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Soft2Bet Unveils Quickcasino.se, its Next-Gen B2B iGaming Solution

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Soft2Bet, the rapidly expanding B2B casino and sportsbook platform provider, has announced the launch of its latest brand Quickcasino.se in Sweden. The innovative mobile-driven gaming portal is set to revolutionize the iGaming industry by offering a comprehensive platform for businesses to deliver top-tier gaming services.

Quickcasino.se, which went live in the fall of 2023, provides a seamless and adaptable gaming experience. The platform supports a multitude of payment methods, including Bank Transfers, Apple Pay, and cards from all relevant Swedish banks such as SEB, Handelsbanken, Nordea, and Swedbank.

As a B2B provider, Soft2Bet empowers iGaming brands such as Quickcasino.se to harness its best-in-class technology and gaming content. The portal boasts a welcome bonus for new players, matching up to 2500SEK, and features an extensive library of over 4,500 unique titles from renowned developers like NetEnt, Yggdrasil, Quickspin, Relax Gaming, Play´N GO, Push Gaming, Nolimit City and Wazdan.

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In addition to live casino games, QuickCasino also offers a dedicated 24/7 Gold Saloon Blackjack and Roulette studio catering to all player demographics and a diverse range of online slots guarantees quality content and choice for players. Quickcasino.se also offers thousands of sports betting markets on popular sports such as football, ice hockey, tennis, basketball and motorsports.

Yoel Zuckerberg, Chief Product Officer of Soft2Bet, expressed his enthusiasm for the new platform: “Quickcasino.se represents our commitment to innovation and excellence in the iGaming sector. By providing a versatile and user-centric platform, we’re not just launching a product; we’re shaping the future of online gaming for businesses around the world.”

Quickcasino is powered by Soft2Bet’s Motivational Engineering Gaming Application (MEGA), its proprietary gamification engine, providing it with unique player engagement and retention features and significantly boosting revenues across casino and sportsbook verticals. The company’s dedication to responsible gaming is evident in its pursuit of regulated markets, holding licenses in Malta, Sweden, Denmark, Ireland, Greece, Romania, and Italy, among others.

Soft2Bet’s work as a regulated operator and supplier in the Nordic region has also been recognized by the industry magazine EGR as it has shortlisted Soft2Bet in five categories of the EGR Nordics Awards.
With the launch of Quickcasino.se, Soft2Bet continues solidifying its position as a B2B leader in the iGaming industry, offering unparalleled customization and a vast array of live events and games to its partners.

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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

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One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.

At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.

About the Free Bet Wheel

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  • Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.

  • Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.

  • Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.

  • £100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.

  • Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.

Strengthening Operator Partnerships Through Enhanced User Experience

By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.

Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”

Driving Retention Through Gamification

This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.

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The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,

The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.

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GR8 Tech Powers Smarter Betting with New Match Trackers

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GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.

We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.

With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:

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  • Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
  • Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
  • Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
  • Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
  • Live Standings: Updated rankings and tournament tables across all supported sports.

By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.

The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.

The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.

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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

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Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

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Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.

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