Brightstar Lottery PLC announced that it has deployed its Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation (OLG). Brightstar’s powerful, cloud-based Sales Wizard easily integrates with OLG’s central system and equips sales representatives with actionable insights and compelling data to identify lottery retail opportunities and make every retail visit more effective.

“Brightstar’s Sales Wizard is enabling OLG’s sales force with digital access to actionable data while unlocking operational efficiencies so that our sales representatives can make the best use of every retail visit. Sales Wizard is highly configurable so OLG can leverage this product in a variety of ways to meet our evolving business needs,” said Vanessa Theoret, OLG Sr. Director Retail Sales & Account Management.

“OLG joins 24 other lotteries in using Brightstar’s Sales Wizard to help responsibly grow sales. Sales Wizard was designed to be a flexible, convenient tool for lottery sales representatives to work strategically with retailers, providing data, reports, and insights to understand sales trends and optimize as needed,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.

Sales Wizard is the industry-leading sales force automation tool that provides sales teams with timely, relevant information and is available in user-friendly mobile apps for greater efficiency in the field. Currently supporting more than 148,000 retailers globally, Sales Wizard provides data and insights on sales, instant ticket inventory, instant ticket facings, point-of-sale equipment and signage, and much more.

Brightstar serves nearly 90 lottery customers and their players on six continents.

TheLotter US announced that it will suspend its operations in New York, as the company continues to streamline its activities and focus on expanding services across other U.S. states as part of its long-term growth strategy.

TheLotter will continue to offer lottery courier services in Arizona, Oregon, and Minnesota, while further strengthening its presence in these markets and preparing for additional state launches.

After being awarded a license by the New York Gaming Commission and launching in New York last year, Jessica Griggs, TheLotter US Head of Marketing, said this “difficult decision” will enable the company to better allocate resources and support its long-term nationwide expansion strategy.

“While we are proud to have served players in New York, this strategic shift enables us to focus on markets where we can grow more efficiently and deliver the best possible experience. By concentrating our efforts, we’re positioning ourselves for sustainable expansion across the country,” Griggs added.

TheLotter’s New York site will stop accepting orders as of January 29, 2026. Any existing orders, Multi-Draw packages, or draws from a Subscription scheduled after that date will be canceled and fully refunded.

Registered New York players have already been notified of these changes and informed that they may withdraw any remaining account funds through April 29, 2026. TheLotter confirmed that players who miss this deadline will be able to contact their customer service team for further assistance.

TheLotter indicated it is optimistic about its future in the U.S. and highlighted the launch of its new website, designed to support growth and enhance the player experience. The new site has received positive feedback from players.

Key platform enhancements include:

• Faster performance and ultra-responsive design

• A more streamlined lottery purchasing experience

• An improved user interface

• An upgraded personal area.

New Online Sales Program Connects Seamlessly with Loyalty Program, Drives Delaware Player Engagement

Scientific Games and the Delaware Lottery launched an evolutionary new iLottery program that delivers a best in class player experience to drive long-term, sustainable growth for contributions to education, health and social services, public safety and other services in the state of Delaware. The new online sales program gives Delaware Lottery players safe and secure access to world-leading eInstant games, and delivers player rewards through integration with the lottery’s existing Delaware Lottery Players Club online loyalty program. The Delaware Lottery currently ranks No. 10 worldwide for total sales per capita (La Fleur’s 2025 World Almanac).

The new iLottery program expands on Scientific Games’ already comprehensive suite of products across the Delaware Lottery’s full portfolio, including sports betting, Scientific Games Enhanced Partnership instant game management program, gaming machine central monitoring system, lottery central gaming system, draw and Keno monitor games, as well as retail point-of-sale and self-service vending technology. The Lottery’s retailers statewide have been invited to participate in a highly successful affiliate program with incentives that support retail sales.

Delaware Lottery Director Helene Keeley said, “As the provider of the Delaware Lottery’s online loyalty program and retail games, Scientific Games has a unique understanding of our players and our full lottery offering. iLottery was the next step to give Delaware players easy, convenient digital access to our entertaining games. Launching an integrated, state-of-the-art iLottery program as part of the Delaware Lottery Players Club offers our players the opportunity to experience the thrill of playing how they choose—at retail or online—so we can continue driving maximum transfers to the state’s General Fund.”

The Delaware Lottery’s new iLottery program is part of Scientific Games’ highly secure Momentum ecosystem. The iLottery platform is integrated with the Lottery’s retail management system. At the heart of the program is SG PAM, a secure player account management system for all player account activity and wallet transactions across retail and digital. Other features of the iLottery program include:

• Healthy Play program for responsible gaming
• Mobile first design
• Market-leading bonus engine
• Award-winning CRM services
• Over 250 top-performing eInstant games, including licensed brands like MONOPOLY
• SG Content Hub with premier portfolio of eInstant games from iLottery studios worldwide

“We are excited to bring our global expertise, content and technology to the Delaware Lottery with an evolutionary iLottery solution developed to adapt to consumer play preferences and market trends,” said Matt Lynch, President, Digital for Scientific Games. “The Delaware Lottery has a strategic vision. Their leadership’s forward-looking, player-centric approach, starting with launching a loyalty program and moving to a robust iLottery and omnichannel platform, ensures scalability and long-term sustainable growth for the Lottery and its beneficiary programs.”

The iLottery program was implemented following the Delaware Lottery’s Players Club launch to ensure the sustainability of the Delaware Lottery. Players can create an account on the official Delaware Lottery Players Club website, or the dedicated Delaware Lottery Players Club mobile app. Full player registration requires an industry-standard KYC (Know Your Customer) process, ensuring player eligibility. The new iLottery program delivers a premier responsible gaming program, ensuring players are one-click away from important information, while also enabling key Healthy Play features for budgeting, cool-off and opt-out steps.

The online sales program integrates with the Delaware Lottery Players Club, Scientific Games’ industry leading achievement-based loyalty program for retail and digital play. The loyalty program features convenient mobile app ticket scanning, second-chance drawings, and bonus points for tickets entered which are redeemable for rewards drawings.

Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide, offering entertaining game content featuring the largest portfolio of licensed brands in the lottery industry. The company offers world-leading digital programs including CRM, loyalty, promotions, second-chance, mobile and web applications.

The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2026 Hasbro. All Rights Reserved. Licensed by Hasbro.

Healthy Play and Momentum® are trademarks of Scientific Games, LLC. © 2026 Scientific Games, LLC. All Rights Reserved.