partnerships

BetMGM Stars As New Title Sponsor of Premier League Darts

Published

2 years ago

January 4, 2024

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Premier League Darts will have a new look in 2024 with BetMGM unveiled as the title sponsor of the sport’s biggest roadshow event.

The BetMGM Premier League will be held from February to May as eight players compete for £1 million in prize money across 17 nights.

Each of the 16 league nights features a mini-event where the eight players compete down to a winner, with the top four from the final league table progressing to the season-ending Play-Offs.

The 2024 season marks the start of a new sponsorship agreement between the Professional Darts Corporation and BetMGM, a new gambling and betting platform from MGM Resorts.

BetMGM offers a range of sports betting, casino and live casino games, as well as MGM Millions and MGM Exclusives.

“The Premier League will reach a huge live audience and a massive global television audience across four months, and we’re delighted to welcome BetMGM as our new title sponsor,” said PDC Chief Executive Matt Porter.

“This year marks the 20th staging of the Premier League and it is already the most eagerly-awaited, with the standard of entertainment across PDC events in the past 12 months having continued to rise.

“As we enter the third year of the eight-player, nightly knockout format we’re excited about working alongside BetMGM to promote such a wide-reaching event.”

BetMGM already has partnerships with football clubs Manchester City, Wolverhampton Wanderers and Newcastle United, as well as talkSPORT.

The UK Director of BetMGM, Sam Behar said: “We are thrilled to be partnering with such an exciting and entertaining event as Premier League Darts and look forward to an action-packed 2024 for both BetMGM and the PDC.”

The BetMGM Premier League will begin on Thursday February 1 in Cardiff, and visits Berlin, Glasgow, Newcastle, Exeter, Brighton, Nottingham, Dublin, Belfast, Manchester, Birmingham, Rotterdam, Liverpool, Aberdeen, Leeds and Sheffield before the Play-Offs in London.

The player line-up for the 2024 BetMGM Premier League Darts tournament will be announced at 4pm.

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Big Daddy Gaming

Big Daddy Gaming® signs with Yolo Group’s Hub88 to accelerate European distribution

Published

1 day ago

December 18, 2025

Wladimir P.

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New studio continues commercial momentum with another major integration across regulated markets

Pioneering slots studio Big Daddy Gaming® has signed a new content distribution agreement with leading aggregation platform Hub88, further strengthening its early commercial rollout across key regulated European markets.

The partnership will see Hub88 integrate Big Daddy Gaming’s growing portfolio of slot titles via its Casino API Integration Service, providing the newly launched studio with immediate access to a broad network of licensed operators.

As part of the agreement, Hub88 will onboard an initial batch of Big Daddy Gaming’s debut releases, showcasing the provider’s signature game DNA combined with its brand promise of Reel Fun Real Value, delivering operators fresh content aligned with local player preferences.

The integration follows Big Daddy Gaming’s recent approval as a licensed B2B supplier in Sweden, further reinforcing its commitment to regulated markets and supporting partners with compliant, market-ready content.

Marking another milestone in Big Daddy Gaming’s commercial trajectory, the partnership underscores the strong appeal of its early content offering.

With Hub88’s strong footprint across Europe, the deal reinforces the studio’s initial growth as Big Daddy Gaming continues to secure early support from major operators.

Erland Hellström, CEO at Big Daddy Gaming®, said: “Partnering with Hub88 is another strong endorsement of our strategy and the quality of our early content. Their platform plays a key role in connecting studios with major operators across Europe, and we’re delighted to offer our titles to their network.

“This agreement helps accelerate our presence in regulated markets and gives partners immediate access to games built on our Reel Fun Real Value philosophy.”

Ollie Castleman, Managing Director at Hub88, added: “Big Daddy Gaming® is one of the most exciting new studios to emerge this year, and we’ve been impressed by the clarity of their vision and the strength of their early portfolio. We’re thrilled to be among the first platforms to distribute their content and expect their distinctive style and solid mechanics to resonate well with operators and players across our network.”

The post Big Daddy Gaming® signs with Yolo Group’s Hub88 to accelerate European distribution appeared first on Gaming and Gambling Industry Newsroom.

Latest News

QuinnBet Expands Racing Offering to include Derivative Racing Markets

Published

1 day ago

December 18, 2025

Wladimir P.

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QuinnBet, a leading sportsbook and casino operator, has expanded its racing product through Pragmatic Play Sports to include new derivative racing markets, giving customers greater choice, flexibility, and engagement across a wide range of global racing events.

The new expansion, powered by Racing and Sports (RAS), introduces additional betting opportunities such as Betting Without the Favourite and Second Favourite, head-to-head and Money Back markets. These derivative markets form part of the broader Pragmatic Play Racing product, which delivers a premium, data-driven experience built on official pre-race and race-day data.

Through Pragmatic Play’s racing solution, powered by Racing and Sports, QuinnBet customers enjoy comprehensive global coverage across 20+ racing jurisdictions; live greyhound racing featuring over 100,000 live events from 80+ tracks; official pre-race and race-day data for accuracy and transparency; and a complete suite of live video streaming and enriched racing content including racecards, previews, and editorial insights.

Stephen Kelly, MD, QuinnBet, said: “Horse racing sits at the heart of QuinnBet, and we are always looking for ways to elevate our customers’ experience. Derivative markets bring a new level of strategy and excitement to horse racing betting, and we’re proud to deliver this enhancement in partnership with Pragmatic Play Sports and Racing and Sports. It reinforces our commitment to real horse racing fans and the continued evolution of our product.”

Gareth Crook, SVP of Sports at Pragmatic Play, said: “We were immensely proud to partner with QuinnBet earlier this year following their successful migration to our platform, and we are confident that this latest expansion of their racing product will help the QuinnBet team realise their ambitious growth plans now and into the future. QuinnBet users continue to enjoy a market-leading racing experience powered by official data through our partnership with Racing and Sports.”

Stephen Crispe, CEO, Racing and Sports, said: “We’re excited to see QuinnBet go live with Derivative Markets, powered by Racing and Sports, following a successful sportsbook platform integration with Pragmatic Play earlier this year. This marks another key step in our ongoing collaboration with Pragmatic Play to deliver market-leading racing content to sportsbook operators. QuinnBet is a perfect example of an operator providing an immersive, data-driven betting experience built on precision and innovation.”

The post QuinnBet Expands Racing Offering to include Derivative Racing Markets appeared first on Gaming and Gambling Industry Newsroom.

Game in a Box™

Yggdrasil adds to YGG Masters roster with Slightly Edgy adopting next-generation Game in a Box™ technology

Published

1 day ago

December 18, 2025

Wladimir P.

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Yggdrasil has welcomed Slightly Edgy, a next-generation challenger studio, into its acclaimed YGG Masters program, with the studio also becoming a key pilot partner for Game in a Box, Yggdrasil’s breakthrough game development tool.

Built for the digital-native player, Slightly Edgy creates slot experiences defined by Velocity, Respect the Player, and Break the Pattern, three values that reject repetition and embrace a faster, sharper, more intentional form of slot gameplay.

Slightly Edgy’s content portfolio is rooted in the preferences of digital-native slot players, tapping into this demographics demand for high-volatility, fast-paced, creator-led studios worldwide. Slightly Edgy’s design philosophy delivers exactly that, with games built around sleek dark-mode aesthetics, bold interfaces, inventive mechanics, and the kind of adrenaline-charged moments players share with their communities.

As a Game in a Box pilot studio, Slightly Edgy will help shape how the framework empowers challenger brands through streamlining development, simplifying integration, and allowing studios to focus on creativity instead of constraints.

Slightly Edgy’s first title as part of the YGG Masters program, Toothless Smile, will launch in March 2026, fully created with the Game in a Box technology.

Zoe Bird, Head of Masters at Yggdrasil, said: “Slightly Edgy has a brand identity and player insight that perfectly fits where the industry is heading.

“Their ‘break the pattern’ ethos aligns beautifully with what Game in a Box was built to unlock, and we can’t wait to work closely with them to boost their success.”

A spokesperson for Slightly Edgy added: “Velocity is everything. Players don’t want to wait, and neither do we. Game in a Box gives us the speed and freedom to build the kind of games we believe the market is missing.

“We respect the player, we don’t waste their time, and we never settle for copy-paste mechanics. If it doesn’t break the pattern, we’re not making it.”

The post Yggdrasil adds to YGG Masters roster with Slightly Edgy adopting next-generation Game in a Box™ technology appeared first on Gaming and Gambling Industry Newsroom.