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Soft2Bet’s official MEGA launch during ICE London 2024
Soft2Bet celebrated ICE 2024 in style as more than 40,000 delegates descended on the London Excel expo centre and also held meetings, participated in discussion panels, workshops and an amazing partners party in London!
Soft2bet’s stand: a symbol of MEGA growth and innovation
With an amazing new stand highlighting another year of strong growth, ICE 2024 also marked the official launch of Soft2Bet’s Motivational Engineering Gaming Application (MEGA), its unique gamification technology suite; as it showcased the latest updates and innovations it has brought to its casino and sportsbook solutions, driving value for its current, new and prospective partners.
The company hosted a whole series of workshops where company leaders provided updates on a broad range of products, B2B services and platform developments, while senior executives also took part in conference panels to discuss how the industry can move forward in cooperation with key stakeholders.
https://www.youtube.com/watch?v=OaqFp42BNxI
ICE WORKSHOPS & MEGA PRODUCTS
Product Manager Olga Melnyk updated partners with the latest developments we have brought to our leading gamification products City Builder, Stadium Builder and Bonus Crab, while Chief Product Officer Yoel Zuckerberg provided further detail on the continued progress his team has made on Motivational Engineering Gaming Application (MEGA), our unique gamification technology that drives higher engagement, activity and revenues.
Commenting on ICE, Yoel said: “As we often say, Soft2Bet takes gamification seriously and the growth it generates is proof that this focus is the right one for us. It was a pleasure to meet and update partners on the latest innovations we have brought to our products and we look forward to providing them with even more commercial benefits, growth and expansion as we move forward into 2024.”
Our Chief Business Development Officer Martin Collins welcomed partners and delegates with a presentation of our B2B products and services and how Soft2Bet’s comprehensive platform is tailored to drive growth and commercial success.
Martin commented: “Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow was fantastic. Events like ICE are a great opportunity for meeting contacts and partners in person and being able to educate them in how our products work and help them grow their revenues was highly enjoyable. As a company Soft2Bet is known as a leader in gamification with MEGA, but we also provide a full package of best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.”
ICE VOX WORLD REGULATORY BRIEFING
Soft2Bet General Counsel David Yatom Hay discussed the changing role of gambling compliance and how iGaming companies connect corporate ethics with commercial growth during the ICE Vox World Regulatory Briefing.
The panel discussed how sustainability and good governance were now integral components of iGaming companies’ corporate roadmaps.
David commented: “Compliance plays a key role at Soft2Bet as we balance growth with corporate ethics. We drive the business forward by understanding the interaction between all these factors. As we mature as a business we are also constantly improving in how we balance commercial goals with ethics and expanding our regulatory footprint.”
SOFT2BET PARTNERS PARTY
More than 300 specially-invited guests made their way to London’s iconic Aqua Shard restaurant overlooking the city on Wednesday evening for an amazing cabaret-themed party.
Welcoming partners and meeting them is one of the major benefits of ICE and Soft2Bet’s Chief Marketing Officer Oksana Tsyhankova commented: “Soft2Bet is well known for its fantastic parties, and we strive to exceed ourselves each time. The same goes for business. We care about our partners and create the best experience to mark our mutual success, growth, and achievements!”
affiliate marketing
Digicode to demo Diger Suite iGaming stack at iGB L!VE London 2026
The company says it will show five modules covering RGS, PAM, payments, affiliates and an AI ops assistant at ExCeL London on 1–2 July.
Digicode will exhibit at iGB L!VE London 2026 on July 1–2 at ExCeL London, where it plans to showcase its Diger Suite modular iGaming technology ecosystem.
The company said the Diger Suite is built to help operators integrate multiple technology partners while maintaining player experience, compliance workflows and operational agility as they expand into regulated markets.
Digicode’s product lineup at the show includes DigerRGS (remote game server for launching, distributing and managing content across jurisdictions), DigerPAM (player account management covering player operations, compliance and responsible gaming controls), and DigerPay (payment orchestration supporting local payment methods and regulatory requirements).
It will also present DigerClick, an affiliate management platform with tracking, partner management, commission automation and analytics, plus DigerCompanion, described as an AI-powered operational assistant for automating customer support and internal workflows.
Digicode said its team will use the event to meet operators, game providers, affiliates and technology partners to discuss platform interoperability, modernization of legacy systems, and approaches to reducing vendor lock-in through modular integrations.
The post Digicode to demo Diger Suite iGaming stack at iGB L!VE London 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-supply
Million Games launches Skull King’s Treasure with partner studio Arcane Pixel
High-volatility 6×6 cluster slot goes live to operators and aggregators via Million Games on 30 June 2026.
Million Games has launched Skull King’s Treasure, a high-volatility cluster slot developed in partnership with Million Stars studio Arcane Pixel. The game becomes available to operators and aggregators through the Million Games distribution network on 30 June 2026.
The title is Arcane Pixel’s first release under the Million Games brand. It runs on a 6×6 grid with a cluster pay mechanic, paying on connections of five or more matching symbols and using cascading wins to enable multiple outcomes from a single spin.
Gameplay is built around Wild generation and multiplier progression via the Skull King mechanic. Winning Wild symbols are absorbed to increase the multiplier for subsequent cascades, linking continued wins with increased payout potential.
A Free Spins mode triggers on four or more Scatter symbols and awards up to 10 spins. During Free Spins, the multiplier does not reset between spins.
“With Skull King’s Treasure, Arcane Pixel has delivered a confident first release,” said Thomas Nimstad, CEO of Million Games. “The game combines familiar cluster mechanics with strong multiplier progression, creating a clear and engaging experience with real upside. It’s exactly the kind of partner-driven innovation the Million Stars programme is built to support.” Million Games said the title has a maximum win potential of 10,000x the bet.
The post Million Games launches Skull King’s Treasure with partner studio Arcane Pixel appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
executive-moves
Paysecure hires Entain’s Ganesh Iyer as Head of Product
The payment orchestration platform also appoints Lili Piper as Senior Partnership Manager and adds infrastructure and blockchain leads.
Paysecure has appointed Ganesh Iyer, formerly of Entain, as Head of Product, as the payment orchestration platform looks to scale internationally across iGaming and global ecommerce.
Paysecure said Iyer will lead the next stage of product design. At FTSE 100-listed Entain, he led Global Payments across 20+ regulated markets, managing a team of seven Product Managers and distributed engineering squads.
The company also named Lili Piper as Senior Partnership Manager. Piper previously worked as Business Development Director at Volt.io and Senior Business Development Manager at Paysafe, and will focus on growing revenue from Paysecure’s partner network and adding strategic partners to expand payment method choice for clients.
Paysecure added that it has made further hires over the last two months, including Head of Infrastructure and Head of Blockchain, as it expands its technical footprint.
Ganesh Iyer, Head of Product, Paysecure, commented, “After time at Entain, I am pleased to join the Paysecure team and having worked on the operator side of the orchestration space, I can’t wait to get started. I’m looking forward to refining our products to clearly address the deep needs of our client personas, and surface clear product and functionality feature sets that differentiate us in our market as a challenger brand.”
Amit Hooja, Co-Founder and CEO at Paysecure, said: “We’re excited to welcome Ganesh and our new colleagues to the Paysecure team. Ganesh will spearhead our product development, and there’s a shared sense of purpose towards the work we are doing, which we believe is game changing in the payment orchestration space. We look forward to bringing new products to the market and continue to lead the way in the sector”.
The post Paysecure hires Entain’s Ganesh Iyer as Head of Product appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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