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Playtech and Veikkaus Forge Strategic Partnership to Elevate Live Casino Experience in Finland

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Playtech has achieved a remarkable distinction by securing the winning tender in a rigorous Public Procurement Process for Live casino games, emerging as the chosen partner for Veikkaus, the Finnish state-owned and monopoly operator.

Playtech and Veikkaus have forged a long-term framework agreement, paving the way for an extensive partnership. With an initial duration of six years and the potential for extension, this agreement signifies a significant milestone in their collaboration, as it now encompasses the exciting realm of Live casino games.

Building upon their successful existing relationship, which encompasses online casino, online poker, retail VLT machines, and a casino management system, Playtech and Veikkaus are excited to extend their collaboration to the Live casino segment.

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As a well-established supplier in the Nordic region, Playtech’s selection as Veikkaus’ Live casino games provider further demonstrates its industry-leading position. Under this partnership, Veikkaus will offer Playtech’s network Live games to its players as well as exclusive games from a new Veikkaus-branded studio, which Playtech will support to establish and operate in one of Playtech’s main studio facilities. The joint work around studio design is already well underway, where Playtech is working closely with Veikkaus’ product, design and brand marketing teams, contributing with its extensive knowhow and experience in setting up unique and exclusive Live studios that capture the essence of the operators’ brand strategy. The new contemporary-designed Veikkaus studio will feature Finnish-speaking dealers, initially overseeing a range of blackjack and roulette tables, providing an authentic and engaging gaming experience for Finnish players.

Riikka Seppänen, VP iCasino at Veikkaus adds“We are delighted to collaborate with Playtech as our partner for Live casino games, following a comprehensive public procurement process. This strategic framework agreement marks an important milestone for Veikkaus as we expand our product portfolio to include Live casino games for the first time. We have been and continue to work diligently alongside Finnish authorities and regulators to ensure a robust regulatory framework is in place. With Playtech’s network of Live games and their support in setting up our dedicated Veikkaus-branded studio, we are excited to offer our Finnish players an immersive and authentic gaming experience. This partnership with Playtech reflects our commitment to providing top-quality entertainment to our valued customers.”

Fredrik Sylvander, Commercial Director at Playtech says, “We are thrilled to be selected as Veikkaus’ partner for Live casino games, and this long-term partnership is a testament to the strength of our Live product and further solidifies our position as a leading supplier in the Nordic region. We are excited to support Veikkaus in their first launch of Live casino games, providing Finnish players with an exceptional gaming experience. Together, we will leverage our expertise and market knowledge to deliver a tailored Live offering that meets the needs of the Finnish market and exceeds the expectations of Veikkaus’ customers.”

This long-term partnership between Playtech and Veikkaus within the Live Casino domain is a significant milestone for both companies. Together, they will leverage their expertise and market knowledge to create a Live offering specifically tailored to the Finnish market, ensuring an unparalleled gaming experience for Veikkaus’ customer base.

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GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt

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iGaming just got a new ride. Bet It Drives, GR8 Tech’s new podcast, takes the industry’s most interesting voices out of the studio and into the fast lane. Hosted by Yevhen Krazhan, CSO, each episode is filmed entirely in a moving car, with cameras rolling and London as the backdrop.

No predictable Q&As: Bet It Drives pairs high-energy visuals with relaxed, unscripted dialogue. Shot by the award-winning crew behind campaigns for global brands, the format blends high-energy visuals with the kind of candid moments you only get when people are truly relaxed.

“Bet It Drives was born from a simple idea—great conversations happen when people feel at ease,” said Yevhen Krazhan. “Driving through London strips away the formality, lets personalities shine, and captures the pace and unpredictability that define the iGaming industry.”

The premiere kicks off with Alex Pratt, Group Managing Director of Clarion Gaming, who oversees a portfolio of leading B2B events and media brands, including ICE, iGB Affiliate, and iGaming Business. With over two decades in the iGaming industry, Pratt has been instrumental in shaping its evolution and is recognized for his insights into emerging markets, technological advancements, and fostering community within the gaming sector.

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During the ride, Alex opened up about:

  • ICE vs. iGB Live—which is his personal favorite, and why.
  • Organizing world-class iGaming events and how major decisions like moving ICE to Barcelona come together behind the scenes.
  • Partnering with big tech and how such collaborations shape the future of iGaming.
  • Advice for startups attending conferences.
  • Alex’s Spotify playlist and the tracks that keep him going.
  • The most jaw-dropping booths he’s ever seen on the exhibition floor.
  • Which panels or attendees would he ban for the greater good of the industry.
  • Memorable after-parties—the kind you don’t forget, even if you wish you could.

“Alex really showed us what is happening on the front and the back of high-end igaming events,” said Krazhan. “From the strategic calls that shape entire conferences to the wild stories that never make the press, this episode is a perfect mix of insider knowledge, candid moments, and the kind of energy that makes you wish the ride was longer.”

With upcoming guests including Stephen Crystal, Rohini Sardana, and Helen Walton, Bet It Drives is set to deliver brilliant storytelling, unscripted moments, and a visual style unlike anything else in iGaming media.

Access Episode 1 with Alex Pratt on YouTube or Spotify—and buckle up.

The post GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt appeared first on European Gaming Industry News.

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Hyprop and MTN Launch SHIFT COD Tournament as Part of 2025 Shift Gaming Experience

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With four spots, one stage and R60 000 on the line, South Africa’s sharpest squads are gearing up for a Call of Duty clash like no other.

The 2025 Hyprop MTN Shift Gaming Experience is about to get louder, faster and more intense. Hyprop, in collaboration with MTN, is introducing SHIFT COD – a Call of Duty tournament designed to test South Africa’s sharpest squads in a no-excuses, high-pressure arena. Four online qualifiers. One LAN finale. R60,000 in prize money. Only the best survive.

The format stays sharp and unforgiving: each qualifier is a single-elimination best-of-five series. Teams will battle across Hardpoint, Search and Destroy, and Control. Only the top squad from each of the four qualifier events will earn a shot at the LAN finale, taking place at Canal Walk on 12 and 13 September. Finalists will cover their own travel and accommodation, but the stage – and the spotlight – will be waiting.

“The Shift Gaming Experience is about putting real competition at the centre of public spaces and connecting people through the power of play,” said Christie Stanbridge, Brand and Campaigns Marketing Manager at Hyprop. “Adding Call of Duty to the lineup takes the intensity up a notch. We’re giving gamers a serious platform to show what they can do – live, on stage and in front of a crowd.”

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The four qualifiers took place online, where teams signed up for free:

All qualifier finals were broadcast, giving fans full access to the action and allowing players to gain exposure beyond the scoreboard.

Four teams qualify for the LAN finale, where they’ll compete in a double-elimination bracket for a prize pool structured as follows:

  • 1st place: R30,000
  • 2nd place: R15,000
  • 3rd place: R10,000
  • 4th place: R5,000

Now in its third year, the Hyprop MTN Shift Gaming Experience has become one of the country’s most visible platforms for esports and casual gaming. Hosted at Hyprop-owned malls including Canal Walk, Clearwater and The Glen, the experience blends competitive tournaments with public engagement to bring gaming into the mainstream.

“MTN SHIFT isn’t about gimmicks. It’s built for players, whether you’re grinding in ranked or showing up to prove a point on LAN,” said Stanbridge. “We’ve seen how gaming can energise our spaces and create new communities. SHIFT COD builds on that energy.”

With only four LAN spots available, the window to make your mark is narrow, and the competition will be ruthless. Visit acgl.gg/mtnshift.

Remaining Tournament Dates & Venues:

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SHIFT COD is part of the MTN Shift Gaming Experience which takes place at:

Capegate – Online Qualifier: 31 Aug | In-Centre Event: 5 – 7 Sep

Canal Walk – Online Qualifier: 7 Sep | In-Centre Event: 17 – 21 Sep

The post Hyprop and MTN Launch SHIFT COD Tournament as Part of 2025 Shift Gaming Experience appeared first on European Gaming Industry News.

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Embrace the Mayhem with BGaming’s Joker vs Joker

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Rapidly expanding content provider pits two Jokers against one another in the all-new Joker vs Joker slot

 

Popular iGaming content provider BGaming invites players to enter a multiverse of mayhem in the Joker vs Joker slot. This daring new title puts a spin on the classic Joker theme by leaning into the popular multiverse trend and pitting two Jokers against one another.

Joker vs Joker combines a nostalgic 1950s comic book aesthetic with modern and innovative slot mechanics to create a unique gaming experience. The slot is a prime example of BGaming’s publishing efforts — the result of collaboration with the Golden Goat Gaming studio, bringing a completely original creative vision to life.

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In the game, two different Jokers battle it out for supremacy on the reels thanks to the innovative Versus feature. Players are tasked with spinning the reels and landing wins of up to 7,500x their stake. Of course, the Jokers have several tricks up their sleeves to help players along the way, awarding mystery multipliers as a result of their fights. The game comes loaded with an exciting Free Spins feature where VS symbols appear every spin, as well as the increased possibility of triggering the Multiplier Wild showdowns with the No Joke Spin mode.

Joker vs Joker serves up a robust math model, featuring medium-volatility gameplay and the strong RTP of 95.50%. Players can also skip the queue and trigger the Free Spins bonus by using the game’s Buy Bonus feature.

Nikita Zavadsky, Custom Games Product Owner at BGaming, said: “Multiversal action is everywhere you look these days, and we decided to get the online slot world in on the action.

Joker vs Joker has allowed our team to express ourselves creatively and put a new spin on the iconic Joker theme. We are also very proud of the game’s retro visuals and design, and are delighted to have worked alongside Golden Goat Gaming in developing the slot.”

The post Embrace the Mayhem with BGaming’s Joker vs Joker appeared first on European Gaming Industry News.

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