eSports
The Game Awards 2023: The Rise of eSports from Start to Finish
The rise of eSports
In the ever-evolving landscape of entertainment, few industries have witnessed a meteoric rise quite like eSports. What once started as a niche in the gaming world has now grown into a global sensation, captivating both amateur and professional players with its competitive events, life-changing cash prizes, and viewership figures in the hundreds of millions. Domain and hosting experts Fasthosts has compiled a brief overview of the rise of eSports, and competitive gaming throughout the years, and where the future may take the industry.
The Start of Competitive Gaming
eSports, at its core, revolves around competitive video gaming, and has experienced exponential growth over the past five decades. The earliest known gaming competition stems back to 1972, when Stanford University hosted a contest featuring the science fiction rocket game ‘Spacewar’. The event – orchestrated by sports reporter Stewart Brand – showcased the potential of video games as an “exhilarating spectator sport”, setting the stage for what was to come.
The Slow but Steady Rise
For several decades, the popularity of eSports experienced a gradual rise. In the pre-internet era, arcade tournaments provided the battleground for players, with magazines and record books recognising top players’ achievements. The 1990s marked a turning point as gaming tournaments began to gain traction, offering increasingly substantial prize pools. The technological advancements in video game consoles, and internet and PC gaming paved the way for a prosperous decade for the industry. At the end of the 90s we saw the internet cafe boom where young players would meet and play together in PC cafes, which was the start of the strong youth social gaming culture you see today.
The New Millennium
It was the early 2000s that witnessed the true birth of eSports as leagues and tournaments started to take shape around iconic titles like Counter-Strike, StarCraft, and Warcraft III. In 2001, the first World Cyber Games was held in Seoul. The tournament featured several popular games and attracted over 174,000 participants from 17 countries, making for an unexpected global success. In 2005, the CPL World Tour or Cyberathlete Professional League became the first event to have a prize pool offering over $1 million, demonstrating the start of life changing prizes that go hand in hand with competitive gaming.
Streaming Platforms: The Catalyst for Growth
From 2010 onwards, the world witnessed the revolutionary impact of online streaming platforms like Twitch.tv and Youtube Gaming, leading to skyrocketing eSports viewership figures. When Twitch launched, the ‘League of Legends’ world championship viewership figures went from 1.7 million in 2011 to 8.2 million in 2012, and to 32 million in 2013.
These streaming platforms connected fans worldwide, allowing them to tune into live events from home. The large viewing figures, advertising, and sponsorship opportunities led to investors starting their own teams, and household game developers creating leagues and tournaments. It became standard for eSports events to attract millions of viewers, and the landscape of competitive gaming had been transformed.
The Summit
In 2015, eSports reached a defining moment with The International 2015: Dota 2 Championships. The prize pool offered a staggering $18 million, breaking records and solidifying eSports’ place on the global stage. This marked a monumental shift, proving that tournaments could rival traditional sports events in terms of both prize money and profitability.
The New Decade: eSports Takes Centre Stage
As the calendar turned to the 2020s, eSports entered a new era. The decade began with some of the largest tournaments in history, attracting millions of spectators and providing the largest prize pools seen to date such as The 2021 International Dota 2 Championships which took place in Bucharest Romania, offering a $40,018,400.00 prize pool – the largest prize at the time.
By 2020, it had become increasingly common to see the term “professional eSports player” conceptualising the individuals dedicating their lives to competitive gaming, undergoing strict routines and training in the unique journey of becoming the world’s next best gaming athlete.
The Future
At present, the most-viewed tournaments are impressive spectacles in their own right, with titles like ‘Free Fire World Series’, ‘League of Legends’, and ‘Mobile Legends: Bang Bang’ drawing millions of viewers. Looking to the future, in August 2023, Saudi Arabian tournament organiser Gamers8 ran their ‘The Land of Heroes’ tournament with a colossal prize of $45 million dollars, a figure that we will see constantly being pushed higher in tournaments in following years. And according to BeyonGames.biz, the eSports market is estimated to grow at 21.81% between 2022 and 2027, with the size of the market expected to increase by $3,515.1 million.
The journey of competitive gaming from its humble beginnings to its current global standing is a testament to its enduring appeal and cultural impact. With its exhilarating competition and substantial rewards, eSports has become a true force in the entertainment world. As the industry continues to innovate and evolve, one thing remains clear: this isn’t just a passing trend. It’s a phenomenon that has permanently transformed the way we engage with and celebrate competitive gaming.
The global esports organization GIANTX has officially presented the roster for its League of Legends Superliga team, the most prestigious esports competition in Spain, organized by the LVP. The roster includes Feisty (midlaner) and Aetinoth (ADC), who continue for another year after establishing themselves as key players for the organization, and newcomers Badlulu (toplaner), Ferret (jungler), and Lospa (support).
The team, known as GIANTX Pride, will be led by Fearless, a veteran coach who has already won three Superliga titles with GIANTX. After previous stints with teams like Guasones and Rebels, Fearless returns to lead this young and promising roster as they pursue the organization’s long-awaited eighth Superliga trophy, with the season set to begin in January 2025.
The roster was revealed during an event at the Home of GIANTX in Málaga, attended by over 150 fans and supported by Opel, the team’s main partner in the Superliga. The event featured activities, giveaways, and a showmatch against Barça Esports, where fans got a first glimpse of the team in action.
Feisty (South Korea, 2003) and Aetinoth (Turkey, 2005) return for another year, having gained recognition as rising talents with potential for the LEC, Europe’s premier competition in which GIANTX also competes. Badlulu (France, 2002), with prior experience in the Superliga at CASE Esports, joins as the toplaner. Ferret (Turkey, 2001), a promising jungler from the Turkish scene, comes from FUT, while Lospa (South Korea, 2002), a former Iberian Cup champion, joins as support after training in Gen.G Academy.
GIANTX Pride is the most decorated organization in Superliga LVP history, with seven titles to its name. The last victory came in the summer of 2021, and the team is determined to add the elusive eighth trophy to its collection. The Superliga for 2025 will feature ten teams, including Barça Esports, Guasones, Los Heretics, LUA Gaming, Movistar KOI, Ramboot Club, UCAM Esports, VENI VIDI VICI, and ZETA, competing across three splits—winter, spring, and summer.
The LVP, part of Grupo Mediapro, has introduced changes to the Superliga’s format for 2025. The updated calendar will be released soon, setting the stage for another thrilling season.
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GRID, an esports data platform, has officially joined the International Betting Integrity Association (IBIA) as a first esports-focused Associate Member. This collaboration signifies a pivotal moment for esports integrity, aligning GRID with IBIA and its globally recognized integrity-focused members, who monitor over $300bn in sports bets per annum and have a growing focus on esports betting.
With this partnership, GRID and IBIA are committed to collaboratively addressing any integrity issues in esports, fostering trust across stakeholders, and setting a benchmark for excellence in the ecosystem. GRID has been a certified member of IBIA’s Data Standards program since 2022, actively contributing to the development of tailored esports integrity protocols. This membership further underscores GRID’s dedication to transparency and collaboration in combating betting-related corruption within esports.
Since 2018, GRID has operated an internal integrity department pioneering official data-driven solutions for esports. This makes GRID one of the first companies to monitor tournament and data integrity in the competitive sports sector and actively flag and report suspicious behavior, enabling it to collect a large database of integrity reports and insights.
IBIA is a not-for-profit body that protects regulated sports betting markets from match-fixing. It represents over 50 of the world’s leading betting companies which operate over 125 sports betting brands. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets using transactional activity linked to individual customer accounts.
Under the partnership, GRID and IBIA will share information relating to suspicious esports betting and potential match manipulation from their respective monitoring and intelligence platforms. IBIA members will also benefit from free access to wider integrity-focused resources supplied by GRID.
Moritz Maurer, CEO of GRID, commented: “Integrity is at the heart of GRID’s mission. By joining IBIA as an Associate Member, we are taking a definitive step toward establishing esports as a trusted and credible industry. This partnership enables us to further our efforts in promoting transparency, reducing risks associated with esports betting, and strengthening operational practices across the ecosystem.’’
Khalid Ali, CEO of IBIA, said: “We are delighted to welcome GRID as an Associate Member of IBIA. This partnership is a landmark for the esports sector and reflects our commitment to expanding our integrity initiatives into new markets. GRID’s expertise in esports data monitoring and integrity standards is an invaluable asset in our shared mission to combat betting corruption globally.”
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ComeOn Group announced a sponsorship partnership between its flagship brand ComeOn! and Denmark based Astralis, one of the most esteemed esports organisations globally. As a global leader in esports, Astralis is providing a vibrant and engaging esports experience that is aligned with ComeOn!’s brand experience and is further enhanced by its focus in providing a leading esports betting destination.
As the official sponsor of Astralis, ComeOn! will be prominently featured across all of their platforms, including social media, team events, and competitive gaming content, boosting their brand exposure in key global markets with a focus on the Nordics. ComeOn! is already known as a vibrant brand in the Nordics and with the increased brand visibility it will be put at the heart of the fast-growing esports scene.
ComeOn Group continues to invest in its Sportsbook product experience that is powered by its proprietary sportsbook platform, where esports holds an important strategic market opportunity with its ever growing demand.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited to team up with Astralis as this collaboration not only allows us to showcase our innovative Sportsbook platform but also strengthens our ties to the esports community. This partnership is very much in the heart of one of the fastest growing betting markets globally. Esports has seen great demand by our audiences, and we want to provide the best betting experience for our customers. This partnership is also a testament to our localisation and personalisation focus and by working together with Astralis, we can deliver unique experiences that resonate with our players and elevate the entertainment experience around competitive gaming.”
Mads Rasmussen, Commercial Director at Astralis, said: ”We are proud to present ComeOn Group as our new global partner. This partnership holds great significance for Astralis both as an organization and as a business, and we look forward to bringing the agreement to life, benefiting the vast majority of our fanbase – who are adults. We have undergone a long and very positive process with ComeOn, and the fact that they are European-based with licenses in all our key markets, including Denmark, has been a decisive factor in our decision. Astralis fans, both in Denmark and internationally, can look forward to an innovative new digital activation, which promises to deliver an exciting and engaging experience.”
The post ComeOn Group and Astralis unite to drive esports engagement in the Nordics appeared first on European Gaming Industry News.
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