partnerships
BetMGM Stars As New Title Sponsor of Premier League Darts

Premier League Darts will have a new look in 2024 with BetMGM unveiled as the title sponsor of the sport’s biggest roadshow event.
The BetMGM Premier League will be held from February to May as eight players compete for £1 million in prize money across 17 nights.
Each of the 16 league nights features a mini-event where the eight players compete down to a winner, with the top four from the final league table progressing to the season-ending Play-Offs.
The 2024 season marks the start of a new sponsorship agreement between the Professional Darts Corporation and BetMGM, a new gambling and betting platform from MGM Resorts.
BetMGM offers a range of sports betting, casino and live casino games, as well as MGM Millions and MGM Exclusives.
“The Premier League will reach a huge live audience and a massive global television audience across four months, and we’re delighted to welcome BetMGM as our new title sponsor,” said PDC Chief Executive Matt Porter.
“This year marks the 20th staging of the Premier League and it is already the most eagerly-awaited, with the standard of entertainment across PDC events in the past 12 months having continued to rise.
“As we enter the third year of the eight-player, nightly knockout format we’re excited about working alongside BetMGM to promote such a wide-reaching event.”
BetMGM already has partnerships with football clubs Manchester City, Wolverhampton Wanderers and Newcastle United, as well as talkSPORT.
The UK Director of BetMGM, Sam Behar said: “We are thrilled to be partnering with such an exciting and entertaining event as Premier League Darts and look forward to an action-packed 2024 for both BetMGM and the PDC.”
The BetMGM Premier League will begin on Thursday February 1 in Cardiff, and visits Berlin, Glasgow, Newcastle, Exeter, Brighton, Nottingham, Dublin, Belfast, Manchester, Birmingham, Rotterdam, Liverpool, Aberdeen, Leeds and Sheffield before the Play-Offs in London.
The player line-up for the 2024 BetMGM Premier League Darts tournament will be announced at 4pm.
Latest News
Amusnet Strengthens its Swiss Presence with First-Ever Tournament at jackpots.ch

Amusnet has expanded its footprint in the Swiss iGaming market with the launch of its very first local tournament, organised in collaboration with jackpots.ch. Running from September 1 to September 7, the campaign introduces local operators and players to Amusnet’s Tournaments, a promotional tool specially designed to enhance entertainment and deliver measurable results for operators.
Hristiyan Spasov, Commercial Manager at Amusnet, said: “We are excited to introduce Amusnet’s first tournament in Switzerland in collaboration with jackpots.ch. Our Tournament Tool is designed to create transparent, engaging competitions that reward players while giving our partners clear, measurable results. This launch is an important step in deepening our presence in the Swiss market.”
Some top-performing and player-favourite titles, such as 20 Golden Coins, Hot Deco, Candy Palace, Burning Hot and 27 Eternal Hot, along with the rest of Amusnet’s games available at jackpots.ch, are part of the tournament.
The first-ever Swiss tournament of Amusnet features a prize pool carefully tailored to the participants, with the top winner receiving a smartphone of their choice worth CHF 1350. The runner-up will take home a CHF 500 Bitcoin gift card, while the third-place finisher earns a CHF 250 voucher from Digitec Galaxus, the country’s largest online retailer. Players ranked from fourth to tenth will each be rewarded CHF 50 in real money.
Driven by Amusnet’s Tournaments, the campaign is designed to deliver a fun, competitive experience for players while giving operators maximum flexibility. The promotional tool allows events to be tailored with customizable rules, timeframes, ranking criteria and prize options, all backed by an easy-to-use setup and live leaderboard. Its adaptability makes it a powerful engagement driver, ensuring fair, transparent tournaments that capture player interest and support operator business goals.
The collaboration with jackpots.ch highlights Amusnet’s commitment to local market growth and tailored entertainment experiences. By combining top-notch gaming content with innovative engagement tools, the company continues strengthening its position as a trusted partner to leading operators across the globe.
The post Amusnet Strengthens its Swiss Presence with First-Ever Tournament at jackpots.ch appeared first on European Gaming Industry News.
Greece
Betsson Named Official Sponsor of Mykonos BC

Betsson has announced a new partnership with Mykonos Basketball Club, taking on the role of the basketball team’s naming sponsor. From the upcoming season, the club will compete as Mykonos Betsson BC in the top tier of Greek basketball, marking an important milestone for both the team and Betsson.
Through this agreement, Betsson supports the club in its debut season at the highest level of the sport, reinforcing a shared commitment to promoting sports development, fostering athletic education, encouraging fair play and strengthening social cohesion.
Thanos Marinos, Managing Director of Betsson in Greece, said: “For us at Betsson, the partnership with Mykonos BC goes beyond a sponsorship agreement. It is a relationship built on shared values, respect, and mutual ambition. With over 60 years of international experience in entertainment and gaming, Betsson combines its global footprint with the dynamic and international appeal of Mykonos, creating a collaboration with substance and long-term potential, both on and off the court. We are proud to support the team as it enters the top division and to contribute to initiatives that will create a lasting positive impact in the community.”
Alexandros Angeletakis, President of Mykonos BC, said: “Partnering with a leading international company like Betsson, gives us strength and confidence to face future challenges with optimism. Together, we are building solid foundations for the future with a shared vision of high performance, professionalism, and responsibility. Beyond the sports itself, we aim to strengthen our collaboration through initiatives that actively engage the local community and deliver tangible results.”
This sponsorship reflects Betsson’s broader strategy of investing in sport and community initiatives in markets where it operates, reinforcing its role as a partner that creates value in sport and in the communities it serves.
The post Betsson Named Official Sponsor of Mykonos BC appeared first on European Gaming Industry News.
1/ST
Woodbine partners with 1/ST for Pegasus World Cup Filly & Mare Turf Qualifier

Woodbine Entertainment has announced a partnership with 1/ST that will see the bet365 Dance Smartly Stakes (G2) become a qualifying race for the Pegasus World Cup Filly & Mare Turf Invitational Stakes (G2).
The winner of this year’s $200,000 bet365 Dance Smartly Stakes at Woodbine Racetrack will receive an automatic invitation to the 2026 $500,000 Pegasus World Cup Filly & Mare Turf at Gulfstream Park in Hallandale Beach, Florida.
The Dance Smartly, to be held on Saturday, October 4 at Woodbine, will be contested at 1 1/16 miles on the bet365 Inner Turf Course and is part of a stacked card headlined by the returning $750,000 Canadian International (G1).
“We’re pleased to partner with the team at 1/ST Racing to add this unique bonus to the Dance Smartly,” said Tim Lawson, Vice-President of Thoroughbred Racing for Woodbine. “Pegasus World Cup Day has become an outstanding showcase of our sport and it’s exciting that the opportunity to be part of it will be connected to a prominent race on one of our biggest days of the season.”
The 2026 Pegasus World Cup will celebrate the 10-year anniversary of racing’s leading luxury, lifestyle and sporting event. The Pegasus World Cup debuted in 2017 as part of 1/ST’s mission to excite, energize and modernize the sport of racing for a new generation of fans and to provide lucrative opportunities for Thoroughbred owners and trainers. The event annually attracts the sport’s biggest names and is viewed globally.
“We’re thrilled to partner with Woodbine in linking the Dance Smartly to Pegasus World Cup Day,” said Aidan Butler, President of 1/ST. “This collaboration strengthens the global profile of both events, while providing horsemen and fans with a world-class pathway from Toronto to South Florida.”
The 2026 Pegasus World Cup will be held in January.
The post Woodbine partners with 1/ST for Pegasus World Cup Filly & Mare Turf Qualifier appeared first on Gaming and Gambling Industry in the Americas.
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