eSports
The Game Awards 2023: The Rise of eSports from Start to Finish
The rise of eSports
In the ever-evolving landscape of entertainment, few industries have witnessed a meteoric rise quite like eSports. What once started as a niche in the gaming world has now grown into a global sensation, captivating both amateur and professional players with its competitive events, life-changing cash prizes, and viewership figures in the hundreds of millions. Domain and hosting experts Fasthosts has compiled a brief overview of the rise of eSports, and competitive gaming throughout the years, and where the future may take the industry.
The Start of Competitive Gaming
eSports, at its core, revolves around competitive video gaming, and has experienced exponential growth over the past five decades. The earliest known gaming competition stems back to 1972, when Stanford University hosted a contest featuring the science fiction rocket game ‘Spacewar’. The event – orchestrated by sports reporter Stewart Brand – showcased the potential of video games as an “exhilarating spectator sport”, setting the stage for what was to come.
The Slow but Steady Rise
For several decades, the popularity of eSports experienced a gradual rise. In the pre-internet era, arcade tournaments provided the battleground for players, with magazines and record books recognising top players’ achievements. The 1990s marked a turning point as gaming tournaments began to gain traction, offering increasingly substantial prize pools. The technological advancements in video game consoles, and internet and PC gaming paved the way for a prosperous decade for the industry. At the end of the 90s we saw the internet cafe boom where young players would meet and play together in PC cafes, which was the start of the strong youth social gaming culture you see today.
The New Millennium
It was the early 2000s that witnessed the true birth of eSports as leagues and tournaments started to take shape around iconic titles like Counter-Strike, StarCraft, and Warcraft III. In 2001, the first World Cyber Games was held in Seoul. The tournament featured several popular games and attracted over 174,000 participants from 17 countries, making for an unexpected global success. In 2005, the CPL World Tour or Cyberathlete Professional League became the first event to have a prize pool offering over $1 million, demonstrating the start of life changing prizes that go hand in hand with competitive gaming.
Streaming Platforms: The Catalyst for Growth
From 2010 onwards, the world witnessed the revolutionary impact of online streaming platforms like Twitch.tv and Youtube Gaming, leading to skyrocketing eSports viewership figures. When Twitch launched, the ‘League of Legends’ world championship viewership figures went from 1.7 million in 2011 to 8.2 million in 2012, and to 32 million in 2013.
These streaming platforms connected fans worldwide, allowing them to tune into live events from home. The large viewing figures, advertising, and sponsorship opportunities led to investors starting their own teams, and household game developers creating leagues and tournaments. It became standard for eSports events to attract millions of viewers, and the landscape of competitive gaming had been transformed.
The Summit
In 2015, eSports reached a defining moment with The International 2015: Dota 2 Championships. The prize pool offered a staggering $18 million, breaking records and solidifying eSports’ place on the global stage. This marked a monumental shift, proving that tournaments could rival traditional sports events in terms of both prize money and profitability.
The New Decade: eSports Takes Centre Stage
As the calendar turned to the 2020s, eSports entered a new era. The decade began with some of the largest tournaments in history, attracting millions of spectators and providing the largest prize pools seen to date such as The 2021 International Dota 2 Championships which took place in Bucharest Romania, offering a $40,018,400.00 prize pool – the largest prize at the time.
By 2020, it had become increasingly common to see the term “professional eSports player” conceptualising the individuals dedicating their lives to competitive gaming, undergoing strict routines and training in the unique journey of becoming the world’s next best gaming athlete.
The Future
At present, the most-viewed tournaments are impressive spectacles in their own right, with titles like ‘Free Fire World Series’, ‘League of Legends’, and ‘Mobile Legends: Bang Bang’ drawing millions of viewers. Looking to the future, in August 2023, Saudi Arabian tournament organiser Gamers8 ran their ‘The Land of Heroes’ tournament with a colossal prize of $45 million dollars, a figure that we will see constantly being pushed higher in tournaments in following years. And according to BeyonGames.biz, the eSports market is estimated to grow at 21.81% between 2022 and 2027, with the size of the market expected to increase by $3,515.1 million.
The journey of competitive gaming from its humble beginnings to its current global standing is a testament to its enduring appeal and cultural impact. With its exhilarating competition and substantial rewards, eSports has become a true force in the entertainment world. As the industry continues to innovate and evolve, one thing remains clear: this isn’t just a passing trend. It’s a phenomenon that has permanently transformed the way we engage with and celebrate competitive gaming.
Cyril Abiteboul
Genesis Magma Racing Launches GMR Esports as Official Esports Team
Genesis Magma Racing has entered the realm of esports and sim racing for the first time with the launch of GMR Esports. The expansion into esports is a key part of Genesis’ goal to increase awareness of the brand and Genesis Magma Racing among a diverse audience, including further raising the profile of the team in South Korea.
Esports Squad Supports Main Goals of Team
The team will compete in official esports events organised on the official game of the series, Le Mans Ultimate, developed by Motorsport Games, including Online Championships, World Endurance Championship Special Events and future official esports competitions.
In joining these events, GMR Esports will support the work of Genesis Magma Racing. The Esports team will compete in virtual models of the same GMR-001 Hypercar from the WEC, carrying a similar distinctive livery as their on-track counterparts. The team’s presence in the events will help further expand the awareness of the Genesis brand outside of the traditional motorsport audience, just as Genesis Magma Racing aims to expand the following of the manufacturer with its more performance-orientated image and approach.
Genesis Magma Racing Team Principal Cyril Abiteboul said: “Genesis Magma Racing is a large project and we want to be successful everywhere we compete, including with GMR Esports. The creation of GMR Esports makes the team, GMR-001 Hypercar and the Genesis brand more accessible to a wider audience and the success of our drivers in online competition will complement the work of the race team on track.”
He continued: “Esports is increasingly becoming an entry point to motorsport, so it is very important to have Genesis and Genesis Magma Racing represented there. Esports provides a gateway for would-be drivers to develop their talents, prove themselves to teams in official events, and build a professional racing career. If GMR Esports and our work with Le Mans Ultimate can provide a route for new drivers and fans, then we can certainly take that as a positive, on top of any event results.”
The launch of GMR Esports builds on Genesis Magma Racing’s existing partnership with Motorsport Games, with Le Mans Ultimate branding featured on the GMR-001 Hypercar. This close collaboration has already enabled the GMR-001 Hypercar to be brought to Le Mans Ultimate ahead of its first competitive outing, giving fans an early opportunity to experience the car in action and underlining a shared commitment to authenticity.
Virtual and Real-world Racing Experience Combined
GMR Esports is made of a stable of seven drivers — six main drivers and one reserve, similar to the makeup of the Genesis Magma Racing FIA World Endurance Championship team. The esports drivers are a mix of European and Korean talent and blend proven professional virtual racing and real-world experience, including competing in some of the biggest races in the world.
The team is led by Dutchman Collin Spork. A former Formula Sim Racing World Champion and a Virtual Endurance World Championship winner in the Hypercar category, Spork combines elite-level sim racing with ongoing work supporting professional race teams as a Simulation and Development Driver. He brings a strong focus on detail and collaboration, helping translate simulator learning into actionable performance gains.
As well as a driving role, Spork will also take on the technical and development lead within the team.
Spork said: “This program is about more than just results — it’s about building a team that can push the limits of the GMR-001 Hypercar in the virtual world and feed that learning back into everything Genesis Magma Racing stands for. Le Mans Ultimate gives us a platform that rewards detail, discipline and teamwork, and that’s exactly the environment we want to develop in. My focus is to make sure we arrive prepared, keep improving every session and represent the Genesis brand with the same professionalism and ambition you see on track.”
Further leadership is provided by Nissan GT Academy alumni Jesper Pedersen and Slovenian Jernej Simončič, two of endurance sim racing’s most established competitors. Pedersen is an Endurance eRacing World Champion and a Virtual Endurance Championship Division 1 GT3 champion and also a Le Mans Virtual Bahrain 8 Hours overall winner. Alongside his esports record, the Dane brings real-world experience including Formula Ford and national endurance racing.
Simončič has built a reputation as one of the standout drivers in global esports, with multiple Formula Sim Racing World Championship titles and a record of winning at the highest level across formats, including major LAN finals. He also brings proven endurance credentials highlighted by podium finishes in virtual editions of the 24 Hours of Le Mans and front-running results in the Virtual Endurance Championship.
Korean Talent Expands Aims of Programme
Genesis Magma Racing’s expansion into esports also provides a new avenue for the team to connect with its growing Korean audience.
“GMR Esports and Genesis Magma Racing will work together to achieve our shared goals. There is no WEC round in the country, but esports are very popular in South Korea. GMR Esports gives us a new, key way to engage with our Korean audience, making Genesis Magma Racing, Genesis and motorsport far more accessible to the new fans we aim to create,” said Genesis Magma Racing Team Principal Cyril Abiteboul.
The post Genesis Magma Racing Launches GMR Esports as Official Esports Team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
“90s”
BETBY launches “90s”, a new retro-inspired genre within BETBY Games
BETBY, the leading sportsbook supplier, has announced the launch of “90s”, a new genre within its proprietary esports feed, BETBY Games, bringing exclusive retro-inspired content to operators and players.
Designed around the look and feel of classic 90s video games, the new genre introduces a lineup of e-sims that take players back to the pixel era, combining retro-inspired visuals with the simplicity and high-frequency betting mechanics that define BETBY Games. While many modern esports products focus on realism and
advanced graphics, 90s takes a different approach by returning to the roots of gaming, transforming familiar retro aesthetics into a fully optimised betting experience.
The launch responds to a growing demand for greater content variety within sportsbook environments, particularly products that can deliver constant engagement beyond traditional live sports schedules.
With 1-minute match formats, 24/7 availability, and quick settlements, “90s” is designed to offer operators a new layer of always-on entertainment while maintaining the speed and betting intensity that define BETBY.Games.
One of the key strengths of “90s” lies in its distinctive positioning within the modern iGaming market.
By bringing retro-inspired game formats into a fully betting-ready environment, BETBY is offering operators access to a type of content that is rarely available today, creating a differentiated experience inspired by the iconic titles and visual style that shaped a generation of players.
The first wave of titles includes eBasketball’98, eBaseball’95, eTennis’89, and eFighting’93, each bringing its own distinctive retro identity while being fully integrated with modern betting mechanics.
The collection covers a mix of major sports and fighting content, combining familiar retro gaming cues with formats built specifically for sportsbook performance.
eFighting’93 introduces a format that complements BETBY Games’ existing eFighting portfolio, offering fast-paced matchups and simple winner markets across 6,000 monthly matches.
eBasketball’98 delivers a dynamic format featuring a high-speed 1v1 shootout between two players at a single hoop.
Bettors can place wagers on the top scorer, point handicaps, total points, and individual point counts, with the title delivering 6,000 matches per month. eBaseball’95 condenses baseball into a
high-intensity 1-inning format, offering 5,000 monthly events across 1×2, handicap, and totals markets. Completing the lineup, eTennis’89 brings an ultra-fast tennis format focused on single-game action, with 6,000 monthly matches and winner markets.
Inspired by the visual identity of the 8-bit and 16-bit eras, “90s” creates a product that feels instantly recognisable to players who grew up with this style of gaming, while also offering younger audiences a distinctive and visually engaging alternative to conventional esports content.
“90s is an exciting new direction for BETBY Games because it brings something completely different to sportsbooks,” said Kirill Nekrasov, Head of Innovation & R&D at BETBY.
“There is still a very strong emotional connection around retro games, from the pixel art to the sounds and the simplicity of the gameplay.
We wanted to take that nostalgia and transform it into a product that works for modern betting: fast, clear, engaging, and available around the clock.”
“Our goal was to increase content diversity for our partners. Operators need engagement tools that work 24/7, and the “90s” genre provides a unique, fast-paced solution.
This initial launch is just the start, as we will continue to expand the portfolio with a wider mix of 90s-themed sports and casual titles,” he added.
The launch of 90s further strengthens BETBY.Games’ position as one of the most innovative proprietary esports feeds in the market, offering operators a broad portfolio of fast-betting content designed to drive engagement, increase event volume, and deliver a differentiated sportsbook experience.
BETBY
BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence.
BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.
From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
The post BETBY launches “90s”, a new retro-inspired genre within BETBY Games appeared first on Americas iGaming & Sports Betting News.
Canada
RESPWNED partners with LOTUS 8 to bring GIRLGAMER festival to Winnipeg in 2026
RESPWNED and LOTUS 8 have signed a partnership to launch the GIRLGAMER Winnipeg Festival in 2026, marking the GIRLGAMER Esports Festival brand’s expansion into Canada.
RESPWNED manages the GIRLGAMER Esports Festival brand, while LOTUS 8 is a Canada-based company focused on event development and partnerships. The companies said they will jointly develop and deliver the Winnipeg event, combining global esports IP management, event production, commercial partnerships, and local execution.
“This partnership represents an exciting milestone for GIRLGAMER as we continue to expand globally and bring our platform to new audiences,” said Tiago Fernandes, Managing Partner at RESPWNED. “Canada is a dynamic and fast-growing Esports market, and we are proud to collaborate with LOTUS 8 to deliver a meaningful and impactful event experience.”
Steven Vuong, representing LOTUS 8, added: “We are thrilled to partner with RESPWNED to bring the GIRLGAMER Festival to Canada. This collaboration reflects a shared vision of building inclusive, high-quality esports experiences while creating strong commercial and community value. Together, we are laying the foundation for a standout event in 2026.”
The GIRLGAMER Winnipeg Festival is planned as a family-oriented event with business networking, brand activations, and community programming, and is expected to include international and local talent. Additional details, including dates, venue, and participating partners, will be announced in the coming months.
The post RESPWNED partners with LOTUS 8 to bring GIRLGAMER festival to Winnipeg in 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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