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SOFTSWISS and Evolution Launch Evo Prime Drop Campaign
The SOFTSWISS Jackpot Aggregator, a multipurpose gamification system for managing promotional campaigns, launched the Evo Prime Drop campaign in partnership with Evolution Gaming Group AB in March. The Evo Prime Drop aims to enhance player engagement and highlight captivating games integrated with Evolution.
Evolution is a leading B2B solution provider for casino operators offering live casino, live game shows, slots and more. The Evo Prime Drop leverages Evolution’s extensive portfolio, available through the SOFTSWISS Game Aggregator, to feature premium games from such developers as NetEnt, Red Tiger, and Big Time Gaming (BTG).
An exceptional aspect of the Evo Prime Drop is its accessibility to casino operators within the SOFTSWISS Game Aggregator network at no extra charge. This arrangement between Evolution and SOFTSWISS supports their partners in enhancing player engagement and retention.
The campaign’s jackpot prize pool is another highlight, featuring a generous 50,000 euro. The campaign is designed to be inclusive, allowing players to participate with a minimum bet of just 1 euro. The campaign started on 11 March and will conclude on 31 March.
The prize distribution is thoughtfully structured to maximise the number of winners, with 20 top prizes of 1,000 euro each, 100 prizes of 100 euro, and 400 prizes of 50 euro. This tiered system adds to the appeal of the Evo Prime Drop, making it a highly anticipated event in the online gaming calendar.
This inaugural campaign, launched in collaboration with a game provider, paves the way for further initiatives for SOFTSWISS Game Aggregator clients. The Jackpot Aggregator’s unique mechanics and the Game Aggregator’s user-friendly settings make the launch seamless and fast.
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, comments: “We see immense potential in such campaigns because they present a win-win solution for all parties involved.
Beyond addressing the casino’s primary objective of retaining and attracting players, these mechanics offer providers additional opportunities to promote their games. Furthermore, players gain new experiences, exactly what draws them to us.
Thanks to the quick and easy launch, we view these campaigns as a positive development for the industry.
Special thanks to Evolution for their pivotal partnership in Evo Prime Drop. Evolution’s support is instrumental in bringing these gaming opportunities to life, showcasing the strength of collaborative efforts in advancing the gaming industry.”
Nicholas Peters, Chief Business Development Officer Europe at Evolution, adds: “We are excited to partner with SOFTSWISS in the Evo Prime Drop campaign. Collaborating with the expert team behind the Jackpot Aggregator, and given the excellence of SOFTSWISS’ software solutions and the premium games from providers integrated by Evolution, we are confident in the campaign’s success.
We are constantly looking for new technologies and mechanics to maintain a leading position in the market and provide innovative solutions to our customers. We are pleased that our collaboration with the SOFTSWISS Jackpot Aggregator has proven to be mutually beneficial. “
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
About Evolution
Evolution Group is a leading B2B provider of online casino content. Evolution’s brands are synonymous with outstanding solutions and the widest choice in the online gaming world. As well as being a world-leader of live dealer gaming with its Evolution and Ezugi brands, the NetEnt, RedTiger, Big Time Gaming and Nolimit City studios produce some of the industry’s most innovative and commercially successful slots. The Digiwheel brand is the developer of the world’s first patented HD spinning gaming wheel, offering opportunities to bring the very best of wheel based online games to land-based casinos. Livespins is an innovative B2B social streaming game provider that enables.
The post SOFTSWISS and Evolution Launch Evo Prime Drop Campaign appeared first on European Gaming Industry News.
Liquor & Gaming NSW is seeking feedback from industry, stakeholders and the community on how public lotteries are run in NSW.
The Public Lotteries Regulation 2016 is due to expire on 1 September 2026 and Liquor & Gaming NSW intends to renew the regulation to support the legislative framework for lottery regulation, while ensuring it remains fit for purpose.
Public consultation is a key part of the process and the draft Public Lotteries Regulation 2026 and Regulatory Impact Statement will be open for consultation until Friday 10 July.
It is proposed that the regulation will retain most of the existing provisions with some minor amendments to modernise the regulatory framework, remove outdated provisions and improve clarity, consistency and effectiveness.
Before the draft regulation can be remade, legislation requires a formal process of review be undertaken, which includes consultation with the public, interest groups and industry or businesses likely to be affected by the draft regulation.
It’s important for public lotteries to be conducted properly and in line with community interests and expectations, with appropriate harm minimisation measures.
The regulation supports the legislation by setting the standards around the conduct of public lotteries and puts in place consumer protections for people who buy lottery tickets.
The post Feedback Sought on How Public Lotteries are Run in NSW appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BlueOcean will distribute ENJOY slots plus Live and Hybrid Live titles to operators via a single API.
ENJOY has partnered with BlueOcean Gaming to distribute a selection of its iGaming titles through BlueOcean’s GameHub aggregation platform.
Under the agreement, BlueOcean will integrate ENJOY content into GameHub, allowing operators to access the supplier’s games through a single API. ENJOY said the deal supports its international expansion by extending reach across BlueOcean’s operator network.
The initial content lineup includes slot titles Diamond Slam and Grand Lightning Boost, plus Live and Hybrid Live games. ENJOY also flagged Energy Roulette: Hold and Win as part of the Hybrid Live offering.
Christos Zoulianitis, CCO at ENJOY Gaming, said: “Partnering with BlueOcean Gaming represents a major step forward in how we scale our content globally. Its technology and reach allow us to expand efficiently while continuing to deliver the high-quality experiences our partners expect.
“This collaboration gives us the flexibility to grow faster across multiple markets without compromising on innovation.”
Nina Jelen, CCO at BlueOcean Gaming, added: “ENJOY brings a fresh, performance-focused approach to content that aligns perfectly with our platform strategy.
“Its ability to blend engaging mechanics with strong production values makes its portfolio stand out, particularly in the Hybrid Live space. Together, we’re enhancing our offering with content that helps operators better capture and retain player attention.”
The post ENJOY signs BlueOcean Gaming deal for GameHub aggregation appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
CVC
Gaming Laboratories International (GLI) Welcomes CVC Strategic Opportunities as its First External Investor
Gaming Laboratories International (GLI) and CVC, a leading global investment firm, together announced that they have entered into a strategic partnership to support GLI’s continued growth and long-term development. CVC, through its long-duration investment platform Strategic Opportunities, has completed an investment into GLI and related entities. The investment by CVC will provide resources and expertise to enhance the capabilities and growth prospects of GLI while upholding the company’s history and culture of providing world-class services to the global gaming industry.
GLI is the global leader in testing, certification and cybersecurity services to the global gaming industry with over 1500 employees globally servicing over 710 regulated gaming jurisdictions worldwide. Founded in 1989 by James Maida and Paul Magno, GLI is headquartered in Lakewood, New Jersey.
James Maida, Chief Executive Officer of GLI, said: “We are truly excited and honored to welcome CVC as a strategic investment partner. CVC shares our vision, values, and long-term commitment to the global gaming industry. This partnership creates new opportunities for growth and innovation, allowing GLI to invest even more in the success of the future of the global gaming industry as well as investing in related and adjacent sectors. Our leadership, values, and culture focused on customer service remain unchanged. I will continue as CEO and our leadership team remains intact. Together we will stay focused on quality, speed and the customer experience while continuing to drive innovation and outstanding service worldwide.”
Matt Turner, Partner at CVC and GLI Board Member, said: “Within CVC Strategic Opportunities, we seek to partner with exceptional businesses that have histories of consistent success, strong market positions and significant long-term growth potential. GLI fits perfectly with that approach, as over nearly 40 years James and Paul have built GLI into the clear leader in its industry. The company plays a critical role in the global regulated gaming ecosystem and has established itself as a trusted partner to regulators, operators and suppliers around the world. This positions the business extremely well for continued growth, and we are looking forward to working alongside James and the talented team at GLI to support the company’s future success.”
The post Gaming Laboratories International (GLI) Welcomes CVC Strategic Opportunities as its First External Investor appeared first on Americas iGaming & Sports Betting News.
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