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Soft2Bet’s official MEGA launch during ICE London 2024

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Soft2Bet celebrated ICE 2024 in style as more than 40,000 delegates descended on the London Excel expo centre and also held meetings, participated in discussion panels, workshops and an amazing partners party in London!

 

Soft2bet’s stand: a symbol of MEGA growth and innovation

With an amazing new stand highlighting another year of strong growth, ICE 2024 also marked the official launch of Soft2Bet’s Motivational Engineering Gaming Application (MEGA), its unique gamification technology suite; as it showcased the latest updates and innovations it has brought to its casino and sportsbook solutions, driving value for its current, new and prospective partners.

The company hosted a whole series of workshops where company leaders provided updates on a broad range of products, B2B services and platform developments, while senior executives also took part in conference panels to discuss how the industry can move forward in cooperation with key stakeholders.

https://www.youtube.com/watch?v=OaqFp42BNxI

 

ICE WORKSHOPS & MEGA PRODUCTS

Product Manager Olga Melnyk updated partners with the latest developments we have brought to our leading gamification products City Builder, Stadium Builder and Bonus Crab, while Chief Product Officer Yoel Zuckerberg provided further detail on the continued progress his team has made on Motivational Engineering Gaming Application (MEGA), our unique gamification technology that drives higher engagement, activity and revenues.

Commenting on ICE, Yoel said: “As we often say, Soft2Bet takes gamification seriously and the growth it generates is proof that this focus is the right one for us. It was a pleasure to meet and update partners on the latest innovations we have brought to our products and we look forward to providing them with even more commercial benefits, growth and expansion as we move forward into 2024.”

Our Chief Business Development Officer Martin Collins  welcomed partners and delegates with a presentation of our B2B products and services and how Soft2Bet’s comprehensive platform is tailored to drive growth and commercial success.

Martin commented: Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow was fantastic. Events like ICE are a great opportunity for meeting contacts and partners in person and being able to educate them in how our products work and help them grow their revenues was highly enjoyable. As a company Soft2Bet is known as a leader in gamification with MEGA, but we also provide a full package of best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.”  

 

ICE VOX WORLD REGULATORY BRIEFING

Soft2Bet General Counsel David Yatom Hay discussed the changing role of gambling compliance and how iGaming companies connect corporate ethics with commercial growth during the ICE Vox World Regulatory Briefing.

The panel discussed how sustainability and good governance were now integral components of iGaming companies’ corporate roadmaps.

David commented: “Compliance plays a key role at Soft2Bet as we balance growth with corporate ethics. We drive the business forward by understanding the interaction between all these factors. As we mature as a business we are also constantly improving in how we balance commercial goals with ethics and expanding our regulatory footprint.”

 

SOFT2BET PARTNERS PARTY

More than 300 specially-invited guests made their way to London’s iconic Aqua Shard restaurant overlooking the city on Wednesday evening for an amazing cabaret-themed party.

Welcoming partners and meeting them is one of the major benefits of ICE and Soft2Bet’s Chief Marketing Officer Oksana Tsyhankova commented: “Soft2Bet is well known for its fantastic parties, and we strive to exceed ourselves each time. The same goes for business. We care about our partners and create the best experience to mark our mutual success, growth, and achievements!”  

Adam Kamiar Commercial Director Ganadu

Three online casinos in five months from Ganadu – Meet Berriez

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Ganadu Gaming Ltd. has announced the launch of Berriez, its third online brand launch within the unprecedented timeline of five months.  The operator is showing no signs of slowing down, either, with plans already underway for the next product launches, prompting industry stalwarts to wonder what’s behind this rapid growth mindset and what’s coming next.

Sustainability through growth

The three casino brands, Flamez, Speedz and now Berriez have all been built, tested and launched in an incredibly tight time frame, each with its own selection of games, bespoke welcome offers and distinct branding. The releases turn the concept of online casino marketing on its head: that a brand launch should be a dedicated focus that lasts for months, if not extending to years, rather than the Ganadu style of business that has focused on rapid deployment and market penetration. This methodology, according to the team, is exactly what will lead to sustainability.

What to expect from Ganadu

The primary focus for Ganadu is one of rapid growth, with more brands, product offering expansion and increased market penetration all on the cards for 2026. Having laid the foundations, the leadership team is confident that these goals are all attainable.

Adam Kamiar, Commercial Director, Ganadu offers some insights into this explosive marketing activity: “Ganadu is your archetypal multibrand: we have industry experts able to create products that target segmented markets, so we’re able to diversify our products at a rapid pace. Our platform architecture has been created with this in mind, allowing us to replicate certain elements while ensuring that the branding is fresh and appealing for different audiences. 

He continues: “We’re aiming for a vast suite of products and brands that reach every conceivable market segment; more than that, we’re looking to dominate in those segments and marketplaces in which players are accessing our brands. Time is one of the factors that provides us with the means to do this. Our tightly-knit teams have perfected efficiency when it comes to product development and deployment, so we’re always working on the next ideas in conjunction with our current product focuses. Historically, operators have spent way too long in product development. We’ve specifically reduced the steps it takes to get from product conception to launch. This allows us to start achieving revenue at an earlier time, so the timeline from business development to profitability is reduced. It’s a win-win for us”.

Ganadu has close relationships with the world’s leading game providers as well as payment providers, so the organisation can leverage those partnerships to great effect for the benefit of customers, existing and new players alike.

The Berriez experience

Berriez is designed to offer a slick user experience with plenty of special promotions and bonus opportunities to sweeten the deal.

Players can look forward to easy registration processes, rapid deposit and withdrawals across secure payment systems that include selected credit cards, e-wallets, or online banking to suit player preferences, with the peace of mind of knowing that world-class encryption and security technology is in place to safeguard their personal data.

There are thousands of games to choose from, including familiar favourite slot games, Live casino action and table games. Game providers like Hacksaw Gaming, Pragmatic Play, Play’n GO and Evolution are all present, so players can browse the games lobby at their leisure for the themes, titles and experiences they enjoy. Berriez is optimised for both desktop and mobile play.

To kick off the fun, there’s a generous Welcome Offer, and regular promotions across popular game titles are bound to keep players engaged. A Daily Cashback offer has proven to be successful at Flamez and Speedz: this attractive proposition welcomes players to Berriez, too.

The entire Berriez experience is a sweet one! 

Ganadu Gaming has assured customers that every product enhancement and new brand release comes with a commitment to player enjoyment; there will be even more exciting releases to look forward to in the near future.

Licensed and regulated 

Berriez Casino is operated by Ganadu, under a strict license from the Kahnawake Gaming Commission (KGC), ensuring fair play and regulatory compliance. The platform employs state-of-the-art encryption to safeguard personal and financial data. Berriez is equipped with the prestigious ISO 27001 certification, underscoring the company’s commitment to information security.

Note: Certain games are restricted within certain territories due to regulatory requirements. 

The post Three online casinos in five months from Ganadu – Meet Berriez appeared first on European Gaming Industry News.

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Compliance Updates

eGaming Integrity Celebrates Two Years of Independent Compliance and Audit Expertise

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eGaming Integrity Ltd marks its two-year anniversary, celebrating a period of growth, trust, and continued delivery of independent regulatory, compliance, and audit expertise to eGaming operators, suppliers, and Corporate Service Providers.

Founded by former regulators and senior compliance leaders, eGaming Integrity was established with a clear mission: to help protect licences and reputations through practical, regulator-ready assurance. Two years on, the firm continues to provide objective, expert support designed to strengthen governance and reduce regulatory risk.

A Trusted Partner for Assurance

In just 24 months, eGaming Integrity has become a trusted partner for organisations seeking confidence in their control environments. The team delivers:

  • mock regulatory audits and inspection readiness;
  • independent internal audit programmes;
  • targeted remediation and advisory support.

Emma Shilling, Director, highlighted the firm’s commitment to meaningful, independent assurance: “Reaching our second anniversary is a proud moment. From day one, our focus has been to provide independent assurance that adds real value. We help embed governance and compliance into everyday operations to protect licences and reputations for the long term.”

Robert Penfold, Head of Internal Audit, highlighted the importance of objective insight in strengthening client operations: “Over the past two years, eGI has shown how truly independent audit and compliance support can reduce risk and give boards confidence that controls are working as they should. Our role is to provide clear, workable solutions that prepare businesses for scrutiny and support their ongoing success.”

Looking Forward

As it enters its third year, eGaming Integrity remains committed to delivering expert,

impartial, and commercially practical assurance. Whether preparing businesses for regulatory engagement, providing independent internal audit services, or supporting targeted remediation, the firm’s goal remains simple: to be the trusted partner that helps protect licenses and reputations.

The post eGaming Integrity Celebrates Two Years of Independent Compliance and Audit Expertise appeared first on European Gaming Industry News.

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Spelinspektionen: Data collection for unique Nordic gaming study begins

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A joint Nordic research project is now mapping gambling habits and gambling problems – 150,000 people in the Nordic region are participating in the sample.

The Nordic countries Iceland, Norway, Sweden, Finland and Denmark have launched a unique joint research project on gambling: the Pan-Nordic Gambling Study (PANG). The aim is to gather comparable knowledge about gambling habits and gambling problems in the region – something that has been lacking so far. From Sweden, the Public Health Agency, which is responsible for the assignment, and the Swedish Gambling Authority have participated in the work of developing the study.

The study includes, among other things, the prevalence of gambling, participation in different forms of gambling, differences between licensed and unlicensed gambling, and the connection between gambling and health.

“The study will provide a basis for assessing gambling and gambling problems in the Nordic countries. It will be exciting to compare the results with previous Swedish data and with the rest of the Nordic countries, especially since so few similar joint surveys have been conducted in Europe,” says Maria Vinberg, investigator at the Swedish Gambling Authority.

Data collection will now begin in November 2025, when approximately 30,000 randomly selected people in each country will have the opportunity to participate in the survey. The results of the survey will be published in a joint report in spring 2026 and will constitute an important knowledge base for research and future decisions in the field of gambling.

Source: spelinspektionen.se

The post Spelinspektionen: Data collection for unique Nordic gaming study begins appeared first on European Gaming Industry News.

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