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Soft2Bet’s official MEGA launch during ICE London 2024

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Soft2Bet celebrated ICE 2024 in style as more than 40,000 delegates descended on the London Excel expo centre and also held meetings, participated in discussion panels, workshops and an amazing partners party in London!

 

Soft2bet’s stand: a symbol of MEGA growth and innovation

With an amazing new stand highlighting another year of strong growth, ICE 2024 also marked the official launch of Soft2Bet’s Motivational Engineering Gaming Application (MEGA), its unique gamification technology suite; as it showcased the latest updates and innovations it has brought to its casino and sportsbook solutions, driving value for its current, new and prospective partners.

The company hosted a whole series of workshops where company leaders provided updates on a broad range of products, B2B services and platform developments, while senior executives also took part in conference panels to discuss how the industry can move forward in cooperation with key stakeholders.

https://www.youtube.com/watch?v=OaqFp42BNxI

 

ICE WORKSHOPS & MEGA PRODUCTS

Product Manager Olga Melnyk updated partners with the latest developments we have brought to our leading gamification products City Builder, Stadium Builder and Bonus Crab, while Chief Product Officer Yoel Zuckerberg provided further detail on the continued progress his team has made on Motivational Engineering Gaming Application (MEGA), our unique gamification technology that drives higher engagement, activity and revenues.

Commenting on ICE, Yoel said: “As we often say, Soft2Bet takes gamification seriously and the growth it generates is proof that this focus is the right one for us. It was a pleasure to meet and update partners on the latest innovations we have brought to our products and we look forward to providing them with even more commercial benefits, growth and expansion as we move forward into 2024.”

Our Chief Business Development Officer Martin Collins  welcomed partners and delegates with a presentation of our B2B products and services and how Soft2Bet’s comprehensive platform is tailored to drive growth and commercial success.

Martin commented: Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow was fantastic. Events like ICE are a great opportunity for meeting contacts and partners in person and being able to educate them in how our products work and help them grow their revenues was highly enjoyable. As a company Soft2Bet is known as a leader in gamification with MEGA, but we also provide a full package of best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.”  

 

ICE VOX WORLD REGULATORY BRIEFING

Soft2Bet General Counsel David Yatom Hay discussed the changing role of gambling compliance and how iGaming companies connect corporate ethics with commercial growth during the ICE Vox World Regulatory Briefing.

The panel discussed how sustainability and good governance were now integral components of iGaming companies’ corporate roadmaps.

David commented: “Compliance plays a key role at Soft2Bet as we balance growth with corporate ethics. We drive the business forward by understanding the interaction between all these factors. As we mature as a business we are also constantly improving in how we balance commercial goals with ethics and expanding our regulatory footprint.”

 

SOFT2BET PARTNERS PARTY

More than 300 specially-invited guests made their way to London’s iconic Aqua Shard restaurant overlooking the city on Wednesday evening for an amazing cabaret-themed party.

Welcoming partners and meeting them is one of the major benefits of ICE and Soft2Bet’s Chief Marketing Officer Oksana Tsyhankova commented: “Soft2Bet is well known for its fantastic parties, and we strive to exceed ourselves each time. The same goes for business. We care about our partners and create the best experience to mark our mutual success, growth, and achievements!”  

eSports

Esports community establishes Latin-American Esports Institute (ILAE)

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The Latin-American Esports Institute (ILAE) was established following a General Assembly held on 6 March 2026 in Rio de Janeiro. The organisation was founded with the stated goal of promoting competitive integrity, legal safety, and institutional research within the esports sector.

Carlos GamaVice President of Games and Esports at the Rio de Janeiro branch of the Association of Brazilian Information Technology Companies (ASSESPRO) and President of the Advisory Council of FERJEE (Rio de Janeiro Esports Federation, involved with the upcoming IEM Rio) was elected as Executive President to lead a multidisciplinary team tasked with developing frameworks for the industry’s regional growth.

One of the primary objectives of the ILAE is the creation of a local Esports Arbitration Chamber. This mechanism is intended to serve as a specialized venue for the mediation and resolution of conflicts, such as contractual disputes between players and organisations. The model aims to offer a technical alternative to the traditional judicial system, seeking to provide greater legal security and faster resolutions for administrative and professional disagreements within the competitive environment.

The ILAE’s structure is centered on an Executive Board that includes:

  • Vice-President Marcella Ferreira (former pro player and current sports psychologist),
  • Administrative-Financial Director Vinicius Verly (FERJEE), and
  • Project Director Marianna Muniz (FERJEE and OnFire Agency).

Technical oversight is managed by lawyers:

  • Dr. Antonio Carlos Bratefixe (Research and Knowledge) and 
  • Dr. Osmar Berardo, who will direct the institute’s Arbitration Chamber.

The Fiscal Council is led by: Dr. Soraya Vasconcelos, who also leads Brazilian organisation Galorys, responsible for financial and institutional oversight.

Regarding the institute’s mission, Carlos Gama stated that the organization intends to facilitate dialogue across the Latin American esports community. “We want to bring together athletes, teams, researchers, organizations, companies, and public managers to build a common development agenda for the region,” Gama noted. He also highlighted that a priority for the ILAE will be the production of research on strategic themes, such as social inclusion and competitive integrity policies.

The ILAE’s governance framework also incorporates individuals with competitive backgrounds, aiming to ensure the organisation remains informed by the practicalities of the sector. This includes the participation of former FPS and eFootball pros Marcela “Callax”Renato “Rentão”Monik BisoniGabriela Tavas, and Gabriel “Franja” within the various councils and administrative chairs.

By integrating these perspectives alongside legal and academic professionals, the institute intends to address the specific needs of the regional ecosystem. The organization has opened associations to professionals, researchers, and entities.

 

The post Esports community establishes Latin-American Esports Institute (ILAE) appeared first on Americas iGaming & Sports Betting News.

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SPORTRADAR AND BSN STRENGTHEN PARTNERSHIP TO ELEVATE BASKETBALL IN PUERTO RICO

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Sportradar AG (NASDAQ: SRAD) has expanded its agreement with BSN Puerto Rico (Baloncesto Superior Nacional), reinforcing its long-term commitment to supporting professional basketball in Puerto Rico through advanced technology, data and integrity solutions. Basketball is the most bet upon sport in Puerto Rico and the second most popular across the LATAM region.*

Sportradar holds the exclusive betting and gaming audiovisual (AV) and data rights for BSN basketball competitions worldwide, alongside non-exclusive coaching and talent scouting rights, to drive the growth of Puerto Rican basketball and strengthening fan engagement across international markets.

The agreement features the provision of Integrity Services, such as Sportradar’s proprietary Universal Fraud Detection Service (UFDS AI) for comprehensive real- time betting market surveillance. Additionally, BSN Puerto Rico will access a portfolio of sports performance and management solutions, including Synergy Stats and the Competition Management Platform, to support league operations, performance analysis and regulatory compliance.

“We are proud to deepen our ties with BSN to accelerate the development of basketball in Puerto Rico,” said Raphael Sobral, Sports Partnerships Director, LATAM at Sportradar. “By combining our cutting-edge technology with our unmatched data and integrity services, Sportradar is providing the backbone for BSN’s next phase of global growth and operational excellence.”

“This partnership reaffirms BSN’s commitment to modernization and operational excellence across the league. Having a partner like Sportradar allows us to strengthen our processes, elevate the use of official data, and ensure the highest standards of integrity and performance as we look ahead to the 2026 season and the future of professional basketball in Puerto Rico,” said Ricardo Dalmau, President of BSN.

The extended partnership further strengthens Sportradar’s role as a trusted technology and data partner for more than 20 basketball competitions in regulated markets worldwide, including the NBA, EuroLeague, ACB Spain, LNB France, Lega Basket Italia and NBL Australia.

 

The post SPORTRADAR AND BSN STRENGTHEN PARTNERSHIP TO ELEVATE BASKETBALL IN PUERTO RICO appeared first on Americas iGaming & Sports Betting News.

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Conferences

R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026

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At the heart of the exhibition is the IRIS platform, R. Franco Digital’s GLI-certified, open-architecture solution. Designed to deliver a seamless experience across casino, sports betting, and retail operations, IRIS gives operators the flexibility, scalability, and security required to grow efficiently across multiple Latin American markets.

In addition to its robust infrastructure, R. Franco Digital will present its latest high-performance gaming titles, including Strange Spins, Genie Triple Bonanza, Diamond King Gorilla, Luxury Blast, Zorro: Final Duel, and The Phantom. Each game incorporates localized mechanics and culturally relevant themes, ensuring maximum engagement for LatAm players.

Javier Sacristán Franco, International Business Director at R. Franco Digital, commented:
“Latin America is a cornerstone of our global strategy. GAT Expo Cartagena provides an essential platform to connect with partners and showcase how our technology evolves alongside the region’s regulatory landscape. We are excited to highlight the latest advancements in our IRIS platform and our expanding game portfolio, both designed to deliver operational excellence and support regulated operators across LatAm.”

Visitors to the expo will be able to experience live demonstrations of the IRIS platform and explore R. Franco Digital’s diverse content offerings, emphasizing the company’s commitment to innovation, localization, and operator success in the region.

The post R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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