BetMakers Technology Group
BetMakers Extends Long-Term RaceOdds Partnership with Evoke
BetMakers Technology Group has announced a long-term extension of its partnership with evoke plc, further strengthening the relationship between the two companies across global racing wagering solutions.
Under the renewed agreement, evoke brands including William Hill will continue to utilise BetMakers’ RaceOdds solution, formerly known as Price Manager, across key racing markets. The agreement reinforces BetMakers’ position as a leading provider of racing trading technology, pricing and managed services to tier-one operators globally.
The RaceOdds suite of products delivers automated racing pricing, trading and risk management functions across thoroughbred, harness and greyhound racing, enabling operators to efficiently scale racing offerings while improving operational performance and customer experience.
BetMakers Technology Chief Operating Officer, Martin Tripp said the extension “highlighted the strength of the long-standing relationship between the two businesses.”
“evoke brands; William Hill and 888 are globally recognised wagering brands and we are proud to continue supporting their racing product through our RaceOdds technology,”
“This extension reflects the confidence the team at evoke has in our racing technology and ability to support enterprise-scale operators across multiple jurisdictions.”
evoke plc Director of Racing Mark Howarth said BetMakers “continued to play an important role in the group’s racing strategy.”
“BetMakers has been a strong and trusted partner to our business for a number of years,” added Howarth.
“The RaceOdds product continues to deliver the flexibility, automation and scale required to support our racing operations across multiple territories. We are pleased to extend the partnership and continue working closely with the BetMakers team moving forward.”
The renewed agreement continues BetMakers’ momentum in delivering enterprise racing solutions to leading operators across regulated wagering markets globally.
The post BetMakers Extends Long-Term RaceOdds Partnership with Evoke appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BetMakers Technology Group
BetMakers’ Global Tote Secures 10-Year Contract Extension with Meadowlands Racing and Entertainment
BetMakers Technology Group (BetMakers) announced that its Global Tote division has secured a new ten-year agreement with Meadowlands Racing and Entertainment for pari-mutuel wagering technologies and services to the Meadowlands Racetrack in New Jersey, home of the Hambletonian Stakes and the Meadowlands Pace.
Under the new 10-year agreement, BetMakers’ Global Tote will continue to provide the Meadowlands Racetrack and Winners Bayonne Off-Track Wagering with its SaaS solution for pari-mutuel wagering, including the Quantum tote engine, cloud based hosting, system operations managed from Global Tote’s New Jersey based Operations Center and on-site operational support.
The Meadowlands will also receive Global Tote’s latest BetLine Series wagering terminals, including the BetLine TSST for combination teller point of sale and self-service wagering, the BetLine SST for full self-service wagering and the BetLine Compact Teller terminal.
First introduced in 2021, Global Tote’s BetLine wagering terminals are designed to elevate the user experience and enhance operational efficiency with robust components, a sleek design and an intuitive UI that offers the added flexibility of presenting multiple betting options, including both tote and fixed odds, where permitted.
Jason Settlemoir, Chief Operating Officer and General Manager of New Meadowlands Racetrack LLC and Winners Bayonne OTW, said: “We are pleased to be adopting Global Tote’s new BetLine wagering terminals, to offer both our team members and our customers the very latest technologies for terminal wagering. At Meadowlands Racetrack and Winners Bayonne OTW, we are committed to offering our customers an unparalleled racing, wagering and entertainment experience. Global Tote has demonstrated its commitment to offering betting solutions that help us deliver that unparalleled experience and we look forward to a very productive ten years.”
Raj Sanjanwala, Chief Operating Officer for Global Tote, said: “Global Tote is delighted to extend our valued partnership with Meadowlands Racetrack and Winners Bayonne OTW. The fact that such a long-standing client and respected leader in the racing industry has elected to enter into a ten year agreement with Global Tote is testament to the strength of our partnership and a powerful endorsement of Global Tote’s work in New Jersey. We are excited to deliver more advancements over the next ten years to help enhance the experience of their customers and drive growth for their business.”
BetMakers Technology Group has announced the addition of racing content from Hollywood Casino at Penn National Race Course to the growing slate of races available for fixed-odds betting on MonmouthBets, the only legal, regulated fixed odds horse racing platform in the US. Through an exclusive license, BetMakers facilitates the supply of fixed odds wagering services in New Jersey, including data, digital platforms, and retail terminals.
The agreement between Penn National’s parent company PENN Entertainment and BetMakers’ Global Racing Network facilitates the delivery of content for fixed odds betting from Penn National in Pennsylvania and anticipates the addition of other PENN Entertainment racetracks in the coming months pending required horsemen and racing commission approvals. Penn National offers some of the nation’s best night-time Thoroughbred racing on a year-round basis.
“We are very happy to work with BetMakers to offer New Jersey’s racing fans an opportunity to bet fixed odds on Hollywood Casino at Penn National Race Course. We are interested in the reaction to our product in the New Jersey fixed odds wagering marketplace and hope that it will provide positive returns for not only Penn National but the wider racing industry,” Chris McErlean, Vice President of Racing for PENN Entertainment, said.
With the addition of the Penn National content, New Jersey bettors now have the opportunity to place fixed odds wagers on racing from 16 racetracks across the USA, Canada, the Caribbean, and South America.
“We are delighted to make Penn National’s excellent racing available to fixed odds bettors in New Jersey. In addition to conducting some of the highest quality racing in the United States, Penn National’s availability for fixed odds betting helps further expand New Jersey’s fixed odds betting content schedule. PENN Entertainment is a valued partner to BetMakers and we are excited to demonstrate the opportunities that the combination of fixed odds and tote betting—when offered on a robust racing menu—can offer North American racing’s stakeholders. We look forward to adding more PENN Entertainment content in the future,” Jake Henson, CEO of BetMakers Technology Group, said.
BetMakers Technology Group
BetMakers Reaches Agreement to Offer Parx Racing on MonmouthBets Fixed Odds Wagering Platform
BetMakers Technology Group, a global leader in wagering technology, announced the addition of Parx Racing content on MonmouthBets, the only legal, regulated fixed odds horse racing platform in the US.
Fixed odds betting in New Jersey, through MonmouthBets and Monmouth Park, is powered exclusively by BetMakers. Parx Racing’s thoroughbred signal will be available to bettors under a content rights management agreement with BetMakers’ Global Racing Network division.
“We are dedicated to offering bettors the best possible racing and wagering experience, and taking advantage of new ways to enjoy the racing we are so proud to offer here in the Philadelphia region is one of the ways we can do that. BetMakers has been a strong technology and service partner to Parx Racing and their investment and performance in the Mid-Atlantic racing industry gives us confidence that offering our racing for fixed odds betting in New Jersey will be a win for all of Parx Racing’s stakeholders,” Joe Wilson, COO of Parx Racing, said.
Parx Racing will be offered for fixed odds betting at Monmouth Park and on MonmouthBets web and mobile applications, together with a growing list of tracks that now includes Monmouth Park, Delaware Park, FanDuel Sportsbook and Horse Racing (formerly Fairmount Park), Caymanas Park of Jamaica, Emerald Downs, Century Mile, Canterbury Park, and Monterrico and Hipodromo Chile of South America.
“We are excited to expand our partnership with Parx Racing and to be able to offer their premium Mid-Atlantic thoroughbred racing to fixed odds betting enthusiasts in New Jersey. Players demand variety and the offering of fixed odds betting in conjunction with traditional tote betting will meet that demand while introducing new players to horse racing. This variety, combined with a strong and growing slate of racing content, that now includes Parx Racing, offers New Jersey bettors an evolving betting experience with more exciting news to come,” Jake Henson, CEO of BetMakers Technology Group, said.
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