Latest News
Soft2Bet’s official MEGA launch during ICE London 2024
Soft2Bet celebrated ICE 2024 in style as more than 40,000 delegates descended on the London Excel expo centre and also held meetings, participated in discussion panels, workshops and an amazing partners party in London!
Soft2bet’s stand: a symbol of MEGA growth and innovation
With an amazing new stand highlighting another year of strong growth, ICE 2024 also marked the official launch of Soft2Bet’s Motivational Engineering Gaming Application (MEGA), its unique gamification technology suite; as it showcased the latest updates and innovations it has brought to its casino and sportsbook solutions, driving value for its current, new and prospective partners.
The company hosted a whole series of workshops where company leaders provided updates on a broad range of products, B2B services and platform developments, while senior executives also took part in conference panels to discuss how the industry can move forward in cooperation with key stakeholders.
https://www.youtube.com/watch?v=OaqFp42BNxI
ICE WORKSHOPS & MEGA PRODUCTS
Product Manager Olga Melnyk updated partners with the latest developments we have brought to our leading gamification products City Builder, Stadium Builder and Bonus Crab, while Chief Product Officer Yoel Zuckerberg provided further detail on the continued progress his team has made on Motivational Engineering Gaming Application (MEGA), our unique gamification technology that drives higher engagement, activity and revenues.
Commenting on ICE, Yoel said: “As we often say, Soft2Bet takes gamification seriously and the growth it generates is proof that this focus is the right one for us. It was a pleasure to meet and update partners on the latest innovations we have brought to our products and we look forward to providing them with even more commercial benefits, growth and expansion as we move forward into 2024.”
Our Chief Business Development Officer Martin Collins welcomed partners and delegates with a presentation of our B2B products and services and how Soft2Bet’s comprehensive platform is tailored to drive growth and commercial success.
Martin commented: “Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow was fantastic. Events like ICE are a great opportunity for meeting contacts and partners in person and being able to educate them in how our products work and help them grow their revenues was highly enjoyable. As a company Soft2Bet is known as a leader in gamification with MEGA, but we also provide a full package of best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.”
ICE VOX WORLD REGULATORY BRIEFING
Soft2Bet General Counsel David Yatom Hay discussed the changing role of gambling compliance and how iGaming companies connect corporate ethics with commercial growth during the ICE Vox World Regulatory Briefing.
The panel discussed how sustainability and good governance were now integral components of iGaming companies’ corporate roadmaps.
David commented: “Compliance plays a key role at Soft2Bet as we balance growth with corporate ethics. We drive the business forward by understanding the interaction between all these factors. As we mature as a business we are also constantly improving in how we balance commercial goals with ethics and expanding our regulatory footprint.”
SOFT2BET PARTNERS PARTY
More than 300 specially-invited guests made their way to London’s iconic Aqua Shard restaurant overlooking the city on Wednesday evening for an amazing cabaret-themed party.
Welcoming partners and meeting them is one of the major benefits of ICE and Soft2Bet’s Chief Marketing Officer Oksana Tsyhankova commented: “Soft2Bet is well known for its fantastic parties, and we strive to exceed ourselves each time. The same goes for business. We care about our partners and create the best experience to mark our mutual success, growth, and achievements!”
instant games
Scientific Games completes systems conversion for New Mexico Lottery
Modernization adds Momentum ecosystem tools and rolls out new terminals and self-service machines to 1,000+ retailers statewide.
Scientific Games has completed a technology systems conversion for the New Mexico Lottery, modernizing lottery operations with a new gaming system and rolling out retail technology to more than 1,000 locations across the state. The update went live May 11, 2026, according to the company.
Scientific Games said the new system now powers the Lottery’s draw-based and Scratchers’ sales and is designed to simplify product management for retailers. The conversion also includes the launch of the Scientific Games Enhanced Partnership (SGEP) instant game management program, which the company said combines analytics, logistics, retail optimization and product strategy.
“The New Mexico Lottery is officially live with new, modern technology systems that work together to enhance all aspects of our operations and ensure we are well-positioned for our next era of growth,” said David Barden, CEO of the New Mexico Lottery. “We’ve strategically planned every step of this holistic modernization effort with Scientific Games to intelligently operate our retail network, making our Scratchers games easier for retailers to manage in their stores and easily accessible to our valued players.”
Scientific Games said the conversion was developed over the past year and is built on its Momentum ecosystem. Components cited include an advanced central gaming system, the SciTrak instant game distribution system, the gem | intelligence retailer licensing and management portal and the INFUSE business intelligence platform. The company said WAVE clerk-operated terminals and PlayCentral self-service machines will be deployed to retailers in planned phases.
“Congratulations to the New Mexico Lottery for building upon our long-standing instant scratch game partnership, embracing innovation for the future,” said John Schulz, President of Americas & Global Instant Products for Scientific Games. “We are proud to serve as the Lottery’s full-line partner and help drive maximum proceeds for New Mexico college students.”
The post Scientific Games completes systems conversion for New Mexico Lottery appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
casino
Plaza Hotel & Casino brings back free Friday fireworks June 5 to Sept. 4
Downtown Las Vegas show runs weekly at 9:10 p.m., with rooftop viewing options and planned Main Street traffic closures during launches.
Plaza Hotel & Casino will again stage its “Welcome to the Weekend” fireworks series in downtown Las Vegas every Friday night from June 5 to Sept. 4, launching at 9:10 p.m., according to the property.
The hotel said the free show is returning for a third consecutive year, with fireworks shot from the Plaza’s towers and visible across downtown and beyond. The Plaza also plans to close a portion of Main Street in front of the property to vehicle traffic during the shows to create pedestrian-only viewing access.
The Plaza will pair the fireworks with a rooftop pool party starting at 7 p.m., featuring food from the Plaza’s food truck and drinks from the rooftop pool bar. “Each year, the crowds only grow bigger for our free Welcome to the Weekend Summer Friday Fireworks Shows,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “Our Friday fireworks have become an iconic part of summertime in Las Vegas that people look forward to. So, we are excited to bring the summer fireworks shows back again, for the third year, as a free and memorable experience for the whole community – visitors and residents alike.”
Each show will be initiated by a designated “TNT Ignitor,” which the Plaza said may include “a community leader, hotel guest, local hero, or social influencer.” The property is also selling a “TNT Ignitor VIP Experience” and a “Welcome to the Weekend VIP hotel package,” which include access and hospitality components tied to the rooftop viewing party.
The Plaza said the fireworks are weather-dependent and may be changed or cancelled, with updates posted to its social media channels including Facebook, Instagram and Twitter.
The post Plaza Hotel & Casino brings back free Friday fireworks June 5 to Sept. 4 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Scientific Games’ Systems Technology Creates Momentum for New Mexico Lottery’s Next Era of Growth
Company Delivers Successful Systems Conversion Featuring Instant Game Management Program and Advanced Retail Technology
Scientific Games and the New Mexico Lottery have modernized the Lottery’s operations, setting the stage for future growth with a new, advanced gaming system and a comprehensive suite of innovative technologies rolling out at 1,000+ retailers across the state. The integrated tech conversion also includes the launch of the Scientific Games Enhanced Partnership instant game management program—bringing together analytics, logistics, retail optimization and product strategy to drive game performance and maximize proceeds to education in the state.
The company’s new gaming system is now powering the New Mexico Lottery’s draw-based and Scratchers’ sales, simplifying lottery product management for retailers and enhancing convenience to players. The full-line technology solution also delivers precision analytics to help optimize sales performance and generate maximum revenues to benefit college scholarship funding for students in-state.
“The New Mexico Lottery is officially live with new, modern technology systems that work together to enhance all aspects of our operations and ensure we are well-positioned for our next era of growth,” said David Barden, CEO of the New Mexico Lottery. “We’ve strategically planned every step of this holistic modernization effort with Scientific Games to intelligently operate our retail network, making our Scratchers games easier for retailers to manage in their stores and easily accessible to our valued players.”
In development over the past year, the successful conversion features Scientific Games’ Momentum ecosystem, anchored by an advanced central gaming system, patented SciTrak instant game distribution system, gem | intelligence retailer licensing and management portal and INFUSE business intelligence platform. Scientific Games’ WAVE clerk-operated terminals and PlayCentral self-service machines are being deployed in planned phases at New Mexico Lottery retailers.
“Congratulations to the New Mexico Lottery for building upon our long-standing instant scratch game partnership, embracing innovation for the future,” said John Schulz, President of Americas & Global Instant Products for Scientific Games. “We are proud to serve as the Lottery’s full-line partner and help drive maximum proceeds for New Mexico college students.”
The company provides services and expertise from its location in Albuquerque, including the SGEP instant game portfolio management program featuring game planning services, data analytics, advanced logistics, licensed brand services, and retail sales and marketing support.
Serving 150 lotteries in 50 countries, Scientific Games is the world’s largest lottery games company, fastest growing lottery systems provider and a leading provider of digital lottery solutions. The company is one of the first lottery companies globally certified by the World Lottery Association as a Responsible Gaming Supplier.
Scratchers
is a trademark of the New Mexico Lottery Authority.
gem | intelligence®, INFUSE
, Momentum®, PlayCentral®, SciTrak
, and WAVE
are trademarks of Scientific Games. © 2026 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games’ Systems Technology Creates Momentum for New Mexico Lottery’s Next Era of Growth appeared first on Americas iGaming & Sports Betting News.
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