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Colombia

PRAGMATIC PLAY BOLSTERS ZAMBA PARTNERSHIP WITH LIVE CASINO CONTENT

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The provider takes Live Casino Games live with Zamba

Pragmatic Play, a leading content provider to the iGaming industry, is enhancing its relationship with Colombian partner Zamba with the inclusion of its Live Casino titles.

Having gone live with the operator in 2020 with its Slots portfolio, this extended partnership will now include the supplier’s renowned Live Casino offering.

Among the titles in the full suite of Live Casino content are dynamic game shows such as Sweet Bonanaza Candyland™ and Snakes & Ladders Live™ as well as casino floor classics such as roulette and blackjack.

The development signifies Pragmatic Play’s commitment to transform and elevate gaming experiences as the supplier continues to expand the provision of its Live Casino content in the LatAm region.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Improving the relationship with Zamba to include Live Casino content forms part of our wider strategy to greatly expand Pragmatic Play’s reach within the category”.

“Zamba has been an excellent partner for Pragmatic Play, and we are thrilled about the latest addition of state-of-the-art Live Casino titles including the top-performing Sweet Bonanza Candyland™ as well as classic table games such as blackjack and baccarat.”

Enrique Amorocho, Business unit manager at Zamba said: “Following the good performance of Pragmatic Play’s Slots among our players it was a good next step to build upon this relationship and offer its Live Casino content to our customers.

“With the rise in popularity of the category among bettors, we have no doubt its Live Casino content will perform just as well as its Slots have, as we strive to provide an unmatched experience to our players. Pragmatic live casino arrives Zamba.co to complete our offer to our loyal customers”

Argentina

BMM Testlabs Becomes First Testing and Certification Lab to Receive Approval for Peru’s Newly Regulated iGaming and Sports Betting Market

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BMM Testlabs (BMM), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced a major milestone in becoming the first testing and certification laboratory to be approved for Peru’s new online gaming and sports betting program.

BMM was officially approved today by Peru’s Ministry of Foreign Trade and Tourism (MINCETUR), following MINCETUR’s October of 2023 approval of the country’s sports betting and iGaming regulations, making Peru the third country in South America to regulate these programs following Colombia and Argentina. The regulations came into effect from February 9, 2024, and operators have until March of 2024 to apply.

“This is a landmark moment for BMM Testlabs, as we are now the first lab approved to test and certify online games and sports betting programs in Peru,” the Digital Gaming, Security and Inspections President for BMM, Marzia Turrini (pictured), said. “We are very grateful to MINCETUR for its confidence in BMM and we’re eager to help launch Peru’s new digital gaming programs and ensure fair and secure entertainment for this newly regulated market.”

In addition to the land-based testing and certification services that BMM provides to Peru casino operators, the company has been greenlighted to offer its full spectrum of iGaming and sports betting services.

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For iGaming jurisdictions worldwide, BMM has been providing game evaluations, game payout analysis and reporting, return-to-player (RTP) evaluations, game maths evaluations, RNG testing, RGS and platform testing, security audits, penetration testing and much more since 2002.

BMM’s sports betting services include full jurisdictional testing and certification, geolocation testing, back-end testing on transactions and payments and cybersecurity testing and audits to ensure the protection of infrastructure and player data.

With an office in Lima, Peru, since 2007, BMM is well-equipped to serve the land-based and digital needs of the third largest country in South America. This milestone for BMM underscores the company’s commitment to delivering exceptional product compliance and certification services to clients worldwide.

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Colombia

TG Lab powers Stake’s expansion into Colombia

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Provider makes its LatAm debut with leading betting brand using its state-of-the-art modular iGaming and sports betting platform to enter regulated market

Stake, one of the world’s leading crypto casinos and sportsbooks, has entered the locally regulated Colombian market powered by the cutting-edge platform provider, TG Lab.

The operator has secured the necessary licence and approvals to make its debut in Colombia via its acquisition of Betfair Colombia earlier in the year and launched its brand and online casino/sportsbook experience to players under the Stake.com.co domain.

Stake will use TG Lab’s agile, modular and scalable iGaming and sportsbook platform, as well as its customisable front-end solution and bespoke native mobile app, to deliver a superior experience to players in Colombia as part of its ambitions to become the leading gambling brand in the country.

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TG Lab had been assessing the fast-growing Latin American market for some time and was waiting to form a partnership with a tier one operator before making its debut. Stake is the perfect partner in that regard, with TG Lab now set to make big moves in the region.

This includes plans to establish a dedicated LatAm office from which it will look to partner with additional operators, helping them deploy their online casinos and sportsbooks in regulated markets across the region throughout 2024 and beyond.

The TG Lab platform has been designed to allow operators to take control of the technology and accelerate product innovation, allowing them to cut down on operational costs. This is achieved through advanced automation that replaces a great number of manual processes and activities.

Ugnius Simelionis, TG Lab Chief Executive Officer, said: “Stake is one of the largest gaming operators in the world and we are proud to have been trusted to provide our platform and mobile app solutions for its move into Colombia.

“With our technology powering its online casino and sportsbook and mobile app, and its position as a leading brand, Stake has what it takes to become a true market leader in Colombia and we are delighted to be playing a part in its journey.

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“The partnership also marks our arrival in Latin America, a region where we have big plans to become the go-to platform provider for operators looking to deliver the best online casino and sports betting experience to players in regulated markets.”

Brais Pena CSO at Stake, added: “We have ambitious international expansion plans and have identified the regulated Colombian market as having huge potential for Stake. Of course, we need to enter the market with a strong online casino and sports betting experience, and this meant identifying a premium tech partner.

“In TG Lab we have a proven platform and app provider that knows exactly what it takes to deliver a compelling player experience. This, combined with our brand, puts us on a sure path to success in Colombia.”

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Betfair Colombia

Stake Expands into Colombian Market with Acquisition of Betfair Colombia and License Approval until 2025

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Stake, one of the biggest online casinos and sports betting sites in the world, is excited to announce its entry into the Colombian market through the strategic acquisition of Betfair Colombia and its license, which has been approved until 2025. This marks a significant milestone in Stake’s expansion strategy in Latin America and its commitment to delivering top-tier entertainment to Colombian players.

“Expanding into the Colombian market is a strategic decision that aligns perfectly with our vision for growth and innovation,” said Brais Pena, the Chief Strategy Officer for Easygo, the powerhouse behind Stake. “Colombia’s position as the first regulated market in Latin America, coupled with its stable environment and robust entertainment industry, makes it an ideal destination for Stake’s expansion, with the intention of being one of the dominant players in the market in two years.”

This strategic vision underscores Stake’s commitment to not only enter the Colombian market but also to establish itself as a key player within a relatively short time frame, further cementing Colombia’s status as a hotbed for innovative and dynamic foreign investments.

The acquisition of Betfair Colombia and the granted license underpins Stake’s commitment to providing a world-class betting and gaming experience for Colombian players. With cutting-edge technology, user-friendly platforms and an extensive range of partnerships including being the Latin American betting partner of UFC and featuring renowned brand ambassadors such as Argentinian football sensation Kun Aguero, chart-topping rapper Drake and the Alfa Romeo Formula 1 Stake team, Stake is poised to revolutionize the Colombian gambling industry.

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Colombia will serve as Stake’s operational base for expanding throughout Latin America. The company has already secured market access in Mexico and Paraguay through agreements with local operators and it has expressed interest in future regulated markets in Peru and Brazil, further solidifying its position as a market leader in the region.

Stake’s entry into Colombia leverages Colombia’s advanced status and key geographical location, acting as a gateway to the broader Latin American market. The acquisition of Betfair Colombia, combined with the substantial market size, provides Stake with a strong foundation, facilitating a seamless integration of operations and expertise. This decisive move enables Stake to firmly establish its presence and introduce its unique range of betting and gaming products to the region.

“We view the Colombian market as a pivotal entry point for our Latin American expansion,” Pena added. “We are committed to contributing positively to the local economy, fostering innovation and delivering exceptional entertainment value to our customers.”

Fans are encouraged to visit and register on Stake .com.co and follow the Twitter handle Twitter .com/StakeColombia.

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