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Majority of Ontarians wagering on Super Bowl LVIII to bet online

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A new survey from the Responsible Gambling Council (RGC) shows that four in ten Ontario sports bettors (41 per cent) will place a wager on Super Bowl LVIII. Of all who plan to bet on the big game, the vast majority (80 per cent) will do so online.

The survey found most online bettors use multiple sportsbook platforms when placing bets; 85 per cent use up to three, and 15 per cent use four or more. Over half (58 per cent) will check to see if a sportsbook website is regulated.

Over half (54 per cent) of those who bet on the Super Bowl say their main reason to bet is to add to the excitement of the game. Over a quarter (28 per cent) bet because family or friends are betting and more than half (56 per cent) of respondents say they tend to bet more than usual when watching with these relations. This jumps to two thirds of younger bettors (69 per cent of those aged 18-34) and is highest amongst those who bet on sports regularly (81 per cent).

Three-quarters (74 per cent) of Ontario adults who bet believe their sports knowledge gives them an edge in predicting outcomes. This jumps to almost 9 in 10 (85 per cent) of those who bet on sports regularly. The misconception that one can accurately predict an outcome can lead to over confidence and the illusion of control. This false belief can increase risk, influencing some to bet more than they can afford to lose.

Additional risk is associated with the consumption of substances that can impair judgement and decision-making. Almost three-quarters of those who bet (72 per cent) plan to consume alcohol, cannabis, or other substances during the Super Bowl. Two fifths (42 per cent) tend to bet more when they partake.

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Staying Onside

While many Ontarians will be placing bets, the majority (78 per cent) of Super Bowl bettors have at least one strategy to manage their gambling risk. The most common strategies include determining a pre-set betting limit (36 per cent), betting to have fun and not to make money (25 per cent), and not betting more to recoup losses (18 per cent). Paying attention to mood and state of mind, two fifths (22 per cent) commit to never betting while intoxicated and a fifth won’t bet if they’re feeling depressed or anxious (17 per cent).

The good news is all regulated sports book websites have responsible gambling features, but they vary from site to site. Of those surveyed, two fifths (38 per cent) read online information about the odds of winning and how certain games work. Those watching the Super Bowl are most likely to use money limit-setting tools (38 per cent) or take a cooling off period (27 per cent).

“With most of Ontario’s Super Bowl betting happening online, it’s encouraging to see the majority of bettors using responsible gambling features on regulated sports book websites,” says Shelley White, CEO, Responsible Gambling Council. “Whether betting on or offline, perceived knowledge of the game, being with friends and family, and substance use can all influence how we play. Staying within a pre-set limit and not risking more than you can afford to lose is always a good game plan.”

How Ontarians plan to bet on the Super Bowl

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While most betting on the Super Bowl will place a single bet on the outcome of the game (64 per cent), a third (36 per cent) will bet multiple times throughout the game, and a quarter (25 per cent) will bet multiple times by using several sportsbook websites.

44 per cent will bet online with a sportsbook website
44 per cent will bet with friends
27 per cent will buy sport-based lottery tickets
23 per cent will bet in a pool
How much Ontario Super Bowl bettors plan to wager

50 per cent say they will bet less than $50
42 per cent say they will bet between $51 and $250
6 per cent say they will bet more than $250
RGC tips for safer sports betting

Be mindful of the illusion of control and remember that even with expertise or knowledge of a sport or online game, you can’t predict the unexpected.
Be aware that time spent, and knowledge gained won’t help you “beat the odds”.
Plan before you play – pre-set betting limits and stay within your budget.
Only gamble with money you can afford to lose – never borrow money or use money intended for necessities, like rent/mortgage or food.
Never chase losses by trying to win back what you’ve lost.
Limit your alcohol and/or cannabis intake.
Don’t bet if you are upset or stressed.
View sports betting as entertainment, not a way to make money.
To learn how to keep your play safer visit Gambling is Random.

Methodology
An online survey of 1,002 Ontario residents aged 18+ was completed between January 12-14, 2024, using Leger’s online panel. A probability sample of the same size would yield a margin of error of +/-3.1%, 19 times out of 20.

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Canada

Canadian Gaming Summit 2024: Innovation and Networking Converge in Toronto

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The Canadian Gaming Summit (CGS) is set to take place from June 18-20, 2024, at the Metro Toronto Convention Centre. Organized by SBC Events in collaboration with the Canadian Gaming Association (CGA), this premier event promises to be an unparalleled gathering for gaming and sports betting professionals from Canada and beyond.

A Gathering of Industry Leaders

The 27th edition of the Canadian Gaming Summit is anticipated to draw over 3,000 delegates, including more than 1,000 operators, 200 affiliates, and 150 speakers. This year’s event is a must-attend for companies eager to engage with one of the world’s most dynamic gambling markets. The Summit will feature a rich conference agenda and a diverse array of exhibitors, reflecting the evolving landscape of the industry.

Highlighting Key Features

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Player Protection Symposium
 A high-level session dedicated to preventing gambling harm, providing crucial insights and strategies for responsible gaming practices.

Electronic Gaming Academy Masterclass
 An in-depth analysis of how Return to Player impacts different player categories, offering valuable knowledge for enhancing player experiences.

Global Gaming Women’s Breakfast
 A networking event aimed at connecting women in the industry, promoting diversity and inclusion over coffee and croissants.

First Nations Gaming Breakfast Meetup
 A unique opportunity for First Nations gaming delegates to network and share insights over a complimentary breakfast.

Networking and Learning Opportunities

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CGS 2024 will offer an all-inclusive networking experience from the moment attendees step inside. Each day begins with dedicated networking areas on the show floor, featuring hot refreshments, breakfast, and lunch. Evening networking parties at some of Toronto’s most upscale venues will provide the perfect setting to build on relationships formed during the conference.

Evening Networking Events

Opening Party (June 18)
 Held at RS Sports Bar, this pre-registration event includes complimentary drinks, canapés, and a live DJ, setting the stage for the conference days ahead.

Official Networking Party (June 19)
 Taking place at Lavelle, one of Toronto’s premier locations, this party offers complimentary food and drinks, ensuring a relaxed environment for networking with industry professionals.

A Comprehensive Agenda

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The Canadian Gaming Summit will cover a broad spectrum of topics across the gaming and sports betting sectors, including:

  • The latest compliance updates and insights into global regulatory trends.
  • The integration of fintech and blockchain technologies in the gaming industry.
  • The strategic use of gamification to enhance player retention and loyalty.
  • The impact of the Digital Services Act and AI EU Act on businesses.
  • The emergence of Decentralized Autonomous Organizations (DAOs) in gaming.

The Canadian Gaming Summit 2024 promises to be an event filled with learning, networking, and growth opportunities. Don’t miss your chance to be part of Canada’s premier gaming and betting event. Secure your spot and be ready to explore the future of gaming in one of the most exciting markets in the world.

For more information and to register, visit the Canadian Gaming Summit website.

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Canada

Titanplay Goes Live in Ontario, Powered by Delasport

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Rising iGaming star Titanplay is now officially live in Ontario, powered by Delasport’s turnkey solution. The sports betting and casino operator received its Ontario license just days ago and is quickly launching with the help of Delasport’s one-stop-shop product.

This is just the latest of a series of successful deals in the Ontario market for Delasport, who obtained a license for the hot jurisdiction earlier this year.

The award-winning supplier’s solution is designed to accommodate all online sportsbook and casino needs.

Titanplay is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their players will soon enjoy the richest casino and sportsbook products in the industry. This includes Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, casino Booster Panel, Hot & Cold game categories, and much more.

“Our stride in Ontario is going full force and we’re proud to be able to announce such exciting deals like the partnership with Titanplay”, Delasport’s CEO Oren Cohen Shwartz comments. “Operators in the market chose Delasport’s solutions because it allows them to differentiate and take a market share right away. We’re confident in both our software offering and our Managed Services, so we can guarantee that Titanplay’s players will appreciate and enjoy the second-to-none betting experience.

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Canada

Thunderkick launches in Ontario with industry heavyweights PokerStars and LeoVegas

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Latest move continues North American expansion for popular provider

Independent slots studio Thunderkick has gone live in Ontario for the first time with international operators PokerStars and LeoVegas.

The jurisdiction is a key focus for the provider alongside markets such as Italy, Portugal, and its homeland of Sweden.

Ontario also marks the latest step in Thunderkick’s long-term North American strategy, which will see the studio roll out game releases and commercial deals throughout the rest of 2024.

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The licence allows the provider to partner with a range of operators in the region, which has proven to be buoyant since it came online in 2022.

As part of the move, a number of acclaimed titles will become available to PokerStars and LeoVegas players in Ontario. These include an initial offering of 12 Bolts of Thunder, Xterminate, Midas Golden Touch 2, Beat the Beast: Dragon’s Wrath, and Midas Golden Touch Reborn, which will be accessible within a month of the launch.

Thunderkick has positioned itself for major growth following this important milestone, especially in North America, where it has recently entered the US social casino industry.

Svante Sahlström, Chief Commercial Officer at Thunderkick, said: “Ontario is one of the most significant strategic moves for us this year, and I think we’ll look back on it as an important marker in the company’s development.

“Partnering with two prominent brands in PokerStars and LeoVegas highlights our drive to deliver on our long-term strategic goals in the continent as we continue to work towards providing the ultimate player experience.”

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“The market entry is the latest step in Thunderkick’s progressive worldwide expansion goals, proving that independent slots studios can operate on a global scale and develop a player base across continents by prioritising high-quality games.”

“There is a huge amount of unlocked potential in North America, and as more Canadian provinces and US states become regulated, there is a fantastic opportunity for Thunderkick to expand further.”

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