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Soft2Bet’s official MEGA launch during ICE London 2024

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Soft2Bet celebrated ICE 2024 in style as more than 40,000 delegates descended on the London Excel expo centre and also held meetings, participated in discussion panels, workshops and an amazing partners party in London!

 

Soft2bet’s stand: a symbol of MEGA growth and innovation

With an amazing new stand highlighting another year of strong growth, ICE 2024 also marked the official launch of Soft2Bet’s Motivational Engineering Gaming Application (MEGA), its unique gamification technology suite; as it showcased the latest updates and innovations it has brought to its casino and sportsbook solutions, driving value for its current, new and prospective partners.

The company hosted a whole series of workshops where company leaders provided updates on a broad range of products, B2B services and platform developments, while senior executives also took part in conference panels to discuss how the industry can move forward in cooperation with key stakeholders.

https://www.youtube.com/watch?v=OaqFp42BNxI

 

ICE WORKSHOPS & MEGA PRODUCTS

Product Manager Olga Melnyk updated partners with the latest developments we have brought to our leading gamification products City Builder, Stadium Builder and Bonus Crab, while Chief Product Officer Yoel Zuckerberg provided further detail on the continued progress his team has made on Motivational Engineering Gaming Application (MEGA), our unique gamification technology that drives higher engagement, activity and revenues.

Commenting on ICE, Yoel said: “As we often say, Soft2Bet takes gamification seriously and the growth it generates is proof that this focus is the right one for us. It was a pleasure to meet and update partners on the latest innovations we have brought to our products and we look forward to providing them with even more commercial benefits, growth and expansion as we move forward into 2024.”

Our Chief Business Development Officer Martin Collins  welcomed partners and delegates with a presentation of our B2B products and services and how Soft2Bet’s comprehensive platform is tailored to drive growth and commercial success.

Martin commented: Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow was fantastic. Events like ICE are a great opportunity for meeting contacts and partners in person and being able to educate them in how our products work and help them grow their revenues was highly enjoyable. As a company Soft2Bet is known as a leader in gamification with MEGA, but we also provide a full package of best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.”  

 

ICE VOX WORLD REGULATORY BRIEFING

Soft2Bet General Counsel David Yatom Hay discussed the changing role of gambling compliance and how iGaming companies connect corporate ethics with commercial growth during the ICE Vox World Regulatory Briefing.

The panel discussed how sustainability and good governance were now integral components of iGaming companies’ corporate roadmaps.

David commented: “Compliance plays a key role at Soft2Bet as we balance growth with corporate ethics. We drive the business forward by understanding the interaction between all these factors. As we mature as a business we are also constantly improving in how we balance commercial goals with ethics and expanding our regulatory footprint.”

 

SOFT2BET PARTNERS PARTY

More than 300 specially-invited guests made their way to London’s iconic Aqua Shard restaurant overlooking the city on Wednesday evening for an amazing cabaret-themed party.

Welcoming partners and meeting them is one of the major benefits of ICE and Soft2Bet’s Chief Marketing Officer Oksana Tsyhankova commented: “Soft2Bet is well known for its fantastic parties, and we strive to exceed ourselves each time. The same goes for business. We care about our partners and create the best experience to mark our mutual success, growth, and achievements!”  

Antwerp Anchors

BABU88 Announces Sponsorship of Antwerp Anchors in EUT20 Belgium 2026

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BABU88, a leading online gaming and sports betting platform, has announced its sponsorship of the Antwerp Anchors (ANA) for this season of EUT20 Belgium 2026. This strategic partnership highlights BABU88’s commitment to sports development and solidifies its presence in the international cricket community.

The highly anticipated season of the EUT20 Belgium kicks off on Saturday, June 6, 2026, at the Antwerp International Cricket Ground in Belgium. Organised by the Belgian Cricket Federation, this high-energy T20 tournament runs until July 19, 2026, featuring five powerhouse teams: Brussels Tigers, Ghent Gladiators, Liege Lions, Antwerp Anchors and Bruges Batsmen. With action-packed matches scheduled across one thrilling week, the top teams will advance to the knockout rounds, leading to an exciting final on June 14, 2026.

The Antwerp Anchors, one of the most anticipated teams in the league, features a star-studded roster with international and European cricketing talents. The squad is anchored by explosive Belgian all-rounder Saber Zakhil, known for his aggressive batting style and critical bowling variations. Zakhil, who has a massive following among European cricket fans, was secured as a marquee signing ahead of the tournament. His recent stellar performances in continental tournaments reinforce his reputation as a dominant, consistent match-winner.

Joining him are key tactical players and top-tier talent from the international Associate cricket circuit, bringing a wealth of competitive experience. With an aggressive batting depth and a versatile bowling attack, the Antwerp Anchors are well-positioned to captivate fans and make a deep run for the championship title.

The post BABU88 Announces Sponsorship of Antwerp Anchors in EUT20 Belgium 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Weekend Reels | Week 25: Slot Drops & Trends

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Here are this weeks latest slots releases compiled by Eastern European Gaming

Spinomenal has launched Tornado Treasure – Hold & Hit 3×3, adding a new title to its Hold & Hit portfolio. The 3×3 slot uses a 777 Wild (excluding Bonus and Bonus Collect). Two special symbols drive the feature: Bonus symbols can land only on reels one and three, while Bonus Collect appears only on reel two.

Amusnet has released its latest online video slot game, Trophy Rush Triple Boost. Packed with stadium energy, trophy-chasing action and feature-rich gameplay, this football-themed release captures the thrill of competing on the sport’s grandest stage. Set within a roaring arena filled with cheering fans and championship atmosphere, the game unfolds across 5 reels and 40 paylines, where every spin feels like a much-chased goal.

bet365 has partnered with MGA Games to launch Mina de Oro Golden Edition bet365 for customers in Spain. The companies said the release is a reimagined version of Mina de Oro, positioned as an update to one of MGA Games’ long-running titles for the Spanish market.

Evoplay has launched Liberty Fireworks, a new five-reel slot built around a booster-led Bonus game and a US Independence Day theme. The base game includes a Wild symbol that substitutes for all regular symbols except Bonus symbols. It appears on reels 2–5.

Million Games has launched East West Wild, a new feature-led video slot inspired by the historic Silk Route, the supplier said. The game runs on a 5×4 layout with 1,024 ways to win. Million Games said consecutive wins increase a Combo Multiplier within each spin, positioning progression as the core mechanic.

Microgaming has launched Playboy Gems and Desires, the latest addition to its official Playboy-branded games portfolio. The slot uses a reel set featuring Wild stacks that land on reels two, three and four. The game also uses a ways win structure as part of its presentation.

Zingo Bingo has exclusively launched Midnight Marauder ClusterBreaker, the latest action-packed slot from leading supplier Relax Gaming. The neon-fuelled heist adventure is now available to Zingo Bingo players who will embark on a precision operation to plot the ultimate raid to try and crack the vault to unlock those wins.

Inspired Entertainment, Inc. has launched two new online slot titles—Bigger Piggy Bank Super Wheel™ and Cops ‘n’ Robbers Smash ‘N’ Grab™—now available across the UK and Malta iGaming markets. The company said Bigger Piggy Bank Super Wheel combines its Bigger Piggy Bank™ series with Player Link™ and a “Super Wheel” community feature.

Playson has released 4 Pots Riches: Super Wheel, adding a new “Super Wheel” mechanic to its 4 Pots Riches slot line-up. The Super Wheel feature triggers when a Super Wheel Symbol is present on the reels at the moment either the Bonus Game with Pot Features or the Mega Bonus Game starts.

Playson adds Super Wheel mechanic to 4 Pots Riches slot series

Booming Games has launched Greedy for Gold: Hold and Win, the second game in its Greedy for Gold series. The supplier said the slot uses a 5×3 grid with 20 fixed paylines and offers a maximum win potential of 2,000x. The Irish-themed title includes Pot of Gold and Lucky Hat mechanics, plus Free Spins with Jumbo symbols and a Hold and Win feature.

Booming Games launches Greedy for Gold: Hold and Win, second in series

Reflex Gaming has launched Sidewinder Xtra Power, a sequel to its Sidewinder title, with distribution through the Yggdrasil Masters Program. The game uses a 5×3, 20-payline fruit slot format and brings back the Sidewinder Shuffle mechanic. Reflex said the Sidewinder Feature is triggered when five orbs light up above the reels, turning losing spins into winners as the reels shuffle into position.

GAMOMAT released Frooty Troupe – Gold Club, marking the third launch in its Frooty Troupe slot series. The title is a 6×4 slot with 20 paylines. GAMOMAT said Credit Card symbols drive a prize collection mechanic: landing seven or more triggers instant cash prizes as multipliers of the base bet, ranging from 1x to 100x.

Gaming Corps has launched 3 Pigs of Olympus 2: Rise of the DemiHog, a sequel to its 3 Pigs of Olympus title. The new slot runs on six reels, four rows and 4,096 ways to win. Gaming Corps said the sequel introduces upgraded collect mechanics, an evolving progression system and enhanced Free Spins and Bonus Pot features, culminating in the Wheel of Olympus with rewards stated to reach up to 10,000x total bet.

Pragmatic Play has launched Mahjong Wins Triple Pot, a new online slot release, The title introduces “golden reels” and bonus coin symbols with values of up to 100,000x. The game uses a 4-5-5-5-4 grid with tumble mechanics. Pragmatic Play said consecutive tumble wins trigger a progressive multiplier trail that increases payouts by 2x, 3x and 5x until the end of the spin.

The post Weekend Reels | Week 25: Slot Drops & Trends appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Eeze partners with Yggdrasil on multi-year slots development deal

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Eeze will use Yggdrasil’s Studio in a Box™ to build proprietary slot titles, with the first two launches expected toward year-end.

Eeze has signed a multi-year strategic partnership with games publisher Yggdrasil to develop original slot titles using Yggdrasil’s Studio in a Box™ production solution.

Under the agreement, Eeze will operate as an independent slot studio within the Yggdrasil ecosystem, using the end-to-end framework covering game design, maths configuration, testing, certification and launch. The companies said the setup is intended to streamline production and speed up time to market.

Eeze said the partnership supports its plans to expand as a “multi-vertical content provider,” adding slots alongside its live casino offering.

The first two Eeze slot titles are expected to launch towards the end of the year. After that, Eeze and Yggdrasil plan a rollout cadence of two multi-region games per month.

Graeme Powrie, Chief Commercial Officer at Eeze, said: “This partnership with Yggdrasil is an important step in accelerating Eeze’s long‑term ambition. Studio in a Box™ allows us to scale our slots strategy at pace, extend our reach in the market, and build on the work already done to position Eeze as a dynamic provider. It sets us up strongly for the future as we continue to grow as a multi‑vertical supplier.”

James Curwen, Chief Executive Officer at Yggdrasil, said: “Eeze has a clear vision for where it wants to go as a business, and Studio in a Box™ is built to support exactly that type of long‑term growth. This partnership brings a commercially driven studio into our ecosystem, with the tools and structure needed to deliver original, market‑ready slot content at scale.”

The post Eeze partners with Yggdrasil on multi-year slots development deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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