Latest News
GiG and Suprnation extend partnership after continuing strong performance
Gaming Innovation Group (GiG) has announced an extension to its deal with online casino partner Suprnation, for the provision of its award winning platform, as the long-term alliance continues to strengthen across UK and European markets.
The new deal, which follows on from an original agreement initiated in 2016, will see GiG’s powerful technology continue to drive the three leading Suprnation iGaming casino brands, and will provide a strong and highly scalable launchpad to explore new opportunities for growth.
Prioritising a partner-centric strategy, GiG has placed a significant emphasis on the importance of building strong professional relationships between operators, providers and local regulatory bodies, to help drive opportunities for growth and revenue. As the trend towards strong legislative frameworks continues to spread in emerging markets across the globe, the need for the expertise and experience of providers like GiG will become more critical.
GiG has recently launched a whole new suite of solutions into the market. A new CoreX platform, SportX Sportsbook, DataX, an advanced machine learning toolkit, and LogicX, which enhances decision-making processes and rule building, all showcase the latest cutting-edge, event-driven technology. This innovative technology has been meticulously designed to deliver agility, scalability, and is committed to increasing efficiency, driving bottom line growth and support for its partners in markets across the globe.
Andrew Cochrane, Chief Business Officer at GiG, said: “We’re grateful for the strong relationship we have with Suprnation. Our anticipation and expectation for the brands are understandably high, aligning perfectly with our objectives for mission to drive sustainable growth for our partners and our capacity to drive growth where other B2B iGaming solutions providers won’t be able to.”
Henric Andersson at Suprnation added “This extension to our long-established partnership is a testament to the strength of our working relationship we have with them, and as a result, allows Suprnation brands the ability to continue to provide the best gaming experience for our clients across the world.”
Latest News
BGC Calls for Urgent Implementation of Casino Modernisation Plans
Standards body The Betting and Gaming Council has welcomed the modernisation plans for casinos, and called for their swift implementation.
Proposals outlined by the Department for Culture, Media and Sport, in their White Paper consultation response on land-based betting and gaming, included a host of modest, but mission critical, modernisation measures.
While it will take time to consider the full impact of the proposals, they did include the introduction of cashless payments, new rules on gaming machines allocations and allowing all casinos to offer sports betting for the first time.
In a further move welcomed by the BGC, the government said the Gambling Commission would consult on player protection measures to ensure the correct standards are in place where debit card payments are used on gaming machines.
While these proposals are welcome, the BGC urged ministers to act swiftly to implement the plans, so businesses could improve their offer to customers without delay.
Michael Dugher, CEO and Acting Chair of the Betting and Gaming Council, said: “Casinos are a vital pillar of the UK’s leisure, hospitality and tourism sector and we welcome the Government’s consultation response which is positive progress on the modest, long-overdue but mission critical modernisation reforms needed for the land-based casino sector to compete and thrive.
“Casinos currently employ more than 10,000 people, contribute £300m annually in tax and generate an estimated £800m a year to the UK economy.
“Much needed reforms on cashless payments, gaming machine allocations and allowing all casinos to offer sports betting will strengthen the sector to better meet the needs and expectations of their customers.
“While we welcome these proposals, attention must now shift to the timeline for implementing policy changes and we urge the Government to urgently set out a clear timeline for progressing the relevant legislation to make them reality for our members.
“Too many casinos have sadly closed in recent years as successive administrations failed to deliver the changes we needed to protect jobs and growth. The BGC and our fantastic casino members have campaigned for these new measures for years to allow businesses to modernise, innovate and grow, and we strongly welcome the Government’s approach to ensure casinos are better placed to make that happened.”
The new proposals were outlined in a Written Ministerial Statement, by Minister for Sport, Gambling and Civil Society Stuart Andrew MP.
Announcing the new measures, he said: “As set out in the Gambling Act Review white paper, the measures we consulted on are therefore necessary to modernise the outdated and overly restrictive regulations that apply to the land-based gambling sector.”
Casinos are a vital pillar of the regulated betting and gaming sector, as well as the leisure, tourism and hospitality sector. In London alone, they deliver an additional £100m to the capital’s economy. Each month around 22.5m adults in Britain enjoy a bet, whether it’s buying a lottery ticket, having a game of bingo, visiting a casino, playing online or having a wager on football, horseracing and other sports.
The regulated betting and gaming industry, including the land-based sector, already makes a huge economic contribution throughout the UK, with BGC members supporting 110,000 jobs, generating £4.2bn in tax and contributing £7.1bn to the economy. Meanwhile, the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.
The post BGC Calls for Urgent Implementation of Casino Modernisation Plans appeared first on European Gaming Industry News.
International Game Technology
IGT PlaySports Launches Trading Advisory Services in Michigan with Lac Vieux Desert Northern Waters Casino & Resort
International Game Technology announced that its IGT PlaySports Trading Advisory Services Team is now supporting sports betting in Michigan via a new services agreement with the Lac Vieux Desert Northern Waters Casino & Resort in Watersmeet. In addition to now leveraging IGT PlaySports’ expertise for a range of trading-related services, Northern Waters has powered its sportsbook with IGT’s award-winning platform and self-service betting technology since 2021.
“IGT PlaySports is Northern Waters’s ideal technology and services partner as we roll out the next era of sports betting entertainment to our customers. IGT PlaySports’ comprehensive, turnkey solution has streamlined our sportsbooks operations and positioned us to more keenly focus on our guests and ensure they have the best possible fan experience,” said John McGeshick, General Manager of Lac Vieux Desert Northern Waters Casino & Resort.
“The IGT PlaySports team is excited to expand our relationship with Northern Waters to include trading advisory services. In servicing 36 sportsbooks across North America, the IGT Trading Advisory Team is adept at helping operators maximize the returns of their sports betting offerings while enhancing player loyalty and engagement,” Joe Asher, IGT President of Sports Betting, said.
As part of Northern Waters’ sportsbook enhancements, the casino plans to deploy IGT’s PeakBarTop cabinets with Total Gaming software. The award-winning hardware boasts a player-preferred, ergonomic design and gives players the option to enjoy Game King video poker, slots, keno, and sports betting from a single device and a single gaming wallet.
Alen Cisija
NHRA Launches PlayNHRA Initiative to Allow Fans Access to Fantasy Games, Gaming and Betting for NHRA National Events
NHRA announced an exciting and landmark step forward for the company with the launch of PlayNHRA, an innovative new initiative that will provide fans opportunities to engage in fantasy games, gaming, and betting for NHRA Mission Foods Drag Racing Series events.
As part of PlayNHRA, NHRA’s partnerships with leading sports books and fantasy sports providers will enable fans to sign up for free and legally wager on national events and other outcomes in the NHRA Mission Foods Drag Racing Series.
“PlayNHRA marks a huge and significant step forward for the NHRA and its fans. This initiative will provide a destination for fans to enjoy the safest and most regulated place to bet on NHRA drag racing, participate in fantasy games, and engage with our sport in so many new ways,” NHRA Vice President and Chief Development Officer Brad Gerber said.
As part of the PlayNHRA initiative, NHRA has partnered with an industry-leading firm, IC360, to educate employees, race teams and other stakeholders about sports betting and to maintain the integrity of the sport through data intelligence, fraud prevention and monitoring of wagering patterns.
“NHRA is committed to maintaining the integrity of our sport. By partnering with IC360, as well as licensed and regulated sportsbooks and fantasy operators, NHRA will help ensure everyone who engages with PlayNHRA will enjoy a safe and well-regulated betting and gaming environment. This was a vital step in the creation and rollout of PlayNHRA,” NHRA Vice President and General Counsel Alen Cisija said.
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