A new survey from the Responsible Gambling Council (RGC) shows that four in ten Ontario sports bettors (41 per cent) will place a wager on Super Bowl LVIII. Of all who plan to bet on the big game, the vast majority (80 per cent) will do so online.
The survey found most online bettors use multiple sportsbook platforms when placing bets; 85 per cent use up to three, and 15 per cent use four or more. Over half (58 per cent) will check to see if a sportsbook website is regulated.
Over half (54 per cent) of those who bet on the Super Bowl say their main reason to bet is to add to the excitement of the game. Over a quarter (28 per cent) bet because family or friends are betting and more than half (56 per cent) of respondents say they tend to bet more than usual when watching with these relations. This jumps to two thirds of younger bettors (69 per cent of those aged 18-34) and is highest amongst those who bet on sports regularly (81 per cent).
Three-quarters (74 per cent) of Ontario adults who bet believe their sports knowledge gives them an edge in predicting outcomes. This jumps to almost 9 in 10 (85 per cent) of those who bet on sports regularly. The misconception that one can accurately predict an outcome can lead to over confidence and the illusion of control. This false belief can increase risk, influencing some to bet more than they can afford to lose.
Additional risk is associated with the consumption of substances that can impair judgement and decision-making. Almost three-quarters of those who bet (72 per cent) plan to consume alcohol, cannabis, or other substances during the Super Bowl. Two fifths (42 per cent) tend to bet more when they partake.
While many Ontarians will be placing bets, the majority (78 per cent) of Super Bowl bettors have at least one strategy to manage their gambling risk. The most common strategies include determining a pre-set betting limit (36 per cent), betting to have fun and not to make money (25 per cent), and not betting more to recoup losses (18 per cent). Paying attention to mood and state of mind, two fifths (22 per cent) commit to never betting while intoxicated and a fifth won’t bet if they’re feeling depressed or anxious (17 per cent).
The good news is all regulated sports book websites have responsible gambling features, but they vary from site to site. Of those surveyed, two fifths (38 per cent) read online information about the odds of winning and how certain games work. Those watching the Super Bowl are most likely to use money limit-setting tools (38 per cent) or take a cooling off period (27 per cent).
“With most of Ontario’s Super Bowl betting happening online, it’s encouraging to see the majority of bettors using responsible gambling features on regulated sports book websites,” says Shelley White, CEO, Responsible Gambling Council. “Whether betting on or offline, perceived knowledge of the game, being with friends and family, and substance use can all influence how we play. Staying within a pre-set limit and not risking more than you can afford to lose is always a good game plan.”
How Ontarians plan to bet on the Super Bowl
While most betting on the Super Bowl will place a single bet on the outcome of the game (64 per cent), a third (36 per cent) will bet multiple times throughout the game, and a quarter (25 per cent) will bet multiple times by using several sportsbook websites.
44 per cent will bet online with a sportsbook website
44 per cent will bet with friends
27 per cent will buy sport-based lottery tickets
23 per cent will bet in a pool
How much Ontario Super Bowl bettors plan to wager
50 per cent say they will bet less than $50
42 per cent say they will bet between $51 and $250
6 per cent say they will bet more than $250
RGC tips for safer sports betting
Be mindful of the illusion of control and remember that even with expertise or knowledge of a sport or online game, you can’t predict the unexpected.
Be aware that time spent, and knowledge gained won’t help you “beat the odds”.
Plan before you play – pre-set betting limits and stay within your budget.
Only gamble with money you can afford to lose – never borrow money or use money intended for necessities, like rent/mortgage or food.
Never chase losses by trying to win back what you’ve lost.
Limit your alcohol and/or cannabis intake.
Don’t bet if you are upset or stressed.
View sports betting as entertainment, not a way to make money.
To learn how to keep your play safer visit Gambling is Random.
An online survey of 1,002 Ontario residents aged 18+ was completed between January 12-14, 2024, using Leger’s online panel. A probability sample of the same size would yield a margin of error of +/-3.1%, 19 times out of 20.
Clarion Gaming Digital Expands North American Reach with Global Gaming Business Acquisition
iGaming Business (iGB) parent company Clarion Gaming Digital has acquired Global Gaming Business (GGB) as it accelerates its growth strategy across North America.
The purchase includes GGB magazine’s annual publications Casino Style, Tribal Government Gaming and Progressive Products Preview (P3) as well as its online assets including GGB News.
It will extend the digital publishing business’ global reach as the North American market enters a crucial phase, providing clients with access to a significantly bigger audience through its range of marketing services products.
Founded in 2002, GGB is trusted title with a reach beyond sports betting and iGaming into commercial and tribal gaming. It bolsters Clarion Gaming Digital’s ability to provide a comprehensive range of news, analysis and data to every sector of the industry.
The acquisition is a cornerstone of a wider multimillion pound investment to enhance Clarion Gaming Digital’s data and audience development.
“This is a major milestone for our digital business as we unlock the benefits of our investment,” the Managing Director for Clarion Gaming, Alex Pratt, said. “We are acquiring a business with deep industry heritage and with it the opportunity to build on its solid foundations in the United States.”
The B2B Global Content Director for Clarion Gaming Digital, Robin Harrison, said the acquisition came amid changes to state regulations as well as new land-based and online developments across the United States and Canada.
“We are delighted to seal this deal, which brings in new industry expertise to the team, expands our reach and consolidates our presence in a crucial region,” Harrison said. “We will build an offering that acts as the final word on key industry developments and GGB’s authority and relationships takes us a step closer to that goal.”
“We have had lengthy discussions with Clarion Gaming Digital in recent years and believe it shares our passion and vision for serving our readership in a way that will maintain the quality of the publications for decades to come,” the publisher and Chief Executive Officer for Casino Connection International LLC, the parent of GGB, Roger Gros, said. “As the gaming industry continues to grow in many different ways, our relationship with Clarion will make certain that our pivotal role in the industry remains unchanged and we can continue our important work going forward.”
Clarion Gaming Digital plans to further accelerate its North American expansion by leveraging unique partnerships on offer through the wider Clarion Events portfolio such as the DigitalPlay Summit at the Indian Gaming Tradeshow and Convention over April 10 to 11.
ReactivAction Limited Partners with Fast Track to Underpin Growth Strategy, Starting with the Brazilian Market
ReactivAction Limited, an ambitious new player in the iGaming industry offering online casino games and sports betting, has gone live with Fast Track, marking a strategic move to cement a stronghold across multiple markets, starting with Brazil.
This partnership not only marks a dynamic alliance but also a ground-breaking integration of Fast Track with Altenar’s renowned player account management (PAM) platform. This innovative collaboration highlights Fast Track’s exceptional ability to seamlessly integrate with various leading iGaming systems, further cementing its position as the industry’s most versatile and adaptable CRM solution provider.
With plans to expand beyond Brazil into Canada, New Zealand and Ireland through a second brand, ReactivAction Limited was on the lookout for a long-term partner that not only understands its growth trajectory but is also a critical driving force behind its growth. By leveraging Fast Track’s state-of-the-art AI-driven tools, lifecycle automation and real-time data analytics, ReactivAction Limited is poised to elevate its player engagement and retention strategies. This advanced technology empowers ReactivAction Limited to customize communications, personalised promotions and bonuses, aligning them with individual preferences and behaviours for a more tailored and engaging gaming experience.
“We were looking for a platform that sets us up for success from day one, making it possible to execute and automate the entire retention strategy, a system that could scale and mould around our expansion and provide solutions to our unique challenges,” the Director for ReactivAction Limited, Leone Stranges, said. “Fast Track’s lifecycle templates, real-time capabilities and experience within the industry made it a straightforward choice.”
“We are always excited at the prospect of empowering a forward-thinking operator through our platform,” the founder and Chief Executive Officer for Fast Track, Simon Lidzen, said. “We look forward to a fruitful long-term relationship to support ReactivAction Limited’s growth trajectory as it expands its brand into new markets.”
Design Works Gaming Attains iGaming License in Ontario Canada
Design Works Gaming (DWG), a leading games studio, proudly announces the acquisition of its iGaming license in Ontario, Canada.
This significant milestone opens doors to a new era of growth and expansion for the company as it ventures into the thriving Canadian market. As the first Canadian region to launch regulated online gaming, Ontario had over 1.2 million active player accounts by the end of 2023 and that count is steadily growing.
With its license secured, DWG is poised to bring its innovative slots and premium LuckyTap titles to the Ontario market, further solidifying its position as a key player in the global iGaming industry. The company’s commitment to delivering iconic, never-before-seen gaming experiences to players has been a driving force behind its success and the expansion into Canada only furthers that mission.
The founder and Chief Executive Officer for DWG, Troy Zurawski, expressed his excitement about this significant achievement, stating: “Securing the iGaming license in Ontario is a momentous milestone for our company. We have been working tirelessly to take the next step in our global expansion and Canada has been in our sights for a long time. Entering this new market opens a significant opportunity to introduce new players to our fresh, exciting approach to casino play.”
Known for its creativity in game development, DWG is consistently pushing boundaries to deliver captivating gaming experiences. The company will bring unparalleled entertainment and robust content offerings such as its award-winning Break the Bounty LuckyTap and 10X Fortune to Canadian players.
DWG is continuing to expand its global presence in the dynamic and evolving iGaming market. To learn more, visit DesignWorksGaming . com.
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