Latest News
PMU becomes first external brand to use Flutter’s B2B Sportsbook Platform
Flutter Entertainment is pleased to announce the extension of its B2B partnership with leading French operator PARI MUTUEL URBAIN (PMU), deepening a relationship between the two companies that began in 2010.
The extended partnership will see Flutter provide PMU with a multi-channel B2B Sportsbook Platform with market leading customer products and associated operational services. This is in addition to the continued provision of event management, fixed odds pricing, and risk management services as PMU benefit from the global trading ecosystem and trading expertise deployed for all of Flutter’s B2C and B2B brands.
PMU will become the first external brand outside of the Flutter Group to operate on this unique solution, and as part of this expanded partnership, they will benefit from Flutter’s continued investment in our B2B Sportsbook Platform and sports trading capabilities, as the scalability of the offering allows for seamless product rollouts across all brands operating on the platform.
Tom Bowry, Chief Strategy Officer at Flutter, said: “We are delighted that PMU have chosen to extend our partnership and become the first external brand to adopt our B2B Sportsbook platform. This Sportsbook solution has been developed through a relentless focus on innovation and is powered by the exceptional expertise derived from our global portfolio of brands. We are excited about our B2B Sportsbook capabilities and the opportunities available to us in the future as we continue to invest to meet evolving customer needs and expectations.”
Emmanuel Vacher, e-commerce Director at PMU, said: “PMU.fr is the undisputed leader in the online horse racing betting market and also offers sports betting and poker. In sports betting, we were looking to simplify our architecture through a turnkey solution and to concentrate our efforts on Marketing and CRM . Flutter’s offering meets this need. Alongside them, we are now engaged in a multi-year partnership. Our common objective is, thanks to the expertise and technological capabilities of Flutter, to have within PMU.fr a leading Sports betting offer, services and user experience -such as for horseracing- and to gain market share”.
Number One horse race betting operator in Europe and third largest worldwide, PMU’s main activity is to market bets on horse races in a responsible and trusting environment. With 1,100 employees, the company operates in France (via its 14,000 retail outlets and French racecourses as well as on the Internet) and internationally with more than 120 partners across more than 50 countries. Horse race betting represents more than 90% of PMU’s business. Operating since 1930, PMU also diversified into sports betting and poker when the French online gaming market was opened to competition in 2010.
The result of PMU’s activity is fully redistributed to the French horse racing associations in charge of organizing the races, a total contribution of €835 million in 2023. A technological, useful and committed company, PMU finances the French horse racing industry, ensuring its sustainability, as well as supporting the direct and indirect jobs in the horse racing industry in France.
Sought-after software provider’s new Greek mythology-inspired slot sees players summon Floating Wilds that can send their winnings soaring on any given spin
Get ready to step into the Athenian Acropolis and take your place alongside the mighty gods and goddesses of Ancient Greece in Olympus Wilds – the brand-new SwinttSelect slot where unique Floating Wilds can set players payouts soaring for sky-high wins.
Set to a backdrop of the majestic Parthenon, Olympus Wilds is a five-reel, 20-payline title that features the likenesses of Zeus, Ares, Artemis, Athena and Poseidon as its higher-value symbols. Packed with exhilarating bonuses, the game boasts a maximum jackpot of 8,000x the selected bet and includes a Buy Feature button that gives players easy access to its main Free Spins round.
In both the Free Spins and the base game, the key to unlocking Olympus Wilds’ most divine payouts comes courtesy of a unique Floating Wilds mechanic.
Triggered whenever two or more wild symbols appear during a single spin, these icons will ascend from the reels before coming down again in random positions to create additional paylines as a free re spin is triggered.
Should any additional wilds appear during this re spin, this powerful feature will be repeated for even greater potential prizes – and if this happens to occur during the Free Spins, all winnings will also benefit from a progressive multiplier that can boost players’ payouts by a maximum of 10x!
As an added gift from the gods, this progressive multiplier is also present during the game’s second feature, which is a Hold & Win bonus similar to those found in other Swintt titles. Activated whenever five or more coin symbols stop in view, players will initially be granted three re spins to collect further prizes, with the counter resetting whenever a new coin symbol appears.
Not only that, but for each subsequent coin collected, the progressive multiplier will increase by one, with this being applied to the value of all prizes once the reels have been completely filled or no new coins appear and the player is returned to the base game with their collected winnings.
David Mann, Chief Executive Officer at Swintt, said: “This month, Swintt is inviting players to explore the intriguing world of Greek mythology and claim divine riches worthy of the gods themselves in Olympus Wilds. A medium-high volatility slot with a maximum jackpot of 8,000x, Olympus Wilds introduces a new Floating Wilds mechanic that can turn any spin into a big winner – particularly during Free Spins, where potentially monumental multipliers are also up for grabs!”
The post Swintt unleashes the power of the Parthenon in Olympus Wilds appeared first on European Gaming Industry News.
Bruce Cassidy
VIP Play Obtains Interim West Virginia iGaming and Sports Wagering Management Service Provider Licenses
VIP Play Inc. announced the approval of its interim License in West Virginia for both Sports Wagering and iGaming managed services. This follows the recently announced market access partnership between VIP Play and Delaware North’s Wheeling Island Casino.
This milestone marks the company’s initial expansion beyond Tennessee, where it currently operates as a mobile Sports Wagering Operator. The interim License in West Virginia also adds iGaming to the company’s book of business, and allows VIP Play to participate in the rapidly expanding i-Gaming industry. VIP Play expects to begin serving West Virginia customers in the coming months.
Bruce Cassidy, VIP Play CEO & Chairman of the Board, said: “The acquisition of our interim Sports Wagering and i-Gaming License in West Virginia marks a significant milestone in our journey to expand, underscoring our commitment to provide innovative experiences to a wider audience. As we grow our presence, our dedication to excellence stands firm, and we’re excited to play a role in enriching West Virginia’s dynamic gaming community.”
The post VIP Play Obtains Interim West Virginia iGaming and Sports Wagering Management Service Provider Licenses appeared first on Gaming and Gambling Industry in the Americas.
New certification for emerging-markets leader arrives ahead of key industry summit in Sao Paulo and awards recognition
QTech Games, the leading game aggregator for emerging markets, has had its platform and games successfully approved for the Peruvian market, demonstrating that its premier B2B platform and all-encompassing content conforms to the latest legislative updates to enhance and regulate Peru’s local gaming environment.
Peru’s Ministry of Foreign Commerce and Tourism (MINCETUR) has now issued an online gaming licence to QTech Games, whereby all its platform products and games are now deemed legally permitted. This includes its new software service for retail, QTech Hybrid, which allows land-based partners to scale their operations online. QTech Hybrid simplifies transactions by enabling deposits, withdrawals and gameplay while allowing access to players both in-shop and on personal devices.
This breakthrough hybrid solution has quickly won clients and awards in the comparably fragmented African market (most recently in March for Best Innovation at AGE Lagos), and now promises to do likewise across LatAm, where QTech Games has already signed several major clients for both its aggregation platform and its QTech Hybrid solution. This activity has seen it again nominated for Best Aggregator at the SiGMA Americas Awards, which kickstart the SiGMA Americas summit (7-10 April) next week, as the igaming world converges on Sao Paulo for a must-attend conference in another of QTech Games’ “focus markets” for 2025.
Philip Doftvik, QTech Games’ CEO, said: “It’s fantastic to have certified our aggregation platform in Peru via MINCETUR – and I’m pleased to say we have more such approvals pending across the continent. We attended fantastic events in Rio and, more recently, SAGSE 2025 in Buenos Aires – and anticipate more of the same at SiGMA Americas in Sao Paulo next week, where we’re also thrilled to have been shortlisted for Best Aggregator at their LatAm Awards. Given the venue, Brazil will be dominating the discussion for many at SiGMA Sao Paulo. However, we’ll also be looking beyond Brazilian borders this year, and are already active in Mexico, Chile, Colombia and Paraguay. We know our QTech Hybrid solution will work very well wherever we put a pin on the LatAm map.”
QTech Games delegates will be present at five more LatAm summits in 2025, with SiGMA Americas (7 April) the next port of call – followed by GAT Expo Cartagena (28 April), SBC Americas (13 May), Peru Gaming Show (18 June) and GAT Expo Mexico (28 Aug).
The post QTech Games sharpens its LatAm focus with MINCETUR licence in Peru appeared first on Gaming and Gambling Industry in the Americas.
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