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BeyondPlay announces acquisition by FanDuel

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BeyondPlay is incredibly proud to announce today that it has been acquired by FanDuel – the operator behind the #1 sportsbook and #2 iGaming brand in the US, and part of Flutter Entertainment, the world’s leading sports betting and iGaming company. The sale will see BeyondPlay become part of FanDuel Casino – FanDuel’s leading iGaming brand – with a focus on product development and innovation.

BeyondPlay is a B2B technology venture offering next generation iGaming software which focuses on player engagement. The company currently provides two flagship products – a Jackpot Management System offering content-agnostic and highly customizable jackpot campaigns, and a Multiplayer Software that allows multiple users to participate in the same casino game sessions, pool their stakes and share their entertainment experience.

The strategic acquisition of BeyondPlay will further enhance FanDuel’s iGaming offer, particularly with the addition of market-proven, best-in-class jackpot technology and innovative multiplayer software capabilities. FanDuel Casino has quickly become the number-two iGaming brand in the US, growing its share of the market to 26% in Q4 2023, which was up 5% year-on-year.

This is the latest impressive milestone in BeyondPlay’s short but exciting history, having been founded by Karolina Pelc in 2021. Since then, BeyondPlay has added a number of well-known gaming customers; secured funding from leading industry venture capitalists, entrepreneurs and investors; partnered with leading game studios; and successfully obtained supplier operating licenses in key regulated jurisdictions, including the UK, Malta, Ontario (Canada), and Sweden.

Karolina Pelc, CEO at BeyondPlay, said: “As a founder, witnessing the journey of our start-up from its humble beginnings to becoming part of the world’s leading online sports betting and iGaming company is an incredibly gratifying experience. This acquisition validates the hard work and dedication of our team and the vision behind our products. We are excited to join forces with FanDuel Casino to amplify the impact of our technology on a global scale. This milestone marks not just the culmination of our tireless efforts, but the beginning of an exciting new chapter.”

Commenting on the acquisition, Asif Noifeld, Managing Director at FanDuel Casino, said: “I’m absolutely delighted with the acquisition of BeyondPlay. Our US strategy is about investing to win, and continuously improving our iGaming proposition for our customers is a key part of that. This acquisition further strengthens FanDuel Casino’s leading customer experience, by adding BeyondPlay’s best-in-class jackpots and multiplayer technology. We’re also excited to welcome their experienced team to FanDuel and look forward to working together to continue to grow our rising share of the US iGaming market.”

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Reels.io Goes Live with Vegangster’s Next-Gen Video Discovery

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Crypto casino Reels.io has unveiled a new Scroll & Play lobby developed by iGaming platform provider Vegangster, providing a video-driven alternative to the standard casino grid.

The launch reflects a growing shift in iGaming as operators adopt social media-inspired UX patterns to engage mobile-first audiences more efficiently.

The new lobby allows players to browse through a continuous video feed of short, autoplaying previews. Each clip offers a quick look at gameplay before launch, helping players discover new titles faster and more intuitively.

Beyond game discovery, Reels.io uses the feed as a dynamic space for promotions, featuring upcoming tournaments, in-casino events, and limited-time campaigns directly within the scrolling experience.

A Reels.io representative noted that since the rollout, players have been spending more time exploring new releases through the feed. Games featured in Scroll & Play are being launched more often, showing that short video previews help drive curiosity and action.

The Scroll & Play rollout is part of a broader collaboration between Reels.io and Vegangster, which already powers several interactive features on the site. These include Stories, used as a more engaging form of training instead of static text tutorials, and Lootboxes, working much like in video games by offering players randomised rewards that keep engagement high.

Michael Oziransky, Chief Product Officer at Vegangster, said:

“Scroll & Play fits naturally into how players already use digital content. There is almost no learning curve; the format feels familiar from the first scroll, which is why adoption on Reels.io happened so quickly.”

The Scroll & Play lobby was introduced on Reels.io in September and has already become a preferred entry point for many players, especially on mobile. The team is now gathering data to assess its full impact on engagement and conversion, but early results suggest strong adoption.

About Reels.io

Reels.io is a crypto casino offering a wide range of titles from leading iGaming providers. The brand focuses on fast onboarding, instant transactions, and player experiences designed for mobile-first audiences.

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

Press contact

Romans Kozlovskis

Senior Content & PR Manager

Vegangster

[email protected]

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7StarsPartners Announces the Door to Dubai Promotion, Featuring a Grand Prize: A Luxury Apartment in Dubai

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7StarsPartners, the leading multi-brand affiliate program, is thrilled to announce the Door to Dubai Promotion – designed to maximize affiliate earnings and help partners reach the next level of success.

Running until February 2, 2026, this 14-week promotion gives affiliates a unique chance to drive players to the 7StarsPartners brands Casinia, Nomini, Spinanga, Bassbet, Spinit, Rabona, and OnlySpins – and turn traffic into profit. With a massive prize pool, including a cash reward equivalent to the value of a luxury apartment in Dubai, this promotion is set to captivate players and boost affiliate performance like never before.

The concept is simple: the more players you bring to these brands, the more conversions they create. And the best part? No opt-in is required – all players are automatically included.

Every week, each brand runs two tournaments – one for Casino and one for Sports – where players collect Dubai Coins. These coins determine their positions on a unified leaderboard that covers all brands. Each week begins fresh, giving each player a fair chance to reach the top and keeping excitement and participation consistently high.

At the end of the promotion, the top 100 players with the most Dubai Coins will share a huge prize pool. The first-place winner will receive a cash equivalent to the value of a luxurious apartment in Dubai, while places 2–100 will enjoy other exclusive rewards.

For all affiliates, the Door to Dubai Promotion is a growth engine. Inspired by the spirit of success and luxury, it turns every spin and guess into a pursuit of something extraordinary, fueling player excitement and driving affiliates toward record-breaking results.

Ready to earn sky-high? Bring players to 7StarsPartners brands and turn your traffic into triumph. The more players you bring, the higher your commissions climb!

Reach the Stars with 7StarsPartners!

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3 Lucky Baozhu

TaDa Gaming Releases “3 Lucky Baozhu”

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TaDa Gaming, has added to its renowned TriLuck series with a classic Chinese themed slot game, 3 Lucky Baozhu. Offering multiple ways to win, 1000x max and 97% RTP, this gorgeously colourful game sparkles and crackles with fortune and good luck.

The five reels, three rows, 50 fixed paylines grid holds traditional symbols including Caishen god of wealth, lucky red envelopes, lanterns and musical instruments. Above the grid, the “3 pots” are the blue, green and purple baozhu – or firecrackers – consistently growing in size and ready to explode anytime.

A Mandarin text reading fu or “fortune” is the wild. Appearing only on reels two, three, four and five in the main game, it will substitute for all symbols except the firecracker feature symbols. Wins are formed by three of a kind. However, the generous Caishen will award a prize with just two matches on any payline he appears on.

The three firecracker symbols on the grid are also the scatters to trigger the bonus games. With each firecracker holding its own bonus, when three form a winning combination, one, two or even three bonus games can come into play simultaneously depending on the mix of firecracker colours.

Each bonus game begins with free spins. Purple and blue triggering firecrackers give three free spins, while green gives four. The purple firecracker or Double Up bonus puts two sets of reels into play. The blue or Ultra Spins bonus will boost coin symbol values, while green Extra adds an additional free spin, raising the count to four.

When players enter any bonus game, six kinds of Gold Coin symbols and blank positions only will appear. Each coin that lands will reset the free spin counter to three or four depending which firecracker triggered the bonus round.

The Gold Coins vary between plain gold to Mini, Minor, Major, Grand and Baozhu Grand jackpots. Jackpot values are dynamically based on the triggering wager and the deliberately wide range means 3 Lucky Baozhu will appeal to both casual players and high rollers.

Following on from earlier TriLuck releases 3 Coin Treasures, 3 Lucky Piggy and 3 Coin Wild Horse, the underlying “3 Pots” gives a Hold & Win style experience, while each slot’s unique theme and gameplay adds a new twist to the experience.

Sean Liu, Director of Product Management at TaDa Gaming, said: “The triple pots mechanic has global appeal for players. From LatAm to North America and across Europe, we have seen players’ positive reaction to the potential for all three features to trigger simultaneously. 3 Lucky Baozhu delivers this engaging gameplay in a sparkling fireworks’ themed slot to great effect.”

The post TaDa Gaming Releases “3 Lucky Baozhu” appeared first on European Gaming Industry News.

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