Latin America
SBC Exceeds Forecasts, Drawing 4,000 Attendees to Debut Event in Rio

In an dynamic entrance into Rio, SBC’s inaugural Brazil-focused event exceeded all forecasts, drawing in a staggering turnout of 4,000 attendees — surpassing the anticipated 3,000 — and signaling a promising start to the future expansion plans disclosed during the event.
Held from March 5th to 7th, SBC Summit Rio served as a deep dive into the Brazilian market during a pivotal moment of opportunity, spurred by Brazil’s recent approval of online gambling regulation. The Summit played a protagonistic role in creating a platform for senior executives to unite and discuss the future trajectory of the industry in the country, blending local insights with global perspectives.
Featuring over 70 exhibitors, the show floor at the Windsor Convention & Expo Center was abuzz with activity throughout the event, which sold out well ahead of its scheduled dates. This strong demand underscored the imperative to transition SBC Summit Rio to its new venue, Riocentro, for next year’s edition, allowing for the accommodation of over 10,000 delegates and 400 exhibitors and sponsors.
Exhibitor contentment was evident, as indicated by an initial Net Promoter Score (NPS) of 54, with the overwhelming majority of 2024 exhibitors already confirming their participation for the 2025 edition. The show floor featured prominent international suppliers including Amusnet, BetConstruct, Digitain, IDnow, Oddin.gg, Pragmatic Play, and others.
Victor Arias, Vice President LatAm at Pragmatic Play detailed his experience exhibiting at the event: “For me, it is always a joy to participate in an event organized by SBC, and this one in Rio was no exception. I left very satisfied because I was able to meet with friends and colleagues and analyze the possibilities offered by a market as relevant as Brazil. Without a doubt, this opportunity was fundamental for Pragmatic Play, which is experiencing continuous growth in the country. These days were extremely intense, with important commercial agreements and a stand that was filled with visitors who enjoyed the environment and the experience that Pragmatic Play provided.”
The operator sector witnessed notable participation, comprising 30% of the total attendee numbers, from key players such as Aposta Ganha, Betano, Betsson, Esportes da Sorte, EstrelaBet, Galera.Bet, Rei do Pitaco, Superbet and Vai De Bob, among others. Feedback gathered from the post-event survey revealed a commendable NPS of 62 among operators, reflecting the positive reception of the event from the segment. Additionally, a diverse range of operators participated as exhibitors, indicating their proactive approach to market penetration.
“Timing couldn’t be more impeccable; our recent entry into Brazil in December aligned perfectly with this event. SBC Summit Rio offered an exceptional opportunity for us to leverage the existing momentum and establish vital connections. With a notable turnout and invaluable networking sessions with prominent figures in the Brazilian sector, the event delivered on all fronts. For a European company venturing into this new territory, the knowledge acquired and relationships forged with affiliates and suppliers will be pivotal in shaping our strategy,” said Alex Fonseca, CEO Brazil, Superbet.
The projected affiliate count of 300 was also surpassed, with 447 affiliates in attendance, marking a significant 49% increase over the initial target. This sets a promising precedent for the launch of the dedicated Affiliate Leaders Summit in Rio in 2025, providing a platform for affiliation and marketing professionals to deliberate on traffic acquisition strategies in the burgeoning market.
Clever Advertising COO Marcos Oliveira commented: “SBC truly outdid themselves with this event — the diverse representation of operators, both local and international, was fantastic to see, and the connections we made will help us set a strong foothold in Brazil, marking a crucial step forward for our business. SBC Summit Rio was about learning, taking action, and making things happen. For the 2025 edition, I am very pleased to support and sponsor the Affiliate Leaders Summit — adding a dedicated summit is definitely a step in the right direction.”
Zé Roberto, the celebrated Brazilian former footballer, kicked off the event with a keynote that drew a full house, initiating a highly productive conference segment featuring 100 influential voices in line with SBC’s renowned standards. Furthermore, the event witnessed the official launch of the Associação de Mulheres da Indústria Gaming (AMIG), underscoring SBC’s commitment to empowering women within the gaming sector.
One of the networking highlights beyond the exhibition floor throughout the event’s three-day duration was an evening gathering at the Museu do Amanhã. This event welcomed Rio de Janeiro governor Cláudio Castro, who engaged in discussions with organizers, exploring the profound impact that events of this magnitude have on the industry and Brazil’s economy.
Rasmus Sojmark, CEO and Founder of SBC said: “I wouldn’t exactly label the turnout as surprising; it was evident from the outset that this event held great promise for several reasons: the timing, the choice of Rio as the host city, and the quality associated with SBC.
“Nevertheless, I’m genuinely delighted to have had the opportunity to host both the Brazilian and international industry at our debut event in Rio. The conference provided much-needed insights from top experts, and the expo floor was teeming with activity. I’d dare say that the entire Brazilian industry was in attendance. Thank you all for your support. Let’s all work on making great things happen in 2025.”
casinos online chile
Eventioz.cl Announces Launch of New Comprehensive Online Casino Resource in Chile

Eventioz.cl is thrilled to announce the launch of its new comprehensive online casino resource in Chile. With an experienced team dedicated to utilizing thorough, transparent analysis and reviews, Eventioz.cl’s goal is to provide useful resources for Chilean players, whether they are just starting out or already experienced in casinos online chile.
“We warmly welcome you to the site that brings together the most renowned and safe casino experts in Chile,” said a spokesperson for Eventioz.cl. “Every veteran of the booking world knows the wide variety of online casinos in Chile. In our opinion, an online casino must meet several key features so that we can consider it a great online casino in Chile: our goal is to help you find sites that have them.”
Online casinos in Chile are experiencing rapid growth in popularity, offering players a diverse range of games, enticing promotions, and secure payment options. With so many platforms available, players need clear and trustworthy information that explains which casinos are reliable, which games are worth trying, and how to play responsibly.
Eventioz.cl helps players to find the best online casinos in Chile by focusing on safe and reliable platforms that offer the most popular games, including roulette, slots, blackjack, poker, bingo, and live dealer experiences. The new resource also features platforms that enable players to deposit and withdraw safely using local and digital options, such as Cuenta RUT, Mach, WebPay, RedCompra, bancoestado, and cryptocurrency.
From highlighting how to confidently choose a safe and reliable online casino in Chile by encouraging players to search for key signs of trustworthiness, including licensing, payment security, and reputation, to the best bonuses and promotions for Chilean players, such as welcome offers, free spins, loyalty programs, and other special deals, Eventioz.cl aims to showcase the casinos with the top user-experience.
Along with reviews, best online casino lists, and helpful guides, Eventioz.cl offers easy navigation to community forums, shared player experiences, and practical tips for managing play and finding support if needed, all with mobile compatibility and Spanish-language support.
With more Chileans choosing online casinos over land-based ones due to convenience, accessibility, and the gamification of online casinos with more achievements, tournaments, and interactive features that feel like video games, Eventioz.cl takes into account diverse player preferences, cultural habits, and new trends shaping the online gambling scene to offer an all-inclusive location to online casinos in Chile.
Eventioz.cl invites players seeking the best casino online chile to browse its new resource today to find the ideal platform to suit their unique needs, preferences and budget.
The post Eventioz.cl Announces Launch of New Comprehensive Online Casino Resource in Chile appeared first on Gaming and Gambling Industry in the Americas.
BetAlert
Brazilian Institute of Responsible Gaming Launches BetAlert

The Brazilian Institute of Responsible Gaming (IBJR), an entity that brings together the main operators in Brazil and worldwide, announces the launch of BetAlert, an unprecedented tool that allows any user to quickly and easily verify whether the betting site they intend to use is regulated by the Federal Government. The initiative is part of the “No More Elephant in the Room” campaign, which includes a TV commercial, radio spots, airport panels, and social media actions. Its goal is to guide bettors in choosing platforms regulated by the Secretariat of Prizes and Betting, under the Ministry of Finance.
Conducted between April and May 2025 with 2000 adult bettors, research by the Locomotiva Institute served as the basis for the economic study prepared by LCA. The survey estimates that between 41% and 51% of the Brazilian betting market still operates illegally. The activity of these irregular platforms reflects an alarming fiscal impact: between R$ 1.8 billion and R$ 2.7 billion went uncollected in just three months – which could reach R$ 10.8 billion in one year.
Named BetAlert (https://betalert.com.br/), the technology runs on an exclusive microsite that offers an interactive experience for those looking to bet safely and obtain tips on how to differentiate regulated betting sites from illegal ones. Simply enter the URL of any betting site, and the tool immediately indicates whether the platform is licensed. If it is regulated, the following message appears: “All good. This betting site is authorized by the Federal Government.” If not, the system displays a creative alert integrated into the campaign by agency We: “Attention. This betting site is not authorized by the Federal Government,” reinforcing the illegality of the platform consulted.
“IBJR greatly values the use of tools and technologies that contribute to spreading knowledge about the sector. BetAlert is extremely important, and we hope it will be widely used by bettors and Brazilian society. Our goal is to ensure that people have access to all the benefits of regulation, the core of which is the safety of those who bet,” said Fernando Vieira, Executive President of IBJR.
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bet365
EveryMatrix signs largest ever content aggregation deal with bet365

EveryMatrix has agreed its largest ever global casino aggregation deal supplying bet365 with both its own exclusive content and titles from more than 40 premium games providers.
SlotMatrix, part of the EveryMatrix Group, is the largest aggregation platform in the world with more than 37,000 games from 350+ global suppliers including the Group’s own, Armadillo and Fantasma Studios.
It will offer bet365 more than 40 vendors across multiple regulated markets including the UK, Germany, the Netherlands and Mexico with further territories slated for future release.
The business unit was further bolstered in 2024 by the acquisition of Fantasma Games and, earlier this year, by a new management team focused on accelerating aggregation and content services expansion across both existing and new regulated markets.
This includes Mark Hothersall, Head of Business Development and Carl Gatt Baldacchino, Head of Account Management, both previously from Evolution Gaming.
They are responsible for driving forward the commercial success of SlotMatrix by accelerating the unit’s in-house games development, continually strengthening its third-party content offering and ensuring SlotMatrix provides exceptional customer service.
Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “Today is very significant for the Group highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.
“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”
A bet365 spokesperson, added: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”
The post EveryMatrix signs largest ever content aggregation deal with bet365 appeared first on Gaming and Gambling Industry in the Americas.
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