Press Releases
Shaping the Future of Betting: SBC Summit North America Announces ‘Sports Betting’ Track

The ‘Sports Betting’ conference track at SBC Summit North America will gather some of the top luminaries in the industry to share their thoughts on the latest sports betting trends, innovative technologies, and the evolving North American sports betting landscape.
The dedicated track will unfold on May 8th-9th, the two core days of the leading iGaming & sports betting event in North America, which is set to host 5,000 attendees at the Meadowlands Exposition Center in New Jersey
The comprehensive track will provide delegates with the opportunity to bolster their educational prowess on key topics such as forging successful operator-league partnerships, exploring the emerging technology set to innovate the sports betting market, the intricate world of media partnerships, and much more.
Opening the first day of the conference track is the panel titled “The Bright Side of Betting: Product Innovation Incoming,” which will explore the expansion strategies employed by operators through new cutting-edge technology. Expert speakers David Senior (Head of Sportsbook, Betsson), Tomer Imber (Senior Director of Sales, Optimove), Joey Levy (CEO, Betr), Scot McClintic (Chief Product Officer, Fanatics Betting and Gaming) and Tim Whitehead (Head of Sportsbook, Rush Street Interactive), will discuss how player-focused augmented experiences can attract new audiences and will explore methods operators can adopt to maintain relevance in this rapidly evolving industry landscape.
The female-led panel, titled “Women’s World Cup in the Spotlight: How Operators Seized Opportunities From the Rising Popularity of Women’s Sports in 2023”, aims to dissect the notable surge in sports betting on women’s sports over the past year. Experts Nicole Pawlak (Senior Director, Special Projects, Athletes Unlimited), Meghan Chayka (Co-Founder, Stathletes), Nancy Hensley (Founding Member, Mercury13), and Jennifer Matthews (Vice President, Brand Strategy, FanDuel), will delve into the strategies employed by operators to capitalize on the growing interest in women’s sports and will examine the essential factors surrounding audience engagement in betting on women’s sports.
The conference’s track’s second day opens with the panel titled “DFS 2.0 – Skill Game or Just Sports Betting With Another Name? How Regulators are Responding,” which will delve into the ongoing debate over whether daily fantasy sports (DFS) primarily involve skill or luck. Esteemed figures Julie Brown (Vice Chairman and Inaugural Chairman, Florida Gaming Control Commission), Derek Schmidt (Partner, Husch Blackwell), Nick Green (General Counsel at Underdog Fantasy), and panel moderator Daniel Wallach (Partner, Wallach Legal) will examine diverse perspectives on the skill versus luck argument, evaluate the future trajectory of DFS regulation, and analyze its broader implications for the industry.
The panel “What Does Regulated Betting on Video Games Look Like?” will focus on the intricacies of regulating virtual gameplay across North America. Industry experts Brett Abarbanel (Ph.D., Executive Director, UNLV International Gaming Institute), Michelle Sadaf-Pena (Executive Director of PMO and Gaming Operations, Wondr Nation), Barbara Demarco (Vice President, Porzio Governmental Affairs, LLC), Seth Schorr (CEO, Fifth Street Gaming), Michele Fischer (Vice President, SIS Content Services, Inc.) and panel moderator Anthony Gaud (Founder, Esports Illustrated) will explore the potential for increased revenue as new audiences are reached. They will also consider the compliance measures necessary to ensure continued healthy, legal growth for stakeholders.
Rasmus Sojmark, CEO & Founder of SBC, said: “Since the regulation of sports betting in 2018, an impressive 38 states now offer sports betting in some form, which is an amazing achievement. Couple that with the emergence of new sports betting technologies, products, and services, the sports betting track provides a unique opportunity to explore innovative strategies, regulatory updates, and market trends shaping the future of sports wagering.
We believe that by hosting the sports betting conference track across both core days of the event, we will be able to provide delegates with comprehensive discussions encompassing every major development within the sports betting landscape, ensuring they are equipped to capitalize on one of the most exciting verticals in the market.”
Alongside the ‘Sports Betting’ track, delegates will have the opportunity to expand their knowledge of the North American market through the dedicated conference tracks such as the ‘Leaders’, ‘iGaming’, ‘Affiliates & Marketing’, ‘Tribal Symposium’, ‘Payments & Tech’ and the ‘Compliance & Regulation’ conference tracks.
Latest News
Relax Gaming agrees Powered By Relax partnership with Playnetic

Relax Gaming, the iGaming aggregator and supplier of unique content, has signed a Powered By Relax deal with dynamic B2B provider Playnetic.
The partnership sees Relax Gaming integrate Playnetic’s extensive portfolio of titles into its industry-leading aggregation platform, enabling operators across global markets to access a library of immersive, high-quality content.
Playnetic operates with a core philosophy of building competitive, cutting-edge games that deliver a fully immersive entertainment experience. With three in-house studios and a robust roadmap of translated and tested titles, the company is known for its commitment to consistency, reliable delivery, and creating engaging content tailored to localised markets and player preferences.
With a focus on mobile, tablet and desktop play, and content available in multiple RTP variants, Playnetic’s offering empowers partners to reach the broadest possible player base.
This latest partnership underscores Relax Gaming’s commitment to offering flexible, global-ready content from studios that are shaping the future of online casino.
Jennifer Buttigieg, Head of Commercial Aggregation at Relax Gaming, said: “The addition of Playnetic to our Powered By Relax programme is a hugely exciting move. In a short period of time, they’ve grown into a studio to watch, with a diverse range of content and a proven ability to deliver engaging, market-ready games. Their global outlook and dedication to reliable, high-quality releases make them a perfect fit for our platform.”
Julian Borg-Barthet, Chief Commercial Officer at Playnetic, added: “This new partnership with Relax is a significant step forward for Playnetic in growing the global reach of our content portfolio. We’re excited to be collaborating with Relax, who are known for the seamless operations and professionalism with their partners. We are looking forward to working with multiple partners that are equally excited by this deal, enabling them to access our vast library of games as well as our forthcoming roadmap.”
The post Relax Gaming agrees Powered By Relax partnership with Playnetic appeared first on European Gaming Industry News.
Baltics
Peter & Sons Launches Top Titles on NinjaCasino.se

Content deal expands reach in Nordics and Baltics
Award-winning game studio Peter & Sons has bolstered its presence in the Nordics and Baltics via an eye-catching new content deal with Entain-owned NinjaCasino.se, a leading online casino brand in the region.
Peter & Sons’ unique and highly inventive portfolio of weird and wonderful slots is now live on NinjaCasino.se, including player favorites such Barbarossa Revenge, Ghostfather – Awakened, Boom Farm, Gunpowder, Wild Duel, Xibalba, Blood Club, Epic Hellas, Mutagenes, Evil Devil, Dungeon Tower & Potion Power.
Known for their hand-drawn animation style, original cinematic soundtracks, and unique gameplay mechanics, Peter & Sons’ games are some of the most strikingly original on the market today.
With an unwavering commitment to the “anti-boring,” the Maverick Barcelona-based studio builds games that dare to be different, with an emphasis on storytelling, audio-visual excellence and pure playability.
This milestone marks a significant step in Peter & Sons’ European growth strategy and further strengthens its relationship with Entain. The studio continues to expand its reach across regulated markets via strategic partnerships with tier-one operators.
Yann Bautista, Commercial Director and Founder at Peter & Sons said: “We’ve always strived to craft games that stand out not just visually, but in how they play and engage. Ninja Casino has always had a cool, edgy vibe, and that fits our style. This partnership gives us a fantastic opportunity to connect with a new audience that we believe will really appreciate what we do.”
Andreas Larsson, Casino Manager at Ninja Casino said: “We are always looking to enrich our games lobby with content that delivers something different. Peter & Sons is a studio we’ve admired from afar for some time. Their distinctive visual style, innovative game mechanics, and consistent production quality make them a standout developer in today’s crowded market.”
The post Peter & Sons Launches Top Titles on NinjaCasino.se appeared first on European Gaming Industry News.
Latest News
Xace Appoints Megan Easey as Chief Executive Officer

Xace, the leading alternative banking provider for iGaming, fintech, and high-growth digital sectors, is proud to announce the appointment of Megan Easey as Chief Executive Officer.
With more than two decades of leadership across iGaming, FinTech, and Banking, Megan brings a rare mix of operational rigour, strategic vision, and high-growth execution to the helm of Xace. Her appointment marks a new chapter for the business as it scales its presence across Europe and accelerates product innovation for regulated and high-risk industries.
“Megan is the perfect fit for Xace,” said David Hodkinson, Co-Founder of Xace.
“She’s a proven operator with deep domain expertise and a reputation for building high-performance teams that thrive in complexity. Her energy, clarity, and bias for action are exactly what we need as we enter our next stage of growth.”
Megan’s global career spans both startup and scale-up environments, where she has consistently delivered results in high-stakes, regulated markets. From streamlining operations and driving international expansion to building robust compliance frameworks, she’s known for turning ambitious visions into tangible outcomes.
“As someone who loves tackling operational complexity and scaling bold businesses, Xace feels like home,” said Megan. “It’s a brand with an incredible foundation, a clear purpose, and massive potential. I’m excited to work with the team to elevate our product, deepen client trust, and push the boundaries of what’s possible in alternative banking.”
Known for her keynote speaking and frequent contributions to industry panels, Megan brings not only experience but influence. Her leadership style is hands-on, collaborative, and driven by purpose. All qualities that align perfectly with Xace’s mission to remove banking barriers for businesses operating against the odds.
The post Xace Appoints Megan Easey as Chief Executive Officer appeared first on European Gaming Industry News.
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