BETBY, the leading Tier 1 sportsbook provider, has announced the launch of its comprehensive World Cup offering, led by one of the most distinctive advantages currently available to operators: odds on the entire World Cup bracket already available, before the official draw takes place.

Released exactly one month before the opening match, BETBY’s World Cup package gives operators a crucial head start, enabling them to activate campaigns and capture player interest well ahead of kickoff.

The offering also provides operators with an additional marketing tool to drive engagement and maximise player interaction in the lead-up to the tournament.

By providing a fully pre-priced tournament structure across all potential matchups, BETBY allows operators to offer betting markets from the group stage through to the final from day one.

This early availability extends the betting lifecycle significantly, giving players the opportunity to engage with the full tournament narrative in advance and driving sustained activity throughout the build-up to kickoff.

To further enhance engagement during the tournament, BETBY is introducing microbetting for the World Cup, enabling wagers on events occurring within one-minute intervals throughout each match. With at least 90 intervals per game, players can bet on outcomes such as throw-ins, fouls, corners, offsides, goals, and goal kicks.

This real-time, high-frequency betting format transforms the viewing experience into a continuous stream of opportunities, keeping users actively engaged from kickoff to the final whistle while increasing interaction levels, boosting ARPU, and strengthening retention.

Complementing this is BETBY’s eWorld Cup, an esports experience that replicates all tournament matches in a short-format, high-frequency environment.

With matches lasting just a few minutes, the e-sim ensures continuous football action, helping operators fill off-peak gaps and overcome time zone challenges while maintaining consistent user engagement.

The product is fully customizable, allowing operators to tailor visuals, teams, match configurations, and margins to align with their brand and commercial strategy.

BETBY’s World Cup offering is further supported by a dedicated tournament hub, designed to centralize all content, data, and betting opportunities within a single interface.

Users can explore group stages and full bracket progression, access event pages, view promotions and line banners, watch video content, and analyze detailed statistics, creating a more immersive and informed betting experience.

The package includes boosted odds across all World Cup events, daily featured offers, and a wide selection of prebuilt “hot” combos with enhanced pricing, giving operators the flexibility to engage a broad player base, from high-value users to casual bettors.

Operators also benefit from one of the most extensive market coverages in the industry, spanning main markets, outrights, props, and special bets, supported by a trading team ready to accommodate bespoke requests.

By combining early market availability, real-time engagement tools, continuous betting opportunities, and deep trading flexibility, BETBY delivers a complete solution designed to maximize operator performance throughout the World Cup.

“As the biggest sports event worldwide, the World Cup is as much about preparation as it is about execution,” said Chris Nikolopoulos, Chief Commercial Officer at BETBY.

“By being the first B2B sportsbook provider to make the full tournament bracket available ahead of the draw, we’re giving operators a clear advantage: the ability to start engaging players earlier and build momentum well before kickoff.

At the same time, other features like microbetting and our eWorld Cup ensure that engagement stays high throughout every stage of the competition.

We’re delivering a complete content portfolio that allows our partners to maximize both player activity and revenue across the entire World Cup cycle.”

BETBY

BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.

From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.

For more information visit betby.com

BETBY,  the leading sportsbook supplier, has announced the launch of “90s”, a new genre within its proprietary esports feed, BETBY Games, bringing exclusive retro-inspired content to operators and players.

Designed around the look and feel of classic 90s video games, the new genre introduces a lineup of e-sims that take players back to the pixel era, combining retro-inspired visuals with the simplicity and high-frequency betting mechanics that define BETBY Games. While many modern esports products focus on realism and

advanced graphics, 90s takes a different approach by returning to the roots of gaming, transforming familiar retro aesthetics into a fully optimised betting experience.

The launch responds to a growing demand for greater content variety within sportsbook environments, particularly products that can deliver constant engagement beyond traditional live sports schedules.

With 1-minute match formats, 24/7 availability, and quick settlements, “90s” is designed to offer operators a new layer of always-on entertainment while maintaining the speed and betting intensity that define BETBY.Games.

One of the key strengths of “90s” lies in its distinctive positioning within the modern iGaming market.

By bringing retro-inspired game formats into a fully betting-ready environment, BETBY is offering operators access to a type of content that is rarely available today, creating a differentiated experience inspired by the iconic titles and visual style that shaped a generation of players.

The first wave of titles includes eBasketball’98, eBaseball’95, eTennis’89, and eFighting’93, each bringing its own distinctive retro identity while being fully integrated with modern betting mechanics.

The collection covers a mix of major sports and fighting content, combining familiar retro gaming cues with formats built specifically for sportsbook performance.

eFighting’93 introduces a format that complements BETBY Games’ existing eFighting portfolio, offering fast-paced matchups and simple winner markets across 6,000 monthly matches.

eBasketball’98 delivers a dynamic format featuring a high-speed 1v1 shootout between two players at a single hoop.

Bettors can place wagers on the top scorer, point handicaps, total points, and individual point counts, with the title delivering 6,000 matches per month. eBaseball’95 condenses baseball into a

high-intensity 1-inning format, offering 5,000 monthly events across 1×2, handicap, and totals markets. Completing the lineup, eTennis’89 brings an ultra-fast tennis format focused on single-game action, with 6,000 monthly matches and winner markets.

Inspired by the visual identity of the 8-bit and 16-bit eras, “90s” creates a product that feels instantly recognisable to players who grew up with this style of gaming, while also offering younger audiences a distinctive and visually engaging alternative to conventional esports content.

“90s is an exciting new direction for BETBY Games because it brings something completely different to sportsbooks,” said Kirill Nekrasov, Head of Innovation & R&D at BETBY.

“There is still a very strong emotional connection around retro games, from the pixel art to the sounds and the simplicity of the gameplay.

We wanted to take that nostalgia and transform it into a product that works for modern betting: fast, clear, engaging, and available around the clock.”

“Our goal was to increase content diversity for our partners. Operators need engagement tools that work 24/7, and the “90s” genre provides a unique, fast-paced solution.

This initial launch is just the start, as we will continue to expand the portfolio with a wider mix of 90s-themed sports and casual titles,” he added.

The launch of 90s further strengthens BETBY.Games’ position as one of the most innovative proprietary esports feeds in the market, offering operators a broad portfolio of fast-betting content designed to drive engagement, increase event volume, and deliver a differentiated sportsbook experience.

BETBY

 BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence.

BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.

From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.

Alea, a leading iGaming aggregator, is sponsoring the second edition of the ALL IN Platform Presidio Trophy, a golf tournament bringing together iGaming executives at the Royal Malta Golf Club on May 11 and 12.

Alea, the leading casino iGaming aggregator, is sponsoring the ALL IN Platform Presidio Trophy, taking place on May 11–12 at the Royal Malta Golf Club.

Now in its second edition, the tournament continues to establish itself as a meeting point for the global iGaming industry.

It brings together competition, partnership, and shared experiences in a setting that extends beyond traditional events.

40 players, six countries, Ryder Cup format

Players from Malta, the UK, Spain, the Netherlands, Dubai, and Canada will take part in a Ryder Cup-style format, with 40 golfers split into two teams competing across singles and doubles matches.

Team Malta, sponsored by ALL IN Platform in association with Alea, returns to defend its title following a tightly contested win in 2025, while Team Shivers, backed by Presidio, looks to reclaim the trophy.

For Alea, sponsoring the tournament with their long-term partner ALL IN Platform, reflects their ongoing effort to reinforce relationships in environments where competition and collaboration naturally intersect.

It’s a format that brings partners together in a more personal manner while still holding onto the competitive edge that defines the industry.

Alongside the tournament, an exclusive iGaming networking event will take place on the evening of May 11, gathering more than 80 industry professionals.

While golf drives the competition, the broader value of the event lies in the relationships it creates and strengthens.

“After the success at Loch Lomond 2025, we wanted to bring that same spirit of partnership to Malta with the ALL IN Platform team.

Excellence is a shared standard for us, both in business and on the green, and the ALL IN Platform Presidio Trophy is the perfect stage to lean into that.

We value the connection of bringing together people who share a sense of precision and purpose.

It’s the ideal moment to celebrate our partners and the journey we’re on together.” — Ramon Glieneke, COO at Alea

“Partnering with Alea on the ALL IN Platform Presidio Trophy reflects exactly how we believe business relationships should evolve—through shared experiences, trust, and a healthy sense of competition.

Alea has been a natural partner for us, aligned in both vision and execution, and this event is a great example of how we can bring the industry together in a way that feels both meaningful and memorable.

It’s not just about the tournament—it’s about strengthening the connections that drive long-term success.”  John Foster , CCO at ALL IN Platform

Set just outside Valletta, the Royal Malta Golf Club is one of the oldest in Europe and provides a course that blends history with a layout that rewards consistency and precision.

It’s a setting that mirrors the nature of the event itself: competitive, focused, and built around performance.

As the tournament returns to Malta, the 2026 edition builds on last year’s momentum, bringing renewed rivalries and a growing international presence as the event continues to establish itself as a distinctive fixture within the iGaming calendar.

Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 17,000 games from 170+ top-tier providers through a single API integration.

Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency.

Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level.

In 2024, the company strengthened its cybersecurity framework through a strategic partnership with Continent 8 and achieved VAPT certification.