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BGaming collaborates with Brazilian artistic duo in ongoing creative project

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iGaming content provider BGaming has stepped up its support of local artists for its SiGMA Americas debut, building on its ongoing artistic collaboration project “When Art Meets Gaming” by making charitable donations for emerging creatives.

BGaming has teamed up with street art duo, Clandestinos Art, ahead of SiGMA Americas in Brazil next month. Having over 20 years of mural-creating experience, these two artists developed breathtaking interpretations of BGaming’s much-loved characters from Elvis Frog TRUEWAYS, Aztec Magic Bonanza, Scratch Alpaca, Book of Cats MEGAWAYS™, Penny Pelican and Jogo do Bicho. 

Visual storytellers Bruno Smoky and Shalak Attack, who make up the Clandestinos Art duo, bonded over their love of art and together developed a mural style that unifies both reality and the imaginary. This award-winning couple has gained international recognition with their unique artistic approach, techniques, and distinct subject matter.

Illustrations of BGaming’s game characters by Clandestinos Art will be integrated into a limited merch collection, branded gifts, and BGaming’s stand, which can be visited at SiGMA Americas in São Paulo from April 23rd to 25th.

As well as financially supporting Clandestinos Art, BGaming will make a donation of €10,000 to the A7MA Institute in Sao Paulo, which promotes street art in Brazil and supports young artists from the outskirts of the city. The game provider will also sponsor an activity to inspire children to enjoy art – they will paint murals together with art educators from A7MA Institute on the facades of their houses.

This latest partnership reaffirms BGaming’s ongoing commitment to supporting local talent, as it steps up its contributions by making a sizable donation to creative causes in Brazil.

Kate Puteiko, Chief Marketing Officer at BGaming, said: “We are so pleased to work with Clandestinos Art for this vibrant new take on our most iconic characters, to be showcased at SiGMA Americas next month.

“Our artistic collaborations at key industry events have become a highlight for many attendees. This time, we are also pleased to donate to art charities in Brazil, as well as continuing to support our collaborators as always financially.”

Clandestinos Art said: “We are usually painting large murals on the streets, and this is how most people know our work, but it was a pleasure to collaborate with BGaming and create these game characters through digital illustration!

“For us, it was a great opportunity to dive into this medium and keep true to our artistic styles. Each of us should have created three unique pieces and then united them all on the final collage piece. This is the essence of how we work as Clandestinos Art, bringing the best of both of our styles and melting them together! Wishing the BGaming team all the luck in Brazil, we will be there in colors and hearts.”

You can find out more about BGaming’s artistic collaboration and its creative games at SiGMA Americas on Stand D40 between 23rd and 25th April 2024. Book a meeting here.

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

The post BGaming collaborates with Brazilian artistic duo in ongoing creative project appeared first on European Gaming Industry News.

Alistair Johnston CCO at Push Gaming

Push Gaming appoints Jonathan Moretta as Head of Account Management

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The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.

Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.

The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.

Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”

Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”

The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley

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Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.

The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.

The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.

Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.

Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.

“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.

“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.

“We hope this journey will make the match day experience even better.”

The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The Mill Adventure deepens Optimove integration for player engagement

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The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.

TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.

The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.

Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.

“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”

Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.

“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”

The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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