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Scandinavian success behind Soft2Bet awards recognition

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Betinia‘s strong performance in the key Nordic markets of Sweden and Denmark has been rewarded by a raft of shortlist nominations and awards.

Standing out in the iGaming industry is no easy task, but Soft2Bet has successfully done this with its Betinia brand in Scandinavia.

Betinia is a B2C website that is operated by Soft2Bet in Denmark and Sweden and its success is a demonstration of how suppliers and operators can provide players with a truly differentiated, gamified offering that also generates strong commercial growth.

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Its growth was powered by Soft2Bet’s Motivational Engineering Gaming Application (MEGA) gamification features.

 

These led to:

  • +65% increase in average GGR compared to non-gamified brands, with 60% of players participating;
  • More than 50% of the Betinia player base engaged with gamification, with 50% of them depositing larger amounts and frequency of deposits at +30%;
  • average revenue per user (ARPU) grew by more than 70%.

 

Industry recognition

These achievements have been recognised by industry peers, with Soft2Bet shortlisted and winning numerous awards in recent months such as ‘Company of the Year’ and ‘Turnkey Supplier of the Year’ at the iGaming Sword Awards.

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Commenting on the iGaming Sword Awards, Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “Being honored with The iGaming Sword Awards is a testament to the quality of our platform and solutions business. It reflects our commitment to providing top-notch products that are dependable, secure, and perform exceptionally in all situations for our partners. As we persistently pursue excellence, we look forward to our ongoing efforts being acknowledged by our peers throughout 2024”.

Soft2Bet was also shortlisted in the Vixio Global Regulatory Awards, in five categories of the EGR Nordics Awards and for the International Gaming Awards and Casino Guru Awards.

Elisabeth Isaksson, Head of Compliance at Soft2Bet, commented: “The be shortlisted in five categories of the EGR Nordics Awards and for the Vixio Global Regulatory Awards is further proof of Soft2Bet’s achievements in highly competitive and regulated markets. Sweden and Denmark are key European markets and it’s incredibly rewarding to see our commercial and compliance work recognised in this way. As we look forward to 2024, Soft2Bet will continue to develop its business with sustainability and compliance as pillars of its growth.”

Oksana Tyshankova, Chief Marketing Officer at Soft2Bet,  added: “The industry awards and shortlist nominations are recognition of the incredible work our teams have done this year. Managing strong commercial growth with new staff onboarding, product updates and delivery and market launches for our partners is one of the hardest balancing acts to achieve in business. It’s a proud moment for Soft2Bet and it makes us even more enthusiastic for the coming months as we look forward to 2024.” 

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2025 USA TODAY Top Workplaces USA Award

AGS Wins 2025 USA TODAY Top Workplaces USA Award

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AGS has announced that it has been named a 2025 USA TODAY Top Workplaces USA Award winner. Recognized for its commitment to fostering an exceptional, people-first culture, AGS ranked in the Top 28% of companies in the 500-999 employee category, placing the company in the Top 100 of companies in this size category across America.

The USA TODAY Top Workplaces USA Award is a prestigious honor that recognizes organizations for their commitment to creating outstanding workplace environments that prioritize employee engagement and satisfaction. AGS’ strong performance in this year’s awards is based on authentic employee feedback gathered through a confidential survey conducted by a third-party, HR research and technology company.

“We’re really proud to be recognized as a Top Workplace. What makes this award so meaningful is that it comes from feedback directly from our employees across all of our U.S. offices. It shows the commitment, passion, energy and teamwork they bring every day. At AGS, we’re all about creating a culture where people can thrive, grow, and be themselves—and this award just proves that we’re doing something right. I couldn’t be prouder of the team we’ve built and the culture we’ve created together,” said David Lopez, CEO of AGS.

The 2025 USA TODAY Top Workplaces USA Award adds to AGS’ impressive list of accolades, including being recognized as a Top Workplace in 2024 for Oklahoma, Las Vegas, and Atlanta, as well as earning the prestigious Best and Brightest Companies to Work For 2024 award both nationally and in Atlanta.

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AGS’ dedication to its people-first culture is reflected in its ongoing focus on employee engagement, professional development opportunities, competitive benefits, and work-life balance. These efforts have helped AGS create an environment where employees are motivated and empowered to perform at their best.

The post AGS Wins 2025 USA TODAY Top Workplaces USA Award appeared first on Gaming and Gambling Industry in the Americas.

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ELA Games

ELA Games Receives Nominations For Innovation at the SiGMA Americas Awards 2025

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The ELA Games team is proud to announce it has been nominated for two categories at the prestigious SiGMA Americas Awards 2025. It has been shortlisted for the “Most Played Game 2025” and “Best Game Studio 2025” categories.

Joker Cashpot is a prime candidate for the “Most Played Game 2025” category, as it was well received by players and B2B partners, garnering widespread acclaim. Upon release, it quickly became one of the company’s most popular releases, with a margin of 27.7% in Gross Gaming Revenue within its first 30 days, ranking it second in Turnover for the company.

The studio has fostered a culture of creativity and experimentation, earning it a reputation for producing player-favourite games that encourage customer engagement and business growth for partners. ELA Games’ extensive portfolio of over 45 games and operator-friendly offerings has made it a frontrunner for the “Best Game Studio 2025” category.

Yaroslav Soloshenko, ELA Games’ Business Development Manager, commented on the nominations, “It’s an honour to be recognised for these prestigious accolades, as it’s a reflection of our team’s hard work and dedication to excellence. The nominations are for significant categories, showcasing our rapid growth into an influential figure in the iGaming industry. We look forward to attending the awards ceremony, connecting with our partners and meeting new faces.”

The post ELA Games Receives Nominations For Innovation at the SiGMA Americas Awards 2025 appeared first on Gaming and Gambling Industry in the Americas.

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Gaming Awards

Hard Rock Hotel & Casino Atlantic City Named a USA Today Top Workplaces Award Winner for 2025

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For the second year in a row, Hard Rock Hotel & Casino Atlantic City has been named a USA Today Top Workplaces Award Winner. Hard Rock Atlantic City ranked number 31 on the list of USA Today Top Workplaces Award Winners for 2025 in the category of large organizations, considered to be those with more than 2500 employees. Hard Rock Atlantic City is the highest-ranked casino on the list.

In late 2024, more than 1000 Hard Rock Atlantic City team members participated in an anonymous survey administered by Energage, an independent human resources technology and research company behind the USA Today Top Workplaces employer recognition program. USA Today first partnered with Energage in 2023 to identify, recognize and celebrate organizations prioritizing people-first cultures.

Last month, thousands of union and non-union Hard Rock Hotel & Casino Atlantic City team members received news they will share more than $10 million in bonuses. The announcement continues the resort’s legacy of paying bonuses to team members since its opening in 2018. Hard Rock Atlantic City team members were surveyed weeks before the 2025 bonuses were announced.

“We are deeply honored to receive the 2025 USA Today Top Workplaces Award. This achievement is a testament to the dedication, passion, and commitment of our incredible team members, who are the heart and soul of our organization. Their hard work drives our success and embodies our core value of ‘Love All, Serve All’. We celebrate their unwavering efforts in making Hard Rock Atlantic City a truly exceptional workplace for two consecutive years,” said George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City.

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Top workplace awards have also been earned by Hard Rock Atlantic City’s corporate parent, Hard Rock International, which has been named one of America’s Best Large Employers by Forbes in 2025 and for seven of the past eight years.

The post Hard Rock Hotel & Casino Atlantic City Named a USA Today Top Workplaces Award Winner for 2025 appeared first on Gaming and Gambling Industry in the Americas.

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