Supplier’s sportsbook goes live via Pragmatic’s smart PAM platform

Altenar, the leading sportsbook and iGaming software supplier, has integrated its world-leading sportsbook technology into Pragmatic Solutions’ smart Player Account Management (PAM) platform.

The new cooperation will see Altenar’s top-tier sportsbook made available to Pragmatic Solutions’ operator clients and prospective licensees through a seamless configuration process.

Advertisement

The collaboration provides operators with the option of a new full-stack package that enables them to enhance player experiences and drive success in regulated markets.

Pragmatic Solutions offers a PAM platform that empowers leading operators in regulated markets. With Pragmatic Solutions, operators are able to easily add new games, payment solutions and multiple types of services from hundreds of suppliers, including Altenar’s, while ensuring regulatory compliance, risk management and customised marketing promotions.

Altenar’s services to licensed gaming operators encompass sportsbook, powered by premium quality data feeds, managed trading services, and customised IT-based development.

Commenting on the deal, Dinos Stranomitis, COO at Altenar, said: “We are delighted to collaborate with Pragmatic Solutions and allow them to offer our state-of-the-art sportsbook to its diverse portfolio of clients.

“With the added assurance of our seamless and fully-customisable technology, we are excited to see them continue to expand their offering.”

Advertisement

Ashley Lang, CEO at Pragmatic Solutions, added: “We are delighted to integrate Altenar’s high-quality sportsbook solution into our PAM platform as an additional new option for our licensees.  Altenar’s sportsbook was highly demanded by our customers and prospective licensees, and we are thrilled to include it in our pre-integrated portfolio.

“Both our products excel in stability and flexibility. Our extensive customisation features and powerful marketing tools can easily be combined to enrich players’ experiences and maximise their level of engagement. Together, our teams are highly aligned to configure a complete solution that empowers operators to develop attractive brands according to their business needs.

“We are confident that the combination of Altenar’s sportsbook with our iGaming platform will empower operators aiming to lead in their market of choice.”