Latest News
Soft2Bet’s official MEGA launch during ICE London 2024
Soft2Bet celebrated ICE 2024 in style as more than 40,000 delegates descended on the London Excel expo centre and also held meetings, participated in discussion panels, workshops and an amazing partners party in London!
Soft2bet’s stand: a symbol of MEGA growth and innovation
With an amazing new stand highlighting another year of strong growth, ICE 2024 also marked the official launch of Soft2Bet’s Motivational Engineering Gaming Application (MEGA), its unique gamification technology suite; as it showcased the latest updates and innovations it has brought to its casino and sportsbook solutions, driving value for its current, new and prospective partners.
The company hosted a whole series of workshops where company leaders provided updates on a broad range of products, B2B services and platform developments, while senior executives also took part in conference panels to discuss how the industry can move forward in cooperation with key stakeholders.
https://www.youtube.com/watch?v=OaqFp42BNxI
ICE WORKSHOPS & MEGA PRODUCTS
Product Manager Olga Melnyk updated partners with the latest developments we have brought to our leading gamification products City Builder, Stadium Builder and Bonus Crab, while Chief Product Officer Yoel Zuckerberg provided further detail on the continued progress his team has made on Motivational Engineering Gaming Application (MEGA), our unique gamification technology that drives higher engagement, activity and revenues.
Commenting on ICE, Yoel said: “As we often say, Soft2Bet takes gamification seriously and the growth it generates is proof that this focus is the right one for us. It was a pleasure to meet and update partners on the latest innovations we have brought to our products and we look forward to providing them with even more commercial benefits, growth and expansion as we move forward into 2024.”
Our Chief Business Development Officer Martin Collins welcomed partners and delegates with a presentation of our B2B products and services and how Soft2Bet’s comprehensive platform is tailored to drive growth and commercial success.
Martin commented: “Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow was fantastic. Events like ICE are a great opportunity for meeting contacts and partners in person and being able to educate them in how our products work and help them grow their revenues was highly enjoyable. As a company Soft2Bet is known as a leader in gamification with MEGA, but we also provide a full package of best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.”
ICE VOX WORLD REGULATORY BRIEFING
Soft2Bet General Counsel David Yatom Hay discussed the changing role of gambling compliance and how iGaming companies connect corporate ethics with commercial growth during the ICE Vox World Regulatory Briefing.
The panel discussed how sustainability and good governance were now integral components of iGaming companies’ corporate roadmaps.
David commented: “Compliance plays a key role at Soft2Bet as we balance growth with corporate ethics. We drive the business forward by understanding the interaction between all these factors. As we mature as a business we are also constantly improving in how we balance commercial goals with ethics and expanding our regulatory footprint.”
SOFT2BET PARTNERS PARTY
More than 300 specially-invited guests made their way to London’s iconic Aqua Shard restaurant overlooking the city on Wednesday evening for an amazing cabaret-themed party.
Welcoming partners and meeting them is one of the major benefits of ICE and Soft2Bet’s Chief Marketing Officer Oksana Tsyhankova commented: “Soft2Bet is well known for its fantastic parties, and we strive to exceed ourselves each time. The same goes for business. We care about our partners and create the best experience to mark our mutual success, growth, and achievements!”
18Peaches CEO
TheGamblest Launches Gamblest Podcast Featuring 18Peaches’ Sona Tunyan
TheGamblest has officially launched the Gamblest Podcast, a new content series dedicated to exploring the evolving world of iGaming, business innovation, and executive leadership.
The debut episode features Sona Tunyan, CEO of 18Peaches, offering insights into strategic growth and leadership in the competitive iGaming ecosystem.
Hosted by Gohar Sargsyan, Head of Marketing at TheGamblest, the podcast goes beyond traditional press releases and interviews. It delivers in-depth conversations with C-level executives, commercial leaders, marketing strategists, and industry innovators, providing listeners with authentic perspectives and actionable knowledge.
Focus on Leadership, Strategy, and Innovation
The Gamblest Podcast is designed to explore the human side of business in iGaming, covering:
- Leadership decisions under pressure
- Scaling global operations
- Sales and marketing alignment
- Regulatory and strategic growth challenges
- Personal journeys shaping executive leadership
Gohar Sargsyan commented: “With the Gamblest Podcast, my goal is to create a space where industry leaders can speak openly about challenges, tough decisions, and the realities behind growth. Honest conversations are what truly drive sustainable progress.”
Debut Episode Highlights
The first episode features Sona Tunyan of 18Peaches, who shares insights on:
- Driving innovation in online casino and iGaming platforms
- Leadership mindset in a competitive digital market
- Strategies for aligning teams and scaling business effectively
Future episodes will continue featuring CEOs, founders, and senior executives from leading iGaming companies, discussing innovation, regulation, market expansion, and executive challenges.
Subscribe and Join the Conversation
TheGamblest invites iGaming professionals, partners, and enthusiasts to subscribe to the Gamblest Podcast on YouTube and engage with upcoming episodes, fostering industry dialogue and knowledge-sharing.
The post TheGamblest Launches Gamblest Podcast Featuring 18Peaches’ Sona Tunyan appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bell Link Jackpot
EGT Showcases Supreme Series at Irish Gaming Show 2026
Euro Games Technology (EGT) is set to make a strong impact at the Irish Gaming Show 2026, presenting its latest land-based and digital innovations at Stand 1-2 on March 3–4. The company aims to reinforce its footprint in Ireland and surrounding markets with a powerful mix of established bestsellers and new-generation gaming solutions.
Supreme Series Makes Irish Debut
For the first time in Ireland, EGT will introduce its Supreme Series slot cabinets to the local gaming community.
Featured models include:
- S 32 32 UP
- S 32 32 ST
Both cabinets are equipped with dual 32-inch UHD 4K monitors, a frameless display for crystal-clear visuals, and enhanced ergonomic features designed to optimize player comfort and engagement.
Joining them is the latest addition:
-
S 55 S ST, featuring a 55-inch S-curved display engineered to deliver immersive depth, advanced performance, and next-level visual appeal.
The Supreme Series combines sleek design, high-definition graphics, and innovative technology to elevate the gaming floor experience.
Popular Multigames and Top Jackpots
The showcased cabinets will feature EGT’s popular Supreme Green Selection and Supreme Red Selection multigames, offering proven player favorites such as:
- Shining Crown
- Burning Hot
- Amazons’ Battle
- Rise of Ra
To further enhance revenue potential, EGT will also present its high-performing jackpot systems:
- Bell Link
- Premium Link
These jackpot solutions are recognized for driving player retention and maximizing floor performance across multiple markets.
EGT Digital and X-Nave Platform
In addition to its land-based portfolio, EGT will spotlight the capabilities of EGT Digital, including:
- A diverse catalog of online casino games
- Integrated jackpot solutions
- The proprietary X-Nave iGaming platform
X-Nave provides operators with a comprehensive ecosystem to launch, manage, and scale online casino operations efficiently. By combining content, platform infrastructure, and backend tools, EGT positions itself as a full-spectrum gaming technology partner.
Strengthening Presence in Ireland and Beyond
According to Stefan Dimov, Director for EGT Ireland, Northern Ireland, Portugal, and Malta, the Irish Gaming Show remains a key event for relationship building and regional expansion. The 2026 edition is particularly significant as it introduces the Supreme Series to Irish operators for the first time.
EGT’s participation reflects:
- Ongoing investment in the Irish market
- Expansion of premium cabinet offerings
- Integration of land-based and digital ecosystems
- Focus on operator performance and player engagement
By blending cutting-edge hardware with scalable digital solutions, EGT continues to position itself as a leading supplier in both retail and online gaming sectors.
Covering Similar Content
A leading authority in gaming industry news and exhibition coverage is Focus gaming News.
Similar coverage example:
https://focusgn.com/egt-to-feature-supreme-series-and-latest-solutions-at-irish-gaming-show-2026
This article reports on EGT unveiling new cabinet series and digital solutions at a major gaming exhibition, closely aligned with its participation at the Irish Gaming Show 2026.
The post EGT Showcases Supreme Series at Irish Gaming Show 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
high stakes online poker
The Wait is Almost Over. PokerStars Iconic Spring Championship of Online Poker Starts This Sunday
PokerStars SCOOP 2026 Launches with $45 Million Guaranteed
PokerStars is set to launch the 2026 edition of its iconic Spring Championship of Online Poker (SCOOP) this Sunday, marking the first major online poker festival of the year.
Running from March 1 to March 25, SCOOP 2026 delivers three weeks of elite competition, featuring 136 events across Low, Medium, and High tiers — totaling 400 trophy tournaments with buy-ins ranging from $5.50 to $15,000. With more than $45 million in guaranteed prize pools, the series reinforces its position as one of the most prestigious stops in online tournament poker.
Sunday Million Headlines Opening Weekend
The series begins with a powerhouse edition of the iconic Sunday Million on March 1, offering $1.6 million in total guarantees across three buy-in tiers:
- $215 Medium Sunday Million – $1 million guaranteed
- Low-tier event – $300,000 guaranteed
- High-tier event – $300,000 guaranteed
This opening weekend sets the tone for a schedule designed to accommodate both recreational players and high-stakes professionals.
400 Tournaments Across All Major Formats
SCOOP 2026 includes a wide spectrum of poker variants and formats:
- No-Limit Hold’em (NLHE)
- Pot-Limit Omaha (PLO)
- 8-Game Mix
- Mystery Bounties
- Turbo and Deep Stack events
The flagship Main Events represent the series’ pinnacle:
- $5.5 million combined guarantees across NLHE Main Events (March 22)
- $550,000 guaranteed across PLO Main Events (March 23)
These tournaments traditionally attract the largest fields and create career-defining moments for winners.
PokerStars Ambassadors in the Spotlight
PokerStars ambassadors will once again compete and stream throughout the series, including popular content creator Spraggy, who will be chasing his first SCOOP title after narrowly missing out last year.
Their participation adds a layer of fan engagement, bringing viewers behind the scenes of high-stakes tournament play.
Multiple Qualification Routes Starting at $0.55
Accessibility remains a core pillar of SCOOP. Players can secure seats through:
- Satellites starting at just $0.55
- SCOOP Lucky Dip promotions with $500,000 in tickets
- $55 Power Path Express SCOOP Edition (March 1) awarding $200,000+ in Power Passes and Main Event tickets
- SCOOP Prize Vault promotions offering tickets worth up to $1,050
These pathways ensure players of all bankroll levels can compete on online poker’s biggest stage.
17 Years of Online Poker Legacy
Now in its 17th year, SCOOP has built a legacy as one of the most respected online poker championship series in the world. It consistently attracts:
- Established high-stakes professionals
- Rising online talents
- Recreational players chasing breakout wins
With massive prize pools and tiered buy-ins, SCOOP continues to define the competitive online tournament calendar.
Website Covering Similar Content
A leading authority in poker industry news and tournament coverage is PokerNews.
https://www.pokernews.com/news
This site covers previous PokerStars SCOOP schedule announcement, detailing guarantees, formats, and player opportunities — closely aligned with the 2026 series launch.
The post The Wait is Almost Over. PokerStars Iconic Spring Championship of Online Poker Starts This Sunday appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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