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Soft2Bet’s official MEGA launch during ICE London 2024
Soft2Bet celebrated ICE 2024 in style as more than 40,000 delegates descended on the London Excel expo centre and also held meetings, participated in discussion panels, workshops and an amazing partners party in London!
Soft2bet’s stand: a symbol of MEGA growth and innovation
With an amazing new stand highlighting another year of strong growth, ICE 2024 also marked the official launch of Soft2Bet’s Motivational Engineering Gaming Application (MEGA), its unique gamification technology suite; as it showcased the latest updates and innovations it has brought to its casino and sportsbook solutions, driving value for its current, new and prospective partners.
The company hosted a whole series of workshops where company leaders provided updates on a broad range of products, B2B services and platform developments, while senior executives also took part in conference panels to discuss how the industry can move forward in cooperation with key stakeholders.
https://www.youtube.com/watch?v=OaqFp42BNxI
ICE WORKSHOPS & MEGA PRODUCTS
Product Manager Olga Melnyk updated partners with the latest developments we have brought to our leading gamification products City Builder, Stadium Builder and Bonus Crab, while Chief Product Officer Yoel Zuckerberg provided further detail on the continued progress his team has made on Motivational Engineering Gaming Application (MEGA), our unique gamification technology that drives higher engagement, activity and revenues.
Commenting on ICE, Yoel said: “As we often say, Soft2Bet takes gamification seriously and the growth it generates is proof that this focus is the right one for us. It was a pleasure to meet and update partners on the latest innovations we have brought to our products and we look forward to providing them with even more commercial benefits, growth and expansion as we move forward into 2024.”
Our Chief Business Development Officer Martin Collins welcomed partners and delegates with a presentation of our B2B products and services and how Soft2Bet’s comprehensive platform is tailored to drive growth and commercial success.
Martin commented: “Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow was fantastic. Events like ICE are a great opportunity for meeting contacts and partners in person and being able to educate them in how our products work and help them grow their revenues was highly enjoyable. As a company Soft2Bet is known as a leader in gamification with MEGA, but we also provide a full package of best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.”
ICE VOX WORLD REGULATORY BRIEFING
Soft2Bet General Counsel David Yatom Hay discussed the changing role of gambling compliance and how iGaming companies connect corporate ethics with commercial growth during the ICE Vox World Regulatory Briefing.
The panel discussed how sustainability and good governance were now integral components of iGaming companies’ corporate roadmaps.
David commented: “Compliance plays a key role at Soft2Bet as we balance growth with corporate ethics. We drive the business forward by understanding the interaction between all these factors. As we mature as a business we are also constantly improving in how we balance commercial goals with ethics and expanding our regulatory footprint.”
SOFT2BET PARTNERS PARTY
More than 300 specially-invited guests made their way to London’s iconic Aqua Shard restaurant overlooking the city on Wednesday evening for an amazing cabaret-themed party.
Welcoming partners and meeting them is one of the major benefits of ICE and Soft2Bet’s Chief Marketing Officer Oksana Tsyhankova commented: “Soft2Bet is well known for its fantastic parties, and we strive to exceed ourselves each time. The same goes for business. We care about our partners and create the best experience to mark our mutual success, growth, and achievements!”
casino games
High 5 Games marks 25 years of Green Machine with Green Machine Blitz
High 5 Games is marking the 25th anniversary of its Green Machine franchise with a new title, Green Machine Blitz.
The company said the game will include a “fast-paced duplication mechanic,” activated collection features, four jackpots, and a LootLink bonus. According to High 5 Games, special symbols can duplicate across the reels to create chain reactions.
“Green Machine has an incredible legacy, and it is always an honor to work on a game theme with this level of history and prestige,” said Jerry Wilson, Vice President of Creative at High 5 Games. “With Green Machine Blitz, our team wanted to respect everything players recognize and love about the brand while modernizing it with all-new gameplay, energy, and presentation.”
High 5 Games positioned Green Machine as a long-running land-based casino game that has expanded into a broader franchise across land-based and online gaming.
Release timing, platforms and operator rollout for Green Machine Blitz were not provided.
The post High 5 Games marks 25 years of Green Machine with Green Machine Blitz appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Angel Petrichev CEO of PFC Ludogorets
EGT Digital signs sponsorship deal with Bulgarian champions PFC Ludogorets
The partnership links the supplier to the club as it expands its Sportsbook offering and Ludogorets pursues a digital transformation drive.
EGT Digital has partnered with PFC Ludogorets as an Official Sponsor, the company said in a statement announcing the deal.
Financial terms, sponsorship assets, and the length of the agreement were not disclosed.
EGT Digital framed the partnership as a way to build visibility for its brand and support its Sportsbook offering. “Partnering with Ludogorets is a great opportunity to strengthen the visibility of the EGT Digital brand while showcasing our Sportsbook solution,” said Vladimir Dokov, CEO of EGT Digital. “Ludogorets is a club that consistently delivers results and has a winning mindset, making it a natural partner for our company.”
PFC Ludogorets said the sponsorship aligns with its plans around digital transformation. “We are delighted to lay the foundations of this partnership, which is in line with the shared ambitions of our two companies for sustainable development. PFC Ludogorets is actively pursuing its digital transformation, and it is extremely important for us to partner with a company that delivers innovative solutions to its partners not only in Bulgaria but around the world,” said Angel Petrichev, CEO of PFC Ludogorets.
Ludogorets is a 14-time champion of Bulgaria and a regular participant in European competitions, according to the announcement.
The post EGT Digital signs sponsorship deal with Bulgarian champions PFC Ludogorets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGS
AGS details OIGA 2026 lineup, including Spectra SL75+ and Revel updates
Supplier confirms booth 732 at the July 20-22 show in Oklahoma City and outlines new game titles plus BSX table progressives.
AGS said it will attend the 2026 Oklahoma Indian Gaming Association (OIGA) Conference and Trade Show on July 20-22 at the Oklahoma City Convention Center, where it plans to present new slot content, cabinet updates, and its table progressive platform. The company will exhibit at booth 732.
In a statement, AGS CEO and President David Lopez positioned the show as a homecoming tied to the company’s Class II history in the state. ”Oklahoma is not just another dot on the map for us. It’s where we started and where we learned how to be a true gaming supplier,” Lopez said. “You can’t fake it in Oklahoma. Tribal customers know the games, they know the math, they know service, and they know who shows up every time. That has been great for AGS, because it forced us to get better. It made us more disciplined while keeping us honest. We’ve grown a lot since then – Class III, tables, interactive, offices all over the place – but our history in Oklahoma and Class II is not something we moved on from. It’s part of the AGS engine.”
On the slots side, AGS said its showcase will include the large-format Spectra SL75+
cabinet, which supports the Spectra game library, including premium titles when leased. The company said the cabinet will be used to highlight five new titles: Rakin’ Bacon! Fu Zhu Bao Bao
; Rakin’ Bacon! 5 Prosperity Pots
; Cash Carriage Looter
; Da Da Luo Boom
; and Frightful Fortunes Popping Pumpkins
.
AGS also outlined its mechanical stepper cabinet Revel®, available in both Class II and Class III, and said its latest Revel portfolio includes Crystal Reels® and Royal Reels®. The company added that Jackpot Legends
and So Hot Cash® are set to debut in Class III later this year, with Class II launches following in 2027.
For tables, AGS highlighted its Bonus Spin Xtreme® (BSX) progressive platform, which the company said links table games across the pit and poker room. AGS did not disclose operator deployments, jackpot figures, or performance metrics tied to BSX in the announcement.
The post AGS details OIGA 2026 lineup, including Spectra SL75+ and Revel updates appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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