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BGaming collaborates with Brazilian artistic duo in ongoing creative project

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iGaming content provider BGaming has stepped up its support of local artists for its SiGMA Americas debut, building on its ongoing artistic collaboration project “When Art Meets Gaming” by making charitable donations for emerging creatives.

BGaming has teamed up with street art duo, Clandestinos Art, ahead of SiGMA Americas in Brazil next month. Having over 20 years of mural-creating experience, these two artists developed breathtaking interpretations of BGaming’s much-loved characters from Elvis Frog TRUEWAYS, Aztec Magic Bonanza, Scratch Alpaca, Book of Cats MEGAWAYS™, Penny Pelican and Jogo do Bicho. 

Visual storytellers Bruno Smoky and Shalak Attack, who make up the Clandestinos Art duo, bonded over their love of art and together developed a mural style that unifies both reality and the imaginary. This award-winning couple has gained international recognition with their unique artistic approach, techniques, and distinct subject matter.

Illustrations of BGaming’s game characters by Clandestinos Art will be integrated into a limited merch collection, branded gifts, and BGaming’s stand, which can be visited at SiGMA Americas in São Paulo from April 23rd to 25th.

As well as financially supporting Clandestinos Art, BGaming will make a donation of €10,000 to the A7MA Institute in Sao Paulo, which promotes street art in Brazil and supports young artists from the outskirts of the city. The game provider will also sponsor an activity to inspire children to enjoy art – they will paint murals together with art educators from A7MA Institute on the facades of their houses.

This latest partnership reaffirms BGaming’s ongoing commitment to supporting local talent, as it steps up its contributions by making a sizable donation to creative causes in Brazil.

Kate Puteiko, Chief Marketing Officer at BGaming, said: “We are so pleased to work with Clandestinos Art for this vibrant new take on our most iconic characters, to be showcased at SiGMA Americas next month.

“Our artistic collaborations at key industry events have become a highlight for many attendees. This time, we are also pleased to donate to art charities in Brazil, as well as continuing to support our collaborators as always financially.”

Clandestinos Art said: “We are usually painting large murals on the streets, and this is how most people know our work, but it was a pleasure to collaborate with BGaming and create these game characters through digital illustration!

“For us, it was a great opportunity to dive into this medium and keep true to our artistic styles. Each of us should have created three unique pieces and then united them all on the final collage piece. This is the essence of how we work as Clandestinos Art, bringing the best of both of our styles and melting them together! Wishing the BGaming team all the luck in Brazil, we will be there in colors and hearts.”

You can find out more about BGaming’s artistic collaboration and its creative games at SiGMA Americas on Stand D40 between 23rd and 25th April 2024. Book a meeting here.

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

The post BGaming collaborates with Brazilian artistic duo in ongoing creative project appeared first on European Gaming Industry News.

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Final Call for the N1 SEO Traffic Cup 2 Weeks to Win

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N1 SEO Traffic Cup — the first tournament in the N1 Traffic Cups series by N1 Partners — is entering its final stretch, with April 30 being the last day of the promo. Over 250 teams are already actively driving traffic to N1 Partners brands, as anyone can win — no matter when they joined the race.

Winning main rewards is absolutely realistic — final results are based on your team’s efficiency; there’s not a limited number of spots to compete for. All participants who reach one of the four prize tiers get rewarded, so the key focus is scaling your performance metrics.

Learn how to strengthen your current positions within two weeks — or enter the race effectively at the final stage!

Tips to run traffic for N1 SEO Traffic Cup: expert edition

Improving your results is always possible, particularly when you have access to fresh analytics.

The N1 Partners team has made it easier for participants by sharing insights from SEO experts:

    • Best approaches for iGaming SEO
      At the moment, classic SEO listings with an offerwall, cross-brand SEO and parasite SEO strategies across several Tier-1 GEOs are performing well.

  • Top products for SEO traffic in N1 Partners
    Among the products showing the best conversion rates and stability are HollyWin, Slot Mafia, Lucky Hunter, RollXO, and Slot Lounge.
  • Top GEOs for SEO traffic
    Markets such as AU, DE, CA, AT, CH, NZ, and NO are delivering strong results and are popular among N1 SEO Traffic Cup participants. These GEOs have a wide solvent audience, allowing both high volumes and strong average checks.

Have you already chosen the GEO and approach? Register at the N1 SEO Traffic Cup landing page and get to the top leaderboard positions!

N1 SEO Traffic Cup: FAQ for final-stage entrants

The N1 Partners team understands that joining at a later stage can feel more challenging, so they’ve collected the most common questions from affiliates and shared practical advice.

Where should a newly registered affiliate start to make the most of the first 48 hours?

“If an affiliate joins during the final two weeks, the key to success is to stay focused. I would recommend immediately concentrating on familiar GEOs and brands to get the first FTDs as quickly as possible.

The next step is to evaluate whether you have the resources to work with multiple brands. In the N1 SEO Traffic Cup, the number of brands directly affects the Brand Coefficient and overall results. And of course, it’s important to sync with your affiliate manager from the very beginning to build the shortest path to your first results.

There is no single fixed prize — affiliates can reach any reward level. Even if an affiliate does not reach the Level, generating a minimum of 20 FTD on at least one brand still qualifies them for the prize draw. That means there are no losers, and you can join the game at any time,” says Alexa Bond, Head of Affiliates at N1 Partners.

What mistakes do participants most often make when trying to speed up before the final?

“The most common mistake is trying to scale quickly by testing new GEOs and approaches where the team lacks expertise.

This usually leads to spreading resources unwisely, lower quality, and higher spend. The worst-case scenario involves campaign stoppages. At the final stage, it’s much more important to stay focused on stable sources and further optimise working strategies rather than testing new directions,” says Dmitry Filippov, Affiliate Team Lead (SEO) at N1 Partners.

Join the N1 SEO Traffic Cup — 2 weeks is enough to win!

N1 SEO Traffic Cup: conditions explained

Period: March 1 – April 30, 2026
Results: by May 10
Entry: from 20 FTD per brand

The mechanics are simple: you earn points (N1 Cup Score) based on generated FTDs, then multiply them by the brand coefficient.

The more brands you work with, the higher your multiplier and the faster your results grow:

  • 1 brand — x1
  • 2–3 brands — x2
  • 4+ brands — x5

This means you can not only scale volumes but also accelerate growth by driving traffic to multiple products.

Learn more about the conditions and rewards here!

N1 Partners is a multi-brand affiliate program:

  • 14+ casino and sportsbook brands with Reg2Dep up to 70%
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 45% + NNCO for top partners + hybrid models

Be number one with N1!

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Vegangster Integrates JackpotX Across 5 Brands, Reaches ~25% Player Opt-In.

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Vegangster has expanded its partnership with Shared Luck by integrating JackpotX, a player-funded jackpot system now live across five client brands. Early results show an average opt-in rate of around 25%, with players actively choosing to join the jackpot via a simple opt-in toggle.

Across these deployments, JackpotX is configured as a player-funded system, where a portion of player activity contributes to a shared prize pool. This creates a continuously growing jackpot that runs alongside standard gameplay, adding a persistent betting incentive without interrupting the core gaming experience.

Unlike traditional fixed or operator-funded jackpots, this model scales with player activity. As participation increases, the prize pool grows, reinforcing visibility and engagement over time.

For operators, the integration introduces a retention and monetisation layer that is directly tied to player volume. Because the jackpot is funded through gameplay, it reduces reliance on upfront promotional spend while still creating a strong engagement loop.

Michael Oziransky, Chief Product Officer at Vegangster, commented:
“What stands out with JackpotX is flexibility. Operators can run multi-brand jackpots and tailor how they work, with real-time performance visibility. This made it easy for us to use a player-funded approach and boost engagement without additional operator spend.”

The integration requires minimal operational overhead and can be deployed across brands without complex configuration, allowing operators to activate jackpot-driven engagement quickly.

With JackpotX now live and scaling across brands, Vegangster and Shared Luck plan to expand the partnership further, focusing on deeper gamification mechanics and wider rollout across the Vegangster client network.

About SharedLuck

Sharedluck builds engagement infrastructure for online casinos. JackpotX, its flagship product, provides flexible jackpot creation, multi-brand management, real-time analytics, and tools built to increase player retention and overall casino revenue.

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

Press contact
Romans Kozlovskis
Senior Content & PR Manager
[email protected]

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Sports Betting Operator Names Mark McGuinness Editor-in-Chief

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Peter White, Publisher of Sports Betting Operator, has announced the appointment of Mark McGuinness as the publication’s new Editor-in-Chief.

A highly respected figure in the global iGaming, crypto and digital marketing sectors, McGuinness brings more than 30 years of international experience in high-performance marketing, brand strategy and growth leadership across regulated markets in the UK, EMEA and Latin America.

Currently operating as a Fractional CMO and strategic advisor, McGuinness has built a reputation for scaling brands, transforming underperforming channels and delivering measurable commercial impact across B2B, B2C and D2C environments. His expertise spans user acquisition, retention, lifecycle marketing, affiliate and SEO strategy, as well as AI-driven growth initiatives.

In addition to his advisory roles, McGuinness is Co-Founder of the iGaming Roundtable, a fast-growing industry forum designed to foster meaningful, solution-led discussions among senior leaders across the sector.

Peter White, Publisher of Sports Betting Operator, said: “Mark’s appointment marks an exciting new chapter for Sports Betting Operator. His depth of experience, industry credibility, and forward-thinking approach to marketing, AI, and emerging technologies align perfectly with our vision to deliver authoritative, insightful, and commercially relevant content to the global betting community.”

Mark McGuinness, Editor-in-Chief of Sports Betting Operator, said: “I’m delighted to join Sports Betting Operator at such a pivotal time for the industry. The convergence of AI, data, and player engagement is reshaping the landscape, and there is a clear need for intelligent, honest, and forward-looking editorial. I look forward to working with Peter and the wider network to build a platform that informs, challenges, and connects the industry.”

As Editor-in-Chief, McGuinness will lead the editorial direction of Sports Betting Operator, focusing on high-value content, expert insights and in-depth analysis across sports betting, iGaming, technology and regulatory developments. His appointment signals a continued commitment to innovation, editorial integrity and industry leadership.

The post Sports Betting Operator Names Mark McGuinness Editor-in-Chief appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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