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Boomerang Digital confirm key business win at ICE and set out Tier 1 credentials

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Boomerang Digital’s dynamic start to the year continued at ICE where it announced a new partnership with London-based video virtuals and instant win games specialist Highlight Games Limited.

Following its December 2023 launch the streamlined entertainment brand created by Andrew Ludlow in partnership with the Finnish games developer Air Dice has purchased IHL Tech, announced a substantial long-term development and supply agreement with UK independent operator the Rudd Group and secured the partnership with Highlight Games.

Under the terms of the agreement Boomerang will use its market-leading technology stack and HG’s innovative game concept and extensive video archive portfolio to create a new ‘Lotto Goals’ numbers game and distribute it to a leading tier one UK retail operator in time for the UEFA Euro 2024 Championships this summer.  Distribution will thereafter extend to Highlight and Boomerang’s respective UK and international customers in the gaming, betting and lottery sectors.

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Lotto Goals requires the player to pick six football shirt numbers from a pool of 22 options.  A series of goals from favourite players and teams featured in Highlight’s video archive then play out to reveal if the player’s chosen shirt numbers come in as winners.

Andrew Ludlow, co-founder and CEO Boomerang Digital, said: “We are thrilled to be working with the team at Highlight Games to facilitate the development and distribution of its exclusive content.  The exceptionally innovative concept which marries numbers games and real football footage is something our customers have been crying out for. Together, Highlight and Boomerang will grow their respective UK and international customer bases across the world in this mutually beneficial agreement.”

Steven Holmes, CEO, Highlight Games added: “I’m delighted to be working with Boomerang Digital to deliver our award-winning content to the entire retail network of a tier one UK retail operator ahead of the UEFA Euro championships this summer.  This partnership will enable our business to expand its distribution of content across the UK and internationally – it’s an exciting step in our growth as a video virtual sports and instant-win game supplier creating the cross over between lottery/numbers games and archive video footage.”

Reflecting on the brand’s participation in what was the last edition of ICE to be held in London prior to its January 2025 relocation to Barcelona Andrew Ludlow said: “To be at ICE as a part of the Air Dice stand has brought both businesses even closer together. The fusion of offline and online retail works exceptionally well, and ICE was the perfect platform to unite those two constituent parts.

“With a proven skill-set spanning compliance, membership, mobile, bulk SMS provision, handheld tablets, as well as bingo and numbers games Boomerang is  genuine one-stop shop delivering compelling customer engagement solutions for the international land-based gaming and entertainment sectors.”

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“There is a strong international flavour to our product portfolio and  I believe that through our participation at ICE we have made a compelling case to be considered amongst Europe’s leading retail gaming and gambling entertainment solutions providers.”

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REEVO Partners with OnlineCasinoReports to Enhance Online Gaming Discovery Experience

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REEVO has announced a strategic partnership with OnlineCasinoReports, the premier global guide for players seeking top-tier online casinos and gambling platforms.

OnlineCasinoReports is renowned for its meticulous evaluations and expert insights, providing players worldwide with comprehensive reviews to assist in finding premier online gaming destinations. Through a meticulous in-house review process and valuable player feedback, their seasoned experts assess and rank various online casinos, poker rooms, bingo venues, Esports, and sports betting sites. Covering all aspects of the gaming experience, including game selection, unique features, banking options, and customer support, Online Casino Reports ensures players make informed decisions.

The partnership between REEVO and OnlineCasinoReports aims to enhance the online gaming discovery process by providing users with access to a curated selection of premier gaming platforms. By leveraging REEVO’s innovative B2B platform and Online Casino Reports’ expertise, this collaboration will streamline the search for top-notch gaming experiences.

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“We are excited to collaborate with OnlineCasinoReports to deliver enhanced gaming discovery experiences,” said Daniel Cuc, Head of Account Management at REEVO“Together, we aim to empower players worldwide with the tools they need to discover the best online gaming destinations.”

Online Casino Reports shares in the excitement, recognizing the opportunity to expand their reach and provide greater value to players. “I couldn’t be more excited about our new partnership with REEVO. Their dedication to crafting quality games that lead the industry in player experience perfectly aligns with our mission at OnlineCasinoReports Network. Bringing REEVO’s high standard of gaming to our site’s visitors is a proud moment for us. This collaboration is a testament to our ongoing commitment to excellence and innovation in the world of online gaming. Together with REEVO, we’re set to elevate the gaming experience for our audience to new heights.” – Oren Arzoni, Director at House Tech Ads Ltd.at Online Casino Reports.

The post REEVO Partners with OnlineCasinoReports to Enhance Online Gaming Discovery Experience appeared first on European Gaming Industry News.

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Dot Connections inks global aggregation deal with Funstar

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Dot Connections, a fast-growing iGaming aggregator, has agreed a key content distribution partnership with Funstar to provide the studio’s creative games portfolio via its ACE platform.

As part of the deal, several games including latest release Midas Golden Touch 2, and favourites like the Esqueleto Explosivo series and Hot Potato, developed by Thunderkick, will be made available to the provider’s operator partners via a single-API.

Dot Connections’ proprietary ACE platform delivers top-ranking games content to more than 300 global operators, with the aggregator propelling clients to success in several of the world’s thriving markets.

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This key collaboration marks significant growth for Dot Connections as it pursues further LatAm expansion and secures its position as a leader in games aggregation.

 

Cora Chen, COO at Dot Connections, said: “We are delighted to add 78 games to our ever-growing collection of creative content. As one of the biggest game aggregators in the market, we know our partners’ players will enjoy what they have to offer, making them an essential addition to any platform.”

John Bateson, Director at Funstar, said: “Dot Connections prides itself on gaming excellence which is why we are pleased to provide our games via their proprietary platform. We look forward to making our top-performing games available to their many operator partners in Asia, LatAm and beyond.”

The post Dot Connections inks global aggregation deal with Funstar appeared first on European Gaming Industry News.

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Games Global signs exclusive partnership with UFC to produce unique branded slots

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Games Global has signed an exclusive deal with UFC, the world’s premier mixed martial arts organisation, for the development of branded content influenced by the popular sports brand.

Games Global will produce unique UFC-themed slot titles over a three-year period, with the first title scheduled for release and ready for a global rollout in July of this year, following an exclusive soft launch in May.

UFC is a globally recognised sports brand with more than 700 million fans and approximately 260 million social media followers. The organisation produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million TV households across more than 170 countries.

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As UFC has a similar target audience to Games Global, the deal provides many great partnership opportunities including the ability to collaborate on new game titles with the goal of allowing both parties to recruit new players and fans. UFC will promote and support the launch of the games via its global marketing ecosystem.

Andy Booth, Chief Product Officer at Games Global, said: “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement. Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months.”

Tracey Bleczinski, SVP of Licencing at UFC, said: “At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles. We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”

The post Games Global signs exclusive partnership with UFC to produce unique branded slots appeared first on European Gaming Industry News.

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