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GambleAware publishes new report on the lived experience of gambling and gambling harms among Minority communities in Great Britain
GambleAware, the leading charity commissioning gambling harm prevention and treatment services in Great Britain, has published research focusing on the experiences of gambling harms among people from minority communities in Great Britain.
The study by Ipsos UK and ClearView Research, supported by the University of Manchester, has confirmed the role that stigma and discrimination can play not just in driving harms, but also in preventing people accessing help and support.
The report shows that people from Minority communities who have any kind of gambling problem.2 are 50% more likely to have experienced racism or discrimination in public, compared to those who do not have a gambling issue (48% vs. 32%). Some participants in the qualitative research described a link between their experiences of discrimination and racism, and susceptibility to gambling harms. These participants pointed to the role of racism and discrimination in exacerbating gambling behaviour, including feelings of social exclusion, reduced employment opportunities and heightened risk of mental health issues.
The report also shows that people from Minority backgrounds who gambled are three times more likely to say their gambling is a ‘coping mechanism’ to deal with challenges in their life, compared to White British people who gamble (18% vs. 6%).
Participants in the qualitative study also identified many barriers stopping them seeking support for their gambling, some of which were because they were members of a Minority community. People from Minority communities were less likely than people from the White British majority group to say they would feel comfortable talking to friends and family if they were worried about their gambling, and also less likely to say they would feel comfortable talking to a gambling support service provider or a healthcare provider.
There was also a relative lack of awareness in Minority communities of where gambling support was available, and some even had a lack of trust in healthcare providers and support services due to previous experiences of racism and discrimination they had faced when seeking healthcare.
Some participants in the study also said they felt they and others from Minority groups could be disproportionately influenced by gambling marketing and advertising. They noted that having limited understanding about the risks involved in gambling could have made them more susceptible to the gambling marketing and advertising they saw.
Zoë Osmond, CEO of GambleAware, said: “Gambling harms can affect anyone, but they can be more common and more damaging in communities that face social inequality – such as these minority groups. Fortunately, help is out there. The National Gambling Support Network offers confidential, tailored support for people from all backgrounds. It also does a lot of community outreach to raise awareness and increase early intervention, so that people from all backgrounds know where to turn and can get help before gambling problems turn into an addiction.”
Daniel Cameron, Research Director at Ipsos, said: “The findings from this study increase our knowledge of why people from Minority communities may experience gambling harm. The study shows that the unique experiences individuals from Minority communities face in their everyday lives can exacerbate the drivers of gambling behaviour and increase the likelihood of facing gambling harms.”
Wendy Knight, who has lived experience of gambling harm and took part in the study, said: “Looking back, I started gambling compulsively after having issues at work. During that period, I spent a lot of my time and money in casinos as gambling became my way of escaping.
“Also, my parents came to the UK from the West Indies during the Windrush era. Since arrival our lives have been about struggling for money. I think that because of the lack of opportunities in disadvantaged communities gambling seems like one of the few ways we could ever get big money.
“When I started recovery, I found it isolating as there weren’t any other black people there. When I walked into the recovery room it was full of white men, but I stayed because I wanted to recover. Plus, I am used to being the only minority in the room.
“However, much more needs to be done to make people from minority backgrounds feel comfortable to go to recovery services for help.”
Dr Dharmi Kapadia, Senior Lecturer in Sociology at The University of Manchester commented: “This research study has shown that minoritised people facing difficult, and often traumatic, life circumstances such as financial hardship, racism and other forms of social exclusion are at risk of gambling harms. Worryingly, gambling help services are often not seen as trustworthy by minoritised people due to past discriminatory experiences of statutory services. Gambling support services need to work on increasing confidence amongst minoritised groups, including how they organise, advertise and deliver services.”
This latest research builds on a Minority Communities & Gambling Harms: Quantitative Report that GambleAware released in March.
GambleAware will also be opening a new funding programme in December 2023, building on the recommendations from this Minority communities research. A total of £4.3m will available to organisations in England, Scotland and Wales.
Anna Hargrave, GambleAware Chief Commissioning Officer, said: “Our new funding programme is a response to research which demonstrated that both women and people from minority ethnic and religious communities face additional burdens of gambling harm as well as barriers in accessing services which meet their needs. Through the fund we will aim to reduce the inequality of experience of gambling harm for women and people from minority religious and ethnic communities.”
Hub88 has further strengthened its aggregation platform through a partnership with Games Inc, delivering the studio’s portfolio, shaped by more than a decade of close collaboration with operators, to its global network.
The deal introduces Games Inc’s range of more than 70 tried and tested titles to Hub88’s partners, including slots and table games, granting access to premium content developed with a focus on performance, engagement and player-first design.
Founded in 2012, Games Inc began as a bespoke slot developer for some of the world’s biggest operators, before transitioning into a fully independent global content provider.
For Hub88’s partners, Games Inc’s rich knowledge translates into a line-up designed with entertainment and high performance in mind. Each release seamlessly combines engaging mechanics, balanced maths, captivating graphics and immersive audiovisual effects for the ultimate experience.
The agreement further strengthens Hub88’s reputation for choosing partners with intriguing content and robust technology that drives success.
Ollie Castleman, Managing Director at Hub88, said: “Games Inc brings a level of experience and deep operator understanding that really stands out to us. They have spent years building custom games meticulously, and this is reflected in how their portfolio performs. Their content is shaped by real-world insight and data, and this will only bring further benefits to our operator network.”
Fiona Hickey, Managing Director at Games Inc, said: “Hub88 is a key partner for us, with their values, way of working and enduring reputation unlocking access to more brands worldwide. Their platform is technically excellent and significantly boosts our reach. We are confident that our style and creative approach will resonate with their partners across multiple global markets.”
The post Hub88 Enters into Partnership with Games Inc appeared first on Americas iGaming & Sports Betting News.
The Brazilian Institute for Responsible Gaming (IBJR) warns that the effectiveness of financial protection measures in Desenrola 2.0 fundamentally depends on a rigorous fight against the illegal betting market.
It is also worth emphasizing that in 2025, bets placed on licensed platforms accounted for the equivalent of only 0.46% of household consumption in the country, an extremely small share within the Brazilian budget, according to data from a study by LCA Consultoria.
This reinforces that the main factor of indebtedness in the Brazilian budget continues to be the high cost of credit.
The entity also emphasizes that restrictions on access to the regulated sector may encourage users to migrate to clandestine platforms, which already move around R$ 40 billion per year and operate without any oversight or consumer protection mechanisms.
Combating the illegal market is the most urgent step to prevent unlicensed operators—often associated with organized crime—from exploiting periods of restriction to attract vulnerable audiences.
This concern is heightened by the proximity of the World Cup, a period of natural increase in the volume of sports betting, and by the potential loss of R$ 10.8 billion in revenue for the country if consumption shifts to the underground market.
The IBJR reinforces that the real protection of citizens and the integrity of Desenrola 2.0 depend on coordinated action between the government and the private sector.
The organization advocates for public policies that combine financial education, strengthening responsible gambling, and a strategic offensive against clandestine websites, ensuring that entertainment occurs exclusively within a safe, transparent, and properly monitored ecosystem.
The post The IBJR stresses that combating the illegal market is crucial for Desenrola 2.0 appeared first on Americas iGaming & Sports Betting News.
ALT Sports Data, a global leader in engagement solutions and official data for emerging sports, has announced a new partnership with Caesars Entertainment. The partnership powers a new, next-generation Formula 1 betting product for Caesars’ sports betting platforms, delivering one of the most advanced wagering experiences ever offered on motorsports across Caesars Sportsbook and William Hill digital and retail platforms.
Caesars Sportsbook and William Hill will leverage ALT Sports Data’s proprietary Formula 1 models, pricing, and real-time data infrastructure to offer a comprehensive and differentiated suite of betting markets. Built on sub-second latency data and hundreds of inputs per car, the platform enables dynamic pricing and continuous market recalibration throughout Formula 1 race weekends.
The product introduces a new category of Formula 1 betting, combining pre-race, in-race, and micro-market opportunities into a single, integrated experience. This includes live race micro markets, predictive driver performance modeling, and large-scale race simulations that generate thousands of possible race outcomes per event, allowing for deeper and more accurate pricing across every lap.
“Formula 1 is one of the most complex and data-rich environments in global sport, and that complexity creates an opportunity to completely redefine the betting experience. Our platform is designed to unlock that potential at scale, and partnering with Caesars allows us to bring a truly differentiated, always-on product to market that reflects the speed, strategy, and unpredictability of Formula 1,” said Joe Dunnigan, CEO and Founder of ALT Sports Data.
“Formula 1 continues to captivate fans with its intensity, strategy, and constant innovation. By integrating ALT Sports Data’s advanced modeling and real-time official data, we’re able to elevate our Formula 1 offering and give customers a more dynamic way to experience every moment of the race weekend,” said Eric Hession, President of Caesars Digital.
In addition to core markets such as race winner and podium finishes, Caesars and William Hill will offer an expanded set of in-play and micro markets, including lap-by-lap driver matchups, fastest segment performance, pit stop outcomes, overtakes, and position-based milestones. These markets are designed to evolve in real time, enabling a true race-within-a-race experience for bettors.
As the Official and Exclusive Betting Data Supplier of Formula 1, ALT Sports Data is building the foundational infrastructure to support the sport’s growing focus on regulated sports betting and fan engagement. With Formula 1 increasing its investment in official betting partnerships and data-driven engagement, the expansion of sophisticated betting products represents a key strategic initiative for the league and its global ecosystem.
The agreement further establishes ALT Sports Data as a key infrastructure partner for sportsbooks and leagues seeking to unlock the next phase of growth in global sports betting through official data, advanced modeling, and real-time fan engagement.
The post ALT Sports Data Announces a New Partnership with Caesars Entertainment appeared first on Americas iGaming & Sports Betting News.
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