Press Releases
BetMGM to Make Basketball History This March

Destination sportsbook at State Farm Stadium and record-breaking wagers set the stage for biggest tournament in company history.
BetMGM, a leading sports betting and iGaming operator, is set to make history this March forecasting a record-setting handle and featuring a destination sportsbook at State Farm Stadium. To celebrate the greatest tournament of the year, BetMGM is giving customers a stake in an underdog with a free-to-play $100,000 Sleeper Sixteen Contest available through the mobile app.
“March is here and we’re preparing for the landmark tournament,” said BetMGM CEO Adam Greenblatt. “BetMGM will be front-and-center of the action elevating the experience for our fans with unique contests and world-class destinations across the country to catch the games.”
- Making History: This year’s tournament will have its place in the record books. Arizona is home to the BetMGM Sportsbook at State Farm Stadium is a 17,000-square-foot entertainment destination with state-of-the-art sportsbook amenities including giant video walls, dozens of wagering kiosks and a world-class bar and grill. Additionally, BetMGM projects 2024 to be the most bet on tournament in company history having recently expanded to North Carolina marking its 29th market in North America.
- BetMGM’s $100,000 Sleeper Sixteen Contest: Now that the bracket is set, all BetMGM players can play a free Sleeper Sixteen game on the mobile app. Players will spin a wheel to be assigned a team in the tournament that is a 10 through a 16 seed. If their team is one of the final 16 teams left in the tournament, the player will split $100,000 in bonus bets, divvied up among other users with that team. Contest not available in New York, Nevada or Puerto Rico.
- March Matchups 64% Boost Pack: Starting Wednesday, March 20, all BetMGM customers will receive a Boost Pack, containing three unique tokens to boost their favorite bets in the Round of 64. IThe boost pack will include an odds boost token, a parlay boost token, and a “live” token that can be used on any in-play wager. Promotion not available in Nevada or Puerto Rico.
- Inside the Lines: The following intel from the BetMGM trading team highlights the most notable early action across the country.
- Fan Favorite to Win: Kentucky, North Carolina and UConn are the most bet teams in the tournament to win it all. Michael Ranftle, Senior Trader at BetMGM, said, “Kentucky is our biggest liability to win the NCAA Tournament. However, with the recent launch of legal sports betting in North Carolina, the Tar Heels are becoming a big loser for the sportsbook with their hometown fans believing in them. Both blue bloods getting knocked out of the bracket early would be great for BetMGM.”
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- Most Popular Underdogs to Win Opening Round:
- Samford +260
- NC State +180
- McNeese State +230
- Duquesne +400
- Most Popular Underdogs to Win Opening Round:
As BetMGM continues to expand into new markets, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
The BetMGM app is available for download on both iOS and Android and is accessible via desktop at betmgm.com.
For more information, follow BetMGM on X.
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DATA.BET Secures Spot at SBC Summit 2025

The company strengthens its market position with the recent launch of sports betting
DATA.BET, a trusted sportsbook solution supplier, will present its expanded portfolio at SBC Summit 2025 in Lisbon, stand D160. The company now offers a unified solution covering sports, esports, and virtual sports.
From September 16 to 18, the company’s representatives will unveil the updated product suite. Building on its established presence in esports and virtual sports betting, DATA.BET has expanded into traditional sports betting, covering over 50,000 sports events per month across 63+ pre-match and 38 live sports disciplines. The company’s 24/7 in-house trading team maintains 93% market uptime while delivering 1000+ betting markets backed by official data partnerships.
Each betting vertical, as well as individual sports and leagues within them, can be activated separately or combined based on market needs. Operators can instantly launch the complete sportsbook solution through a ready-to-use Single Page Application (iFrame), while those with an existing betting platform can integrate directly via the Odds Feed API.
At SBC Summit, visitors will explore DATA.BET’s core products: Risk Management system, Odds Feed, Widgets, Streams, SPA (iFrame), and Bet Builder available for all three verticals. The latest features joined our comprehensive suite include Hot Bundles for express betting optimization and Timeline Widget for enhanced game process tracking.
“This marks our first offline presentation of the complete sportsbook solution we launched in May with our full product range and latest features for betting,” said Natalie Loshatynska, Head of PR & Marketing at DATA.BET. “We look forward to showing SBC Summit participants how our technology empowers operators and platform providers to offer their clients a more dynamic and engaging betting experience.”
Discover DATA.BET’s betting technology solution at stand D160. Connect with the team at [email protected] to schedule a meeting.
The post DATA.BET Secures Spot at SBC Summit 2025 appeared first on European Gaming Industry News.
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5 Reasons Mobile iGaming is Growing (and How to Earn from It)

Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.
5 reasons are driving the rise of mobile play:
- Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
- Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
- New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
- Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
- User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.
Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post 5 Reasons Mobile iGaming is Growing (and How to Earn from It) appeared first on European Gaming Industry News.
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GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt

iGaming just got a new ride. Bet It Drives, GR8 Tech’s new podcast, takes the industry’s most interesting voices out of the studio and into the fast lane. Hosted by Yevhen Krazhan, CSO, each episode is filmed entirely in a moving car, with cameras rolling and London as the backdrop.
No predictable Q&As: Bet It Drives pairs high-energy visuals with relaxed, unscripted dialogue. Shot by the award-winning crew behind campaigns for global brands, the format blends high-energy visuals with the kind of candid moments you only get when people are truly relaxed.
“Bet It Drives was born from a simple idea—great conversations happen when people feel at ease,” said Yevhen Krazhan. “Driving through London strips away the formality, lets personalities shine, and captures the pace and unpredictability that define the iGaming industry.”
The premiere kicks off with Alex Pratt, Group Managing Director of Clarion Gaming, who oversees a portfolio of leading B2B events and media brands, including ICE, iGB Affiliate, and iGaming Business. With over two decades in the iGaming industry, Pratt has been instrumental in shaping its evolution and is recognized for his insights into emerging markets, technological advancements, and fostering community within the gaming sector.
During the ride, Alex opened up about:
- ICE vs. iGB Live—which is his personal favorite, and why.
- Organizing world-class iGaming events and how major decisions like moving ICE to Barcelona come together behind the scenes.
- Partnering with big tech and how such collaborations shape the future of iGaming.
- Advice for startups attending conferences.
- Alex’s Spotify playlist and the tracks that keep him going.
- The most jaw-dropping booths he’s ever seen on the exhibition floor.
- Which panels or attendees would he ban for the greater good of the industry.
- Memorable after-parties—the kind you don’t forget, even if you wish you could.
“Alex really showed us what is happening on the front and the back of high-end igaming events,” said Krazhan. “From the strategic calls that shape entire conferences to the wild stories that never make the press, this episode is a perfect mix of insider knowledge, candid moments, and the kind of energy that makes you wish the ride was longer.”
With upcoming guests including Stephen Crystal, Rohini Sardana, and Helen Walton, Bet It Drives is set to deliver brilliant storytelling, unscripted moments, and a visual style unlike anything else in iGaming media.
Access Episode 1 with Alex Pratt on YouTube or Spotify—and buckle up.
The post GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt appeared first on European Gaming Industry News.
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