eSports
The Game Awards 2023: The Rise of eSports from Start to Finish
The rise of eSports
In the ever-evolving landscape of entertainment, few industries have witnessed a meteoric rise quite like eSports. What once started as a niche in the gaming world has now grown into a global sensation, captivating both amateur and professional players with its competitive events, life-changing cash prizes, and viewership figures in the hundreds of millions. Domain and hosting experts Fasthosts has compiled a brief overview of the rise of eSports, and competitive gaming throughout the years, and where the future may take the industry.
The Start of Competitive Gaming
eSports, at its core, revolves around competitive video gaming, and has experienced exponential growth over the past five decades. The earliest known gaming competition stems back to 1972, when Stanford University hosted a contest featuring the science fiction rocket game ‘Spacewar’. The event – orchestrated by sports reporter Stewart Brand – showcased the potential of video games as an “exhilarating spectator sport”, setting the stage for what was to come.
The Slow but Steady Rise
For several decades, the popularity of eSports experienced a gradual rise. In the pre-internet era, arcade tournaments provided the battleground for players, with magazines and record books recognising top players’ achievements. The 1990s marked a turning point as gaming tournaments began to gain traction, offering increasingly substantial prize pools. The technological advancements in video game consoles, and internet and PC gaming paved the way for a prosperous decade for the industry. At the end of the 90s we saw the internet cafe boom where young players would meet and play together in PC cafes, which was the start of the strong youth social gaming culture you see today.
The New Millennium
It was the early 2000s that witnessed the true birth of eSports as leagues and tournaments started to take shape around iconic titles like Counter-Strike, StarCraft, and Warcraft III. In 2001, the first World Cyber Games was held in Seoul. The tournament featured several popular games and attracted over 174,000 participants from 17 countries, making for an unexpected global success. In 2005, the CPL World Tour or Cyberathlete Professional League became the first event to have a prize pool offering over $1 million, demonstrating the start of life changing prizes that go hand in hand with competitive gaming.
Streaming Platforms: The Catalyst for Growth
From 2010 onwards, the world witnessed the revolutionary impact of online streaming platforms like Twitch.tv and Youtube Gaming, leading to skyrocketing eSports viewership figures. When Twitch launched, the ‘League of Legends’ world championship viewership figures went from 1.7 million in 2011 to 8.2 million in 2012, and to 32 million in 2013.
These streaming platforms connected fans worldwide, allowing them to tune into live events from home. The large viewing figures, advertising, and sponsorship opportunities led to investors starting their own teams, and household game developers creating leagues and tournaments. It became standard for eSports events to attract millions of viewers, and the landscape of competitive gaming had been transformed.
The Summit
In 2015, eSports reached a defining moment with The International 2015: Dota 2 Championships. The prize pool offered a staggering $18 million, breaking records and solidifying eSports’ place on the global stage. This marked a monumental shift, proving that tournaments could rival traditional sports events in terms of both prize money and profitability.
The New Decade: eSports Takes Centre Stage
As the calendar turned to the 2020s, eSports entered a new era. The decade began with some of the largest tournaments in history, attracting millions of spectators and providing the largest prize pools seen to date such as The 2021 International Dota 2 Championships which took place in Bucharest Romania, offering a $40,018,400.00 prize pool – the largest prize at the time.
By 2020, it had become increasingly common to see the term “professional eSports player” conceptualising the individuals dedicating their lives to competitive gaming, undergoing strict routines and training in the unique journey of becoming the world’s next best gaming athlete.
The Future
At present, the most-viewed tournaments are impressive spectacles in their own right, with titles like ‘Free Fire World Series’, ‘League of Legends’, and ‘Mobile Legends: Bang Bang’ drawing millions of viewers. Looking to the future, in August 2023, Saudi Arabian tournament organiser Gamers8 ran their ‘The Land of Heroes’ tournament with a colossal prize of $45 million dollars, a figure that we will see constantly being pushed higher in tournaments in following years. And according to BeyonGames.biz, the eSports market is estimated to grow at 21.81% between 2022 and 2027, with the size of the market expected to increase by $3,515.1 million.
The journey of competitive gaming from its humble beginnings to its current global standing is a testament to its enduring appeal and cultural impact. With its exhilarating competition and substantial rewards, eSports has become a true force in the entertainment world. As the industry continues to innovate and evolve, one thing remains clear: this isn’t just a passing trend. It’s a phenomenon that has permanently transformed the way we engage with and celebrate competitive gaming.
Brazilian Carnival
Esportes da Sorte transforms Carnival 2026 into a nationwide immersive experience
Leading Brazilian iGaming company Esportes da Sorte has transformed Carnival 2026 into a nationwide immersive experience, activating urban art installations, hydration stations and large‑scale attractions across nine cities in Brazil. As part of its expanded cultural engagement strategy, the brand is serving as an official sponsor in key Carnival locations and delivering experiential initiatives designed for revelers in the streets and major public spaces.
Esportes da Sorte’s nationwide platform builds on its history of investing in popular culture and public events, moving beyond traditional branding to create meaningful on‑site activations that enhance the urban environment and respond to the unique character of each city’s Carnival celebrations.
In Rio de Janeiro, the company’s efforts focus on the street Carnival experience with hydration points, cool zones and shaded areas in high‑traffic celebration routes. São Paulo’s megabloc circuits feature water trucks, hydration stations and on‑site urban support.
In Recife Antigo, one of Carnival’s cultural centers, Esportes da Sorte installed a standout Ferris wheel at Marco Zero, offering panoramic views of the festivities and historic landscape. Urban transformations like video mapping on iconic buildings and aerial installations along Rua Marquês de Olinda further blend public space with the Carnival experience.
Other cities such as Olinda and Salvador also feature tailored activations, including sensory design, refreshment tunnels and themed artistic displays that align with local traditions and festival dynamics.
In addition to physical structures, the initiative includes a robust communications strategy, sensory activations, public well‑being supports and content campaigns that amplify the carnival‑street experience across digital and traditional media.
According to Germana Casal, Production Coordinator at the Esportes Gaming Brasil Group, the goal is to “be present in a meaningful way at the country’s biggest popular celebration,” respecting each city’s identity and delivering initiatives that improve the Carnival experience for participants.
Esportes da Sorte’s Carnival 2026 project builds on the brand’s presence at more than 100 Carnival parties and street blocos in 2025, reinforcing its leadership role in Brazil’s largest cultural event and deepening its connection with urban celebration culture nationwide.
The post Esportes da Sorte transforms Carnival 2026 into a nationwide immersive experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Team Vitality, one of France’s leading esports organizations, has announced a strategic new partnership with French retail giant E.Leclerc, naming the supermarket chain as the club’s Main Partner for 2026.
Under the agreement, E.Leclerc’s logo will feature prominently on Team Vitality’s international team jerseys, including rosters for League of Legends (LEC and LFL), Valorant (VCT EMEA), Rocket League, Rising Bees and Chess.
Shared Values and Fan Initiatives
The partnership aims to promote accessibility, wellness, and nutrition within the esports community, while bringing gaming culture into E.Leclerc retail spaces through immersive experiences, tournaments and activations designed to engage fans across France.
Team Vitality’s holistic wellbeing program, KARE, which supports performance, nutrition and mental health, aligns closely with E.Leclerc’s focus on responsible lifestyle initiatives. Together, they plan to champion inclusivity, provide unique gaming opportunities, and celebrate esports culture in both digital and physical environments.
With a global audience exceeding 10 million followers, Team Vitality’s influence in competitive gaming makes this partnership a landmark moment for both brands. E.Leclerc’s commitment to youth engagement and cultural connection positions the retailer as a significant non‑endemic supporter of the growing esports ecosystem.
Nicolas Maurer, CEO and Co‑Founder of Team Vitality, described the alliance as a historic milestone that will broaden esports’ reach across everyday life in France and reinforce its cultural legitimacy.
The post Team Vitality announces E.Leclerc as new Main Partner appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
G2 Esports has partnered with Theta Labs to launch “Sami,” a next-generation AI agent designed to enhance fan engagement across multiple competitive esports titles.
The AI-powered assistant will provide G2’s global fanbase with instant access to match schedules, player stats, team rosters, tournament standings, and real-time competitive updates. Sami supports major titles including League of Legends, Counter-Strike 2, VALORANT, Tom Clancy’s Rainbow Six Siege, and Call of Duty.
Accessible via the official G2 website and Discord starting February 17, Sami is built to deliver accurate, always-on responses to fan queries in natural language. From tournament updates to player performance metrics and G2-specific trivia, the AI agent reflects the organization’s unique brand voice and competitive culture.
AI-Powered Fan Engagement at Scale
Sami is trained and deployed using Theta EdgeCloud’s hybrid cloud-edge infrastructure, which integrates over 30,000 distributed edge nodes with cloud services from Google Cloud and Amazon Web Services. The system delivers approximately 80 PetaFLOPS of GPU compute power, enabling real-time processing and analysis at significantly reduced costs compared to traditional centralized cloud platforms.
The AI infrastructure dynamically assigns workloads to high-performance GPUs, including NVIDIA A100 and H100 cloud GPUs, as well as RTX 3090 and 4090 desktop GPUs, optimizing performance and cost efficiency. This decentralized architecture allows G2 to scale fan engagement globally while maintaining low latency and high reliability.
Strengthening Esports AI Innovation
Theta Labs has rapidly expanded its presence in the esports industry, powering AI-driven fan experiences for organizations such as Cloud9, FlyQuest, Evil Geniuses, NRG, Gen.G, Dignitas, 100 Thieves, Method, and Team Heretics.
According to Mitch Liu, CEO of Theta Labs, esports fans increasingly demand instant access to team data and competitive updates. AI agents like Sami enable organizations to provide 24/7 automated engagement while maintaining a unique community personality.
Sabrina Ratih, COO of G2 Esports, emphasized that Sami is more than a standard chatbot. Built to reflect G2’s playful and competitive tone, the AI assistant combines advanced machine learning with brand-driven communication to deliver both entertainment and functionality.
The Future of AI in Esports
The launch of Sami positions G2 Esports at the forefront of AI-driven fan engagement in competitive gaming. By leveraging decentralized GPU infrastructure and blockchain-powered cloud computing, the partnership with Theta Labs signals a broader industry shift toward scalable, cost-efficient AI solutions for esports organizations.
As AI integration becomes a competitive differentiator in esports, solutions like Sami are expected to redefine how teams interact with their global communities in real time.
The post G2 Esports and Theta Labs Launch AI Agent Sami appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
ACMA7 days agoACMA Blocks More Illegal Online Gambling Websites
-
CEO of GGBET UA Serhii Mishchenko7 days ago
GGBET UA kicks off the “Keep it GG” promotional campaign
-
Aurimas Šilys7 days ago
REEVO Partners with Betsson Lithuania
-
Canada6 days ago
Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives
-
Latest News6 days ago
TRUEiGTECH Unveils Enterprise-Grade Prediction Market Platform for Operators
-
Central Europe7 days ago
NOVOMATIC Once Again Recognised as an “Austrian Leading Company”
-
Acquisitions/Merger6 days ago
Boonuspart Acquires Kasiino-boonus to Strengthen its Position in the Estonian iGaming Market
-
Firecracker Frenzy™ Money Toad™6 days ago
Ancient fortune explodes to life in Greentube’s Firecracker Frenzy™: Money Toad™
