partnerships
BetMGM Stars As New Title Sponsor of Premier League Darts
Premier League Darts will have a new look in 2024 with BetMGM unveiled as the title sponsor of the sport’s biggest roadshow event.
The BetMGM Premier League will be held from February to May as eight players compete for £1 million in prize money across 17 nights.
Each of the 16 league nights features a mini-event where the eight players compete down to a winner, with the top four from the final league table progressing to the season-ending Play-Offs.
The 2024 season marks the start of a new sponsorship agreement between the Professional Darts Corporation and BetMGM, a new gambling and betting platform from MGM Resorts.
BetMGM offers a range of sports betting, casino and live casino games, as well as MGM Millions and MGM Exclusives.
“The Premier League will reach a huge live audience and a massive global television audience across four months, and we’re delighted to welcome BetMGM as our new title sponsor,” said PDC Chief Executive Matt Porter.
“This year marks the 20th staging of the Premier League and it is already the most eagerly-awaited, with the standard of entertainment across PDC events in the past 12 months having continued to rise.
“As we enter the third year of the eight-player, nightly knockout format we’re excited about working alongside BetMGM to promote such a wide-reaching event.”
BetMGM already has partnerships with football clubs Manchester City, Wolverhampton Wanderers and Newcastle United, as well as talkSPORT.
The UK Director of BetMGM, Sam Behar said: “We are thrilled to be partnering with such an exciting and entertaining event as Premier League Darts and look forward to an action-packed 2024 for both BetMGM and the PDC.”
The BetMGM Premier League will begin on Thursday February 1 in Cardiff, and visits Berlin, Glasgow, Newcastle, Exeter, Brighton, Nottingham, Dublin, Belfast, Manchester, Birmingham, Rotterdam, Liverpool, Aberdeen, Leeds and Sheffield before the Play-Offs in London.
The player line-up for the 2024 BetMGM Premier League Darts tournament will be announced at 4pm.
Anthony Keen
Hard Rock Workers in Virginia Join Teamsters
A group of 221 table games dealers and dual rates at Hard Rock Hotel & Casino Bristol have voted to join Teamsters Local 519. They’re seeking a fair first contract that includes higher wages, improved benefits, and a strong voice on the job.
“Dealers and dual rates are the backbone of the gaming floor, and when they stand together, they have the power to win real improvements on the job. It was the best decision to choose the Teamsters, and we’re proud to support them as they move forward in securing a fair first contract,” said Tommy Blitsch, Director of the Teamsters Convention, Trade Show, and Casino Division.
The dealers are responsible for operating table games such as blackjack, roulette, and poker. They manage the games, handle chips and payouts, and ensure games are conducted fairly and efficiently.
“It was a team effort from start to finish, and we had the best team to fight for representation, including our organizer, Marty Hinch. At the drop of a hat we were ready to support this group in their effort to join the Teamsters. Their determination carried over, and they’re going to reap the benefits,” said Wes Trotterchaud, President of Local 519.
“Choosing to join the Teamsters was about securing respect, stability, and a voice on the casino floor. We’re ready to negotiate a contract that reflects the hard work we do every day,” said Anthony Keen, a table games dealer/dual rate and proud new member of Local 519.
Nationwide, the Teamsters represent nearly 6000 members at casinos and casino hotels.
Founded in 1903, the International Brotherhood of Teamsters represents 1.3 million hardworking people in the US, Canada, and Puerto Rico.
The post Hard Rock Workers in Virginia Join Teamsters appeared first on Americas iGaming & Sports Betting News.
GBO PWO
REEVO Announces New Partnership with GBO PWO
REEVO has announced a new partnership with GBO PWO, marking a major milestone in REEVO’s expansion within the Italian market. Through this collaboration, REEVO’s in-house games will be available across leading brands including Lottomatica, Goldbet and Planetwin, significantly strengthening REEVO’s reach in one of Europe’s most established regulated markets.
This partnership represents a key step in REEVO’s growth strategy, reinforcing its presence in Italy by connecting its content with some of the most recognised and widely used platforms in the region. By integrating with GBO’s extensive network, REEVO continues to scale its distribution while delivering high-quality gaming experiences to a broader player base.
GBO PWO offers access to one of the most established gaming ecosystems in Italy, combining strong brand recognition, nationwide reach and deep digital expertise. Backed by Lottomatica Group, Italy’s largest public gaming group, GBO PWO plays a central role in delivering innovative and reliable entertainment across the market.
For REEVO, this collaboration highlights its ability to partner with major industry players and deliver content at scale through trusted and high-performing platforms.
Karl Grech, Head of Business Development at REEVO, said: “Partnering with GBO PWO is a major milestone for REEVO and a significant step in strengthening our presence in the Italian market. Bringing our games to leading brands like Lottomatica, Goldbet, and Planetwin allows us to reach a wide and highly engaged audience. This collaboration reflects our focus on expanding through strong partnerships and delivering content that performs across some of the most competitive and regulated markets in the industry.”
The post REEVO Announces New Partnership with GBO PWO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Hub Affiliations partners with Gana Media to expand Estadio Gana in Mexico
Hub Affiliations has signed a strategic partnership with Gana Media Group plc to support the development of Gana’s digital sports platform, Estadio Gana, in Mexico ahead of the FIFA World Cup 2026. The partnership was reported by Investing.com.
Under a Framework Strategic Partnership Agreement, Hub Affiliations will provide advertising, media placement, digital communication and commercial development services aimed at building Estadio Gana’s presence in the Mexican market.
The first activation is a three-month, fixed-fee advertising campaign on Sporticos.com, scheduled to run from June 1, 2026 to August 31, 2026. Formats listed in the release include video placements, pop-up banners, sidebar listings and sticky banners.
The companies said the initial phase is designed to test audiences, formats and performance analytics, and does not guarantee “conversions, deposits, revenue or customer acquisition.” The agreement also includes a 24-month protection period for commercial opportunities introduced by Hub Affiliations, with any related fees to be agreed in writing.
Mexico is one of the host countries for the FIFA World Cup 2026, alongside the US and Canada. The companies position the timing as an opportunity to increase visibility in a market where sports media, digital advertising and betting-related audiences are expected to scale in the run-up to the tournament.
The post Hub Affiliations partners with Gana Media to expand Estadio Gana in Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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