Leading the charge in the convergence of financial technology and iGaming, Genome, a cutting-edge electronic money institution, is thrilled to announce its strategic partnership with Chilli Partners, a prominent iGaming affiliate program specializing in casino games.

The collaboration marks a pivotal moment in the iGaming industry, bringing together Genome’s expertise in online financial services and Chilli Partners’ prowess in affiliate marketing. The partnership is set to redefine the landscape of affiliate payouts, offering an array of benefits to both affiliates and the iGaming community at large.

“We are excited to embark on this journey with Chilli Partners. By combining our financial expertise with their influential position in the iGaming affiliate space, we aim to set new standards for efficiency and innovation in affiliate payouts,” – noted Genome’s CEO Daumantas Barauskas.

For one, the partnership offers efficient payouts. Affiliates can now enjoy expedited and secure payouts through Genome’s state-of-the-art financial infrastructure, enhancing their overall experience and satisfaction.

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It also provides global reach for Chilli Partners, as it can extend its reach to affiliates worldwide with Genome’s international payment capabilities. This allows Chilli Partners to foster a more diverse and expansive network.

The partnership streamlines financial workflows, ensuring seamless transactions and reducing administrative overhead for Chilli Partners, allowing them to focus on delivering top-notch affiliate services.

Genome is all about innovation in payments and online financial services. This approach brings new possibilities for payment options, providing flexibility and convenience for affiliates participating in the Chilli Partners program.

Lastly, the collaboration prioritizes compliance and risk management, assuring affiliates of secure and compliant transactions in accordance with industry regulations.

“This partnership aligns perfectly with our commitment to providing the best possible experience for our affiliates. Genome’s advanced financial services will play a crucial role in elevating our affiliate program to new heights”, – added Clayton Zammit Cesare, Head of Affiliates at Chilli Partners.

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As the iGaming industry continues to evolve, Genome and Chilli Partners stand united in their dedication to driving positive change, innovation, and reliability. The partnership is poised to create a ripple effect, positively impacting the entire iGaming ecosystem.

About Genome

Genome is a leading EMI that provides innovative financial services, including batch payouts, SWIFT, and SEPA transfers. With a focus on efficiency and compliance, Genome empowers businesses across various industries, including iGaming, to streamline financial operations and enhance user experiences.

For more information, please visit https://genome.eu/

About Chilli Partners

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Chilli Partners is a prominent iGaming affiliate program specializing in casino games. With a commitment to excellence, Chilli Partners connects affiliates with top-tier iGaming brands, offering a lucrative partnership that includes competitive commission structures and tailored support.

For more information, please visit https://chillipartners.com/

Soft2Bet, a leading B2B casino and sportsbook platform provider, made its forthcoming U.S. launch known last week at NEXT.io’s premier North American iGaming and Sports Betting Summit, NEXT Summit New York 2024. At the event, which was attended by some of the biggest names in the industry, Soft2Bet showed off its Motivational Engineering Gaming Application (MEGA) solutions and met with some of the biggest industry players in the United States.

Ahead of Soft2Bet’s expected New Jersey license later this year, members of the team including David Yatom Hay, General Council; Martin Collins, Chief Business Development Officer; and Ohad Straschnov, Senior Compliance Director, met with operators, regulators, and potential partners who expressed great interest in bringing MEGA solutions to the U.S.

“It was great to get some facetime with those helping us bring our offering to the States,” said Yatom. “Since we are first bringing our B2C product into the state as a proof of concept for future B2B partners, there seems to be quite a bit of excitement around seeing how our MEGA solutions and localization features will translate in the US.”

On Wednesday March 6, Collins participated in a fireside chat with Business Insider Media Editor Ashley Rodriguez. The presentation, titled Redefining the North American Online Gambling Experience, covered the need for operators to switch strategies from heavily investing in acquisition and promotional activity, to focusing more on better ROI tech innovations, such as MEGA, which boost retention and screen time.

“We believe proper gamification can be a true game changer within this market,” said Collins. “It’s not your traditional tournaments and awards we’ve seen across the market the last five to ten years. Within the industry, the user experience is fairly weak compared to other verticals, so we looked at what’s offering the best customer experience, and that’s coming from casual gaming. This is why we started developing solutions that match these incredibly engaging user experiences.”

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“So it’s essentially trying to recreate the experience you’d find in free mobile games and use that to keep people in the ecosystem and keep them coming back,” replied Rodriguez.

Following a successful NEXT Summit, Soft2Bet will once again be returning to the U.S. to showcase its new innovations and meet with partners in the market at SBC Summit North America from May 8 to 9, 2024. Martin Collins will be presenting a keynote at the iGaming stage on May 8 at 2:40 p.m.

The year 2024 represents a revolution for the Brazilian iGaming market, one of the largest on the planet, due to the implementation of sector regulations. The expectation is that the main players in the world will seek to enter or expand investments in the country from now on. Thinking about meeting a growing demand, Influx Solutions was created, aiming to offer the best and most comprehensive coverage and advice to groups interested in gaining visibility and space in the competitive national market. Influx Solutions aims to become a powerhouse in the online and offline media management scenario. The mission is simple: drive your business to success through validated strategies focused on conversion and revenue.

From media management, paid traffic to legal aspects and specialized consultancy, the new player in the Brazilian market offers a wide range of services that complement each other, guaranteeing exceptional results on all fronts.

The new player was born in the hands of industry veterans, who over the last two decades have worked in the sector with a focus on performance and affiliation, but occasionally also meeting other demands in the digital market.

To meet this demand, professionals Alessandro Valente and Gabriel Moreira came together to deliver solutions for the regional iGaming market, through their knowledge and important network of contacts. With extensive experience in the sports marketing sector, Gabriel Moreira is one of the directors of Influx Solutions and believes that the company will be essential to the success trajectory of its clients in a dynamic market that requires the best practices to quickly achieve their objectives. “We are ready to help our customers through a successful journey in a sector that demands agility and constant innovation. Influx Solutions is the ideal partner for those looking to not only meet, but exceed expectations in such a competitive market”, explains Gabriel Moreira. Alongside Gabriel, Alessandro Valente, with years of experience on the national scene, also highlights the importance of a company with definitive solutions to shorten distances and boost results for those who are or intend to enter this market.

“Super Afiliados already served some customers who were looking for something beyond our core business, which is affiliation, but with this new front, we will have specialized and personalized service that should further improve our customers’ results and enable the acquisition of new business. ”

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