Eeze will use Yggdrasil’s Studio in a Box to build proprietary slot titles, with the first two launches expected toward year-end.

Eeze has signed a multi-year strategic partnership with games publisher Yggdrasil to develop original slot titles using Yggdrasil’s Studio in a Box production solution.

Under the agreement, Eeze will operate as an independent slot studio within the Yggdrasil ecosystem, using the end-to-end framework covering game design, maths configuration, testing, certification and launch. The companies said the setup is intended to streamline production and speed up time to market.

Eeze said the partnership supports its plans to expand as a “multi-vertical content provider,” adding slots alongside its live casino offering.

The first two Eeze slot titles are expected to launch towards the end of the year. After that, Eeze and Yggdrasil plan a rollout cadence of two multi-region games per month.

Graeme Powrie, Chief Commercial Officer at Eeze, said: “This partnership with Yggdrasil is an important step in accelerating Eeze’s long‑term ambition. Studio in a Box allows us to scale our slots strategy at pace, extend our reach in the market, and build on the work already done to position Eeze as a dynamic provider. It sets us up strongly for the future as we continue to grow as a multi‑vertical supplier.”

James Curwen, Chief Executive Officer at Yggdrasil, said: “Eeze has a clear vision for where it wants to go as a business, and Studio in a Box is built to support exactly that type of long‑term growth. This partnership brings a commercially driven studio into our ecosystem, with the tools and structure needed to deliver original, market‑ready slot content at scale.”

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The Esports Awards and the Esports Foundation (EF) on June 18, 2026, announced a three-year extension of their partnership through 2028 and introduced a new player-voted honor, the EWC Players’ Choice Award. The announcement was made in London, with voting tied to Esports World Cup (EWC) 2026 in Paris.

The EWC Players’ Choice Award will be decided exclusively by professional esports players. According to the announcement, competitors attending EWC 2026 will vote in person, while a secure digital voting platform hosted by the Esports Awards will allow participation from additional eligible players and clubs.

Eligibility requires players to have competed in at least one qualifying S, A or B-Tier tournament during the official competitive season. Players will not be able to vote for themselves or teammates, with the Esports Awards overseeing the process.

“The talent and innovation of our sector should be getting the exposure it deserves.,” said Michael Ashford, CEO of the Esports Awards. “The Esports Foundation has done an incredible job in generating mainstream attention, and industry exposure outside of the standard circuit. Our partnership has enabled us to expand our operations and footprint and it’s through our continued collaboration that I hope we can bring the Esports Awards to the global community, and provide the industry with better visibility all year round.”

The Esports Awards also confirmed its 2026 ceremony will take place in the United States, starting what it described as a rotating host city model featuring “previously unvisited destinations.” The event previously staged its 2024 awards ceremony and the 2025 Decade Awards in Riyadh, Saudi Arabia as part of the Esports World Cup program.

EWC 2026 is scheduled for Paris from July 06 through August 23, 2026, with more than 2,000 players and 200 Clubs from over 100 countries set to compete in 25 tournaments across 24 games. Voting for the EWC Players’ Choice Award will run from July 1 through August 18, 2026, with the winner to be revealed during the Esports Awards ceremony later this year. The Esports Awards said additional details about its 2026 event will be announced in the coming weeks.

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Summer 2026 is set to be one of the hottest periods for sports traffic, with every major sporting headline creating fresh scaling opportunities for affiliates.

N1 Partners is launching the first edition of the N1 Sports Digest series, featuring an up-to-date sports calendar along with practical traffic-driving insights from industry experts to help partners make the most of the hot season. Use this calendar to plan your campaigns and maximize your earnings with N1 Sport Promo running from June 10 to July 20.

Summer 2026 sports calendar

June

July

August

Expert insights on sport traffic

N1 Partners team gathered key tips from industry experts. They’ll share what affiliates should focus on and how to maximise profitability throughout the summer 2026 sports season.

Daria Smirnova, Affiliate Team Lead, N1 Partners

Season trends and peculiarities:

• The biggest highlight of summer 2026 will be the expanded FIFA World Cup format. With more participating nations, new audiences and GEOs that have historically been less engaged with football-related content will enter the spotlight. This creates additional opportunities for testing and scaling.
• Special attention should be paid to localisation. Thanks to the expanded geography of the World Cup, audiences will become less universal, making language adaptation, localised creatives, and region-specific triggers even more important for campaign performance.
• It is essential to prepare multiple creative concepts for different sports and audience segments rather than building an entire strategy exclusively around football.
• Despite the massive interest surrounding the World Cup, affiliates should not limit themselves to football. Audience attention throughout the summer will also be focused on tennis, including Wimbledon, as well as major esports tournaments in Counter-Strike, Dota 2, VALORANT, and other disciplines.
• Esports may become a particularly attractive direction due to its younger audience and relatively lower CPMs across a number of GEOs.
• The season will be packed with major events, meaning competition for user attention will intensify. As a result, creatives and offers are likely to burn out faster than during regular periods.

How to maximise profit: 

• Leverage not only football-related news hooks but the entire summer sports calendar.
• Continuously test new GEOs and audience segments that may show increased interest driven by major international sporting events.
• Focus on retaining users between matches and tournament stages. During quieter periods, virtual sports, fast-paced simulations, and similar engagement mechanics often perform exceptionally well.
• Take advantage of additional seasonal opportunities. For example, N1 Sport Promo covers the biggest sporting events of the summer and offers increased payouts for sports traffic, including Prediction Markets traffic.

Vlad Chernov, Deputy Head of Affiliates, N1 Partners

Season trends and peculiarities:

• Summer 2026 is set to become one of the most event-packed sports seasons in recent years. Users will be drawn to FIFA World Cup matches, headline UFC events, and numerous other international competitions.
• The major sporting events’ abundance creates an almost continuous stream of audience interest while simultaneously increasing competition for user attention.
• In an environment of heavy information overload, it is especially important to monitor the news cycle closely, including roster changes, athlete injuries, match postponements, and other developments that may influence audience behaviour.
• Major tournaments always carry the potential for unexpected outcomes and major upsets, where favourites are eliminated earlier than expected and underdogs achieve the best results in their history.

How to maximise profit: 

• Plan campaign launches in advance and prepare for peak periods of sports-driven demand.
• Avoid focusing on a single tournament and instead capitalise on opportunities across the entire sports calendar.
• Continuously test new traffic combinations and evaluate performance based on EPC rather than focusing solely on bid amounts.
• Utilize additional monetization opportunities throughout the sports season. In particular, participation in N1 Sport Promo can increase overall profitability through enhanced payouts and special conditions for sports traffic.

Ksenia Gaikova, Team Lead BDM, Alfaleads Network

Season trends and peculiarities:

• When working with major sporting events, it is important to remember that the highest traffic volumes typically occur during the opening stages of a tournament rather than during the final rounds. Users are most actively supporting their favourites when the number of participants is at its maximum.
• For affiliates who primarily work with casino traffic and want to capitalise on the sports wave, choosing partners with strong retention mechanisms is especially important. This makes it possible not only to monetise sports-related interest in the moment but also to effectively cross-sell users into other products.
• Conversion rates during sporting events can exceed standard benchmarks, but media buying economics differ significantly from casino traffic. As a result, bidding strategies require additional adjustments to account for the specifics of the sports vertical.
• During major events, virtually every market participant is working with the same news hooks and narratives. Therefore, bonuses, promo codes, boosted odds, themed landing pages, and other promotional tools become critical competitive advantages.
• The market continues to evolve rapidly while traffic source stability declines. Under these conditions, the strongest teams will be those capable of adapting quickly to emerging trends and adjusting their strategies in real time.

How to maximise profit: 

• Launch campaigns as early as possible rather than waiting for the decisive stages of tournaments.
• Work with partners that offer strong player retention and high-performing retention funnels.
• Adapt bidding models and acquisition strategies to the specifics of the sports vertical.
• Fully integrate the advertiser’s marketing advantages into your funnels.
• Closely monitor trends and test new approaches before competitors have the opportunity to scale them.

Roman Cpa Kill, Founder & CEO, THE GODS GROUP

Season trends and peculiarities:

• Prediction Markets should not be viewed as a separate vertical. Instead, it represents another monetisation tool that naturally complements traditional sports traffic.
• The key success factor is the ability to react quickly to trends, breaking news, and major sporting events.

How to maximise profit: 

• Identify new opportunities and market inefficiencies before competitors do.
• Test hypotheses quickly and avoid delaying the launch of new traffic combinations.
• Adapt creatives rapidly to align with current sports narratives and trending topics.
• Scale successful campaigns immediately after validating results in order to maximise performance during periods of peak demand.

Considering the density of the sports calendar and the enormous potential of Tier 1 GEOs, summer 2026 is one of the most promising periods for scaling sports traffic.

For affiliates looking to secure higher payouts on sports and Prediction Markets traffic, N1 Sport Promo can serve as an additional monetization tool, where increased FTD volume directly impacts CPA rates.

The summer sports season has already started — join N1 Sport Promo!

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