SCCG Management announced a strategic partnership with +55 Business Solutions, establishing a collaborative framework designed to support the structured growth of Brazil’s newly regulated betting and iGaming market.

As Brazil advances its federal regulatory framework for online betting and gaming, operators, suppliers, investors, and media groups are navigating one of the most significant emerging regulated markets in the world. The partnership between SCCG and +55 aligns global gaming infrastructure with Brazilian regulatory insight to help companies enter and scale within the market responsibly and strategically.

Founded by Stephen A. Crystal, SCCG Management brings more than three decades of experience advising tribal and commercial gaming operators, sportsbooks, iGaming platforms, payment providers, compliance companies, and technology innovators across North America, Latin America, Europe, Africa, and Asia. SCCG’s ecosystem includes over 130 client-partners spanning best-in-class solutions in payments, AML and KYC verification, geolocation, fraud prevention, CRM and loyalty systems, sports data and analytics, content aggregation, risk management, sponsorship activation, and capital markets advisory.

Through this strategic partnership, Brazilian operators and suppliers will benefit from coordinated access to global advisory expertise, international distribution channels, and proven technology relationships, combined with localized regulatory navigation and operational structuring expertise.

+55 Business Solutions, led by Founder and CEO Bellity Cruz, is based in Salvador, Bahia, and specializes in Revenue Operations (RevOps), international trade strategy, governance structuring, and digital transformation. With academic foundations in Social Communication and postgraduate specialization in Foreign Trade and International Marketing, complemented by an MBA in Business Management and in Financial Administration, Digital Innovation, and Fintechs, Cruz has built +55 around the principle of transforming ambitious expansion strategies into structured, compliant, and measurable growth systems.

The partnership is structured to collectively provide services including regulatory navigation and licensing strategy guidance, operational governance frameworks, revenue structuring, vendor acceleration, business development facilitation, capital advisory, intellectual property evaluation, bjand long-term strategic positioning within Brazil’s regulated environment.

Rather than approaching Brazil as a short-term opportunity, SCCG and +55 are focused on building disciplined foundations for sustainable growth. The collaboration emphasizes governance before scale, predictability before aggressive expansion, and structured compliance aligned with Brazil’s evolving national oversight.

“Brazil represents one of the most important emerging regulated gaming markets globally,” said Stephen A. Crystal, Founder and CEO of SCCG Management. “By combining SCCG’s global expertise and our 130+ client-partner ecosystem with +55’s deep understanding of Brazil’s regulatory and commercial landscape, we are creating a powerful alignment between international best practices and local market intelligence. Our goal is to support responsible expansion and long-term value creation in Brazil.”

“Too many international operators confuse market entry with market presence in Brazil launching localized content while lacking the regulatory infrastructure, cultural intelligence, and operational discipline required to compete sustainably,” said Bellity, Founder of +55 Business Solutions. “By partnering with SCCG Management, we’re combining their 130+ client-partner ecosystem and global regulatory expertise with +55’s on-the-ground intelligence and institutional relationships to deliver what the market actually demands: compliance architecture, process maturity, and strategic positioning before commercial acceleration. Our goal is to ensure operators build for longevity, not just launch, because in Brazil’s evolving regulatory environment, shortcuts don’t create value, they create exposure.”

The formation of this partnership also reflects SCCG’s continued investment in emerging markets and next-generation leadership within the gaming industry. By aligning with a Brazilian-founded firm led by Bellity Cruz, SCCG reinforces its commitment to empowering rising leaders and advancing women executives who are shaping the future of regulated gaming.

As Brazil’s betting and iGaming market continues to formalize under federal regulation, companies entering the jurisdiction must balance opportunity with operational discipline and compliance rigor. The strategic partnership between SCCG and +55 is positioned to serve as a trusted bridge between global gaming infrastructure and Brazil’s dynamic regulatory landscape.

About +55 Business Solutions

+55 Business Solutions is a Brazil-based advisory firm focused on Revenue Operations, international trade expansion, governance structuring, and digital innovation. The firm specializes in aligning strategic vision with compliant, scalable execution across regulated and cross-border markets.

Matheus Araujo – Product Manager, +55 Business Solutions

An economist from Universidade Salvador with an MBA in Software Engineering from FIAP, Matheus Araujo is the architect behind the revenue operations at +55 Business Solutions.

Founder of Skoolab and a specialist in startup structuring, Araujo integrates neurobusiness principles and process engineering to turn expansion strategies into predictable and auditable growth systems.

Our focus is to build a structure where governance and revenue move together, ensuring that the entry of new businesses into Brazil and LATAM is carried out on a solid, technology-driven foundation that is, above all, sustainable in the long term.

+55’s perspective on the partnership

The Brazilian iGaming market is at a decisive moment: those who arrive first with the right structure win. However, expansion alone is not enough, it is essential to intelligently assess whether the operation truly makes sense for the region.

Our partnership with SCCG Management brings together the best of global technology with our local regulatory intelligence. We are ready to enable businesses that generate jobs and innovation, ensuring that quality and technical rigor guide every step of this strategic expansion in Brazil.

We do not believe in shortcuts. We believe in early-stage evaluation methods and in an elite partner network. With SCCG and the strategic support of companies such as MWbank, AXM Services, and CSMV Advogados, among others, we deliver a complete ecosystem that ensures those who enter Brazil do so to stay and to create real, lasting value. We hope the market is ready for what we are capable of achieving together.

About SCCG Management

SCCG Management is a leading advisory firm in the global gaming industry, dedicated to driving strategic growth and maximizing revenue for over 130 client-partners across diverse iGaming verticals. With offices in North America, Latin America, Africa, Asia, Europe, and Brazil, our team of seasoned industry executives leverages global relationships to enhance product distribution and seize new market opportunities. With over 30 years of experience, we specialize in navigating the complexities of tribal gaming, capitalizing on emerging markets, fostering igaming innovations, managing intellectual property, facilitating mergers and acquisitions, and advancing sports wagering and entertainment ventures.

Win Systems, a leading provider of technology solutions for the gaming industry, continues its expansion in Argentina with the installation of its Wigos casino management system at Casino Buenos Aires. This milestone not only strengthens the company’s presence in the country but also consolidates its position as a benchmark in gaming management systems throughout Latin America.

Casino Buenos Aires, recognized for operating nearly 2,000 slots machines, stands out as one of the most important operators in the region. The implementation of Wigos marks a key step in the casino’s modernization process, enabling it to optimize its operations and deliver a more innovative and efficient gaming experience to its customers.

Among the technological enhancements implemented is the Intouch Pro display, which allows operations in both U.S. dollars and Argentine pesos across machines and tables, ensuring fast and secure transactions. In addition, Wigos provides a comprehensive suite of advanced solutions for casino management, including real-time analytics tools and full optimization of operational resources. Another innovation is the introduction of Fun Plays, a promotional credit feature that allows players to progressively convert credits into redeemable amounts as they enjoy their play on slot machines. This functionality is ideal for promotions and loyalty programs, giving operators greater control over customer experience.

“The integration of Wigos represents a key milestone in our modernization process, allowing us to optimize operational management and offer a more efficient, secure, and market-aligned gaming experience,” said Francisco de Moya, CEO of Halkkon Capital Partners. “This technology provides us with greater control and flexibility to continue evolving as one of the leading operators in the region.”

Eric Benchimol, CEO of Win Systems, added: “This installation reaffirms the strength and scalability of Wigos for high-volume operations. Our goal is to support operators with technology that not only optimizes daily management but also lays the foundation for continuous evolution toward increasingly digitalized environments.”

Darío Zutel, Executive Chairman of Win Systems, commented: “The arrival of Wigos at Casino Buenos Aires marks another step in our expansion strategy in Argentina and Latin America, and is a clear example of our commitment to innovation. With Wigos, we ensure a safer, more agile, and more efficient operation, enabling casinos to optimize their management and enhance the player experience. We are proud that Wigos has been chosen to manage a casino of this magnitude, confirming that we are on the right path to consolidating our leadership in gaming management systems across the region.”

With this installation, Win Systems strengthens its leadership in Latin America, driving the modernization and digitalization of the gaming industry.

For more information about Win Systems and its solutions, visit www.winsysgroup.com.

The New York expansion strengthens TrafficGuard’s ongoing commitment to reducing global advertising fraud and non-genuine digital traffic, as U.S marketers demand greater transparency, control, and performance certainty amidst AI boom.

TrafficGuard, a leading platform for digital ad verification and fraud prevention, has announced the launch of operations in the United States to support its global growth strategy. TrafficGuard CEO, Mathew Ratty, has relocated to TrafficGuard’s New York office, formalising and accelerating the company’s existing U.S presence to further serve evolving invalid traffic and ad fraud prevention demands in the U.S, and support its growing channel ecosystem. With commercial and customer-facing teams already operating in the United States, this move reflects a deliberate step to scale local leadership, support, and go-to-market execution.

Ratty will support the next phase of U.S growth by meeting with customers and partners in the United States. His presence demonstrates TrafficGuard’s commitment to gathering first-hand feedback on customers’ traffic quality, invalid behaviour, and ad performance challenges across complex, high-spend media environments. He will leverage these insights to boost data integrity, optimisation confidence, and campaign resilience for US businesses with the most efficient solutions to monitor, detect, analyse, and respond to invalid traffic, including but not limited to fraud.

“We’re seeing a rapid increase in sophisticated ad fraud alongside high volumes of non-genuine and non-incremental traffic in the United States, with impacts on budgets becoming much more frequent,” said Mathew Ratty, CEO of TrafficGuard. “For U.S advertisers operating at scale, it’s no longer just about blocking bad clicks. It’s about protecting decision-making, optimisation models, and growth efficiency. That’s where TrafficGuard’s enterprise-grade approach stands apart. We remain committed to building resilience to protect brands across the globe. With an expanding U.S team and accelerated product innovation, 2026 is shaping up to be a defining year for TrafficGuard.”

In 2025, TrafficGuard strengthened its executive leadership team with the appointment of Miguel Lopes as Chief Product Officer, based in the United States. With deep experience building and scaling enterprise technology, Lopes is fast-tracking new product development and unlocking additional acquisition channels, ensuring TrafficGuard continues to meet the demands of high-spend, multi-channel advertisers and enterprise media teams.

TrafficGuard is a multi-award winning platform that detects, mitigates, and reports on digital invalid traffic and ad fraud before it hits advertising budgets, trusted by thousands of global businesses including enterprise brands operating across highly competitive verticals such as finance, eCommerce, travel, and gaming. This strategic move will further strengthen TrafficGuard’s presence in the United States as its U.S customer base continues to grow and more brands seek locally supported, enterprise-ready solutions. The company is riding a robust growth pipeline, with plans to significantly expand its team in the region and enable brands to boost their revenue and confidently scale advertising campaigns by eliminating non-genuine, non-incremental, and wasteful traffic across paid media.

“It’s clear that tackling ad fraud and invalid traffic more broadly is becoming a more urgent priority for advertisers in the U.S, and this is one of the main drivers behind our decision to expand in the region,” said Chad Kinlay, CMO at TrafficGuard.  “As AI accelerates automation across media buying, marketers need independent, enterprise-grade validation to ensure performance data can be trusted. TrafficGuard helps brands defend profitability today while building smarter, more resilient growth for the future.”

The expansion reinforces TrafficGuard’s position as a leader in a rapidly evolving ad landscape. The company is enhancing enterprise-grade traffic validation, prevention, and optimisation intelligence and accelerating the rollout of innovative products across the globe to meet the demands of next-generation digital advertising, while ensuring U.S customers are supported by local expertise, local teams, and local insight.