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NeoGames launches content with Georgia Lottery, expanding NeoGames Studio’s presence in US

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NeoGames S.A. (Nasdaq: NGMS) (“NeoGames” or the “Company”), a technology-driven provider of end-to-end iLottery and iGaming solutions, has expanded the US footprint of NeoGames Studio by launching its range of premium eInstants with the Georgia Lottery Corporation.

The launch significantly elevates the online offering of Georgia Lottery, one of the most successful lotteries in the US, by complementing its range of successful Diggi Games; enabling the operator to enhance its appeal to a broader player demographic and increase opportunities for engagement and retention.

NeoGames Studio has been delivering award-winning eInstant content to lotteries worldwide for over 17 years, vastly improving the offerings of NeoGames’ customers. In North America, the studio’s industry-leading games are live in Michigan, New Hampshire, North Carolina, Virginia, Atlantic Canada, and Alberta (Canada). Launches in West Virginia and Pennsylvania are scheduled for later in 2024, further expanding the studio’s presence in the continent.

Hili Shakked, Managing Director of NeoGames Studio, said: “We are thrilled to have the opportunity to deliver our portfolio of eInstant games to the Georgia Lottery, one of the leading lotteries in the US. I am confident that our range of premium eInstants, including titles that are exceptional performers in other US states, will enhance the appeal of Georgia Lottery’s online offering.”

Gretchen Corbin, President and CEO of the Georgia Lottery Corporation, said: “The Georgia Lottery Corporation is pleased to offer NeoGames Studio’s eInstants as a source of entertainment for our valued players. These new games are an excellent addition to our current Diggi Games portfolio, providing additional exciting experiences for our players. Diggi Games contribute greatly to the Georgia Lottery’s mission to maximize revenues for Georgia’s HOPE Scholarship and Pre-K programs. We appreciate the opportunity to partner with NeoGames as we work to continue growing this vital category of games.”

Aquisitions/Mergers

Nederlandse Loterij Acquires Lotify

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The Dutch Lottery (Nederlandse Loterij) has completed the full acquisition of Lotify. Lotify supports sports associations, sports clubs, charities, events and businesses in organising fundraising lotteries and competitions. With this acquisition, the Dutch Lottery strengthens its position as an innovative and responsible gambling provider.

Since 2021, the Dutch Lottery has held a majority stake in Lotify. The platform offers a comprehensive solution for organising lotteries and competitions that comply with all legal requirements: from permits and technology to participant communication, draws and payouts.

Arjan Blok, CEO of the Dutch Lottery, said: “The Dutch Lottery has almost 300 years of experience organizing fun and responsible games of chance. As a fully integrated part of the Dutch Lottery, Lotify can leverage our knowledge, network, and impact even more effectively. This allows us to support even more sports federations, clubs, and charities. Especially in these times, they are looking for new ways to raise funds.”

Guy van Iperen, founder of Lotify, said: “After four years of intensive collaboration, the time has come to transfer Lotify to the Dutch Lottery. This is in line with the agreements we made in 2021, when the Dutch Lottery acquired a majority stake. I look back with pride on what we have built together and am confident that the platform will continue to grow under this new owner. This way, Lotify can help even more organizations generate additional funding.”

The post Nederlandse Loterij Acquires Lotify appeared first on European Gaming Industry News.

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Brightstar Lottery PLC

Brightstar Lottery Signs Nine-Year Agreement to Continue Operation of Italy Lotto

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Brightstar Lottery PLC announced that its subsidiary LottoItalia has signed an agreement to operate the Italy Lotto for the next nine years. In July 2025, LottoItalia, a consortium led by Brightstar (which at the time was named International Game Technology PLC) and comprised of Allwyn, Arianna 2001 and Novomatic Italia, was formally awarded the Italy Lotto license by the Agenize delle Dogane e dei Monopoli (ADM) following a competitive bid process.

Italy Lotto is the largest fixed odds number game in the world. Brightstar (and its predecessor companies) has managed the Italy Lotto license for more than 30 years. Through this agreement, the Company will continue to manage the license until November 2034.

“We are delighted to finalize our agreement with ADM and honored to continue being entrusted to operate Italy Lotto, one of world’s largest lotteries. We look forward to driving Lotto wager growth with new player touchpoints and digitization of the retail experience, growing iLottery sales, and providing iCasino, sports betting, and other digital games to players in Italy,” said Renato Ascoli, Brightstar CEO, Global Lottery.

Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the US and eight of the world’s 10 largest lotteries.

The post Brightstar Lottery Signs Nine-Year Agreement to Continue Operation of Italy Lotto appeared first on European Gaming Industry News.

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Compliance Updates

GGL Warns Against “El Gordo” Ticket Purchases

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GGL, the Federal Authority of German Gambling, has issued a warning to consumers about the illegal status of participating in Spain’s popular annual Christmas lottery “El Gordo” through online platforms. The Authority has also published FAQs on the legal situation.

During the pre-Christmas period, especially in November and December, advertising for online participation in the so-called Spanish Christmas lottery “El Gordo” increases significantly. Many of these offers are specifically targeted at people residing in Germany, even though participation is not permitted in Germany.

GGL points out that the advertised online offers are illegal. Instead of participating in the official lottery, these online offers from Germany simply involve betting on its outcome against a private third-party provider. No contractual relationship is established with the Spanish state lottery operator. According to the regulations of the German Interstate Treaty on Gambling 2021 (GlüStV 2021), such “secondary lotteries” are not eligible for a permit and are therefore illegal.

The post GGL Warns Against “El Gordo” Ticket Purchases appeared first on European Gaming Industry News.

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