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Soft2Bet’s official MEGA launch during ICE London 2024

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Soft2Bet celebrated ICE 2024 in style as more than 40,000 delegates descended on the London Excel expo centre and also held meetings, participated in discussion panels, workshops and an amazing partners party in London!

 

Soft2bet’s stand: a symbol of MEGA growth and innovation

With an amazing new stand highlighting another year of strong growth, ICE 2024 also marked the official launch of Soft2Bet’s Motivational Engineering Gaming Application (MEGA), its unique gamification technology suite; as it showcased the latest updates and innovations it has brought to its casino and sportsbook solutions, driving value for its current, new and prospective partners.

The company hosted a whole series of workshops where company leaders provided updates on a broad range of products, B2B services and platform developments, while senior executives also took part in conference panels to discuss how the industry can move forward in cooperation with key stakeholders.

https://www.youtube.com/watch?v=OaqFp42BNxI

 

ICE WORKSHOPS & MEGA PRODUCTS

Product Manager Olga Melnyk updated partners with the latest developments we have brought to our leading gamification products City Builder, Stadium Builder and Bonus Crab, while Chief Product Officer Yoel Zuckerberg provided further detail on the continued progress his team has made on Motivational Engineering Gaming Application (MEGA), our unique gamification technology that drives higher engagement, activity and revenues.

Commenting on ICE, Yoel said: “As we often say, Soft2Bet takes gamification seriously and the growth it generates is proof that this focus is the right one for us. It was a pleasure to meet and update partners on the latest innovations we have brought to our products and we look forward to providing them with even more commercial benefits, growth and expansion as we move forward into 2024.”

Our Chief Business Development Officer Martin Collins  welcomed partners and delegates with a presentation of our B2B products and services and how Soft2Bet’s comprehensive platform is tailored to drive growth and commercial success.

Martin commented: Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow was fantastic. Events like ICE are a great opportunity for meeting contacts and partners in person and being able to educate them in how our products work and help them grow their revenues was highly enjoyable. As a company Soft2Bet is known as a leader in gamification with MEGA, but we also provide a full package of best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.”  

 

ICE VOX WORLD REGULATORY BRIEFING

Soft2Bet General Counsel David Yatom Hay discussed the changing role of gambling compliance and how iGaming companies connect corporate ethics with commercial growth during the ICE Vox World Regulatory Briefing.

The panel discussed how sustainability and good governance were now integral components of iGaming companies’ corporate roadmaps.

David commented: “Compliance plays a key role at Soft2Bet as we balance growth with corporate ethics. We drive the business forward by understanding the interaction between all these factors. As we mature as a business we are also constantly improving in how we balance commercial goals with ethics and expanding our regulatory footprint.”

 

SOFT2BET PARTNERS PARTY

More than 300 specially-invited guests made their way to London’s iconic Aqua Shard restaurant overlooking the city on Wednesday evening for an amazing cabaret-themed party.

Welcoming partners and meeting them is one of the major benefits of ICE and Soft2Bet’s Chief Marketing Officer Oksana Tsyhankova commented: “Soft2Bet is well known for its fantastic parties, and we strive to exceed ourselves each time. The same goes for business. We care about our partners and create the best experience to mark our mutual success, growth, and achievements!”  

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2RBO Affiliates Hosts Exclusive Meet & Greet With Diego Simeone

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Just ahead of the highly anticipated FIFA World Cup, 2RBO Affiliates hosted an exclusive meet-and-greet featuring global football icon Diego Simeone in Madrid. Held for the 2RBO’s top business partners, this session celebrated the immense strategic value of Simeone’s role as the official brand ambassador for Betinia and Campobet, two premier brands represented within 2RBO’s portfolio.

The event kicked off with an engaging Q&A session where Diego Simeone shared insights into his core vision of leadership. El Cholo reflected on developing his famous “one game at a time” philosophy and applying it across today’s packed match calendar. He also revealed the secrets to maintaining that legendary passion after 14 years at the highest level, explaining how he keeps his squad constantly inspired and hungry for victory.

Simeone hooked the audience when explaining why collective commitment outweighs individual talent and explored the evolution of the modern game. He also shared how he uses sharp communication and mental focus to unite a diverse squad of strong personalities, balancing being a coach with being a friend.

Following the talk, the afternoon transitioned into a very special moment as partners captured exclusive photos with Simeone and received his personal autograph on custom jerseys—gifted at the event as a special collaboration between Betinia, Campobet, brands featured in 2RBO’s portfolio.

The absolute highlight of the event took place on stage shortly after, when Aviv Rosenblit, Head of 2RBO Affiliates, presented Diego Simeone with a custom-framed jersey. This exclusive piece was created as a special, limited-edition collab between Betinia and Campobet, perfectly capturing the high-energy spirit of the championship-level partnership.

Reflecting on the session, Aviv Rosenblit commented:

“Diego Simeone’s mindset perfectly mirrors 2RBO Affiliates-we are all about winning, and it is a true privilege to have such a global icon as the official ambassador for Betinia and Campobet. Hosting this exclusive session has been incredibly inspiring, bringing our partners closer together and locking in a shared energy for our collaboration. Right now, seasonal football traffic is hotter than ever, putting the momentum in our affiliates’ favor. This is just the beginning of a legendary alliance, so let’s make history together!”

The event concluded with an exclusive networking, giving partners the perfect opportunity to connect and map out future collaborations. The energy in the room made it clear that this is just the beginning, leaving everyone ready to make the most of the upcoming football season and turn this momentum into huge shared success.

About Betinia

Betinia is a sports betting and gaming brand built around a gamification-led player experience. The brand features a five-tier loyalty journey inspired by a sports career path, taking players from Beginner to Amateur, Professional, World Class and ultimately Legend.

About CampoBet

CampoBet is an online platform established in the Mexican market, offering a dual focus on sports betting and casino entertainment. Featuring over 1,000 daily events ranging from Liga MX to eSports, the platform distinguishes itself through an innovative gamification system where users complete challenges to earn redeemable rewards.

About Diego Simeone

Diego Simeone is an Argentine professional football manager and former player, currently managing Atlético de Madrid. Known for his passion, intensity and tactical approach, Simeone has led Atlético to major domestic and European trophies and reached two UEFA Champions League finals. As a player, he earned 108 caps for Argentina and won two Copa América titles.

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GR8 Tech

GR8_TECH to showcase platform suite at iGB L!VE 2026 in London

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The supplier is also shortlisted for Best Affiliate Management Platform at the iGB Affiliate Awards 2026.

GR8_TECH will attend iGB L!VE 2026 at ExCeL London on 1–2 July, where it plans to meet operators, affiliates, and industry partners and showcase its product portfolio across sportsbook, casino, turnkey, aggregation, and affiliate operations.

The company said it will present technology aimed at operators looking to “scale with structure” and improve performance, positioning the event as a key point for commercial and platform decisions.

GR8_TECH’s London appearance also comes with an awards shortlist. The supplier’s affiliate management platform has been shortlisted for Best Affiliate Management Platform at the iGB Affiliate Awards 2026. The company said the platform focuses on visibility, flexible commission management, scalable tracking, and tools designed to support affiliate partnerships.

“iGB L!VE is where operators come to make serious decisions,” said Sergey Ghazaryan, CRO at GR8_TECH. “We are coming to London prepared, focused, and ready to help ambitious operators build the kind of setup that wins under pressure.”

The company invited attendees to meet its team during iGB L!VE 2026 in London.

The post GR8_TECH to showcase platform suite at iGB L!VE 2026 in London appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Conferences

From Manila to Miami: Groove Brings Its Global Momentum to SBC Summit Americas 2026

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Fresh from participating at SiGMA Asia, Groove is now setting its sights on the Americas. The award-winning platform and aggregator will touch down at SBC Summit Americas 2026, bringing a global strategy forged across three continents to the fast-growing markets of North and Latin America.

The event, running June 9–11 at the Broward County Convention Centre, will see Groove’s leadership team, including Co-Founder and CEO Yahale Meltzer and Business Development Director Giusy Campo, engage with operators, regulators, and affiliates from across the hemisphere. Their arrival in Fort Lauderdale is no mere conference stop. It is the next chapter in a year of deliberate, multi-continental expansion.

Groove enters Florida on the back of a transformative 2025. The company secured a license to operate in Brazil, established regulated activity in Argentina, and deepened its footprint across Europe, Africa, and Asia. Recent shortlistings validated a strategic pivot: from content provider to comprehensive growth engine. Now, the Americas beckon.

Giusy Campo, Business Development Director at Groove, who joined the company in 2025 to lead its charge into regulated markets, has been at the centre of this global push. She will be on the ground in Fort Lauderdale, continuing conversations that began at SiGMA Asia just days earlier: “When we move into a new region, we don’t arrive empty-handed,” said Campo. “We come with a platform built on structural resilience: predictive auto-scaling, atomic transactions, and a real-time compliance mesh that adapts to jurisdictional demands, not the other way around. Operators in the Americas face many of the same pressures as their counterparts in Asia: banking scrutiny, shifting regulations, and the need for flawless execution. Our ‘Unseen Architecture’ was built for exactly this moment.”

Campo will be meeting with operators seeking more than a game list. “They need a partner whose platform won’t introduce compliance or operational risk into their business,” she added. “That’s what we deliver. From Manila to Miami, the questions are the same. And we have the answers.”

Groove’s presence at SBC Summit Americas is the mirror image of its recent success at SiGMA Asia. In Manila, the company joined a high-stakes panel on regulatory resilience in the “Jurisdiction Jungle”. In Florida, the conversation shifts to the Americas, where the opportunities are vast, but the regulatory landscape is equally fragmented.

With over 15,000 games from more than 150 providers unified through a single API, Groove offers operators a powerful shortcut to market leadership.

SBC Summit Americas 2026 is expected to draw over 10,000 industry professionals and 400 exhibitors, covering regulation, product innovation, payment technology, cryptocurrency, AI, and cybersecurity. Groove will be positioned at the intersection of all of them, ready to show operators why the platform that just conquered Asia is now setting its sights on the Americas.

Yahale Meltzer, Co-Founder and CEO of Groove, framed the company’s back-to-back summit presence as a matter of strategic discipline: “We don’t do ‘one-off’ events. We build continuous relationships across the markets that matter,” said Meltzer. “Asia was about demonstrating structural resilience in the face of fragmentation. The Americas require the same rigour: a platform that can scale from a single operator in Argentina to a national lottery in Brazil without breaking compliance or trust. Our nomination in Manila wasn’t an endpoint. It was a signal. Now we take that signal to Fort Lauderdale, where the real work begins.”

Meltzer emphasised that Groove’s global footprint with offices in Israel, Georgia, and Malta, and a 24/7 multilingual support team, is the operational backbone of this expansion.

“When an operator in São Paulo has a question, they get an answer from someone who understands their market context, not just their technical issue,” he said. “That is the difference between a platform and a partner. We are here to be the latter, for the Americas and beyond.”

The post From Manila to Miami: Groove Brings Its Global Momentum to SBC Summit Americas 2026 appeared first on Americas iGaming & Sports Betting News.

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