Press Releases
SOFTSWISS Certified as Great Place to Work®
SOFTSWISS, a global leader in technology and iGaming solutions, has been honoured with the Great Place To Work® certificate in Poland. This certification, issued by the namesake international research and consulting institute, recognises employers worldwide for creating outstanding workplace environments. It is awarded through anonymous employee feedback and corporate culture analysis.
The certificate underscores SOFTSWISS’ commitment to fostering an environment where tech and iGaming professionals can thrive and develop their expertise. The working conditions at SOFTSWISS align with international standards, ensuring every team member can excel in a globally competitive and innovative setting.
The Great Place To Work® title is awarded based on employee feedback using a rigorous methodology. In an anonymous survey, participants assess various aspects of corporate culture, including respect and fairness demonstrated by management, trust and pride in the organisation, team spirit, management practices, workplace safety, ethics, values, and others.
SOFTSWISS previously earned the title of Workplace of the Year at Sigma Europe 2022, and the recent attainment of the Great Place To Work® certificate in Poland further establishes its status as a leading employer in the industry.
In its offices in Malta, Poland, and Georgia, SOFTSWISS empowers its employees to innovate and create cutting-edge IT products for diverse global clients. This approach has led to notable growth. The company now employs over 2,000 experts, with 450 working in Poland at development centres in Poznan and Warsaw.
The company has a well-established remote work system, allowing employees to choose the format that suits them best – whether working from home, in a modern office, or a combination of both.
The emphasis on a comfortable and productive work setting ensures that every new specialist joining the team, regardless of location, feels valued and respected. This environment enables talented individuals to unleash their potential and contribute to the global online entertainment industry.
Natalia Perkowska, Co-Chief HR Officer at SOFTSWISS, comments: “People stand at the heart of SOFTSWISS, forming the pivotal asset that aligns with our fundamental core value, ‘WE SEE PEOPLE’. We have always aimed to ensure that each specialist can realise their potential and feel their contribution to the team’s collective mission. We strive to provide our employees with a high quality of life and are delighted to receive such high praise from our employees. The Great Place To Work® certification is especially valuable to us”.
With this certification and survey ratings, SOFTSWISS can now compete in the “Best Workplaces in Poland 2024” contest, ready to showcase its stature as a nurturing, dynamic workplace in the tech and iGaming industries.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts over 2000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
G2E
Spintec Introduces a Host of New Products at G2E
Spintec’s newest Charisma line has attracted significant global attention with its refined balance between relaxation and intense focus on the game. Its cutting-edge design stands out, featuring immersive, crystal-clear graphics on high-resolution monitors, alongside user-friendly, intuitive touchscreen controls and seating comfort.
Building on this success, Spintec introduced a host of additional surprises and innovative solutions at this year’s G2E. They all feature the best that Charisma has to offer, while catering to a multitude of casino settings and entertainment needs.
For example, they showed how easy it is to organize a live tournament featuring several different games and transforming a casino into a dynamic social gaming venue. Charisma in an amphitheater setting can incorporate live, automated and virtual tables, engage more than 200 players, include a choice of different games and combinations of games, and provide lots and lots of fun!
What about Craps? Spintec can’t afford to miss out on all the fun, so they have proudly introduced Charisma Craps at this year’s G2E. They showed a version that seats four and comes complete with an attractive animated topper and LED lighting.
For casinos that need more adaptive playing stations for individual players, they have developed a revolutionary new stand-alone version of Charisma. A player can enjoy an array of different games at their own station, spanning from virtual (Roulette, Blackjack, Baccarat, Craps/Sic-bo), to automated (Roulette, Craps/Sic-bo) or take part in live games at the venue or elsewhere (Roulette, Blackjack, Baccarat).
And for the venues with more restricted floor availability, the new Charisma 5 Roulette is a perfect compact solution. It can fit into small or crowded spaces with height limitations and still be an eye catcher with its animated topper and signage. It features roulette and other games individually or as a multigame setup. Who says elegance can’t be adaptable and fun?
As a last surprise, Spintec introduced a stellar new game called Galactic Spin to the American market at this year’s G2E. Galactic Spin successfully enhances the engagement of the players with large payouts and three different games that take place after the bets are closed. The downtime of waiting for the ball to drop now becomes the most thrilling part of the game and the entire roulette cycle becomes an incredibly engaging stage.
With all these new offerings, Goran Sovilj, Spintec’s Global Sales director, says: ” We’re excited to have shown the latest innovative additions to the Charisma line that enhance the gaming experience, from live tournaments to multigame solutions. It was a great success and just the beginning of what’s to come.”
Goran Miškulin, CEO of Spintec, shared his thoughts on the company’s direction:
“This year has been transformative for us in many ways, and our latest product introductions are a testament to our continuous innovation. With the launch of Spintec 2.0, our new strategic framework, we are focused on further enhancing operational efficiency, product development, and market expansion. We are confident that these efforts, along with our strengthened partnership with Merkur, will propel us to new heights and accelerate our growth. As we begin this new chapter, we are excited about the opportunities that lie ahead.”
Latest News
Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution
Veikkaus will leverage Optimove across all products and channels to maximize lottery, casino, and sports betting player lifetime value through personalized and relevant marketing campaigns, and meeting the highest standards of Responsible Gaming
Veikkaus, Finland’s national lottery operator, has selected Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing solution to elevate player experiences, loyalty, and lifetime value. Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: Lottery, Casino, and Sports Betting.
Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain.
Veikkaus gains the following key capabilities:
- Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining of content creation, and campaign optimization for enhanced personalized experiences across player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.
- A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
- Adherence to meet or exceed Responsible Gambling Standards: As a global CRM Marketing platform, Optimove meets the highest standards of Responsible Gambling worldwide.
Additionally, Veikkaus will leverage Optimove’s Digital Experience Platform (DXP), Opti-X, to deliver personalized, dynamic content and product recommendations across multiple touchpoints, enhancing player satisfaction, engagement, and retention.
Optimove’s data-driven approach will help Veikkaus fine-tune jackpot sensitivity and optimize the generosity of bonuses and promotions. Predictive models will support Responsible Gambling by anticipating player behavior. Furthermore, Veikkaus will receive ongoing support from Optimove’s Strategic Services team, ensuring tailored, data-driven marketing and monetization strategies to maximize business results.
“This partnership with Optimove marks a significant step forward in driving our growth and Responsible Gaming initiatives. Optimove’s track record and industry experience are unparalleled in CRM marketing,” said Saara Pekkonen, VP of Marketing at Veikkaus. “Optimove’s proven ability to deliver personalized, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimove’s AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximizing player lifetime value.”
“Veikkaus has an incredible legacy in delivering engaging and Responsible Gaming experiences to the people of Finland,” said Pete Miles, Director of Sales at Optimove. “We’re honored to partner with them to enhance player engagement through tailored, data-driven marketing strategies. Optimove will enable Veikkaus to personalize every touchpoint, increasing player loyalty and satisfaction while ensuring Responsible Gambling practices remain at the forefront. Working in partnership with the Veikkaus team, we’ll provide data and insights that help Optimove continually lead the CRM marketing space with other WLA Members.”
The post Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution appeared first on European Gaming Industry News.
Latest News
QTech Games sharpens its elite live-casino suite with Live88
Leading distributor further enhances its high-quality offering with new games from rising-star of live casino and slots developer
QTech Games, the leading game distributor for emerging markets, has confirmed its latest premium provider partnership with Live88, allowing its platform customers to access the supplier’s wide-ranging live-casino portfolio.
Live88 is a fast-growing provider of customisable live-dealer games – such as Roulette, Blackjack, and Baccarat, imbuing traditional classics with real-time gameplay and added social features. LatAm-facing favourites like Betsul, JKBet and Arena Brasil have also recently been launched, introducing a new live casino vertical to engage new players and offering operators a broader cutting-edge for innovation across the ever-evolving landscape of emerging markets.
In a short period, Live88 has quickly established itself a trusted provider in the sector, with a number of unique tables recently added to its wide portfolio. The thriving live-dealer domain continues to go from strength to strength with a truly global fanbase – and Live88’s hit titles (e.g. Royal Riches Roulette, showcasing fresh takes and industry-first collectible features in our first gameshow) are now riding on the back of the fastest-growing distributor for all growth territories. QTech Games’ platform boasts the broadest gaming suite around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
Incorporating this ever-evolving production line emphasizes QTech Games’ diverse range of gaming options, providing a definitive one-stop shop, QTech ONE™, which has fast-become the “go-to” solution for worldwide operators across developing territories.
James Corrie, Head of Live Games and RNG at Live88, said: “Whether it’s custom-branded tables with dedicated live dealers in a range of different languages, or Live88 tables decked out to match any casino brand, we will equip QTech Games’ legion of partners with full flexibility and the highest-quality games.
“Live casino is a hugely popular product worldwide and our offering is taking this vertical to the next level, encouraging players to bond together and enhance each other’s experience on a truly social journey. This agreement naturally broadens Live88’s geographic footprint, targeting emerging markets from Asia and Eastern Europe to Africa and Latin America, and uncovering new revenue streams.”
QTech Games CEO, Philip Doftvik, said: “We look forward to monitoring how these games perform across a range of untested markets which, in most cases, represent new territory for Live88.
“Thanks to a blend of classic appeal and modern social features, Live88 stands out as a breakthrough innovator for the live-dealer experience and a real revenue-driver revenue for digital casinos by offering their players a fresh-yet-familiar gaming journey. Ingenuity and creativity are central pillars of what we do, and we are pleased to have found a partner that shares these tenets. We can’t wait to deliver Live88’s games to our operator partners via the dominant platform for emerging markets.”
The post QTech Games sharpens its elite live-casino suite with Live88 appeared first on European Gaming Industry News.
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