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Soft2Bet’s official MEGA launch during ICE London 2024

Soft2Bet celebrated ICE 2024 in style as more than 40,000 delegates descended on the London Excel expo centre and also held meetings, participated in discussion panels, workshops and an amazing partners party in London!
Soft2bet’s stand: a symbol of MEGA growth and innovation
With an amazing new stand highlighting another year of strong growth, ICE 2024 also marked the official launch of Soft2Bet’s Motivational Engineering Gaming Application (MEGA), its unique gamification technology suite; as it showcased the latest updates and innovations it has brought to its casino and sportsbook solutions, driving value for its current, new and prospective partners.
The company hosted a whole series of workshops where company leaders provided updates on a broad range of products, B2B services and platform developments, while senior executives also took part in conference panels to discuss how the industry can move forward in cooperation with key stakeholders.
https://www.youtube.com/watch?v=OaqFp42BNxI
ICE WORKSHOPS & MEGA PRODUCTS
Product Manager Olga Melnyk updated partners with the latest developments we have brought to our leading gamification products City Builder, Stadium Builder and Bonus Crab, while Chief Product Officer Yoel Zuckerberg provided further detail on the continued progress his team has made on Motivational Engineering Gaming Application (MEGA), our unique gamification technology that drives higher engagement, activity and revenues.
Commenting on ICE, Yoel said: “As we often say, Soft2Bet takes gamification seriously and the growth it generates is proof that this focus is the right one for us. It was a pleasure to meet and update partners on the latest innovations we have brought to our products and we look forward to providing them with even more commercial benefits, growth and expansion as we move forward into 2024.”
Our Chief Business Development Officer Martin Collins welcomed partners and delegates with a presentation of our B2B products and services and how Soft2Bet’s comprehensive platform is tailored to drive growth and commercial success.
Martin commented: “Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow was fantastic. Events like ICE are a great opportunity for meeting contacts and partners in person and being able to educate them in how our products work and help them grow their revenues was highly enjoyable. As a company Soft2Bet is known as a leader in gamification with MEGA, but we also provide a full package of best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.”
ICE VOX WORLD REGULATORY BRIEFING
Soft2Bet General Counsel David Yatom Hay discussed the changing role of gambling compliance and how iGaming companies connect corporate ethics with commercial growth during the ICE Vox World Regulatory Briefing.
The panel discussed how sustainability and good governance were now integral components of iGaming companies’ corporate roadmaps.
David commented: “Compliance plays a key role at Soft2Bet as we balance growth with corporate ethics. We drive the business forward by understanding the interaction between all these factors. As we mature as a business we are also constantly improving in how we balance commercial goals with ethics and expanding our regulatory footprint.”
SOFT2BET PARTNERS PARTY
More than 300 specially-invited guests made their way to London’s iconic Aqua Shard restaurant overlooking the city on Wednesday evening for an amazing cabaret-themed party.
Welcoming partners and meeting them is one of the major benefits of ICE and Soft2Bet’s Chief Marketing Officer Oksana Tsyhankova commented: “Soft2Bet is well known for its fantastic parties, and we strive to exceed ourselves each time. The same goes for business. We care about our partners and create the best experience to mark our mutual success, growth, and achievements!”
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Loot & Labyrinths: Roll the Dice for Riches

Play’n GO invites players to delve into the thrilling realm of Loot & Labyrinths, where tabletop RPGs meet the spinning reels. Combining strategic dice rolls with rewarding slot mechanics, this 5×3 video slot offers an unparalleled fantasy experience.
A group of friends begins a tabletop adventure, only to find themselves transported into the game itself. Now, players must help their avatars – the wizard, rogue, paladin and barbarian – navigate treacherous dungeons, battle formidable foes, and claim legendary loot. With every spin, the stakes rise, bringing the thrill of dice-driven RPG mechanics to slot gaming.
With Loot & Labyrinths, Play’n GO brings a fresh take on role-playing themes, allowing players to engage in encounters that test their luck and strategy. Whether facing off against monsters, looting treasure, or enjoying a well-earned tavern break, every decision can tip the odds in their favour.
The game’s standout features elevate its strategic depth. The Random Encounter mini-game challenges players to roll their way through three unique events: Monster Attack, Treasure Lair, and Tavern Night, each offering distinct rewards and opportunities to boost multipliers up to 5x. Meanwhile, Dungeon Free Spins push the adventure further, allowing players to draw buffs that transform symbols, grant extra spins, and unlock progressively higher multipliers – culminating in a potential 100x boost.
For fans of immersive slot storytelling, Loot & Labyrinths builds on Play’n GO’s legacy of rich narratives, aligning with titles that transport players to otherworldly adventures like Champions of Mithrune and Trinity Impact. Its engaging mechanics and stunning fantasy-inspired artwork make it an ideal choice for players who enjoy both slot gaming and RPG-style strategy.
Head of Game Retention at Play’n GO, George Olekszy, said: “We love bringing fresh ideas to the slot world, and Loot & Labyrinths is a prime example. The blend of dice-rolling mechanics with engaging slot features offers a unique experience. Players will appreciate the strategic choices, immersive theme, and, of course, the chance for epic wins!”
With its dynamic gameplay and rich fantasy setting, Loot & Labyrinths is set to captivate players seeking a new way to spin and strategise. Ready your dice – fortune favours the bold!
The post Loot & Labyrinths: Roll the Dice for Riches appeared first on European Gaming Industry News.
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HIPTHER Wraps Up the iGaming & TECH Fall–Winter Run-Off 2024–2025 Presented by GameOn

HIPTHER, media brand and organizer of renowned boutique networking events for the Gaming and Tech industries, is thrilled to announce the ending and the Big Winners of its iGaming & TECH Fall–Winter Run-Off 2024–2025, presented and sponsored by GameOn.
The results are in, and the iGaming and tech community has once again gone the distance! The iGaming & TECH Fall–Winter Run-Off 2024–2025, proudly presented by GameOn, came to a strong finish, celebrating movement, determination, and next-level endurance.
Over the past few months, dozens of industry professionals laced up and braved the rain, wind, and cold for a virtual challenge that turned kilometers into camaraderie – and competition. Participants from across the globe logged hundreds (and in some cases, thousands!) of kilometers in this season’s challenge, proving that the iGaming & tech world knows how to move.
A massive congratulations to our Top 5 Women and Top 5 Men, who truly embodied the spirit of the Run-Off and inspired us all with their dedication:
🏅 Top 5 Women:
🥇 1st Place: Lucy Owen (Playtech) – 1794.3 km
🥈 2nd Place: Stefania Nitulescu (Betfair Romania Development) – 1116.5 km (Winner of the 2024 Summer Run-Off Challenge, ASICS Frontrunner)
🥉 3rd Place: Galya Srugo (Paysecure) – 970.2 km
🏅 4th Place: Irma Kristic (NSoft ) – 859.7 km
🏅 5th Place: Ineta Macinskiene (WALLETTO) – 520.3 km (Also a top 5 finisher in the 2024 Summer Run-Off Challenge)
🏅 Top 5 Men:
🥇 1st Place: Hristijan Nasevski (Bragg) – 1678.7 km (Winner of the 2024 Summer Run-Off Challenge)
🥈 2nd Place: Rob Fell (RiskCherry) – 835.6 km
🥉 3rd Place: Krystian Kotynia (Relout) – 776.9 km (Also placed in the top 5 during the 2024 Summer Run-Off Challenge)
🏅 4th Place: Will Talbut (Playtech) – 763.4 km
🏅 5th Place: Heimar Lecht (Telesign) – 758.5 km (Another consistent top performer from the 2024 Summer Run-Off Challenge)
Zoltan Tuendik, Co-Founder at HIPTHER and Founder of the HIPTHER iGaming Strava Club, stated: “The iGaming Runners Strava Club has far surpassed our expectations, and we’re only just getting started. With Summer Runoff 2.0 on the horizon and even more exciting plans in the pipeline, this community is picking up serious momentum—one step at a time
From consistent champions to first-time participants, every single runner in this challenge has made a mark. Whether you were in it to compete or simply to stay active and motivated through the colder months – your passion and perseverance made this challenge unforgettable.”
HIPTHER and GameOn would like to thank each and every participant for bringing their A-game to this season’s challenge. Your energy keeps the iGaming & tech community strong and united—even while running solo.
The next iGaming & TECH Run-Off challenge returns in May 2025, so stay tuned for more! Until then – keep running, keep pushing, and keep leveling up.
About HIPTHER’s iGaming & TECH Run-Off
At HIPTHER, wellness and sustainability aren’t trends – they’re part of our DNA. The #hipthers were the first to introduce Fitness and Wellness Networking into boutique conferences, featuring Morning Networking Runs and Yoga Sessions that helped set the tone for mindful connection.
In 2024, inspired by the incredible dedication of participants, HIPTHER Co-Founder Zoltan Tuendik launched the HIPTHER Run-Off Club on Strava, a global community initiative to promote health, fitness, and camaraderie within the iGaming and Tech industries.
With the unwavering support of GameOn as main sponsor, the Club has since organized dedicated Run-Offs during major industry events like SiGMA Europe 2024 and ICE Barcelona 2025 – uniting passionate runners from around the world in a celebration of movement, connection, and shared momentum.
The post HIPTHER Wraps Up the iGaming & TECH Fall–Winter Run-Off 2024–2025 Presented by GameOn appeared first on European Gaming Industry News.
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NOVOMATIC premieres SAPPHIRE PACKAGE in Casino Partouche d’Annemasse in France

The inaugural installation at Casino Partouche d’Annemasse features a complete setup of four state-of-the-art DIAMOND X™ 3.32 cabinets along with the SUPERIA GAMES™ Link 1. Players can now enjoy an extraordinary Linked Jackpot experience, brought to life with ultra-modern, high-quality LED signage, ensuring stunning visual impact and engaging gameplay.
A premium gaming experience like no other
The SAPPHIRE PACKAGE delivers a synergistic combination of innovation and entertainment, offering high-end gaming content through SUPERIA GAMES™ Link 1. This game mix seamlessly blends classic fan-favorites from CASH CONNECTION™ and GOLDEN LINK™ with brand-new titles, providing a diverse selection of 25 thrilling games and exciting jackpot opportunities.
The heart of the SAPPHIRE PACKAGE is the DIAMOND X™ 3.32, a premium multi-screen gaming machine that combines elegance, innovation, and player-focused design. Featuring two 32” full HD LCD game screens with LED backlighting and an integrated 32” topper for enhanced Progressives support, this cabinet ensures maximum visibility and visitor attraction on the gaming floor.
Additionally, the brilliant LED signage powered by the proven AbsoluteVision™ platform enhances the gaming experience with its dynamic content, crisp resolution, and robust LED panels – ensuring long-lasting performance and exceptional visual appeal. Its striking design makes it a true eye-catcher on the casino floor, drawing players in and creating an exciting focal point for gaming enthusiasts.
The SAPPHIRE PACKAGE is part of an exclusive series of premium offerings. Each of these special offers delivers a unique combination of innovation, high-end gaming equipment, and ultimate entertainment experience.
A new benchmark in casino entertainment
This groundbreaking installation in France marks a major milestone for NOVOMATIC, setting a new standard for premium linked gaming solutions.
Arnaud Moumdjian, Director at Casino Partouche d’Annemasse, states: “Our goal is to constantly innovate and offer our guests the most exciting and modern gaming experiences. With the SAPPHIRE PACKAGE, we are proud to be the first casino worldwide to present this new concept – a stunning combination of cutting-edge NOVOMATIC technology and immersive design. Since the moment it was installed, the feedback has been overwhelmingly positive: Players are drawn to the vibrant LED signage and thrilled by the game selection, which includes iconic titles like Book of Ra™ and Queen Cleopatra™. We thank our long-standing partner NOVOMATIC for making this exclusive launch possible.”
Patrick Delbauffe, Sales Manager at NOVOMATIC France, adds: “We are delighted to celebrate the first-ever installation of the SAPPHIRE PACKAGE at Casino Partouche d’Annemasse. This achievement highlights our strong partnership with Groupe Partouche and our shared commitment to delivering innovative and high-quality gaming experiences. With the DIAMOND X™ 3.32 cabinets and the exciting SUPERIA GAMES™ Link 1, we are confident that this new addition will captivate players and bring outstanding performance to the gaming floor.”
The post NOVOMATIC premieres SAPPHIRE PACKAGE in Casino Partouche d’Annemasse in France appeared first on European Gaming Industry News.
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