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Soft2Bet’s official MEGA launch during ICE London 2024

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Soft2Bet celebrated ICE 2024 in style as more than 40,000 delegates descended on the London Excel expo centre and also held meetings, participated in discussion panels, workshops and an amazing partners party in London!

 

Soft2bet’s stand: a symbol of MEGA growth and innovation

With an amazing new stand highlighting another year of strong growth, ICE 2024 also marked the official launch of Soft2Bet’s Motivational Engineering Gaming Application (MEGA), its unique gamification technology suite; as it showcased the latest updates and innovations it has brought to its casino and sportsbook solutions, driving value for its current, new and prospective partners.

The company hosted a whole series of workshops where company leaders provided updates on a broad range of products, B2B services and platform developments, while senior executives also took part in conference panels to discuss how the industry can move forward in cooperation with key stakeholders.

https://www.youtube.com/watch?v=OaqFp42BNxI

 

ICE WORKSHOPS & MEGA PRODUCTS

Product Manager Olga Melnyk updated partners with the latest developments we have brought to our leading gamification products City Builder, Stadium Builder and Bonus Crab, while Chief Product Officer Yoel Zuckerberg provided further detail on the continued progress his team has made on Motivational Engineering Gaming Application (MEGA), our unique gamification technology that drives higher engagement, activity and revenues.

Commenting on ICE, Yoel said: “As we often say, Soft2Bet takes gamification seriously and the growth it generates is proof that this focus is the right one for us. It was a pleasure to meet and update partners on the latest innovations we have brought to our products and we look forward to providing them with even more commercial benefits, growth and expansion as we move forward into 2024.”

Our Chief Business Development Officer Martin Collins  welcomed partners and delegates with a presentation of our B2B products and services and how Soft2Bet’s comprehensive platform is tailored to drive growth and commercial success.

Martin commented: Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow was fantastic. Events like ICE are a great opportunity for meeting contacts and partners in person and being able to educate them in how our products work and help them grow their revenues was highly enjoyable. As a company Soft2Bet is known as a leader in gamification with MEGA, but we also provide a full package of best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.”  

 

ICE VOX WORLD REGULATORY BRIEFING

Soft2Bet General Counsel David Yatom Hay discussed the changing role of gambling compliance and how iGaming companies connect corporate ethics with commercial growth during the ICE Vox World Regulatory Briefing.

The panel discussed how sustainability and good governance were now integral components of iGaming companies’ corporate roadmaps.

David commented: “Compliance plays a key role at Soft2Bet as we balance growth with corporate ethics. We drive the business forward by understanding the interaction between all these factors. As we mature as a business we are also constantly improving in how we balance commercial goals with ethics and expanding our regulatory footprint.”

 

SOFT2BET PARTNERS PARTY

More than 300 specially-invited guests made their way to London’s iconic Aqua Shard restaurant overlooking the city on Wednesday evening for an amazing cabaret-themed party.

Welcoming partners and meeting them is one of the major benefits of ICE and Soft2Bet’s Chief Marketing Officer Oksana Tsyhankova commented: “Soft2Bet is well known for its fantastic parties, and we strive to exceed ourselves each time. The same goes for business. We care about our partners and create the best experience to mark our mutual success, growth, and achievements!”  

iGaming

New Slotegrator solution offers fastest time to market in iGaming

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Slotegrator’s One-Click Casino, a preconfigured, ready-to-run iGaming business solution, now offers the fastest time to market in iGaming, with new projects ready to launch in as little as five business days*. The company will demo the new solution at stand S44 at iGB L!VE on July 1-2. 

Slotegrator’s One-Click Casino, a preconfigured turnkey online casino platform, is now the fastest solution available to operators looking to start an iGaming project. One-Click Casino cuts the launch timeline for new projects to as short as five business days* with the use of backoffice presets. A demo of the new solution will be available at iGB L!VE on July 1-2, at the company’s stand, S44. 

New operators choose turnkey solutions in order to accelerate their launch; however, the client is still responsible for configuring many aspects of the platform. The new One-Click Casino shortens the timeline even further with preconfigured projects featuring unique frontends based on player preferences in different markets and regions, making for a faster and more cost-effective launch. 

One-Click Casino has presets for bonus systems, payment service providers, anti-fraud triggers, game content, and more, though the frontend is still customizable. The launch timeframe assumes the operator is already licensed. License acquisition can extend the timeline, but Slotegrator also offers license acquisition services. 

“One-Click Casino removes many of the barriers that operators face when starting a new online casino,” says Maksym Shtun, product owner at Slotegrator. “Speed and flexibility are everything in iGaming. By preconfiguring so much of the backend, we’ve made it faster and easier than ever for new operators to start their project.”

An extensive launch timeline can sink a project, as every day that passes without generating revenue is a drain on investment. Operators can easily spend substantial sums before the first bet has even been placed, due to the costs associated with license acquisition, platform setup, developing a team, and integrating games and payment systems. 

One-Click Casino has four types of available bonuses, with thumbnails, amounts, and wagering, as well as a Wheel of Fortune and cashback, including preset percentage and activation triggers. Multi-level loyalty programs are also available, as well as game categorization, such as new, top, and bonus-eligible games. 

The solution’s preconfigured anti-fraud system includes behavior and IP analysis, as well as automatic multi-accounting checks at registration. Bonus preconfigurations include bonus group limits based on player profiles, mandatory verification before bonuses are awarded. 

As an added bonus, the solution includes a preconfigured Telegram bot, to run an alternate frontend through the popular encrypted messenger app.

One-Click Casino is ideal for entrepreneurs who are looking to launch a new iGaming project but are put off by the costs, technical complexity, and launch timeline, such as operators of crypto or Web3 projects who’ve built a community but need a way to monetize it. 

*Final timeline depends on client’s technical readiness, chosen market of operation, and licensing status. 

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post New Slotegrator solution offers fastest time to market in iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Altenar

Altenar to Showcase UK-Focused Sportsbook Solutions at iGB L!VE London 2026

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Leading sportsbook provider Altenar will attend iGB L!VE London 2026 to meet with industry stakeholders and discuss the challenges and opportunities shaping one of the world’s most mature and competitive regulated gambling jurisdictions.

According to the latest data published by the UK Gambling Commission, online real-event betting generated £530 million in Gross Gambling Yield (GGY) during Q4 2025, underlining the scale of the UK’s regulated sports betting sector and the ongoing demand for high-performance sportsbook products.

Against this backdrop, operators are under increasing pressure to differentiate their offering, maximise player lifetime value, and remain fully compliant with evolving regulatory requirements.

Altenar’s sportsbook is designed to address these challenges through flexible technology, advanced trading capabilities, localisation tools, and a comprehensive suite of engagement and retention features.

The platform enables operators to launch and scale efficiently while delivering tailored betting experiences that resonate with UK audiences.

Giannis Papakonstantinou, Account Management Director at Altenar, said:

“The challenge in the UK is no longer simply entering the market. Operators need to acquire players efficiently, retain them for longer, and remain fully compliant in an increasingly demanding regulatory environment. Our role is to provide the technology, flexibility, and operational expertise that help partners achieve exactly that.

“Every operator faces different challenges, whether that’s managing multiple brands, improving sportsbook engagement, or creating stronger connections between casino and sports betting. At Altenar, we work closely with our partners to deliver solutions that support sustainable growth and long-term success.”

Altenar recently published a case study with L&L Europe, a UK-focused multi-brand operator, demonstrating how a scalable sportsbook strategy helped support rapid growth across its portfolio.

Altenar’s sales, account management, and senior leadership teams will be available at the expo. Attendees are invited to book a meeting with the Altenar team and visit stand P65 to discuss how operators can strengthen their position in today’s highly competitive UK market.

The post Altenar to Showcase UK-Focused Sportsbook Solutions at iGB L!VE London 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Spin Genie says Fluffy Favourites leads its biggest jackpot wins

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UK slots casino provider Spin Genie has published an analysis of its 10 biggest progressive jackpot wins, with Fluffy Favourites the most frequent franchise in the list, according to the operator.

Spin Genie said players landed “tens of thousands of euros” across the 10 results, with the largest recorded progressive jackpot in the dataset reaching €13,447. The operator added that Fluffy Favourites accounted for multiple entries and was responsible for the biggest jackpot amount.

The analysis points to a concentration of top payouts among familiar brands. Spin Genie said many of its biggest jackpots were won on long-established slot titles and recognisable franchises, despite the steady flow of new game launches.

Dom Aldworth, Head of Brand Marketing at Kinetic Digital, said:

“Jackpot games continue to be among the most exciting experiences available to online casino players, and it’s fascinating to see which titles have delivered the biggest wins over time.

“What stands out from the data is the continued success of some of the industry’s most recognisable slot franchises. While players are always eager to explore new releases, many of the biggest jackpots are still being won on games that have built strong reputations over many years. It highlights the lasting appeal of these titles and the excitement that progressive jackpots continue to generate.”

The post Spin Genie says Fluffy Favourites leads its biggest jackpot wins appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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