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Soft2Bet’s official MEGA launch during ICE London 2024

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Soft2Bet celebrated ICE 2024 in style as more than 40,000 delegates descended on the London Excel expo centre and also held meetings, participated in discussion panels, workshops and an amazing partners party in London!

 

Soft2bet’s stand: a symbol of MEGA growth and innovation

With an amazing new stand highlighting another year of strong growth, ICE 2024 also marked the official launch of Soft2Bet’s Motivational Engineering Gaming Application (MEGA), its unique gamification technology suite; as it showcased the latest updates and innovations it has brought to its casino and sportsbook solutions, driving value for its current, new and prospective partners.

The company hosted a whole series of workshops where company leaders provided updates on a broad range of products, B2B services and platform developments, while senior executives also took part in conference panels to discuss how the industry can move forward in cooperation with key stakeholders.

https://www.youtube.com/watch?v=OaqFp42BNxI

 

ICE WORKSHOPS & MEGA PRODUCTS

Product Manager Olga Melnyk updated partners with the latest developments we have brought to our leading gamification products City Builder, Stadium Builder and Bonus Crab, while Chief Product Officer Yoel Zuckerberg provided further detail on the continued progress his team has made on Motivational Engineering Gaming Application (MEGA), our unique gamification technology that drives higher engagement, activity and revenues.

Commenting on ICE, Yoel said: “As we often say, Soft2Bet takes gamification seriously and the growth it generates is proof that this focus is the right one for us. It was a pleasure to meet and update partners on the latest innovations we have brought to our products and we look forward to providing them with even more commercial benefits, growth and expansion as we move forward into 2024.”

Our Chief Business Development Officer Martin Collins  welcomed partners and delegates with a presentation of our B2B products and services and how Soft2Bet’s comprehensive platform is tailored to drive growth and commercial success.

Martin commented: Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow was fantastic. Events like ICE are a great opportunity for meeting contacts and partners in person and being able to educate them in how our products work and help them grow their revenues was highly enjoyable. As a company Soft2Bet is known as a leader in gamification with MEGA, but we also provide a full package of best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.”  

 

ICE VOX WORLD REGULATORY BRIEFING

Soft2Bet General Counsel David Yatom Hay discussed the changing role of gambling compliance and how iGaming companies connect corporate ethics with commercial growth during the ICE Vox World Regulatory Briefing.

The panel discussed how sustainability and good governance were now integral components of iGaming companies’ corporate roadmaps.

David commented: “Compliance plays a key role at Soft2Bet as we balance growth with corporate ethics. We drive the business forward by understanding the interaction between all these factors. As we mature as a business we are also constantly improving in how we balance commercial goals with ethics and expanding our regulatory footprint.”

 

SOFT2BET PARTNERS PARTY

More than 300 specially-invited guests made their way to London’s iconic Aqua Shard restaurant overlooking the city on Wednesday evening for an amazing cabaret-themed party.

Welcoming partners and meeting them is one of the major benefits of ICE and Soft2Bet’s Chief Marketing Officer Oksana Tsyhankova commented: “Soft2Bet is well known for its fantastic parties, and we strive to exceed ourselves each time. The same goes for business. We care about our partners and create the best experience to mark our mutual success, growth, and achievements!”  

Emerging Markets

QTech Games integrates Blue Tower Games content for emerging markets

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QTech Games has signed a content partnership with Blue Tower Games, adding the supplier’s catalogue to QTech’s aggregation platform for clients in emerging markets. The agreement was announced on 8 June 2026.

QTech said the integration gives operators access to Blue Tower Games content across multiple formats, including slots as well as instant win, bingo, table and crash-style games.

Titles cited in the rollout include crash-mechanics games positioned around sports, such as Cricket Showdown and Knockout King, plus mini games and game show-style releases including Sorcerer’s Spin. More traditional content referenced includes slots Western Gold Rush and Vikings Hunt For Wealth, bingo title Casino War, instant win game Hi-Lo, and table games including Baccarat and Teen Patti.

Philip Doftvik, QTech Games’ CEO, said: “Blue Tower’s sprawling range of trending games captures the current zeitgeist perfectly. Theirs is a growing and constantly innovating library, delivering consistent support to the growth of our broad gaming-vertical spread, courtesy of some quality graphics, gameplay and unique features. Like us, they understand that diverse and localised solutions represent the pathway to success.

“Together, we can continue to raise the bar and shape a localised experience for global players. We can’t wait to witness how these games perform across a range of untapped markets which, in many cases, represent new territory for Blue Tower.”

Param Patel, COO at Blue Tower Games, added: “At Blue Tower, we pride ourselves on our commitment to excellence, consistently testing the limits of game design with unique mechanics, adaptive layouts, and dynamic features that keep players coming back for more. Our dedicated team combines creative vision with technical expertise to craft games that not only look and sound incredible but also offer compelling and rewarding gameplay. With a focus on innovation and a deep understanding of player preferences, Blue Tower Games continues to lead the industry, creating unforgettable experiences that resonate with players across the planet.

“This deal with QTech greatly improves our product distribution across emerging territories, delivering our fantastic games to a range of untapped operators. Powered by the fine-tuned recommendation algorithms of QTech’s game lobby, which cut through the white noise of competing releases and match the right game to the right audience, we look forward to seeing how our titles capture the imaginations of a swathe of new players across emerging markets.”

The post QTech Games integrates Blue Tower Games content for emerging markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Digicode brings Diger Suite iGaming ecosystem to SBC Summit Americas 2026

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Digicode will attend SBC Summit Americas 2026 on June 9–11 at the Broward County Convention Center in Fort Lauderdale, where it plans to present its Diger Suite iGaming technology ecosystem.

The company positions Diger Suite as a modular stack aimed at operators managing multi-jurisdiction expansion, including platform operations, payments, compliance, affiliates and player engagement. Digicode said the product is designed to support “more control and flexibility” as operators modernize legacy infrastructure.

Digicode said the Diger Suite includes DigerRGS (remote game server), DigerPAM (player account management), DigerPay (payment orchestration), DigerClick (affiliate management), and DigerCompanion, described as an AI-powered operational assistant for automating support processes and routine tasks.

During the event, Digicode said its team will discuss platform ownership, operational scalability, and approaches to reduce reliance on rigid SaaS and revenue-share models, alongside demos of the suite.

“SBC Summit Americas brings together organizations that are actively navigating the realities of multi-market growth,” said Elkhan Shabanov, CEO Americas at Digicode. “As operators expand across jurisdictions, the need for flexible, ownership-driven technology becomes increasingly important. Through the Diger Suite, we help businesses gain greater control over their platforms, streamline operations, and build foundations that support sustainable long-term growth.”

The post Digicode brings Diger Suite iGaming ecosystem to SBC Summit Americas 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Winaday Casino turns 18 with new Alona’s Wild Realm slot and June promos

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WinadayCasino.eu is marking its 18th birthday with a month-long promotion schedule through June, led by the launch of a new slot title, Alona’s Wild Realm, and a set of daily bonus offers.

The new game, Alona’s Wild Realm, is described by the operator as a 5×4, 28-payline video slot with a $0.28–$44.80 bet range. Winaday says the title includes Colossal symbols, Wilds, and a Free Spins Bonus round that triggers with 3–5 BONUS symbols for up to 30 free spins, with 3×3 Colossal symbols and “all wins DOUBLED.”

Winaday also highlighted a late-May jackpot payout: player BIGMIKE888 won $97,146 on Gods Of Egypt. The operator said the game has been “long retired from most casinos but still paying at Winaday.”

For June 8–14, Winaday’s published “Birthday Bonus Bash” includes: 50 free spins (code “MAGIC,” 1x per day, 33x wagering, valid on Alona’s Wild Realm); a 135% match for VIPs and 90% for all players on deposits $15–$300 (code “FRIENDSHIP,” 1x per day, 35x wagering, valid on Alona’s Wild Realm); and a 125% match on deposits $100–$400 plus a 95% match on $25–$99 (code “ADVENTURE,” redeem 2x per day, 27x wagering, valid on all Slotland Ent. slots & keno).

The operator said the broader June calendar also includes free chips on Winaday Originals (early June), weekly VIP free spins on Buffalo Wild Wins, Cowboys vs Aliens, Four Leaf Fever, and 7Heaven (mid-June), and a late-June “grand finale” with free spins on Diamond Riches 2 and travel-themed slot bonuses.

The post Winaday Casino turns 18 with new Alona’s Wild Realm slot and June promos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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