Latin America
SBC Exceeds Forecasts, Drawing 4,000 Attendees to Debut Event in Rio
In an dynamic entrance into Rio, SBC’s inaugural Brazil-focused event exceeded all forecasts, drawing in a staggering turnout of 4,000 attendees — surpassing the anticipated 3,000 — and signaling a promising start to the future expansion plans disclosed during the event.
Held from March 5th to 7th, SBC Summit Rio served as a deep dive into the Brazilian market during a pivotal moment of opportunity, spurred by Brazil’s recent approval of online gambling regulation. The Summit played a protagonistic role in creating a platform for senior executives to unite and discuss the future trajectory of the industry in the country, blending local insights with global perspectives.
Featuring over 70 exhibitors, the show floor at the Windsor Convention & Expo Center was abuzz with activity throughout the event, which sold out well ahead of its scheduled dates. This strong demand underscored the imperative to transition SBC Summit Rio to its new venue, Riocentro, for next year’s edition, allowing for the accommodation of over 10,000 delegates and 400 exhibitors and sponsors.
Exhibitor contentment was evident, as indicated by an initial Net Promoter Score (NPS) of 54, with the overwhelming majority of 2024 exhibitors already confirming their participation for the 2025 edition. The show floor featured prominent international suppliers including Amusnet, BetConstruct, Digitain, IDnow, Oddin.gg, Pragmatic Play, and others.
Victor Arias, Vice President LatAm at Pragmatic Play detailed his experience exhibiting at the event: “For me, it is always a joy to participate in an event organized by SBC, and this one in Rio was no exception. I left very satisfied because I was able to meet with friends and colleagues and analyze the possibilities offered by a market as relevant as Brazil. Without a doubt, this opportunity was fundamental for Pragmatic Play, which is experiencing continuous growth in the country. These days were extremely intense, with important commercial agreements and a stand that was filled with visitors who enjoyed the environment and the experience that Pragmatic Play provided.”
The operator sector witnessed notable participation, comprising 30% of the total attendee numbers, from key players such as Aposta Ganha, Betano, Betsson, Esportes da Sorte, EstrelaBet, Galera.Bet, Rei do Pitaco, Superbet and Vai De Bob, among others. Feedback gathered from the post-event survey revealed a commendable NPS of 62 among operators, reflecting the positive reception of the event from the segment. Additionally, a diverse range of operators participated as exhibitors, indicating their proactive approach to market penetration.
“Timing couldn’t be more impeccable; our recent entry into Brazil in December aligned perfectly with this event. SBC Summit Rio offered an exceptional opportunity for us to leverage the existing momentum and establish vital connections. With a notable turnout and invaluable networking sessions with prominent figures in the Brazilian sector, the event delivered on all fronts. For a European company venturing into this new territory, the knowledge acquired and relationships forged with affiliates and suppliers will be pivotal in shaping our strategy,” said Alex Fonseca, CEO Brazil, Superbet.
The projected affiliate count of 300 was also surpassed, with 447 affiliates in attendance, marking a significant 49% increase over the initial target. This sets a promising precedent for the launch of the dedicated Affiliate Leaders Summit in Rio in 2025, providing a platform for affiliation and marketing professionals to deliberate on traffic acquisition strategies in the burgeoning market.
Clever Advertising COO Marcos Oliveira commented: “SBC truly outdid themselves with this event — the diverse representation of operators, both local and international, was fantastic to see, and the connections we made will help us set a strong foothold in Brazil, marking a crucial step forward for our business. SBC Summit Rio was about learning, taking action, and making things happen. For the 2025 edition, I am very pleased to support and sponsor the Affiliate Leaders Summit — adding a dedicated summit is definitely a step in the right direction.”
Zé Roberto, the celebrated Brazilian former footballer, kicked off the event with a keynote that drew a full house, initiating a highly productive conference segment featuring 100 influential voices in line with SBC’s renowned standards. Furthermore, the event witnessed the official launch of the Associação de Mulheres da Indústria Gaming (AMIG), underscoring SBC’s commitment to empowering women within the gaming sector.
One of the networking highlights beyond the exhibition floor throughout the event’s three-day duration was an evening gathering at the Museu do Amanhã. This event welcomed Rio de Janeiro governor Cláudio Castro, who engaged in discussions with organizers, exploring the profound impact that events of this magnitude have on the industry and Brazil’s economy.
Rasmus Sojmark, CEO and Founder of SBC said: “I wouldn’t exactly label the turnout as surprising; it was evident from the outset that this event held great promise for several reasons: the timing, the choice of Rio as the host city, and the quality associated with SBC.
“Nevertheless, I’m genuinely delighted to have had the opportunity to host both the Brazilian and international industry at our debut event in Rio. The conference provided much-needed insights from top experts, and the expo floor was teeming with activity. I’d dare say that the entire Brazilian industry was in attendance. Thank you all for your support. Let’s all work on making great things happen in 2025.”
Genius Sports Limited has secured a major technology and AI partnership alongside Liga MX, with GeniusIQ set to power an incredible suite of fan engagement, sponsorship and performance solutions.
As the operating system of modern sport, Genius Sports has deployed GeniusIQ, its data and AI platform, across every Liga MX stadium. GeniusIQ creates a real-time understanding of soccer, combining rich tracking, video and insights to then power real-time advertising activations, augmented broadcasts, semi-automated offsides and data-driven coaching tools.
Genius Sports’ Moment Engine will enable Liga MX sponsors and brands to activate real-time advertising around key moments in games. For example, immediately after a crucial goal, save or substitution, brands can trigger moment-driven campaigns across live broadcasts, digital and streaming.
Already live across the NFL and NBA, the Moment Engine will now enable Liga MX sponsors to act on fan attention and drive a new era of immersive advertising when the live action is at its most compelling.
In partnership with Liga MX and its suite of domestic and international broadcasters, Genius Sports will power augmented altcasts to engage the next generation of fan. Real-time game insights including shot and player speeds, player names, pitch minimaps, number of tackles and much more, will be integrated directly into live broadcasts for millions of fans.
GeniusIQ has a complete, semantic understanding of what is happening on the pitch at any moment. Because it can automatically detect what counts as a shot on goal, it immediately serves a shot speed statistic in real-time, along with a sponsor’s advertising at the opportune moment.
Launched at the start of the ongoing 2026 Clausura season, GeniusIQ is powering the leading Semi-Automated Offside Technology (“SAOT”) in world soccer in Liga MX. When a potential offside incident occurs, the technology automates the kick point and alerts the VAR operators. Genius Sports’ system then delivers a clear 3D render showing an exact offside plane, removing the need for manual lines and providing a decision visual with the best possible angle within seconds.
Also used across the Premier League and Belgian Pro League, Genius Sports’ SAOT has already driven significant improvements across Mexican soccer with fast, transparent decisions.
Liga MX teams will be equipped with Genius Sports’ Performance Studio, the most advanced analytics and video platform in world soccer.
Coaches and analysts from each team will have access to a suite of performance and analytics tools to enhance everything from training to tactics and player development. This includes Genius Sports’ state-of-the-art ProView3D feature, which enables coaches to step into their players’ shoes and review critical match moments, such as a striker before taking a shot or a fullback preparing for a 1v1.
“At Liga MX, we are very happy to close this partnership with Genius Sports, as it represents a significant step in elevating our competition to the standards of the world’s leading leagues. From a sporting perspective, SAOT technology enhances fairness and transparency on the field. At the same time, from a fan and consumption standpoint, the use of advanced data and augmented reality integrations will transform how audiences experience the game,” said Edgar Martínez, VP of Content at FMF.
“Liga MX is the most-watched soccer league in the United States and a growing force in North American sport. The deployment of our next generation data and AI platform, GeniusIQ, will connect every part of that ecosystem, delivering world-leading SAOT while enriching the broadcast and creating premium new commercial inventory for sponsors. This partnership gives Liga MX the infrastructure to grow the league on and off the field,” said Sean Conroy, EVP, North America at Genius Sports.
The post Genius Sports Enters into Partnership with Liga MX appeared first on Americas iGaming & Sports Betting News.
Evento reúne a expertos y autoridades para debatir el futuro del iGaming en Brasil
El asesor jurídico de la Asociación Nacional de Juegos y Loterías, Bernardo Freire, representa a la entidad en el CGS Brasília.
CGS Brasília es uno de los principales encuentros de la industria de iGaming y apuestas en Brasil, que reúne a expertos y autoridades para discutir los caminos de la regulación y la innovación en el sector.
Este evento se celebra en Brasília los días 5 y 6 de mayo. Bernardo Freire participa en los paneles “Publicidad: ¿problema o herramienta de protección?”.
Este panel aborda los límites y el potencial de la publicidad como instrumento para diferenciar el mercado legal del ilegal, incorporando experiencias internacionales.
Otro tema – “Mercados de predicción en Brasil: innovación, regulación y el futuro de las apuestas basadas en información”, analiza la innovación, la inteligencia de datos y el papel de la tecnología y la inteligencia artificial en la integridad de estos mercados.
Las discusiones también cuentan con la participación de Fabio Macorin, secretario adjunto de la Secretaría de Premios y Apuestas, y Hugo Leite, Business & Government Relations Executive en GLI.
La agenda del evento también incluye debates sobre los impactos económicos en el mercado regulado, la seguridad jurídica y el futuro del gaming en Brasil.
Esta participación refuerza el compromiso de la asociación de contribuir activamente a un entorno regulatorio transparente e innovador, capaz de proteger a los consumidores y fomentar el desarrollo sostenible del sector.
ANJL
Fundada en marzo de 2023, la Asociación Nacional de Juegos y Loterías defiende los intereses de sus asociados, del sector y del juego responsable e íntegro, promoviendo el deporte, la seguridad en las apuestas y el desarrollo económico del país.
The post ANJL participa en el CGS Brasília y refuerza la regulación en Brasil appeared first on Americas iGaming & Sports Betting News.
National Association of Games and Lotteries (ANJL) takes part in CGS Brasília and reinforces the importance of regulation and innovation in the sector.
The event brings together experts and authorities to discuss the future of iGaming in Brazil.
The legal advisor of the National Association of Games and Lotteries, Bernardo Freire, is representing the association at CGS Brasília, one of the leading iGaming and betting industry events in Brazil
The gathers experts and authorities to discuss the future of regulation and innovation in the sector.
The event takes place in Brasília on May 5 and 6. Bernardo Freire is participating in the panels “Advertising: problem or protection tool?”,.
The panel explores the limits and potential of advertising as a means of distinguishing the legal market from the illegal one, bringing international perspectives.
The other panel “Prediction Markets in Brazil: innovation, regulation and the future of information-based betting”, will discusses innovation, data intelligence and the role of technology and artificial intelligence in ensuring the integrity of prediction markets.
The panels also featured participation from Fabio Macorin, deputy secretary of the Secretariat of Prizes and Betting, and Hugo Leite, Business & Government Relations Executive at GLI.
The event agenda also includes discussions on the economic impacts on the regulated market, legal certainty and the future of gaming in Brazil.
The participation reinforces the association’s commitment to actively contributing to a transparent and innovative regulatory environment capable of protecting consumers and fostering the sustainable development of the sector.
The ANJL
Founded in March 2023, the National Association of Games and Lotteries advocates for the interests of its members, the industry and responsible and fair gaming, always guided by the promotion of sports, betting security and contributions to the country’s economic development.
The post ANJL takes part in CGS Brasília and reinforces the importance of regulation in Brazil appeared first on Americas iGaming & Sports Betting News.
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