Latest News
BETMGM FY23 UPDATE: FY23 NET REVENUE FROM OPERATIONS OF $1.96 BILLION AT TOP END OF GUIDANCE
BetMGM, LLC (“BetMGM”), one of the leading sports betting and iGaming operators across the U.S., jointly owned by MGM Resorts International (NYSE: MGM) (“MGM Resorts”) and Entain plc (LSE: ENT) (“Entain”) is today providing an update on performance for FY 2023.
- BetMGM delivered a strong FY 2023 financial performance (based on unaudited results)
- Net revenue from operations grew 36% year over year to $1.96 billion1, at the upper-end of $1.8-$2.0 billion guidance range2
- Same-state growth in net revenue from digital operations of 14%
- Key metrics across both iGaming and Online Sports Betting improved year over year, including average monthly actives, FTDs, hold percentages, bonus levels, NGR per active, and CPAs3
- EBITDA positive in the second half of 2023 with expected FY 2023 EBITDA loss of approximately $67 million4
- Net revenue from operations grew 36% year over year to $1.96 billion1, at the upper-end of $1.8-$2.0 billion guidance range2
- Established as a leading operator across North America, live in 28 markets with access to 49% of adult population5
- Four new markets launched during the year: Ohio (online and retail), Massachusetts (online and retail), Puerto Rico (online) and Kentucky (online and retail)
- 14% market share in Sports Betting and iGaming in the U.S. and 22% in Ontario6
- Secured market access with Charlotte Motor Speedway ahead of expected March 2024 launch of newly legalised sports betting market in North Carolina, pending regulatory approval
- Further operational progress supported by technology, product and capability enhancements, positions BetMGM to drive growth going forward
- Seamless execution of single account single wallet across 21 markets ahead of the 2023 NFL season
- Enhanced sports betting experience with improved speed7, broader market coverage and new differentiated bet types
- New in-house and exclusive games, including Dual Play Roulette, as well as largest progressive jackpots underpinning market leading iGaming offering
- December 4th BetMGM business update set out strategic roadmap to drive growth in 2024
- Expanding the depth and breadth of our sports offering by leveraging Angstrom’s sophisticated modelling to support innovative and original products, including player-popular Same Game Parlay (“SGP”), SGP+ and new LIVE SGP products
- Continue to deliver market-leading and engaging gaming experiences that are more personalized and differentiated, including exclusive and MGM-branded content
- Increasingly investing in marketing and player acquisition as sports product and player retention continue to improve
- Unlocking BetMGM’s unique omnichannel advantages, particularly in Las Vegas, Nevada
- Launched new improved app in January with single wallet functionality expected later in 2024
- Leveraging Las Vegas sports teams and tentpole events, for example BetMGM’s first Big Game commercial featuring Tom Brady, Wayne Gretzky and Vince Vaughn
- Reiterating guidance from December 2023 business update of targeting approximately $500 million of EBITDA in 2026
- Recognized as Digital Operator of the Year by Global Gaming Awards, Online Casino of the Year by American Gambling Awards, and Casino Operator of the Year by EGR North America and SBC Awards North America.
- Ongoing commitment to industry leadership in player safety and responsible gaming
- Secured five-year extension with GameSense program, providing player tools and capabilities to play responsibly
- Partnered with nine NFL teams to promote responsible gambling in stadiums during games
- Piloted the first of its kind program with Kindbridge Health to evaluate efficacy of offering self-excluded individuals’ referrals for problem gambling treatments
Adam Greenblatt, CEO of BetMGM, commented:
“Our performance in 2023 demonstrates our commitment to delivering on our promises. We were able to achieve strong organic growth, while executing against key strategic initiatives that lay the foundation for 2024 and beyond. The attainment of EBITDA profitability over the last three quarters of 2023 validates the effectiveness of our business model and provides the basis from which to invest further in expanding our sports offering through the integration of Angstrom and leveraging our largely untapped Las Vegas omni-channel advantages. With this comprehensive roadmap in place, we can focus on driving accelerated player acquisition and retention and strengthening our current market position. This clear strategic direction underpins our confidence in achieving our targets and building long-term, sustainable value for shareholders.”
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Notes |
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(1) |
FY2023 net revenue for BetMGM on a GAAP basis is expected to be approximately $1,920 million, which includes approximately $64 million related to Nevada MGM operations for which BetMGM records on a net basis as BetMGM is considered to be the agent in the Nevada transactions for GAAP purposes |
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(2) |
FY2023 non-GAAP net revenue guidance established in January 2023 |
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(3) |
Key metrics include average monthly actives, first time depositors (“FTDs”), hold percentages, bonus levels, net gaming revenue per active (“NGR per active”), and cost per acquisition (“CPAs”) |
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(4) |
BetMGM has not completed its financial closing procedures for the three months and year ended December 31, 2023 and actual results can differ materially from these estimates. In addition, BetMGM’s independent registered public accounting firm has not audited, reviewed or performed any procedures with respect to these preliminary estimates. During the course of the preparation of BetMGM’s audited financial statements, BetMGM and its auditors may identify items that would require material adjustments to these estimates. As a result, these estimates constitute forward-looking statements and, therefore, investors are cautioned that they are subject to risks and uncertainties, including possible adjustments. |
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(5) |
BetMGM operates iGaming and Online Sports Betting in five markets and Sports Betting only (combined online and retail) in 23 markets. |
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(6) |
Market share for last three months ending November 2023 by GGR including only U.S. markets where BetMGM was active; internal estimates used where operator-specific results are unavailable. Ontario market share reflects the three-month period through December 2023. |
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(7) |
Google Core Web Vitals validate that BetMGM in now one of the fastest apps in the U.S. |
Forward-looking statements:
This document contains certain statements that are forward-looking statements. They appear in a number of places throughout this document and include statements regarding our intentions, beliefs or current expectations and those of our officers, directors and employees concerning, amongst other things, results of our operations, financial condition, liquidity, prospects, growth, strategies and the business we operate. Examples of these statements include, but are not limited to, BetMGM’s expectations regarding its financial outlook (including EBITDA guidance). These forward-looking statements include all matters that are not historical facts. By their nature, these statements involve risks and uncertainties since future events and circumstances can cause results and developments to differ materially from those anticipated. Any such forward-looking statements reflect knowledge and information available at the date of preparation of this document. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include the significant competition within the gaming and entertainment industry; BetMGM’s ability to execute on its business plan; changes in applicable laws or regulations, particularly with respect to iGaming and online sports betting; BetMGM’s ability to manage growth and access the capital needed to support its growth plans; and BetMGM’s ability to obtain the required licenses, permits and other approvals necessary to grow in existing and new jurisdictions. In providing forward-looking statements, Entain is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. Other than in accordance with its legal or regulatory obligations (including under the Market Abuse Regulation (596/2014), the Listing Rules, the Disclosure Guidance and Transparency Rules and the Prospectus Rules), Entain undertakes no obligation to update or revise any such forward-looking statements. Nothing in this document should be construed as a profit forecast. Entain and its directors accept no liability to third parties in respect of this document save as would arise under English law.
Non-GAAP Financial Information:
This press release includes net revenue from operations and estimated EBITDA, which have not been prepared in accordance with GAAP. BetMGM believes this presentation, which it uses for its own analysis of operations, is useful in that it reflects the true economic performance of the business. If BetMGM presented net revenue from operations in accordance with GAAP, then BetMGM would present the revenues associated with its Nevada digital and retail sports betting operations different, until such time as BetMGM is licensed as a Nevada gaming operator. Currently under GAAP, its calculation of Net Revenue would be on a basis net of operating costs, such that the GAAP reported Net Revenue would be lower than the Net Revenue reported herein, with Net Income remaining the same.
Latest News
Where to Drive Tier-1 Sport Traffic in April: Top Events & Promos
April continues the high-intensity sports season, with a dense schedule of matches, tournaments, and decisive stages that consistently drive spikes in player engagement and deposit activity. For affiliates, this creates a strong opportunity window to capture high-intent traffic and scale performance during peak moments.
Affiliates working with N1 Partners can run sports-driven traffic across three products: N1 Bet, RollXO and Lucky Hunter.
This gives you the flexibility to scale on a dedicated sportsbook while also expanding monetization through high-converting casino brands. By covering both betting and casino audiences, you can tap into a wider range of user intent and increase overall revenue potential.
This is especially relevant for partners participating in the N1 SEO Traffic Cup, where timing, traffic allocation, and smart scaling directly impact your final results — and where teams can also drive SEO traffic to sports, expanding their coverage and growth opportunities.
Key Sports Events in April
To help you plan campaigns and scale Tier-1 traffic efficiently, the N1 Partners team has prepared a selection of key sports events worth focusing on this month.
Soccer
April is driven by decisive European competitions and top-league clashes. Quarter-finals and semi-finals in the UEFA Champions League, UEFA Europa League, and UEFA Conference League, along with key domestic matches, create consistent traffic spikes.
07.04–08.04 | UEFA Champions League | Quarter-finals, 1st leg
09.04 | UEFA Europa League | Quarter-finals, 1st leg
09.04 | UEFA Conference League | Quarter-finals, 1st leg
10.04 | Bundesliga | Dortmund vs Bayer Leverkusen
11.04 | Premier League | Chelsea vs Manchester City
12.04 | Serie A | Atalanta vs Juventus
12.04 | Ligue 1 | Lens vs PSG
14.04–15.04 | UEFA Champions League | Quarter-finals, 2nd leg
16.04 | UEFA Europa/Conference League | Quarter-finals, 2nd leg
18.04 | Premier League | Man City vs Arsenal
18.04 | Copa del Rey Final | Atletico Madrid vs Real Sociedad
22.04 | DFB Pokal | Leverkusen vs Bayern
23.04 | DFB Pokal | Stuttgart vs Freiburg
26.04 | Serie A | Milan vs Juventus
28.04–29.04 | UEFA Champions League | Semi-finals, 1st leg
30.04 | UEFA Europa/Conference League | Semi-finals, 1st leg
Basketball
The start of the NBA Playoffs marks one of the strongest engagement periods for high-intent traffic and repeat activity
18.04 | NBA | Playoffs
Ice Hockey
April combines regular-season action with the start of NHL Playoffs, where engagement traditionally grows as teams fight for elimination rounds.
10.04 | NHL | Dallas Stars vs Minnesota Wild
18.04–21.06 | NHL | Playoffs
Tennis
21.04 | WTA | Madrid Open
22.04 | ATP Masters | Madrid
MMA & Boxing
Fight cards in April include headline matchups and strong co-main events, which work well for short-term traffic bursts and hype-driven campaigns.
11.04 | Boxing | Tyson Fury vs Makhmudov
12.04 | UFC 327 | Procházka vs Ulberg
12.04 | UFC 327 | Van vs Taira
12.04 | UFC 327 | Blaydes vs Hokit
12.04 | PFL | Pettis vs McKee
Cricket
International series provide steady traffic flow, especially in GEOs where cricket has strong demand.
17.04–23.04 | ODI Series | Bangladesh vs New Zealand
27.04–29.04 | T20 Series | Bangladesh vs New Zealand
Active Promotions Across N1 Partners Brands
To help affiliates maximize conversion and extract more value from traffic, N1 Partners is running a range of seasonal promos across key brands for users. These campaigns give you stronger angles for creatives and help drive higher player engagement.
Fortune’s Gold Lottery (N1 Bet, RollXO)
Period: 09.04–29.04
Prize pool: €85,000 (RollXO) | €100,000 (N1 Bet)
Advent Calendar (N1 Bet, RollXO)
Period: 03.04–12.04
10 daily tasks with rewards for players.
Egg Hunt (RetroBet, Jet4Bet, SlotLounge, Spirit Casino)
Period: 01.04–04.04
Seasonal Easter promo with short-term engagement mechanics.
Race Lottery (RetroBet, Jet4Bet, SlotLounge, Spirit Casino)
Period: 10.04–16.04
Prize pool: €20,000 + 5,000 FS
April Fortune Lottery (SlotLords, SlotsMines)
Period: 10.04–16.04
Prize pool: €10,000 + 5,000 FS (SlotLords) | €7,000 + 3,000 FS (SlotsMines)
Easter Lottery (SlotMafia, SlotHunter, LuckyHunter)
Period: 10.04–17.04
Prize pool: €10,000 (LuckyHunter) | €8,000 (SlotMafia, SlotHunter)
To learn more about the promos, contact your manager.
How to Maximize Results from Event-Driven Traffic
Performance in Tier-1 markets is directly tied to major events. Key matches, playoffs, and finals naturally increase attention and create better conditions for deposits and repeat engagement.
To get the most out of April traffic:
- focus on high-impact matches, playoffs, and finals where user intent is strongest
- align campaigns with match days and key tournament stages
- scale budgets during peak demand windows instead of spreading traffic evenly
- combine sportsbook and casino funnels to increase total monetization
- react quickly to performance data and scale winning campaigns
How Affiliates Can Scale Traffic Right Now
April offers multiple high-conversion windows driven by major sports events and strong promotional mechanics for players.
Drive traffic to key sports events and active promos across N1 Partners brands: N1 Bet, RollXO and Lucky Hunter.
The N1 Partners team is ready to support you with up-to-date promos, analytics, and hands-on guidance to help you scale efficiently.
Join N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with strong LTV and Reg2Dep rates of up to 70% across Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €650-700 and RevShare up to 45%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
The post Where to Drive Tier-1 Sport Traffic in April: Top Events & Promos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
2RBO Affiliates
2RBO Affiliates Presents Lodur: a Viking-Inspired Casino and Sportsbook
2RBO Affiliates is proud to present Lodur, a new casino and sportsbook brand that brings Norse mythology to life through an immersive, gamified experience.
Inspired by the age of Vikings, their conquests, legends, and spirit of exploration, Lodur invites players into a world where every bet contributes to continuous progression.
At the core of the experience is the Island System, a persistent progression layer that evolves across sessions. Alongside sports betting and casino play, players build and upgrade their own island settlements, unlock new territories, and voyage through more than 110 uniquely themed islands — ranging from Nordic-inspired landscapes to cyberpunk enclaves and eerie cemeteries.
Progression is fueled by Elixir, a resource earned through every deposit and wager. Players use Eliksir to access the Lodur Slot game, where they can win the coins needed to build and upgrade their settlements. Beyond building, landing the right symbols can trigger the Attack feature, allowing players to breach a rival’s defenses and claim their coins.
This interactive layer introduces a fierce rivalry that fuels long-term engagement. Whether attacking an opponent or defending their own settlement, players must constantly evolve their tactics to grow. With a vast world to conquer, Lodur offers a deep and rewarding journey — a high-stakes loop of building and competing that drives continuous player loyalty and forges a lasting bond with the saga.
“Lodur is a product where entertainment and progression go hand in hand. For players, there is always a new island to conquer and new land to explore, ensuring the hunt for glory never ends and the next horizon is always within reach. For affiliates, this creates a high-retention ecosystem where players stay invested in their journey, remain active, and scale in value over time,” commented Aviv, Head of 2RBO Affiliates.
For partners, Lodur is a powerful retention machine. By merging a premier sportsbook and casino with an adventurous Viking world, the brand creates a thrilling journey accessible via both iOS and Android apps. This seamless ecosystem of high-action gaming and continuous progression transforms standard traffic into a loyal, high-value player base, ensuring steady growth and maximum LTV for partners.
Lodur is now live and ready to fuel your profitability. Be among the first to drive traffic to Lodur and unlock a treasury of opportunities with 2RBO Affiliates!
About 2RBO Affiliates:
2RBO Affiliates is a high-performance affiliate program representing top iGaming brands. Built on an advanced platform, it combines modern gamification features, flexible commission models, and a no negative carryover policy to maximize partner profitability.
The post 2RBO Affiliates Presents Lodur: a Viking-Inspired Casino and Sportsbook appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
ELA Games scales up its presence in Europe by certifying a suite of 9 hit games in 5 key markets
ELA Games is accelerating its European expansion strategy after securing certifications for nine of its top-performing titles across five major regulated markets: Sweden, Denmark, Greece, Romania, and Malta.
This latest milestone enables operators in these regions to access a diverse portfolio of proven games, featuring award-nominated mechanics and modern takes on classic casino experiences.
A Balanced Portfolio for Local Markets
With a strong focus on localisation, ELA Games has curated a selection designed to resonate with varied player preferences across Europe. The newly certified lineup is built around three core pillars:
- High-Performing Hits: Titles such as Buffalo Force, Piñatas Festival, and Riches Express have delivered strong GGR growth and demonstrated high player engagement in competitive markets.
- Innovative Mechanics: The rollout introduces ELA Games’ Winpot feature to new jurisdictions. This mechanic, which allows players to control their cash-out strategy, is now available through titles like Zeus Winpot and Rabbit Winpot Deluxe.
- Modernised Classics: Games such as Juicy Crystal and Noble Crown bring updated visuals and smooth gameplay to traditional slot formats, appealing to players who prefer familiar mechanics with a modern twist.
Market Availability
The certified titles are now live across multiple operator platforms, with game selections varying by jurisdiction:
- Sweden: Betinia, Swiper, CampoBet, QuickCasino
- Denmark: Betinia, CampoBet, Swiper, Betoro
- Romania: Don.ro, TopBet, Swiper
- Greece: ElaBet
Strengthening European Partnerships
These certifications build on ELA Games’ growing presence across Europe, supported by strategic partnerships with leading operators. The company has recently expanded in Denmark through a notable collaboration with Stake.dk, alongside integrations with Danske Licens Spil (Tivoli Casino), RoyalCasino, and Casino House.
Further expansion has been driven by partnerships with major industry players such as Betsson, as well as regulatory approval from the Hellenic Gaming Commission in Greece.
With a steadily growing footprint and a portfolio tailored for regulated markets, ELA Games is well positioned to capture additional market share and deliver strong returns for its partners across Europe.
The post ELA Games scales up its presence in Europe by certifying a suite of 9 hit games in 5 key markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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