Latin America
SBC Exceeds Forecasts, Drawing 4,000 Attendees to Debut Event in Rio
In an dynamic entrance into Rio, SBC’s inaugural Brazil-focused event exceeded all forecasts, drawing in a staggering turnout of 4,000 attendees — surpassing the anticipated 3,000 — and signaling a promising start to the future expansion plans disclosed during the event.
Held from March 5th to 7th, SBC Summit Rio served as a deep dive into the Brazilian market during a pivotal moment of opportunity, spurred by Brazil’s recent approval of online gambling regulation. The Summit played a protagonistic role in creating a platform for senior executives to unite and discuss the future trajectory of the industry in the country, blending local insights with global perspectives.
Featuring over 70 exhibitors, the show floor at the Windsor Convention & Expo Center was abuzz with activity throughout the event, which sold out well ahead of its scheduled dates. This strong demand underscored the imperative to transition SBC Summit Rio to its new venue, Riocentro, for next year’s edition, allowing for the accommodation of over 10,000 delegates and 400 exhibitors and sponsors.
Exhibitor contentment was evident, as indicated by an initial Net Promoter Score (NPS) of 54, with the overwhelming majority of 2024 exhibitors already confirming their participation for the 2025 edition. The show floor featured prominent international suppliers including Amusnet, BetConstruct, Digitain, IDnow, Oddin.gg, Pragmatic Play, and others.
Victor Arias, Vice President LatAm at Pragmatic Play detailed his experience exhibiting at the event: “For me, it is always a joy to participate in an event organized by SBC, and this one in Rio was no exception. I left very satisfied because I was able to meet with friends and colleagues and analyze the possibilities offered by a market as relevant as Brazil. Without a doubt, this opportunity was fundamental for Pragmatic Play, which is experiencing continuous growth in the country. These days were extremely intense, with important commercial agreements and a stand that was filled with visitors who enjoyed the environment and the experience that Pragmatic Play provided.”
The operator sector witnessed notable participation, comprising 30% of the total attendee numbers, from key players such as Aposta Ganha, Betano, Betsson, Esportes da Sorte, EstrelaBet, Galera.Bet, Rei do Pitaco, Superbet and Vai De Bob, among others. Feedback gathered from the post-event survey revealed a commendable NPS of 62 among operators, reflecting the positive reception of the event from the segment. Additionally, a diverse range of operators participated as exhibitors, indicating their proactive approach to market penetration.
“Timing couldn’t be more impeccable; our recent entry into Brazil in December aligned perfectly with this event. SBC Summit Rio offered an exceptional opportunity for us to leverage the existing momentum and establish vital connections. With a notable turnout and invaluable networking sessions with prominent figures in the Brazilian sector, the event delivered on all fronts. For a European company venturing into this new territory, the knowledge acquired and relationships forged with affiliates and suppliers will be pivotal in shaping our strategy,” said Alex Fonseca, CEO Brazil, Superbet.
The projected affiliate count of 300 was also surpassed, with 447 affiliates in attendance, marking a significant 49% increase over the initial target. This sets a promising precedent for the launch of the dedicated Affiliate Leaders Summit in Rio in 2025, providing a platform for affiliation and marketing professionals to deliberate on traffic acquisition strategies in the burgeoning market.
Clever Advertising COO Marcos Oliveira commented: “SBC truly outdid themselves with this event — the diverse representation of operators, both local and international, was fantastic to see, and the connections we made will help us set a strong foothold in Brazil, marking a crucial step forward for our business. SBC Summit Rio was about learning, taking action, and making things happen. For the 2025 edition, I am very pleased to support and sponsor the Affiliate Leaders Summit — adding a dedicated summit is definitely a step in the right direction.”
Zé Roberto, the celebrated Brazilian former footballer, kicked off the event with a keynote that drew a full house, initiating a highly productive conference segment featuring 100 influential voices in line with SBC’s renowned standards. Furthermore, the event witnessed the official launch of the Associação de Mulheres da Indústria Gaming (AMIG), underscoring SBC’s commitment to empowering women within the gaming sector.
One of the networking highlights beyond the exhibition floor throughout the event’s three-day duration was an evening gathering at the Museu do Amanhã. This event welcomed Rio de Janeiro governor Cláudio Castro, who engaged in discussions with organizers, exploring the profound impact that events of this magnitude have on the industry and Brazil’s economy.
Rasmus Sojmark, CEO and Founder of SBC said: “I wouldn’t exactly label the turnout as surprising; it was evident from the outset that this event held great promise for several reasons: the timing, the choice of Rio as the host city, and the quality associated with SBC.
“Nevertheless, I’m genuinely delighted to have had the opportunity to host both the Brazilian and international industry at our debut event in Rio. The conference provided much-needed insights from top experts, and the expo floor was teeming with activity. I’d dare say that the entire Brazilian industry was in attendance. Thank you all for your support. Let’s all work on making great things happen in 2025.”
Amusnet
Amusnet Wins Best Game Studio at SiGMA Awards South America 2026
Amusnet has been named Best Game Studio at the SiGMA Awards South America 2026, with the ceremony held in São Paulo.
The category recognises studios that combine creative excellence and technical precision in game development, supported by a consistent portfolio, strong performance metrics and the ability to deliver immersive, compliant and commercially successful titles tailored to regional audiences.
Representatives from both the LATAM and global teams joined the stage to receive the award, reinforcing the company’s integrated approach in the region.
“Being recognised by industry peers is one of the most meaningful indicators of our work. At the same time, this kind of recognition raises the level of responsibility and expectations around what we deliver. As we continue to grow, we remain focused on progressing with consistency, reaching new performance benchmarks and contributing to the development of the market,” said Marco Pequeno, Country Manager at Amusnet Brazil.
The award reflects Amusnet’s operations across South America, particularly in Brazil, where the company maintains a dedicated operation focused on local culture within a regulated market environment. Its strategy combines game development and portfolio curation to deliver experiences aligned with local dynamics and player preferences.
With a portfolio of more than 250 certified games and a continued focus on regulated markets, Amusnet maintains its growth strategy in Latin America, centred on performance, compliance, and local relevance.
The post Amusnet Wins Best Game Studio at SiGMA Awards South America 2026 appeared first on Americas iGaming & Sports Betting News.
Conferences
NOVOMATIC Drives the Evolution of the Colombian Market at GAT Cartagena 2026
Following a remarkable participation at GAT Cartagena 2026, NOVOMATIC Gaming Colombia reaffirmed its leadership in the Latin American gaming industry by combining a strong technological showcase with a prominent role in the discussions shaping the future of the sector. The company, which has led gaming device imports in Colombia for more than three years, used this strategic platform to present solutions designed to maximize performance in gaming venues across the region.
The exhibition at stand A27 focused on innovation in progressive jackpot systems and high-performance configurations. The centerpiece of the showcase was the XTENSION LINK series, which included the debut of XTENSION LINK Evolution and XTENSION LINK Volume 4, the latter presented in the BLACK EDITION II 1.49J cabinet featuring its signature J-curved screen. The offering was complemented by high-impact titles such as SUPERIA GAMES WIN WAYS and RISING TREASURES, as well as XTENSION LINK Ultimate and the Impera PROLINK titles, consolidating a versatile and state-of-the-art portfolio for regional operators.
In addition to the linked systems, NOVOMATIC showcased a selection of multi-game libraries designed to provide operational flexibility for different types of gaming floors. Among them were Magic Games Premium HD, GAMINATOR X5, Impera Line HD Edition 9, and Superia Games Premium 3, installed on the modern FUNMASTER 2.27/3.27 and PANTHER 2.27 cabinets.
The brand’s institutional presence was evident from the very beginning of the event with the participation of Max Bauer, Vice President Latin America & Caribbean at NOVOMATIC, in the official ribbon-cutting ceremony. This leadership continued throughout the conference agenda, where Manuel Del Sol, CEO of NOVOMATIC Gaming Colombia, and José Casapía Bardales, Institutional Relations Manager of NOVOMATIC Peru, delivered one of the most insightful contributions during the Land-Based Panel.
During the session, Del Sol and Casapía analyzed the critical role manufacturers play in the certification processes under Colombia’s machine reliability regulations. Both experts provided a detailed overview of the market, identifying the volume of machines that will need to adapt to the new standards and outlining the role manufacturers will play in supporting this transition.
The post NOVOMATIC Drives the Evolution of the Colombian Market at GAT Cartagena 2026 appeared first on Americas iGaming & Sports Betting News.
Brazil
Mastering the Brazilian maturity curve
We sat down with Tequity’s VP Growth Originals, Dominic Sawyer, to discuss how the industry is evolving to meet the unique appetites of Brazilian players and how technical scaling is the secret weapon for ambitious studios.
Brazil is now well over a year into its regulated era. How has the focus shifted for operators who are looking beyond that initial launch phase?
The first year was about land grabs and establishing a footprint. In 2026, the conversation is much more grounded in operational efficiency and the cost of player acquisition. Brazil is a massive market, but it is also an expensive one. If an operator is spending a premium to bring a player through the door, losing them to a generic, uninspired lobby is a massive waste of resources.
The focus has shifted heavily toward retention. We are seeing operators move away from the volume at all costs approach and towards building a brand-based ecosystem. This is where bespoke content comes in. By using our Originals framework, operators can create games that feel like a native part of their platform. This builds a sense of familiarity and trust. In a regulated market, player loyalty is the only thing that can protect your margins against evolving tax frameworks and marketing restrictions.
We know Brazilian players have a deep-seated love for sports. How is this influencing the types of casino games that are succeeding in the market?
The crossover between sports betting and casino in Brazil is perhaps more pronounced than anywhere else. Brazilian players crave high-energy, high-frequency interaction. They want the tension of a live match translated into a casino format. This is why we have seen such an explosion in the popularity of ‘burst games’ and instant-win titles.
Our product roadmap is heavily influenced by this desire for real-time excitement. Our Crypto Trading Games range, for instance, resonates because it mimics the volatility and decision-making of a live market or a high-stakes football bet. Features like 1,000x leverage and the ability to manage multiple active bets simultaneously provide a level of agency that traditional slots often lack. With the World Cup on the horizon, we expect this appetite for sports-adjacent casino content to reach a fever pitch. Operators who can bridge that gap effectively will see the highest levels of cross-vertical engagement.
With so many international brands entering Brazil, how can an operator ensure their content doesn’t just look like a translated version of a European site?
Laziness in localization is a fast track to irrelevance. A player in São Paulo isn’t looking for a translated UK slot, but a game that feels like part of the local culture. True differentiation involves cultural alignment, brand recall, and a pacing of gameplay that matches local preferences.
We believe in providing a modular approach that hands the creative keys back to the operator. This allows them to tailor visual treatments and UI to reflect local festivals, brand ambassadors, or specific colour palettes. When a game feels like it was built for the Brazilian market rather than just adapted for it, the player connection is significantly stronger. You want your content to feel like part of the local furniture, reinforcing the operator’s brand identity at every turn.
Innovation is high, but technical barriers often slow things down. How is Tequity helping studios scale faster to bring high-quality games to the Brazilian market?
There is no shortage of brilliant creative ideas in the industry, but there is often a massive technical bottleneck when it comes to global distribution and compliance. For an ambitious studio, the prospect of navigating the specific regulatory requirements of Brazil while trying to build a global presence is daunting.
This is exactly why we launched Tequity Publishing. We want to dismantle those technical barriers. Through our RGSaaS (Remote Game Server as a Service) model, we provide the infrastructure, distribution muscle, and compliance frameworks that allow studios to focus entirely on the creative side. Whether it’s a small studio with a fresh concept or a more established provider looking to plug into our aggregator network, we provide the pathway to the player. By removing the operational friction, we ensure that high-quality, innovative content can hit the market at the speed the industry demands.
The industry is increasingly streamer-driven. How are suppliers ensuring games are stream-ready for the influencers who currently dominate Brazilian social feeds?
Social media is the new storefront in Brazil. The traditional casino lobby is being bypassed in favour of TikTok, Twitch, and Telegram feeds. If a game isn’t visually engaging or doesn’t provide natural clipping moments, it’s missing a massive trick. Successful suppliers are engineering content to be inherently shareable, creating a narrative that is easy for a streamer’s audience to follow. When an influencer shares a high-multiplier win, it creates an organic marketing event that is far more effective than a standard banner ad. It’s about providing the tools for operators to lower their acquisition costs by creating content that players want to emulate and share.
The post Mastering the Brazilian maturity curve appeared first on Americas iGaming & Sports Betting News.
-
Booming Games7 days agoBooming Games releases Ultra Buffalo Hold and Win
-
Big Time Gaming7 days agoBTG brings iconic board game action to the reels with MONOPOLY MEGAPOTS™
-
Latest News6 days agoELA Games Contributes to Discussions on Scalable iGaming Ecosystems and Studio Innovation at HIPTHER Prague Summit
-
Brazil7 days agoBrazil advances integrity agenda amid strong market growth
-
Brasil7 days agoBrasil impulsa su agenda de integridad en un contexto de fuerte crecimiento del mercado
-
Brazil6 days agoBrazil advances integrity agenda amid strong market growth
-
BGaming7 days agoAscend With the Gods in BGaming’s Gates of Power
-
América Latina6 days agoBiS SiGMA South America by Softswiss reúne autoridades do esporte, mídia e apostas esportivas



