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SBC Exceeds Forecasts, Drawing 4,000 Attendees to Debut Event in Rio

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In an dynamic entrance into Rio, SBC’s inaugural Brazil-focused event exceeded all forecasts, drawing in a staggering turnout of 4,000 attendees — surpassing the anticipated 3,000 — and signaling a promising start to the future expansion plans disclosed during the event.

Held from March 5th to 7th, SBC Summit Rio served as a deep dive into the Brazilian market during a pivotal moment of opportunity, spurred by Brazil’s recent approval of online gambling regulation. The Summit played a protagonistic role in creating a platform for senior executives to unite and discuss the future trajectory of the industry in the country, blending local insights with global perspectives.

Featuring over 70 exhibitors, the show floor at the Windsor Convention & Expo Center was abuzz with activity throughout the event, which sold out well ahead of its scheduled dates. This strong demand underscored the imperative to transition SBC Summit Rio to its new venue, Riocentro, for next year’s edition, allowing for the accommodation of over 10,000 delegates and 400 exhibitors and sponsors.

Exhibitor contentment was evident, as indicated by an initial Net Promoter Score (NPS) of 54, with the overwhelming majority of 2024 exhibitors already confirming their participation for the 2025 edition. The show floor featured prominent international suppliers including Amusnet, BetConstruct, Digitain, IDnow, Oddin.gg, Pragmatic Play, and others.

Victor Arias, Vice President LatAm at Pragmatic Play detailed his experience exhibiting at the event: “For me, it is always a joy to participate in an event organized by SBC, and this one in Rio was no exception. I left very satisfied because I was able to meet with friends and colleagues and analyze the possibilities offered by a market as relevant as Brazil. Without a doubt, this opportunity was fundamental for Pragmatic Play, which is experiencing continuous growth in the country. These days were extremely intense, with important commercial agreements and a stand that was filled with visitors who enjoyed the environment and the experience that Pragmatic Play provided.”

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The operator sector witnessed notable participation, comprising 30% of the total attendee numbers, from key players such as Aposta Ganha, Betano, Betsson, Esportes da Sorte, EstrelaBet, Galera.Bet, Rei do Pitaco, Superbet and Vai De Bob, among others. Feedback gathered from the post-event survey revealed a commendable NPS of 62 among operators, reflecting the positive reception of the event from the segment. Additionally, a diverse range of operators participated as exhibitors, indicating their proactive approach to market penetration.

“Timing couldn’t be more impeccable; our recent entry into Brazil in December aligned perfectly with this event. SBC Summit Rio offered an exceptional opportunity for us to leverage the existing momentum and establish vital connections. With a notable turnout and invaluable networking sessions with prominent figures in the Brazilian sector, the event delivered on all fronts. For a European company venturing into this new territory, the knowledge acquired and relationships forged with affiliates and suppliers will be pivotal in shaping our strategy,” said Alex Fonseca, CEO Brazil, Superbet.

The projected affiliate count of 300 was also surpassed, with 447 affiliates in attendance, marking a significant 49% increase over the initial target. This sets a promising precedent for the launch of the dedicated Affiliate Leaders Summit in Rio in 2025, providing a platform for affiliation and marketing professionals to deliberate on traffic acquisition strategies in the burgeoning market.

Clever Advertising COO Marcos Oliveira commented: “SBC truly outdid themselves with this event — the diverse representation of operators, both local and international, was fantastic to see, and the connections we made will help us set a strong foothold in Brazil, marking a crucial step forward for our business. SBC Summit Rio was about learning, taking action, and making things happen. For the 2025 edition, I am very pleased to support and sponsor the Affiliate Leaders Summit — adding a dedicated summit is definitely a step in the right direction.”

Zé Roberto, the celebrated Brazilian former footballer, kicked off the event with a keynote that drew a full house, initiating a highly productive conference segment featuring 100 influential voices in line with SBC’s renowned standards. Furthermore, the event witnessed the official launch of the Associação de Mulheres da Indústria Gaming (AMIG), underscoring SBC’s commitment to empowering women within the gaming sector.

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One of the networking highlights beyond the exhibition floor throughout the event’s three-day duration was an evening gathering at the Museu do Amanhã. This event welcomed Rio de Janeiro governor Cláudio Castro, who engaged in discussions with organizers, exploring the profound impact that events of this magnitude have on the industry and Brazil’s economy.

Rasmus Sojmark, CEO and Founder of SBC said: “I wouldn’t exactly label the turnout as surprising; it was evident from the outset that this event held great promise for several reasons: the timing, the choice of Rio as the host city, and the quality associated with SBC.

“Nevertheless, I’m genuinely delighted to have had the opportunity to host both the Brazilian and international industry at our debut event in Rio. The conference provided much-needed insights from top experts, and the expo floor was teeming with activity. I’d dare say that the entire Brazilian industry was in attendance. Thank you all for your support. Let’s all work on making great things happen in 2025.”

BETBY

BETBY ACHIEVES GLI CERTIFICATION FOR PERU, EXPANDING ITS FOOTPRINT IN LATIN AMERICA’S REGULATED MARKETS

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BETBY, a top-tier sports betting supplier, has received certification from Gaming Laboratories International (GLI) to provide its sportsbook solution in Peru’s regulated market. This certification marks another significant milestone in BETBY’s continued expansion across Latin America.

With the Peruvian government formalizing its regulated sports betting framework, GLI certification has emerged as a crucial requirement for providers aiming to serve licensed operators in the country. BETBY is now authorized to deliver its innovative and tailored sportsbook solutions in Peru’s rapidly expanding regulated betting market.

GLI’s certification, recognized as a benchmark for excellence, validates BETBY’s ability to meet Peru’s strict technical requirements, including those related to sportsbook functionality, information security management systems, and information security standards. Peru’s regulatory framework is primarily based on GLI-33 certification, which BETBY successfully achieved in early 2025. As a result, the company was well-positioned to swiftly meet the country’s compliance standards.

“Peru represents a key step in our broader Latin American growth strategy, as the region continues to adopt clearer regulatory frameworks for online sports betting,” said Ilze Ramolina, Head of Legal & Compliance at BETBY. “Securing GLI certification for this market, which has a growing digital infrastructure and tech-savvy audience, allows us to support licensed operators in launching compliant and competitive offerings from day one. This is yet another step forward in our mission to deliver tailored, localized solutions that meet both local requirements and regional expectations across the region.”

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This achievement follows BETBY’s previous certification for the Brazilian market, solidifying its presence in two of Latin America’s most promising jurisdictions. The supplier’s flexible and highly localised sportsbook platform, combined with its commitment to compliance, positions it as a trusted partner for operators looking to thrive in newly regulated environments.

By entering the Peruvian market, BETBY continues to demonstrate its strategic focus on Latin America, providing hyper-localized, engaging, and secure sports betting experiences for both operators and players.

To find out more about BETBY, visit: https://betby.com/

The post BETBY ACHIEVES GLI CERTIFICATION FOR PERU, EXPANDING ITS FOOTPRINT IN LATIN AMERICA’S REGULATED MARKETS appeared first on Gaming and Gambling Industry in the Americas.

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PopOK Gaming Joins the 22nd Edition of Peru Gaming Show

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PopOK Gaming is taking part in the Peru Gaming Show (PGS) 2025, scheduled for June 18-19 in Lima, Peru. The event marks its 22nd edition this year and is recognized as one of the most prominent gaming industry gatherings in Latin America.

Participating in PGS reflects PopOK Gaming’s ongoing commitment to strengthening its presence in the Latin American market. The PopOK team values the opportunity to engage directly with regional partners, explore collaboration opportunities, and better understand the local market dynamics.

The event offers a space to not only showcase innovation but also to build meaningful connections with industry professionals in a growing and competitive landscape.

PGS has steadily grown in attendance and scale, welcoming over 8000 visitors and 80+ exhibitors in 2024. The show brings together companies across the gaming and iGaming sectors, providing a platform to explore new technologies, market developments, and regulatory trends relevant to the region.

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PopOK Gaming will use the opportunity to present its latest game releases and product updates to industry professionals attending the show. The team will also be available for live demos and conversations with operators looking to enhance their offering with engaging, performance-driven content.

In addition to the exhibition, the event includes two days of conference sessions, known for their focus on the Latin American market and their lineup of experienced industry speakers.

The post PopOK Gaming Joins the 22nd Edition of Peru Gaming Show appeared first on Gaming and Gambling Industry in the Americas.

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Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025™ for South America

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Betano, a leading online sports betting brand owned by Kaizen Gaming, is today announcing a new partnership as it becomes Official Partner of the FIFA Club World Cup 2025™ for South America.

Following a successful collaboration for the FIFA World Cup Qatar 2022TM, Betano and FIFA are once again joining forces to excite and entertain football fans throughout the FIFA Club World Cup 2025. The new tournament features 32 of the world’s top club teams competing in the United States from June 14th to July 13th, culminating in the final at MetLife Stadium in New York, New Jersey. All 6 international confederations under FIFA will be represented, with teams’ qualifying on sporting merit such as winning their respective major continental club competition or through a ranking from having strong performances over a four-year period in the continental competition.

George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “After being the first sports betting operator to support the FIFA World Cup™ in Qatar in 2022, we are proud that Betano is joining forces with FIFA once again – this time for the FIFA Club World Cup 2025™. It is a privilege to work closely with FIFA for a tournament that brings together millions of fans from all around the world as they get to watch the best club teams and players football has to offer. This year’s tournament is particularly special, as it marks a moment in history as the inaugural edition.”

Romy Gai, Chief Business Officer at FIFA said: “We are thrilled to be collaborating once again with Kaizen Gaming and its Betano brand. Our shared ethos of enhancing the fan experience delivered huge successes during the FIFA World Cup Qatar 2022TM, and we are excited to be working with their team to deliver another world-class tournament. Over the past three years, we have seen the Betano brand grow and expand, and we know fans will be excited for this next step.”

The post Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025™ for South America appeared first on Gaming and Gambling Industry in the Americas.

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