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Soft2Bet’s official MEGA launch during ICE London 2024
Soft2Bet celebrated ICE 2024 in style as more than 40,000 delegates descended on the London Excel expo centre and also held meetings, participated in discussion panels, workshops and an amazing partners party in London!
Soft2bet’s stand: a symbol of MEGA growth and innovation
With an amazing new stand highlighting another year of strong growth, ICE 2024 also marked the official launch of Soft2Bet’s Motivational Engineering Gaming Application (MEGA), its unique gamification technology suite; as it showcased the latest updates and innovations it has brought to its casino and sportsbook solutions, driving value for its current, new and prospective partners.
The company hosted a whole series of workshops where company leaders provided updates on a broad range of products, B2B services and platform developments, while senior executives also took part in conference panels to discuss how the industry can move forward in cooperation with key stakeholders.
https://www.youtube.com/watch?v=OaqFp42BNxI
ICE WORKSHOPS & MEGA PRODUCTS
Product Manager Olga Melnyk updated partners with the latest developments we have brought to our leading gamification products City Builder, Stadium Builder and Bonus Crab, while Chief Product Officer Yoel Zuckerberg provided further detail on the continued progress his team has made on Motivational Engineering Gaming Application (MEGA), our unique gamification technology that drives higher engagement, activity and revenues.
Commenting on ICE, Yoel said: “As we often say, Soft2Bet takes gamification seriously and the growth it generates is proof that this focus is the right one for us. It was a pleasure to meet and update partners on the latest innovations we have brought to our products and we look forward to providing them with even more commercial benefits, growth and expansion as we move forward into 2024.”
Our Chief Business Development Officer Martin Collins welcomed partners and delegates with a presentation of our B2B products and services and how Soft2Bet’s comprehensive platform is tailored to drive growth and commercial success.
Martin commented: “Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow was fantastic. Events like ICE are a great opportunity for meeting contacts and partners in person and being able to educate them in how our products work and help them grow their revenues was highly enjoyable. As a company Soft2Bet is known as a leader in gamification with MEGA, but we also provide a full package of best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.”
ICE VOX WORLD REGULATORY BRIEFING
Soft2Bet General Counsel David Yatom Hay discussed the changing role of gambling compliance and how iGaming companies connect corporate ethics with commercial growth during the ICE Vox World Regulatory Briefing.
The panel discussed how sustainability and good governance were now integral components of iGaming companies’ corporate roadmaps.
David commented: “Compliance plays a key role at Soft2Bet as we balance growth with corporate ethics. We drive the business forward by understanding the interaction between all these factors. As we mature as a business we are also constantly improving in how we balance commercial goals with ethics and expanding our regulatory footprint.”
SOFT2BET PARTNERS PARTY
More than 300 specially-invited guests made their way to London’s iconic Aqua Shard restaurant overlooking the city on Wednesday evening for an amazing cabaret-themed party.
Welcoming partners and meeting them is one of the major benefits of ICE and Soft2Bet’s Chief Marketing Officer Oksana Tsyhankova commented: “Soft2Bet is well known for its fantastic parties, and we strive to exceed ourselves each time. The same goes for business. We care about our partners and create the best experience to mark our mutual success, growth, and achievements!”
Jelly Hunter Quadspins
Swintt unveil a new sweet treat in Jelly Hunter Quadspins
Swintt, the renowned software provider celebrated for its thrilling content and innovative mechanics, has expanded its SwinttPremium line with Jelly Hunter Quadspins, an action-packed slot offering players the chance to win up to 6,000x their stake.
Timed to capture the energy of the changing season, Jelly Hunter Quadspins is set against a sun-drenched forest, complete with a carefully laid picnic blanket. Players are greeted by a lively cast of woodland creatures as high-value symbols, while colorful jelly desserts populate the rest of the paytable, creating a visually vibrant and cheerful gaming experience.
The game features five reels and 10 fixed paylines, and brings back the Quadspins mechanic, first introduced in Swintt’s Lucky Fortune Door series. Quadspins activate after any spin delivering at least 4x the bet, allowing players to convert all or part of their prize into a series of supercharged spins across four separate reel sets.
During Quadspins, a new mystery symbol appears as a set of bushes. Each symbol that lands reveals a random base game icon, creating extra winning opportunities. Players can continue Quadspins as long as they keep hitting at least 4x the bet, with a maximum of 50 spins per bonus round.
Additionally, any wins collected—whether in the base game or during Quadspins—can be gambled in the optional Risk feature, where correctly guessing the color of a hidden card doubles the prize. The feature continues until an incorrect guess or the maximum win is reached.
Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said:
“Jelly Hunter Quadspins perfectly blends simple, intuitive gameplay with the excitement of big wins. The return of our popular Quadspins mechanic, combined with a max win of 6,000x, makes this slot an ideal choice for fans of classic-style games with a modern twist.”
The post Swintt unveil a new sweet treat in Jelly Hunter Quadspins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Hub88
Hub88 Upgrades HubAI — Page Insights Deliver Faster, Deeper Data Analysis
Aggregator presents smart visual analytics and contextual AI to enhance decision-making for partners.
Hub88 has introduced Page Insights, an innovative feature in its HubAI suite, aimed at revolutionizing user engagement with data throughout its Operator Backoffice and Supplier Zone.
The updated feature allows users to swiftly transform intricate tables into interactive visual dashboards, simplifying the process of discovering actionable insights without the need for manual data row analysis.
Accessible on certain extensive data pages, Page Insights features a specialized HubAI Insights Sidebar that produces automated charts highlighting essential metrics like Currency Breakdown and Top 5 Games.
With Smart Tabs, the aggregator’s partners can effortlessly toggle between page columns like turnover, GGR, actives, and average bet, while an integrated data chat enables users to inquire about the displayed data and obtain instant, context-sensitive replies.
Page Insights utilizes HubAI’s Context Mode, enabling the system to analyze and understand the information shown on screen according to specific queries, like pinpointing leading partners, calculating overall GGR, or evaluating regional performance, all in a single interface.
The function operates on the entire dataset linked to every page, removing the requirement to expand or load more rows for a comprehensive understanding of performance.
The introduction of Page Insights extends Hub88’s efforts to improve its product ecosystem with creative, user-centric tools that extract more value from substantial amounts of data.
Ollie Castleman, Managing Director at Hub88, said: “As our platform continues to scale, making data more accessible and actionable for our partners is a top priority.
“Page Insights significantly improves how users interact with the vast amount of data they process, combining AI-driven analysis with intuitive visualisation tools to deliver instant clarity and a deeper understanding.”
The post Hub88 Upgrades HubAI — Page Insights Deliver Faster, Deeper Data Analysis appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BC Engine
BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC
Global crypto gaming platform BC.GAME has introduced BC Engine, a new rewards system designed to provide players with ongoing value from their gameplay, without minimum thresholds or tier requirements.
Inspired by crypto staking models, BC Engine transforms the platform’s native token, $BC, from a one-time incentive into a continuous rewards mechanism. Players still earn $BC through wagering as usual, but instead of being distributed as a standalone reward, the token is automatically allocated into BC Engine, where it contributes to ongoing earnings.
Rewards are distributed hourly in BCD, BC.GAME’s USD-pegged token, with each player’s payout determined by their $BC balance at the time of distribution. This structure creates a more consistent and transparent reward model, directly linking player activity to tangible returns.
The system also introduces a more sustainable approach by aligning reward funding with actual gaming performance, reducing reliance on traditional promotional spending.
Importantly, BC Engine is accessible to all players from day one, with no wagering thresholds or tier-based entry requirements, allowing users to begin earning rewards from their very first bet.
Alongside the launch, BC.GAME has rolled out additional enhancements to its rewards ecosystem, including a Welcome Shield protection feature for new users, as well as updated daily, weekly, and monthly reward programs.
The release comes as BC.GAME continues to expand in regulated markets, with an increased focus on compliance, local partnerships, and sustainable growth. The platform has been adapting its offering to meet jurisdictional requirements while strengthening its position across both licensed environments and its global crypto audience.
Kar Kheng Giam, Chief Executive Officer of BC.GAME, said:
“We want rewards to be simpler, more immediate, and more sustainable. Players should see value from the moment they start playing, without needing to reach specific milestones. With BC Engine, $BC becomes a core part of how ongoing rewards are delivered.”
The new features are now live across multiple markets, subject to local regulatory availability.
The post BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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