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Soft2Bet’s official MEGA launch during ICE London 2024
Soft2Bet celebrated ICE 2024 in style as more than 40,000 delegates descended on the London Excel expo centre and also held meetings, participated in discussion panels, workshops and an amazing partners party in London!
Soft2bet’s stand: a symbol of MEGA growth and innovation
With an amazing new stand highlighting another year of strong growth, ICE 2024 also marked the official launch of Soft2Bet’s Motivational Engineering Gaming Application (MEGA), its unique gamification technology suite; as it showcased the latest updates and innovations it has brought to its casino and sportsbook solutions, driving value for its current, new and prospective partners.
The company hosted a whole series of workshops where company leaders provided updates on a broad range of products, B2B services and platform developments, while senior executives also took part in conference panels to discuss how the industry can move forward in cooperation with key stakeholders.
https://www.youtube.com/watch?v=OaqFp42BNxI
ICE WORKSHOPS & MEGA PRODUCTS
Product Manager Olga Melnyk updated partners with the latest developments we have brought to our leading gamification products City Builder, Stadium Builder and Bonus Crab, while Chief Product Officer Yoel Zuckerberg provided further detail on the continued progress his team has made on Motivational Engineering Gaming Application (MEGA), our unique gamification technology that drives higher engagement, activity and revenues.
Commenting on ICE, Yoel said: “As we often say, Soft2Bet takes gamification seriously and the growth it generates is proof that this focus is the right one for us. It was a pleasure to meet and update partners on the latest innovations we have brought to our products and we look forward to providing them with even more commercial benefits, growth and expansion as we move forward into 2024.”
Our Chief Business Development Officer Martin Collins welcomed partners and delegates with a presentation of our B2B products and services and how Soft2Bet’s comprehensive platform is tailored to drive growth and commercial success.
Martin commented: “Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow was fantastic. Events like ICE are a great opportunity for meeting contacts and partners in person and being able to educate them in how our products work and help them grow their revenues was highly enjoyable. As a company Soft2Bet is known as a leader in gamification with MEGA, but we also provide a full package of best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.”
ICE VOX WORLD REGULATORY BRIEFING
Soft2Bet General Counsel David Yatom Hay discussed the changing role of gambling compliance and how iGaming companies connect corporate ethics with commercial growth during the ICE Vox World Regulatory Briefing.
The panel discussed how sustainability and good governance were now integral components of iGaming companies’ corporate roadmaps.
David commented: “Compliance plays a key role at Soft2Bet as we balance growth with corporate ethics. We drive the business forward by understanding the interaction between all these factors. As we mature as a business we are also constantly improving in how we balance commercial goals with ethics and expanding our regulatory footprint.”
SOFT2BET PARTNERS PARTY
More than 300 specially-invited guests made their way to London’s iconic Aqua Shard restaurant overlooking the city on Wednesday evening for an amazing cabaret-themed party.
Welcoming partners and meeting them is one of the major benefits of ICE and Soft2Bet’s Chief Marketing Officer Oksana Tsyhankova commented: “Soft2Bet is well known for its fantastic parties, and we strive to exceed ourselves each time. The same goes for business. We care about our partners and create the best experience to mark our mutual success, growth, and achievements!”
Casino Guru
Casino Guru Awards 2026 introduce four new categories celebrating leadership, responsibility, and culture in iGaming
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Casino Guru proudly unveils four new award categories for the upcoming Casino Guru Awards 2026, further expanding its mission to recognize individuals and organizations shaping a fairer, safer, and more forward-thinking iGaming industry.
Following three years of continued growth and rising influence, the Casino Guru Awards remain the only industry awards focused primarily on fairness, transparency, integrity, and responsible innovation. The 2026 ceremony, scheduled for May 25, 2026, at The Xara Lodge in Malta, in partnership with NEXT.io during NEXT Valletta, will spotlight outstanding achievements from across the global iGaming landscape.
This year’s newly introduced categories reflect Casino Guru’s commitment to acknowledging emerging talent, ethical leadership, and positive workplace culture.
New Award Categories for 2026
Woman Leader of the Year
This category celebrates an exceptional female leader whose vision, resilience, and strategic influence have helped transform her company and the industry as a whole.
Judges will look for measurable achievements in 2024–2025, including business growth, crisis management, innovation in user experience, safety, transparency, and responsible gambling.
The award is open to women driving meaningful impact while championing diversity, mentorship, and collaborative progress within iGaming.
Rising Star in Responsible Gambling
Designed to recognize organizations making remarkable early strides in safer gambling initiatives, this category highlights innovation and genuine commitment from companies of all sizes.
Whether through impactful tools, awareness campaigns, or fresh approaches to player protection, nominees must demonstrate provable results that contribute to higher standards of responsibility and safety across the industry.
Young Changemaker Award
Honoring an individual under 30, the Young Changemaker Award shines a spotlight on rising professionals whose ethical innovation, creativity, and forward-thinking actions have made a visible impact in 2025.
Judges will consider originality, leadership ability, and tangible contributions that set a new benchmark for integrity and progress in iGaming.
Industry Culture Shaper
Recognizing that true industry progress starts within organizations, this award honors companies that cultivate positive, transparent, and supportive workplace cultures.
Nominees will be assessed based on measurable outcomes such as employee satisfaction, retention, and productivity, alongside initiatives that support wellbeing, mental health, professional development, and ethical HR practices.
Additional weight will be given to organizations whose efforts inspire better standards beyond their walls through partnerships, advocacy, or shared knowledge.
A broader vision for industry progress
“The addition of these categories marks an important evolution for the Casino Guru Awards,” said Daniela Sliva, PR & Creative Project Director at Casino Guru and leader of the Awards project.
“By spotlighting leadership, emerging talent, responsible innovation, and culture, we are amplifying the people and values that will define the future of iGaming. These awards aim to inspire positive change at every level, from individual contributors to global operators.”
The new categories will stand alongside Casino Guru’s established awards, including The Fairest Bonus Policy, The Most Transparent Casino, The Best Implementation of Responsible Gambling Tools, and others that reflect Casino Guru’s core values.
The post Casino Guru Awards 2026 introduce four new categories celebrating leadership, responsibility, and culture in iGaming appeared first on European Gaming Industry News.
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The stadium lights are blazing, the chants are deafening, and a golden trophy gleams in the distance. Play’n GO’s Stadium of Riches captures the raw energy of the world’s favourite sport, placing players at the heart of the action in this high-stakes football showdown.
Stadium of Riches doesn’t just replicate the spirit of football – it elevates it. Surrounded by roaring fans and legendary symbolism, this 5-reel slot draws inspiration from the grandeur of cup finals and last-minute heroics. With immersive design and a theme steeped in international pride, the game taps into the drama of the beautiful game and the glory it promises to those bold enough to compete.
Rather than simply layering on football imagery, Stadium of Riches channels the atmosphere of a decisive match – from referee whistles and goalkeeper gloves to glistening boots and the unmistakable roar of a packed arena. Every detail contributes to the sense of being moments away from glory, giving players the feel of a clutch performance on the world stage.
Football fans will find familiar ground here, but there’s more beneath the surface. Players who enjoyed Legacy of Dead will recognise the layered gameplay structure and visual weight of symbols, bridging a connection between ancient mythologies and modern sporting legends. And for players across Latin America and Spain, where football transcends sport and becomes culture, Stadium of Riches offers a compelling new home fixture.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “Football is universal – its narratives, passion, and unpredictability connect fans globally. With Stadium of Riches, we’ve captured that energy in a way that feels authentic and exhilarating.”
This title is set to resonate with players who live for the big moments – when legends are made and the world watches.
The post Stadium of Riches kicks off a legendary contest of champions appeared first on European Gaming Industry News.
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CT Interactive is further expanding its presence in the regulated Romanian market through the launch of new gaming content on Maxbet.ro. This collaboration introduces a selection of top-performing titles designed to boost player engagement and enhance the overall gaming experience across the region.
As part of the collaboration, Maxbet.ro will feature two exclusive titles available only to its players — Kyoto Magic and Fruits & Sweets Buy Bonus.
Martin Ivanov, Chief Operating Officer at CT Interactive, said: “Our collaboration with Maxbet.ro reflects our commitment to developing high-quality content that meets the demands of the modern Romanian player. Titles like Fruits & Sweets Buy Bonus and Kyoto Magic showcase the best of our portfolio – dynamic gameplay, strategic depth, attractive bonus features and excellent math models.”
“We are confident that our exclusive titles will enhance the gaming experience for Maxbet’s players, offering them a richer, more immersive, and engaging journey,” added Bogdan Smeu, Regional Manager for Romania at CT Interactive.
In addition to the exclusive titles, Maxbet.ro will now feature a selection of CT Interactive’s most popular games, including 20 Mega Star, Lucky Clover 10, The Shining Globe, Zet Fruits and Doctor Winstein Buy Bonus.
The launch of this new content underscores CT Interactive’s commitment to the Romanian market, delivering premium gaming experiences that enhance player engagement and contribute to the long-term success of its partners.
The post CT Interactive Expands in Romania with New Game Launch on Maxbet.ro appeared first on European Gaming Industry News.
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