Press Releases
Advantech to exhibit at ICE 2024
Advantech and Advantech-Innocore are supporting the industry once again at ICE 2024, showcasing new products in the popular DPX® range of hardware platforms, graphics cards, digital signage, and display solutions.
Advantech are excited to exhibit their full range of gaming product lines which have been developed specifically for the slot machine, betting kiosk, sport betting terminals and amusement markets. A dedicated team of industry experts will be on hand to demonstrate how Advantech solutions help customers to deliver world-class experiences continually and reliably.
Advantech offer full design and manufacturing services, with both customized and off-the-shelf platform solutions supported and complemented with a variety of products including graphics cards, LED controllers, storage solutions, digital signage players and AI tool kits.
New at ICE 2024, platforms powered by AMD and Intel® will take center stage with exciting editions in both the DPX-S series and DPX-M series of gaming platforms. The Intel® based DPX-S455 platform is powered by Intel® 12/13th Generation Core™ technology. Classed as a high-performance all-in-one platform, it includes a full set of gaming I/O, COMs, SRAM, and range of security features and is fully GLI11 compliant allowing a quick route to market. The DPX-M266, based on the AMD Ryzen™ Embedded R2000 processor is a versatile modular gaming platform that delivers improved performance and flexibility using a smart expansion port for adding tailored gaming functionality.
Alongside the new line-up of DPX products will be the EAI-3100 graphics card, powered by Intel® Arc™ A370M. With superior performance, price-per-watt value, and 5-year longevity, the EAI-3100 is a simple and easy addition to enhance visual computing performance on slot machines. Advantech will also be showing an extended range of high-performance graphic cards based on Intel, Nvidia and AMD technology can be seen as well as a selection of flash products, including Advantech’s own line of SQF M.2, SSD (featuring power loss- and write protect functionality) and industrial DRAM.
Keith Watt, Product Sales Manager, Gaming Division at Advantech commented: “We are focused on delivering to our customers the tools they need to develop content in the most efficient and effective way possible. Alleviating some of the pain points they encounter with consistency in hardware, having to choose between power and performance, whilst still trying to adapt to new technologies and innovations. We take the time to talk and collaborate with our customers, understand their needs and requirements and what it takes for them to get their latest content to market quicker and then we provide them with solutions to help ease that journey.
Our product portfolio is always evolving, and our partners value this. They trust our solutions to be reliable and rely on us to assist them with support at all levels whether it be product development or supply chain challenges. We are the hidden force behind the brand, the ‘brand behind the brand’ as it were, providing support and innovation so that our customers can make an impact on the casino floor.”
Attending ICE 2024? The dedicated Advantech-Innocore team of industry and technology experts will be on-hand at booth S6-241. Come and explore our full range of solutions, or arrange to meet us for a solutions overview at the show here.
Codere Online
Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy
Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.
Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.
Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.
“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”
The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.
“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”
“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.
The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.
Akhil Sarin
Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing
Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.
Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.
Key insights from the episode include:
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Stake’s most valuable partnerships and why they worked
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What sets their sponsorship strategy apart
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Common mistakes iGaming marketing teams make
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The one thing Sarin wishes teams focused more on
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Biggest red flags and warning signs in partnerships
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Leadership lessons and internal trust challenges
The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.
“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”
Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.
Watch or listen to Season 4, Episode 2 on:
The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai
At SiGMA Eurasia on February 11, Marharyta Yerina, Managing Director of ELA Games, joined the panel “Progress Paths: Making Milestones Matter” to discuss innovative approaches to player retention and engagement. The session, moderated by Tim French (Commercial Manager, Greco Fast Track), explored how studios can design progression systems that go beyond conventional loyalty schemes.
Marharyta emphasized that maintaining player interest often comes from subtle design choices rather than overt progress bars. She highlighted how optimizing volatility and feature frequency creates natural anticipation, keeping players engaged through gameplay rhythm. She also advocated for micro-goals—short, intra-session milestones—and stressed the importance of audio-visual feedback to make moments feel rewarding in real time, rather than relying on long-term VIP systems alone.
The panel featured diverse perspectives from the industry, including Alena Tsuranova (CCO, Megafair) and Bulat Fakhrutdinov (Head of Partnerships, Betronic Software), who discussed how commercial strategies and partnerships shape the player journey.
Marharyta’s participation underscores ELA Games’ commitment to player-centric design and demonstrates how the studio’s “For Players, By Players” ethos translates into creating games that keep audiences coming back, while fostering long-term value in partnerships.
The post SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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