at the upcoming Hermes Fortunes 2000 at SiGMA Central Europe, Rome (4 – 6 November, booth 2050). Both titles build on fan-favorite originals, offering players thrilling upgrades, bold visuals, and massive win potential.

The company also kicks off SiGMA Rome 2025 celebrating five B2B Award nominations for innovation and growth: 

• B2B Industry Leader Italy 2025
• AI Pioneer in Platform Innovation 2025
• Fastest Growing Aggregator 2025
• Best Game Provider Italy 2025
• Best Bonus Engine 2025

Sugartime 1000 – double the flavor, ten times the fun

Visitors will be able to experience Sugartime 1000 firsthand in demo mode. The sweet hit returns with multipliers up to x1000, the Toppling Reels feature, and the Clover Chance Jackpot for nonstop excitement.

Players can trigger Free Spins with 4 – 6 scatters or activate Super Free Spins with guaranteed high multipliers and wins reaching 25,000x the bet value. The result is a faster, more colorful, and even more rewarding experience that keeps the charm of the original.

Hermes Fortunes 2000 – mythic wins take flight

Visitors will get a sneak peek at this mythology-inspired sequel before its official release. The messenger of the gods brings bigger rewards with multipliers up to x2000, Free Spins where symbols can transform into multipliers, and a Super Free Spins mode guaranteeing x20+ multipliers. Linked to the Clover Chance Jackpot, this upgraded sequel offers a divine mix of myth and adrenaline.

“Both Sugartime 1000 and Hermes Fortunes 2000 reflect our respect for the players who made the originals so loved,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. “We wanted to give fans the same excitement they cherish while upgrading every element of gameplay for an even more dynamic and immersive experience.” 

Expanding the game universe

At SiGMA Central Europe, EGT Digital will also present its broader content lineup, featuring over 150 in-house developed slots and popular jackpots like Bell Link, Clover Chance, and Gods & Kings Link.

EGT Digital’s Aggregator solution will also be in focus, offering access to over 13,000 games from 200+ global providers through a seamless, high-performance integration.

Boosting engagement through innovation

EGT Digital will also highlight its X-Nave platform - an all-in-one, modular solution featuring Casino, Sportsbook, CRM, Payment Gateway, and the powerful Campaign Manager module.

Now enhanced with proprietary AI, X-Nave personalizes player experiences, optimizes performance, and ensures responsible gaming. Its  Campaign Manager helps operators drive engagement, loyalty, and results through automated tournaments, Gift Spins, and Buy Bonus competitions, turning gameplay into measurable marketing success across all devices.

Visit EGT Digital at booth 2050 during SiGMA Europe, Rome, from 4 – 6 November. 

The post Award-Nominated EGT Digital Brings Sweet Spins, Smart Tech, and New Thrills to SiGMA Central Europe 2025 appeared first on European Gaming Industry News.