Latin America
SBC Exceeds Forecasts, Drawing 4,000 Attendees to Debut Event in Rio
In an dynamic entrance into Rio, SBC’s inaugural Brazil-focused event exceeded all forecasts, drawing in a staggering turnout of 4,000 attendees — surpassing the anticipated 3,000 — and signaling a promising start to the future expansion plans disclosed during the event.
Held from March 5th to 7th, SBC Summit Rio served as a deep dive into the Brazilian market during a pivotal moment of opportunity, spurred by Brazil’s recent approval of online gambling regulation. The Summit played a protagonistic role in creating a platform for senior executives to unite and discuss the future trajectory of the industry in the country, blending local insights with global perspectives.
Featuring over 70 exhibitors, the show floor at the Windsor Convention & Expo Center was abuzz with activity throughout the event, which sold out well ahead of its scheduled dates. This strong demand underscored the imperative to transition SBC Summit Rio to its new venue, Riocentro, for next year’s edition, allowing for the accommodation of over 10,000 delegates and 400 exhibitors and sponsors.
Exhibitor contentment was evident, as indicated by an initial Net Promoter Score (NPS) of 54, with the overwhelming majority of 2024 exhibitors already confirming their participation for the 2025 edition. The show floor featured prominent international suppliers including Amusnet, BetConstruct, Digitain, IDnow, Oddin.gg, Pragmatic Play, and others.
Victor Arias, Vice President LatAm at Pragmatic Play detailed his experience exhibiting at the event: “For me, it is always a joy to participate in an event organized by SBC, and this one in Rio was no exception. I left very satisfied because I was able to meet with friends and colleagues and analyze the possibilities offered by a market as relevant as Brazil. Without a doubt, this opportunity was fundamental for Pragmatic Play, which is experiencing continuous growth in the country. These days were extremely intense, with important commercial agreements and a stand that was filled with visitors who enjoyed the environment and the experience that Pragmatic Play provided.”
The operator sector witnessed notable participation, comprising 30% of the total attendee numbers, from key players such as Aposta Ganha, Betano, Betsson, Esportes da Sorte, EstrelaBet, Galera.Bet, Rei do Pitaco, Superbet and Vai De Bob, among others. Feedback gathered from the post-event survey revealed a commendable NPS of 62 among operators, reflecting the positive reception of the event from the segment. Additionally, a diverse range of operators participated as exhibitors, indicating their proactive approach to market penetration.
“Timing couldn’t be more impeccable; our recent entry into Brazil in December aligned perfectly with this event. SBC Summit Rio offered an exceptional opportunity for us to leverage the existing momentum and establish vital connections. With a notable turnout and invaluable networking sessions with prominent figures in the Brazilian sector, the event delivered on all fronts. For a European company venturing into this new territory, the knowledge acquired and relationships forged with affiliates and suppliers will be pivotal in shaping our strategy,” said Alex Fonseca, CEO Brazil, Superbet.
The projected affiliate count of 300 was also surpassed, with 447 affiliates in attendance, marking a significant 49% increase over the initial target. This sets a promising precedent for the launch of the dedicated Affiliate Leaders Summit in Rio in 2025, providing a platform for affiliation and marketing professionals to deliberate on traffic acquisition strategies in the burgeoning market.
Clever Advertising COO Marcos Oliveira commented: “SBC truly outdid themselves with this event — the diverse representation of operators, both local and international, was fantastic to see, and the connections we made will help us set a strong foothold in Brazil, marking a crucial step forward for our business. SBC Summit Rio was about learning, taking action, and making things happen. For the 2025 edition, I am very pleased to support and sponsor the Affiliate Leaders Summit — adding a dedicated summit is definitely a step in the right direction.”
Zé Roberto, the celebrated Brazilian former footballer, kicked off the event with a keynote that drew a full house, initiating a highly productive conference segment featuring 100 influential voices in line with SBC’s renowned standards. Furthermore, the event witnessed the official launch of the Associação de Mulheres da Indústria Gaming (AMIG), underscoring SBC’s commitment to empowering women within the gaming sector.
One of the networking highlights beyond the exhibition floor throughout the event’s three-day duration was an evening gathering at the Museu do Amanhã. This event welcomed Rio de Janeiro governor Cláudio Castro, who engaged in discussions with organizers, exploring the profound impact that events of this magnitude have on the industry and Brazil’s economy.
Rasmus Sojmark, CEO and Founder of SBC said: “I wouldn’t exactly label the turnout as surprising; it was evident from the outset that this event held great promise for several reasons: the timing, the choice of Rio as the host city, and the quality associated with SBC.
“Nevertheless, I’m genuinely delighted to have had the opportunity to host both the Brazilian and international industry at our debut event in Rio. The conference provided much-needed insights from top experts, and the expo floor was teeming with activity. I’d dare say that the entire Brazilian industry was in attendance. Thank you all for your support. Let’s all work on making great things happen in 2025.”
Atomo Gaming
Fast Track Announces partnership with Atomo Gaming to expand Latin American iGaming presence
Fast Track leading CRM platform for the iGaming industry, has announced a strategic partnership with Atomo Gaming, a leading iGaming platform provider with a strong foothold across Latin America. The collaboration will be officially unveiled at the XIX CIBELAE Congress in Asunción, Paraguay, on November 10-14, 2025.
The partnership will combine Fast Track’s AI-native CRM with Atomo Gaming’s platform infrastructure. The collaboration marks Fast Track’s expansion into the Latin American market and establishes a working relationship with Atomo Gaming’s network of operators in the region.
Fast Track is the industry leader in providing modern state-of-the-art tech stacks to work with real-time data and AI, including proprietary self-learning technologies to maximise relevance for its customers. Fast Track CRM integrates seamlessly with gaming platforms, distribution channels, and bonus engines, utilising real-time data to enable targeted campaigns and dynamic, personalised player journeys. The company recently launched Fast Track AI, a natural language platform that enables users to execute campaign creation, automation, and deep data analysis through conversational inputs.
Atomo Gaming is a Spain-based technology company that develops gaming platforms for online and land-based operations. The company’s “Alborán” platform provides multi-balance wallets, online casino and sportsbook functionality, retail integration, risk management, business intelligence, and game aggregation capabilities.
Through this partnership, operators using the Atomo Gaming platform could gain access to Fast Track’s advanced CRM capabilities, including automation, analytics, and AI-driven player engagement tools. The integration will enable Atomo Gaming’s operator network to implement sophisticated CRM strategies through Fast Track’s natural language interface.
Ramón Monrós, CEO and Co-founder of Atomo Gaming, said: “This partnership enables operators on the Atomo Gaming platform to access advanced CRM technology that addresses the specific needs of Latin American markets. Fast Track’s natural language capabilities allows our operators to implement player engagement strategies efficiently, supporting their growth in the region.”
Simon Lidzén, CEO and Co-Founder of Fast Track, said: “Latin America represents one of the most dynamic and exciting iGaming markets globally, and partnering with Atomo Gaming allows us to be part of that growth story. Together, we’re bringing technology that will fundamentally change how operators engage with their players. This collaboration represents our commitment to making advanced CRM accessible to operators everywhere, empowering them to compete and succeed in their markets.”
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iGaming
OKTO Expands Payment Capabilities in Mexico with Direct Card Deposits
OKTO, the next-gen Payment Service Provider, has officially launched its direct card in solution in Mexico, marking another milestone in its mission to deliver orchestrated payment experiences across Latin America. The new service is seamlessly connected to Mexico’s local payment rails, enabling real-time card deposits that are fully aligned with the country’s financial infrastructure.
This launch forms part of OKTO’s Orchestrated Pay-ins and Payouts strategy, designed to simplify and optimize every stage of the payment journey for merchants and users. With card payments representing more than 25% of Mexico’s iGaming audience, the solution provides operators with direct access to a major segment of players who rely on the convenience, familiarity, and trust of card-based deposits.
By integrating directly with licensed local acquirers, OKTO removes unnecessary intermediaries, giving merchants greater control over their payment flows, more competitive pricing structures, and strengthened fraud management. This direct connection results in faster processing times, higher approval rates, and a smoother experience that meets the expectations of both operators and players in a rapidly expanding market.
Momentum is already building, with five merchants preparing to go live on the platform. This early adoption highlights the strong demand for localized, compliant, and frictionless payment solutions within Mexico’s iGaming ecosystem. The card in service complements the existing SPEI in and out local payment options available through the OKTO platform, further enhancing the breadth of payment capabilities for merchants in the region.
Following the successful rollout of real-time account-to-account payments in Peru last month, OKTO continues to expand its footprint across Latin America with solutions tailored to each market’s regulatory and consumer landscape. The launch in Mexico reinforces OKTO’s commitment to empowering merchants with payment services that drive conversion, efficiency, and sustainable growth.
“Mexico represents a key market in OKTO’s Latin American expansion strategy. Our direct card-in solution directly addresses the needs of a significant portion of iGaming users who continue to prefer card payments, combining this familiarity with the speed, reliability, and control of OKTO’s payment gateway. By integrating with Mexico’s local acquiring network, we help merchants reduce costs, increase approval rates, and deliver the fast, seamless deposit experience that players expect from trusted, high-performing brands,” said Thomas Georgopoulos, COO at OKTO.
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Atucha Strategic Advisory
LatAm industry pioneer Ramiro Atucha launches Atucha Strategic Advisory
Recognised entrepreneur and industry leader Ramiro Atucha has officially launched Atucha Strategic Advisory, a consultancy focused on providing strategic insight and business development support to a hand-picked portfolio of companies in the global gaming and technology sectors.
Atucha Strategic Advisory opens a new chapter in Atucha’s distinguished 20-year iGaming career, during which he was instrumental in shaping notable brands such as Leander Games and, most recently, Vibra Gaming, where he served as CEO until earlier this year. Before moving into the gaming space, Atucha was CEO of Ixone Studios, a software and digital identity firm based in Argentina, providing services to the U.S. market.
The advisory will initially focus on the LatAm market, but will not be limited to this region in the future. Atucha will closely collaborate with founders and leadership teams where his experience can deliver value across areas such as strategic alignment, market entry, corporate structure, and product positioning.
“Over the years, I’ve become increasingly passionate about those strategic conversations that define a company’s direction,” said Atucha. “Whether it’s expanding into new markets, refining corporate structures, or ensuring the right people are in the right roles – these are the challenges that create long-term success. My goal is to share the experience that only time in the field can bring with a select few businesses that inspire me and where I can truly make a difference. The lessons learned, the perspective earned, and a deep respect for what it takes to build something that lasts are at the heart of my advisory.”
Atucha is a unique executive that has successfully operated on both sides of the global market – leading regulated ventures in Europe and the U.S. with Leander Games, and in Latin America with Vibra Gaming.
Later this month, Atucha will announce the first companies joining his advisory portfolio and reveal more details about the partnerships inspiring this new phase.
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