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BetMGM Stars As New Title Sponsor of Premier League Darts

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Premier League Darts will have a new look in 2024 with BetMGM unveiled as the title sponsor of the sport’s biggest roadshow event.

The BetMGM Premier League will be held from February to May as eight players compete for £1 million in prize money across 17 nights.

Each of the 16 league nights features a mini-event where the eight players compete down to a winner, with the top four from the final league table progressing to the season-ending Play-Offs.

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The 2024 season marks the start of a new sponsorship agreement between the Professional Darts Corporation and BetMGM, a new gambling and betting platform from MGM Resorts.

BetMGM offers a range of sports betting, casino and live casino games, as well as MGM Millions and MGM Exclusives.

“The Premier League will reach a huge live audience and a massive global television audience across four months, and we’re delighted to welcome BetMGM as our new title sponsor,” said PDC Chief Executive Matt Porter.

“This year marks the 20th staging of the Premier League and it is already the most eagerly-awaited, with the standard of entertainment across PDC events in the past 12 months having continued to rise.

“As we enter the third year of the eight-player, nightly knockout format we’re excited about working alongside BetMGM to promote such a wide-reaching event.”

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BetMGM already has partnerships with football clubs Manchester City, Wolverhampton Wanderers and Newcastle United, as well as talkSPORT.

The UK Director of BetMGM, Sam Behar said: “We are thrilled to be partnering with such an exciting and entertaining event as Premier League Darts and look forward to an action-packed 2024 for both BetMGM and the PDC.”

The BetMGM Premier League will begin on Thursday February 1 in Cardiff, and visits Berlin, Glasgow, Newcastle, Exeter, Brighton, Nottingham, Dublin, Belfast, Manchester, Birmingham, Rotterdam, Liverpool, Aberdeen, Leeds and Sheffield before the Play-Offs in London.

The player line-up for the 2024 BetMGM Premier League Darts tournament will be announced at 4pm.

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BERANI ZLÍN hockey club

SYNOT Once Again the Main Partner of the Berani Zlín Hockey Team

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The SYNOT Group will continue its cooperation with the BERANI ZLÍN hockey club as its main partner in the upcoming season. This builds on last year’s partnership, which became an important driver for the further development of hockey in Zlín.

The continued support from SYNOT is a clear signal that investment in sports remains one of the company’s priorities. Ice hockey is perceived as an essential part of community life, bringing joy to fans of all generations and inspiring young athletes to spend their free time actively.

The partnership will once again be reflected in the visibility of the SYNOT brand – from players’ jerseys to the ice rink and other club materials.

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As one of the traditional names in Czech sports, the Zlín hockey club holds a special place in the country’s sporting landscape.

The post SYNOT Once Again the Main Partner of the Berani Zlín Hockey Team appeared first on European Gaming Industry News.

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EGT Digital

EGT Digital and HBG Online: One more high-potential partnership in Italy

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EGT Digital has achieved another major achievement in Italy. Thanks to its collaboration with the prominent local gaming aggregator Microgame, the provider’s casino content is now live at the popular betting site Quigioco, operated by HBG Online Gaming, the e-gaming company part of NOVOMATIC Italia Group. Players have the opportunity to try their luck with the captivating games from the jackpot bestsellers Bell Link and Clover Chance.

„Our partnership with HBG Online is a key milestone for EGT Digital in the country’s fast-evolving and highly competitive regulated gaming market,” commented Zornitsa Boncheva, Director of EGT Italy. She added: “This cooperation allows us to broaden our reach while enhancing HBG Online Gaming’s game selection with our popular and proven titles. We see strong potential for shared success and are committed to fostering a productive relationship that drives innovation and maximizes player engagement.“

Lorenzo Scarpino, Online Product Lead at HBG Online Gaming, also expressed his satisfaction with the partnership. He said: “EGT Digital’s slot titles have significantly improved and diversified our offerings. They have contributed to attracting many new visitors to our platform while further enriching the gaming choices of Quigioco.it loyal customers. We look forward to trying out other products from the provider’s portfolio in the near future.”

The post EGT Digital and HBG Online: One more high-potential partnership in Italy appeared first on European Gaming Industry News.

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Codium

CT Interactive Expands Global Footprint with Strategic Deals at SBC Summit Lisbon

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CT Interactive utilized the SBC Summit Lisbon stage to reinforce its reputation as one of the most dynamic players in the iGaming industry, announcing strategic agreements that extend its presence across Latin America, Europe, and Africa. The company finalized a deal with Juega en Línea to launch its full portfolio and Hot Luck Jackpot in Venezuela and signed a partnership with Codium that paves the way for entry into Slovakia, Liberia, Nigeria, and Tanzania. These agreements underscore CT Interactive’s long-term growth strategy of tailoring its content to local markets and fostering sustainable operator partnerships.

“This is a pivotal moment for CT Interactive,” said Monika Zlateva, Chief Commercial Officer. “By forging these strategic alliances, we’re not only widening our global reach but also deepening our commitment to deliver tailored, high-performing content that meets the unique needs of every market we enter.”

The second edition of SBC Summit Lisbon, which attracted more than 30,000 professionals from 150 countries, provided the perfect backdrop for CT Interactive to strengthen its commercial pipeline and showcase its innovation-driven portfolio.

Expanding Product Horizons

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At the company’s stand, one of the main highlights was the Diamond Tree Jackpot — a fully operational multi-currency, multigame system that enables operators to offer larger prizes even in smaller jurisdictions. Alongside it, CT Interactive unveiled new additions to its Buy Bonus series, giving players multiple entry levels and diverse mechanics while providing operators with a proven tool to drive engagement. With strong feedback from both partners and end-users, the company is now accelerating certifications to speed up its international rollout.

Industry Recognition and Engagement

Beyond deals and products, CT Interactive’s leadership took an active role in the conference discussions. The co-founder, Rossi McKee, moderated the “Crossing Borders: Cross-Selling in Balkan Markets” panel, where she highlighted both the opportunities and regulatory challenges faced by operators in the region.

The company also supported the Legends Charity Game initiative, underscoring its commitment to social responsibility alongside its commercial growth.

“Our participation at SBC Lisbon underscored CT Interactive’s dedication to expanding market positions and delivering excellent products,” said Martin Ivanov, Chief Operating Officer. “The overwhelming response we received proves that our strategy is resonating and reinforces our role as a trusted partner in the global iGaming ecosystem.”

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With new partnerships secured, innovative solutions launched, and entry into multiple new territories, CT Interactive once again demonstrated its strategic focus on innovation, collaboration, and international expansion.

The post CT Interactive Expands Global Footprint with Strategic Deals at SBC Summit Lisbon appeared first on European Gaming Industry News.

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