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Soft2Bet’s official MEGA launch during ICE London 2024

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Soft2Bet celebrated ICE 2024 in style as more than 40,000 delegates descended on the London Excel expo centre and also held meetings, participated in discussion panels, workshops and an amazing partners party in London!

 

Soft2bet’s stand: a symbol of MEGA growth and innovation

With an amazing new stand highlighting another year of strong growth, ICE 2024 also marked the official launch of Soft2Bet’s Motivational Engineering Gaming Application (MEGA), its unique gamification technology suite; as it showcased the latest updates and innovations it has brought to its casino and sportsbook solutions, driving value for its current, new and prospective partners.

The company hosted a whole series of workshops where company leaders provided updates on a broad range of products, B2B services and platform developments, while senior executives also took part in conference panels to discuss how the industry can move forward in cooperation with key stakeholders.

https://www.youtube.com/watch?v=OaqFp42BNxI

 

ICE WORKSHOPS & MEGA PRODUCTS

Product Manager Olga Melnyk updated partners with the latest developments we have brought to our leading gamification products City Builder, Stadium Builder and Bonus Crab, while Chief Product Officer Yoel Zuckerberg provided further detail on the continued progress his team has made on Motivational Engineering Gaming Application (MEGA), our unique gamification technology that drives higher engagement, activity and revenues.

Commenting on ICE, Yoel said: “As we often say, Soft2Bet takes gamification seriously and the growth it generates is proof that this focus is the right one for us. It was a pleasure to meet and update partners on the latest innovations we have brought to our products and we look forward to providing them with even more commercial benefits, growth and expansion as we move forward into 2024.”

Our Chief Business Development Officer Martin Collins  welcomed partners and delegates with a presentation of our B2B products and services and how Soft2Bet’s comprehensive platform is tailored to drive growth and commercial success.

Martin commented: Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow was fantastic. Events like ICE are a great opportunity for meeting contacts and partners in person and being able to educate them in how our products work and help them grow their revenues was highly enjoyable. As a company Soft2Bet is known as a leader in gamification with MEGA, but we also provide a full package of best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.”  

 

ICE VOX WORLD REGULATORY BRIEFING

Soft2Bet General Counsel David Yatom Hay discussed the changing role of gambling compliance and how iGaming companies connect corporate ethics with commercial growth during the ICE Vox World Regulatory Briefing.

The panel discussed how sustainability and good governance were now integral components of iGaming companies’ corporate roadmaps.

David commented: “Compliance plays a key role at Soft2Bet as we balance growth with corporate ethics. We drive the business forward by understanding the interaction between all these factors. As we mature as a business we are also constantly improving in how we balance commercial goals with ethics and expanding our regulatory footprint.”

 

SOFT2BET PARTNERS PARTY

More than 300 specially-invited guests made their way to London’s iconic Aqua Shard restaurant overlooking the city on Wednesday evening for an amazing cabaret-themed party.

Welcoming partners and meeting them is one of the major benefits of ICE and Soft2Bet’s Chief Marketing Officer Oksana Tsyhankova commented: “Soft2Bet is well known for its fantastic parties, and we strive to exceed ourselves each time. The same goes for business. We care about our partners and create the best experience to mark our mutual success, growth, and achievements!”  

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QTech adds Phantom content to its aggregation platform

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Supplier deal brings instant-win, crash, table games and cinematic slots to operators across QTech’s emerging-markets network.

QTech has signed a new supplier partnership with Phantom, adding the studio’s catalogue of instant-win, crash and “cinematic slots” content to QTech’s aggregation platform.

QTech said the integration expands its content offering for operators in emerging markets, positioning Phantom’s games alongside other suppliers on its platform. The company also framed the addition as a fit for mobile-first audiences and shorter play sessions.

According to the companies, Phantom’s games are designed to be lightweight and fast-loading—an approach aimed at markets where handset performance, network speeds and data costs can affect gameplay, including parts of Africa and Latin America.

QTech CEO, Philip Doftvik, said: “We’re dedicated to rolling out more and more high-class content and product innovation that drives revenue for our partners. So, this deal with Phantom extends our impressive sequential pipeline for 2026, and underlines our ability to deliver tailored content solutions for local markets, particularly in regions where lightweight, fast-loading games are key to player engagement.”

Natalie Pierce, Head of Marketing at Phantom, added: “At Phantom we create out-of-the-box gaming content designed for specific markets, player groups, and unique experiences to push the boundaries of casino content. We specialize in fast-paced, original casino games that bring instant excitement and big wins, crash, mines, dice, limbo, plinko, and more. QTech’s aggregation platform is a renowned gateway to new audiences worldwide, and we can’t wait to see how our highly engaging games perform across a largely untouched swathe of emerging markets for Phantom.”

The post QTech adds Phantom content to its aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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All Eyes on Football: EGT Team Picks

EGT launches World Cup 2026 social series “All Eyes on Football: EGT Team Picks”

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Employees from EGT’s in-house football team will publish match predictions via social media activations during the tournament.

Euro Games Technology (EGT) is rolling out a World Cup 2026 social media initiative called “All Eyes on Football: EGT Team Picks,” featuring match predictions from members of the company’s employee football team.

EGT said the activations will run during the tournament and focus on selected key matches, football nations and the knockout stages. The company plans interactive content that lets audiences compare their picks with the team’s predictions.

EGT’s football team was founded in 2006 and includes employees across departments. “What started as colleagues gathering to play football after work gradually became an important part of the company culture,” shares Nikolay Georgiev, Production Director at EGT, captain, striker and coach of the EGT football team.

Georgiev added: “Football helps us build strong relationships and better communication between different teams. We understand each other more easily, sometimes even without words. Besides being professionals in their respective fields, this initiative will show that we also know how to have fun together while following one of the biggest sporting events in the world.”

The company named eight team members who will provide predictions: Nikolay Georgiev (Production Director), Blagovest Tsenov (Senior Supply Specialist), Antoan Vasilev (Production Coordinator), Rafaelo Markov (Deputy Unit Manager), Hristo Velchev (Unit Manager), Angel Angelov (Production Manager), Tsvetоslav Dimitrov (Electronics Technician) and Konstantin Tsvetkov (QA Engineer). EGT said it will introduce the participants over the coming weeks, alongside their roles and interests outside work.

The post EGT launches World Cup 2026 social series “All Eyes on Football: EGT Team Picks” appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Dutch Duty of Care Fine Ramps Pressure On Industry Under Siege

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The Netherlands Gambling Authority (KSA) has fined an operator over €880,000 for not treating its customers with adequate care, creating highly unwelcome negative PR for the industry at exactly the moment when it is desperate for positivity.

The KSA announced today (June 11) that it was fining licensed operator 711 a total of €886,000 for a series of duty of care failings, having found violations in all ten player files that it requested to view.

As part of its routine compliance sweeps, the regulator requested detailed gambling and customer care data on ten randomly selected high spenders at the operator.

The authority said that 711 had not properly analysed the gambling behaviour of its customers or taken the right measures to intervene when they showed signs of risky play.

In one case a player was allowed to lose €40,000 in four days before they were contacted for a wellness check and a source of funds request, the KSA said.

The contact that did take place was also not sufficiently in-depth to identify if the individual had a gambling problem, the regulator added.

In another case, a player was allowed to lose almost €200,000 over several weeks before they were contacted for a source of funds check, the KSA said.

The fine is the latest in a series of penalties related to the duty of care that operators own to their customers, which unlike many other European nations is an established part of the country’s gambling act.

The largest penalty so far is a €4m fine for Unibet operator Optdeck, but regulatory officials have said they continue to find failings on their random sweeps.

711 declined to give a comment to EEGaming, saying that it has a policy of not speaking with the press.

The decision by the KSA can be appealed.

The bigger context

The penalty for 711 is not the first punishment for duty of care failings in the Netherlands and it is unlikely to be the last, but this particular fine comes at a pivotal moment for the future of Dutch gambling.

The industry is awaiting a statement from minister Claudia van Bruggen on how she will change gambling policy over the next year.

She is under extreme pressure from several organised groups within parliament to enact tough new rules on a market that is already struggling to keep players out of the black market.

Most notably there have been repeated calls for a complete advertising ban, in addition to the existing ban on all non-targeted gambling advertising in the Netherlands.

A complete ban is opposed by the KSA, which revealed recently that it had held meetings with van Bruggen to make their case and said she “took our concerns very seriously”.

There have also been calls for a hard cap on the number of online gambling licences in the Netherlands, something that the KSA also argues is not in the best interests of consumers.

However the issuing of yet another reputation-damaging fine for the sector further adds to the risk that van Bruggen will feel a need to give in to public and political pressure and really turn the screw on the beleaguered sector.

Experts estimate that channelisation for online gambling in the Netherlands may be as low as 45 percent.

Rates of gambling with licensed operators have collapsed following the introduction of deposit limits, which can only be removed via affordability checks, and tax increases which have seen rates rise to 37.8 percent of gross gambling revenue.

One small crumb of relief for the industry will be upcoming proof of what something they warned would happen: Increasing the tax rate has resulted in lower income for the government, as players likely stop gambling or seek better odds offshore.

“A new impact assessment of the gambling tax will probably be published at the end of June, showing that the increase in the gambling tax did not achieve its intended goal,” revealed KSA head of licences and supervision, Ella Seijsener, speaking at the recent Gaming in Holland conference.

Analysts suggest that growth in the online market has slowed rapidly in recent months and that although channelisation may not decline further from here under current market conditions, there is equally little hope of lifting it back above 50 percent as things stand.

But far from an easing of rules, the local industry expects things to get tougher from here and are simply hoping that van Bruggen’s manifesto for the next phase of Dutch gambling regulation avoids some of the more extreme measures called for by her fellow politicians.

The post Dutch Duty of Care Fine Ramps Pressure On Industry Under Siege appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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