Latin America
PRAGMATIC PLAY PARTNERS WITH THE FACTORY GAMING TO EXPAND LATAM PRESENCE
The provider teams up with The Factory Gaming for further expansion in Latam
Pragmatic Play, a leading content supplier to the iGaming industry, has signed a deal with platform provider The Factory Gaming to fortify its position in the rapidly growing Latin American gaming market.
Pragmatic Play will integrate its extensive portfolio of Slots, Live Casino, and Virtual Sports content onto The Factory Gaming’s online casino platform, elevating its participant reach globally.
The Factory Gaming’s operator partners will benefit from Pragmatic Play’s award-winning portfolio, which has proven to be a success across LatAm.
It is the latest deal signed by Pragmatic Play on the continent, where it continues to expand its commercial footprint at an impressive pace.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “This partnership underscores Pragmatic Play’s commitment to expanding its footprint in key markets across Latin America. By joining forces, we are confident that Pragmatic Play will deliver exceptional gaming content and drive mutual success in the region.”
René Sepúlveda, CEO of The Factory Gaming, added: “We are thrilled to integrate Pragmatic Play’s content onto our platform.
“Partnering with Pragmatic Play is a significant step forward for us as we continue to enhance our gaming offerings and cater to the evolving needs of our customers.”
affiliate marketing
Media Troopers targets Peru sports betting market ahead of 2026 World Cup
Media Troopers said it will enter Peru’s regulated market to provide sports betting and prediction market services ahead of the 2026 FIFA World Cup.
The company pointed to the 2026 FIFA World Cup—scheduled for 11 June to 19 July across the US, Canada, and Mexico—as a major driver for online wagering activity and said it aims to help operators prepare for higher demand.
Peru launched its regulated market in 2024. The country is home to more than 60 online operators, and the regulator has granted 120 licenses since launch, according to Media Troopers. The company said Peru’s regulated market was valued at $2.7 billion in 2024, with projections reaching $7.6 billion by 2033.
Media Troopers CEO Shmulik Segal compared Peru’s current phase to the early stages of regulated sports betting in the US. “Media Troopers is bringing mature-market expertise into Peru at precisely the moment the market is ready to scale,” Segal said.
Media Troopers said it will provide operators with soccer-focused marketing channels, access to publishers and affiliates, and localized features intended to help customer acquisition and engagement in Peru.
The post Media Troopers targets Peru sports betting market ahead of 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BIS
BiS Brasília brings together experts and authorities to discuss the future of Brazil’s betting market
The event takes place on June 2–3 at the Royal Tulip Brasília Alvorada, featuring discussions on regulation, international cooperation, and the profile of Brazilian bettors.
The second edition of BiS Brasília has officially been confirmed and is expected to bring together major names from the sports betting, iGaming, and regulatory sectors in Brazil.
The event will be held on June 2 and 3 at the Royal Tulip Brasília Alvorada, with a program focused on strategic debates, networking, and discussions about the future of Brazil’s regulated market.
With an emphasis on innovation, responsibility, and the sustainable development of the industry, the event will bring together national and international experts to discuss the challenges and opportunities facing the sector at a decisive moment for the Brazilian betting market.
Among the confirmed panels is “International Cooperation and Strategic Bridges for a Regulated, Solid, and Responsible Sector in Brazil,” featuring John Aquilina.
The discussion will focus on the importance of international collaboration and the development of strategic relationships to strengthen a safe, transparent, and responsible regulatory environment in the country.
Another highlight of the program will be the panel “The Profile of the Brazilian Bettor,” presented by Thiago Iusim. The session will analyze consumer behavior, trends in the domestic market, and challenges related to user protection and responsible gaming.
The organizers aim to consolidate Brasília as one of the country’s main hubs for discussions surrounding regulation, technology, and business opportunities connected to sports betting and digital entertainment in Brazil.
“BiS Brasília was created to strengthen dialogue among companies, specialists, authorities, and international representatives, promoting essential discussions for the development of a more mature, transparent, and sustainable industry,” said Carlos Cardama, co-founder of BiS Brasília.
Those interested in attending the event can purchase tickets through the official portal:
About BiS Brasília
Now in its second edition, BiS Brasília is an event dedicated to the iGaming and betting ecosystem, promoting dialogue between the private sector, public authorities, and society regarding the development of Brazil’s regulated gaming, casino, and lottery market.
The event brings together business leaders, authorities, and specialists to discuss strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML/anti-money laundering measures, licensing, sports integrity, government relations, and advertising and CONAR guidelines.
SiGMA World’s BiS SiGMA South America is part of the event portfolio of the SiGMA Group, one of the leading global B2B event and business platforms focused on the gaming and betting industry.
The post BiS Brasília brings together experts and authorities to discuss the future of Brazil’s betting market appeared first on Americas iGaming & Sports Betting News.
Brazil
Betsul to take 1,000 bettors to “Fight Music Show 8” activation
As an official sponsor of the event, the brand will run activations featuring a punch machine and giveaways
Between betting, adrenaline, and major fights, Betsul is preparing another experience designed to place its customers at the center of “Fight Music Show 8” (FMS 8).
As an official sponsor of the event, the company, a reference in online betting since 2019, has launched a special promotion that will take customers to one of the most anticipated nights in the sports entertainment calendar.
To participate, users must place a minimum bet of R$100 on one of the official fight card matches and complete their ticket by the 27th.
The promotion is valid for the first 500 participants, who will receive a pair of tickets for FMS 8, taking place on May 30 at Mercado Livre Arena Pacaembu in São Paulo.
In addition, Betsul will be present at the event with interactive activations, including a punch machine and giveaways throughout the program.
“We want to make our customers’ journey increasingly special. FMS combines entertainment, sport, and digital influence in a format that speaks directly to our audience.
In addition to the promotion and on-site activations, Betsul will be the only betting house offering odds for the fights, delivering a more complete and engaging experience,” said Mateus Rosa, Marketing Manager at the company.
This marks the second consecutive edition in which Betsul sponsors Fight Music Show, reinforcing its strategy of closer engagement with major sports entertainment events in Brazil.
The brand will also feature three ambassadors and influencers participating in the event: Kleber Bambam, Nego do Borel, and Fernanda Lacerda (Mendigata).
About Betsul
Regulated in the betting market, Betsul was founded in 2019 and was the first betting operator in Brazil to receive the RA1000 seal from Reclame Aqui.
The company offers 24/7 customer support and promotes responsible gaming initiatives.
By registering on the site, users aged 18+ gain access to a wide range of sports, competitions, casinos, live casino games, e-sports, and instant games.
Learn more at Betsul. Authorization: SPA/MF Ordinance No. 255/2025
The post Betsul to take 1,000 bettors to “Fight Music Show 8” activation appeared first on Americas iGaming & Sports Betting News.
-
Latest News7 days agoStake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side
-
Amusnet7 days agoWeekend Reels | Week 20: Slot Drops & Trends
-
Latest News7 days agoCloudbet Adds ELA Games to Its Casino Roster in Latest Move to Diversify Content for Global Crypto Players
-
casino7 days agoCloudbet Adds ELA Games to Its Casino Roster in Latest Move to Diversify Content for Global Crypto Players
-
Games7 days agoStake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side
-
Betnacional7 days agoFlutter Brazil marks one year of operations with expansion and Responsible Gaming focus
-
BGaming7 days agoCasinoCanada launches free social slot tournament
-
Latest News7 days agoStake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay



