partnerships
BetMGM Stars As New Title Sponsor of Premier League Darts
Premier League Darts will have a new look in 2024 with BetMGM unveiled as the title sponsor of the sport’s biggest roadshow event.
The BetMGM Premier League will be held from February to May as eight players compete for £1 million in prize money across 17 nights.
Each of the 16 league nights features a mini-event where the eight players compete down to a winner, with the top four from the final league table progressing to the season-ending Play-Offs.
The 2024 season marks the start of a new sponsorship agreement between the Professional Darts Corporation and BetMGM, a new gambling and betting platform from MGM Resorts.
BetMGM offers a range of sports betting, casino and live casino games, as well as MGM Millions and MGM Exclusives.
“The Premier League will reach a huge live audience and a massive global television audience across four months, and we’re delighted to welcome BetMGM as our new title sponsor,” said PDC Chief Executive Matt Porter.
“This year marks the 20th staging of the Premier League and it is already the most eagerly-awaited, with the standard of entertainment across PDC events in the past 12 months having continued to rise.
“As we enter the third year of the eight-player, nightly knockout format we’re excited about working alongside BetMGM to promote such a wide-reaching event.”
BetMGM already has partnerships with football clubs Manchester City, Wolverhampton Wanderers and Newcastle United, as well as talkSPORT.
The UK Director of BetMGM, Sam Behar said: “We are thrilled to be partnering with such an exciting and entertaining event as Premier League Darts and look forward to an action-packed 2024 for both BetMGM and the PDC.”
The BetMGM Premier League will begin on Thursday February 1 in Cardiff, and visits Berlin, Glasgow, Newcastle, Exeter, Brighton, Nottingham, Dublin, Belfast, Manchester, Birmingham, Rotterdam, Liverpool, Aberdeen, Leeds and Sheffield before the Play-Offs in London.
The player line-up for the 2024 BetMGM Premier League Darts tournament will be announced at 4pm.
Baltics
Evoplay expands Baltic presence with new Optibet collaboration
Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.
Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.
Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.
This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.
Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”
“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”
Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”
“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”
The post Evoplay expands Baltic presence with new Optibet collaboration appeared first on European Gaming Industry News.
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Spinomenal broadens Italian influence with market giant GBO Group
Spinomenal, the leading iGaming content provider, has achieved a significant milestone in its entry into the Italian market through a new content deal with GBO Group – Italy’s largest online casino group.
Under the terms of the deal, a wide selection of slot titles from Spinomenal can now be found in the online casino lobbies of GBO Italy’s brands Lottomatica.it and Goldbet.it. These games will be made available through Light & Wonder’s OpenGaming™ platform.
Lottomatica and GoldBet’s players can expect to enjoy huge hits like 1 Reel Demi Gods II, Wolf Fang and Queen of Ice – to name just a few.
Lior Shvartz, Spinomenal CEO commented: “GBO Group is a giant in the Italian market and operates two hugely successful brands in Lottomatica and GoldBet. Our games will be given the ideal platform to be enjoyed by Italian players.”
The post Spinomenal broadens Italian influence with market giant GBO Group appeared first on European Gaming Industry News.
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DATA.BET and Turbo Stars Align for Success
DATA.BET, a global esports betting solution provider, announces a new partnership with Turbo Stars, a prominent B2B platform operating across the world.
Known for its comprehensive and adaptable products, DATA.BET will equip Turbo Stars with a complete sportsbook package to help their partners excel in competitive markets. Through this collaboration, Turbo Stars will integrate DATA.BET’s robust betting solution, including:
- Odds Feed, covering 60+ sports disciplines, providing extensive market coverage.
- MTS (Managed Trading Services) to combine AI-powered risk management with expert oversight to maximize profits while minimizing risks.
- Widgets and Esports Bet Builder for dynamic tools designed to increase user engagement and operator revenue.
- Streaming Videos to deliver high-quality live content for an engaging betting experience.
DATA.BET’s accurate and versatile offerings, optimized for seamless integration and growth, will enable Turbo Stars to deliver tailored solutions that meet the needs of diverse audiences.
“Turbo Stars is a platform that values reliability and flexibility, making them an ideal partner,” said Otto Bonning, Head of Sales at DATA.BET. “With our comprehensive sportsbook solution, we are confident this collaboration will help the platform and its partners achieve outstanding results.”
Turbo Stars also expressed enthusiasm for the partnership, emphasizing DATA.BET’s capabilities and support. “With their advanced sportsbook tools and tailored guidance, we’re excited to deliver exceptional experiences to our clients and end users,” said Alex Kozachenko, CPO at Turbo Stars.
The post DATA.BET and Turbo Stars Align for Success appeared first on European Gaming Industry News.
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