Connect with us

Latest News

How to Maximise Retention with Effective Email Marketing? SOFTSWISS Tips

Published

on

how-to-maximise-retention-with-effective-email-marketing?-softswiss-tips
Reading Time: 2 minutes

 

Player engagement directly affects operator revenue. SOFTSWISS, a technology software provider with over 15 years of experience in iGaming, shares expert tips for effective player retention through email marketing.

The Player Retention Team, a part of SOFTSWISS Managed Services, focuses on increasing engagement via email marketing to boost player lifetime value and profit growth. The effectiveness of email marketing hinges on key metrics such as open rate, click-through, conversion rate, and unsubscription rate. The team employs the strategies below to optimise these metrics and enhance overall campaign performance.

 

Personalisation and Сontent Diversity

Personalising emails by addressing recipients by their names, asking relevant questions, and offering appealing deals enhances the sender’s credibility and increases engagement in future campaigns.

Robust behavioural and geographic segmentation is key to increasing the open rate. The average email open rate at SOFTSWISS is 20–40%, depending on the topic and email type. Across the market, a good open rate averages between 17–28%. 

Another crucial point is email content diversity, especially in automated journeys and repetitive broadcasts. Eye-catching subject lines, for instance, are the most important to initiate communication with players.

Animated banners, captivating subject lines, and motivating preheaders engage readers fully with the email. The click rate at SOFTSWISS is around 2.5%, higher than the industry average. 

 

Email Presentation

The essential components of email appearance which positively impact the distribution are the following:

  • Attractive email design and layout
  • User-friendly formatting, mobile-adaptation
  • Punctuation and grammar accuracy
  • Relevant “call to action”

The sender’s reputation, clean player database, and relevant and accurately picked subject lines highly affect email marketing efficiency. Considering the aspects above, SOFTSWISS experts maintain an average unsubscription rate of around 0.1%, which is 2.5 times lower than the average in the industry. 

 

Mobile Compatibility

Since about 85% of smartphone owners use their devices to access email, formatting for mobile is essential. Research indicates that if an email is not mobile-friendly, there is a 70% likelihood it will be deleted within just three seconds. This could significantly reduce the chances of recipients opening future emails from the brand, potentially leading to unsubscribes from the distribution list.

 

GDPR Compliance 

Non-compliance with the General Data Protection Regulation (GDPR) results in charges, fines, and a damaged brand reputation. When it comes to online casinos, licence regulations layer onto the basic ones. SOFTSWISS has its in-house GDPR Team that helps its Retention Team be proactive in terms of any changes in rules and regulations, and it provides audits for all customer communications.

Serge Barsukov, Player Retention Team Lead, summarises: “Relevant content and respectful, ethical communication in line with the core responsible gaming principles is the basis for effective player retention.  What is also important in this process is using additional channels such as in-app notifications and gamification. Adding gamification elements to the basic communication enhances new and existing players’ engagement by seamlessly integrating informative content with game-like elements, facilitating easier comprehension and retention.”

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

The post How to Maximise Retention with Effective Email Marketing? SOFTSWISS Tips appeared first on European Gaming Industry News.

ELA Games

ELA Games Unveils Tea Party of Fortune — A Magical Multiplier Experience

Published

on

ela-games-unveils-tea-party-of-fortune-—-a-magical-multiplier-experience

The newest release from the studio offers a multi-faceted Hold & Win experience wrapped in a charming fairytale theme.

ELA Games has officially launched its newest slot, Tea Party of Fortune. Now accessible throughout the studio’s complete partner network, this story-driven title welcomes players into a Secret Garden where engaging mechanics blend with a beloved fairytale theme.

The studio is building a name for itself by creating games centered around a cohesive narrative, and Tea Party of Fortune aligns with that goal. Brought to existence by a delightfully quirky ensemble, featuring the Mad Hatter and the Red Queen, the game creates a richly layered ambiance resonating with the sounds of chiming china and intrigued laughter.

The game exemplifies ELA Games’ skill in merging high-quality art with clever game design. The core game is notable for its progression system, the Overflowing Teacup, which enables players to see the path to the bonus round with every spin.

The visual appeal embodies the enchantment of a traditional storybook, while the gameplay provides action rich in features. The title focuses on an engaging Hold & Win Bonus Game, crafted to provide greater complexity than typical games in this favored genre.

During this round, uniquely colored tea-coins activate the cup’s enchantment, enabling several features to trigger in one spin:

● Grid Expansion: The Curious Growth coin expands the reel set from 5×3 to 5×5.
● Win Boosting: Mad Multipliers increase the value of existing prizes.
● Bonus Round Extension: The Extra Respin coin prolongs the bonus round.

Game Stats:
● Reels: 5×3 (Expands to 5×5)
● Paylines: 10
● RTP: 93.75% / 95.73%
● Volatility: Mid (3/5)
● Max Win: x5,000 (€250,000)
● Buy Bonus: Yes

The post ELA Games Unveils Tea Party of Fortune — A Magical Multiplier Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

3 Oaks Gaming

3 Oaks Gaming Partners with Superbet Group to Drive International Expansion

Published

on

3-oaks-gaming-partners-with-superbet-group-to-drive-international-expansion

3 Oaks Gaming, a prominent iGaming content distributor, has greatly expanded its global presence by debuting its portfolio with Superbet Group, a top operator in Europe and South America.

The deal allows the operator group’s leading Superbet brand in Brazil and Romania to access 3 Oaks Gaming’s entire range of top-performing slot games, featuring recent successes like Coin Volcano 2, Maya Lock, and Magic Clovers.

Mirroring 3 Oaks Gaming’s expanding global strategy, the collaboration showcases the distributor’s capacity to provide its celebrated content concurrently in various regulated markets.

Superbet has positioned itself as a significant player in both regions, integrating a vast retail network with a robust online presence to gain a reputation for providing top-notch and responsible betting and gaming experiences.

The collaboration bolsters 3 Oaks Gaming’s dedication to teaming up with reputable, established operators that align with its emphasis on quality, compliance, and engaging local players.

Iulian Nedelcu, Account Manager at 3 Oaks Gaming said: “Partnering with Superbet marks another exciting step in our international growth journey. As one of the most recognisable brands in Romania and Brazil, Superbet provides an excellent platform to showcase our portfolio to an even wider audience in two key regulated regions.

“We are confident our games will resonate strongly with their player base and look forward to a successful collaboration across both markets.”

Raluca Varzaru, Senior Gaming Performance Executive at Superbet said: “At Superbet, we are constantly looking to enrich our casino offering with quality content that entertains and engages players. 3 Oaks Gaming’s portfolio brings proven performance and diversity to our platforms, supporting our vision to provide a first-class gaming experience in every market we operate in.

“We are delighted to welcome their titles to our casino and look forward to seeing the positive response from our players.”

The post 3 Oaks Gaming Partners with Superbet Group to Drive International Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Booming Games

Treasure Hunt Revival — Booming Games Launches Gold Gold Gold Hold and Win

Published

on

treasure-hunt-revival-—-booming-games-launches-gold-gold-gold-hold-and-win

Booming Games, a top supplier of high-quality gaming content, has introduced Gold Gold Gold Hold and Win today. The game features a 5×3 layout with 25 paylines, offering significant risks with a top payout of 2,000 times the wager. Offering instant cash prizes at the end of each spin, Gold Gold Gold Hold and Win delivers an exceptional experience for players in search of high-stakes excitement.

The game includes a variety of bonus features. Landing six or more coin symbols activates the Hold and Win bonus, initiating a high-stakes re-spin round. Beginning with three re-spins, each additional coin resets the re-spin total, continuing the round. The opportunity to win immediate cash rewards, including Mini, Major, or Grand bonuses that can reach up to 1000 times the total wager, significantly enhances the thrill of the game.

In addition, players who hit three Scatter symbols will receive eight Free Spins. From this point onward, only premium symbols show up on the reels, including Wilds, Bells, Stars, Gold Bars, and Clovers. Featuring only high-paying symbols, each spin is designed to enhance the likelihood of securing significant combinations, and Free Spins can be retriggered, generating payout possibilities with every spin.

Craig Asling, Director of Games at Booming Games, said: “The treasure hunt is on. With a golden chance to strike it rich, Gold Gold Gold Hold and Win is our latest must-play slot. With thrilling bonus features that keep the action going, players can enjoy the potential to unlock massive returns and feel that they are always one spin away from striking gold.”

The post Treasure Hunt Revival — Booming Games Launches Gold Gold Gold Hold and Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania