Press Releases
From Track to Triumph: Ex-Professional Runner Lauren Fleshman’s Good For A Girl Wins Best Sports Book of 2023
- Lauren Fleshman is crowned the William Hill Sports Book of the Year 2023, taking home a £30,000 cash prize
- In the Award’s 35-year history, Good For A Girl marks the first women’s memoir to receive the prize
Lauren Fleshman’s book, Good for a Girl: My Life Running in a Man’s World has been crowned the 2023 winner of the William Hill Sports Book of the Year Award, picking up a prize of £30,000 at an official ceremony today (30 November), at BAFTA, 195 Piccadilly, in London.
The announcement makes history as it is the first book about women in sport, authored by a woman, to receive the world’s most prestigious sports writing prize.
The US champion’s part memoir, part manifesto documents Fleshman’s story of falling in love with running as a girl, battling devastating injuries and self-doubt, and daring to fight for a better way for female athletes. Drawing not only on her own story, but also on emerging research on the physiology and psychology of young athletes, Fleshman gives voice to the often-silent experience of the female athlete and argues that the time has come to rebuild our systems of competitive sport to allow women to perform at their best.
A panel of independent judges from the world of sports and journalism, chaired by author and journalist, Alyson Rudd, undertook a rigorous judging process, reviewing more than 150 entries down to the winning book.
The Judges praised Good for a Girl for its “heartfelt narrative” and “compelling writing”, as well as its crucial advocacy for reform in sports for young women. Renowned sports broadcaster, Matt Williams, declared Fleshman’s book “not just one of the best sports books that I’ve read this year, but one of the best books full stop.”
Receiving the William Hill Sports Book of the Year Award trophy and a £30,000 cash prize today, Lauren Fleshman said: “Having a woman being elevated for telling her own story is rare, and we need a lot more of that. That’s why awards like this are so important. I came here optimistic, but then convinced myself I had no chance when I looked at the shortlist.
“I am delighted to be the winner of this prestigious award. I hope it makes sport better for the future of women and girls.”
Alyson Rudd, Chair of the Judging Panel for the William Hill Sports Book of the Year Award, said: “We had such an exceptionally high-quality shortlist this year, and selecting a winner was no small feat. For the first time, women’s books dominated, showing that more women are being commissioned to tell their stories, with many bravely tackling challenges within the sporting world.
“Good for a Girl is not only a must-read book on the challenges that women face in sport but a moving and informative memoir that will grip those who are not athletics fans. Lauren Fleshman exposes and shatters myths with disarming honesty and exceptional writing – it is a wonderful read and thoroughly deserving of the title William Hill Sports Book of the Year Award 2023.”
The New York Times Bestseller, and now William Hill Sports Book of the Year Award winner, highlights the challenges women face in competitive running, exposing the flaws in the sports structure that is failing young women as much as empowering them. Through her drive for change, Fleshman confronts the misogynistic origins of sports, and even her sponsors, and addresses the concerning decline in girl’s participation once they hit puberty. The narrative also explores the struggles faced by female collegiate athletes, such as injuries, eating disorders and mental health issues.
The five authors on the shortlist, alongside Lauren Fleshman, receive £3,000 and a leather-bound copy of their book. They are:
- Althea: The Life of Tennis Champion Althea Gibson by Sally H. Jacobs
- Concussed: Sport’s Uncomfortable Truth by Sam Peters
- Kick The Latch by Kathryn Scanlan
- Unbreakable by Ronnie O’Sullivan
- Unfair Play: The Battle for Women’s Sport by Sharron Davies with Craig Lord
Having secured the 35th winner of the William Hill Sports Book of the Year Award, Lauren Fleshman joins an impressive list of previous winners, including last year’s champion Jeremy Wilson. For the second consecutive year, a book centred on women’s sports clinches the award. Fleshman becomes the third woman to be awarded the prestigious prize joining former winners Anna Krien and Laura Hillenbrand.
The William Hill Sports Book of the Year Award first took place in 1989 and is now the longest-established competition in the industry. It is dedicated to rewarding excellence in sports writing and is the world’s most prestigious award in the sector.
Entry to the 36th William Hill Sports Book of the Year Award is now open. For more information about the Award and to enter, please visit: https://news.williamhill.com/sport/sports-book-of-the-year/
ADM
Swintt games go live in Italy after receiving ADM certification
Reading Time: 2 minutes
Rapidly-expanding software provider enters its 13th regulated market following Italian regulator’s approval of Elysium Studios – Driven by Swintt titles
Having previously outlined its intentions to enter more regulated markets throughout 2025, sought-after software provider Swintt has announced that it has now officially been greenlit by Italy’s Agencia delle Dogane e dei Monopoli (ADM) to offer its slots in the country.
The new certification has initially been granted for Elysium Studios – Driven by Swintt titles, and though further approval is planned for both SwinttPremium and SwinttSelect releases in the not-too-distant future, the provider has already put pen to paper with two of Italy’s leading operators.
Launched in 2024 following Swintt’s acquisition of Elysium Studios, Elysium Studios – Driven by Swintt is a cutting-edge collection of releases that incorporates elements of social, mobile and casino gaming to deliver a more engaging experience that’s custom-made for the modern player.
Featuring inventive themes, innovative features and intuitive, mobile-first game mechanics, some of the biggest hits to come from the collaboration to date include the quirky, folk lore-inspired I Hate Fairytales and the swashbuckling skull and bones epic, Pirate Pledge Hold & Win.
Given both titles boast a cast of characters that includes everything from punk rock princesses to salty sea dogs and a huge selection of rewarding bonus rounds, the two games and many more from the Elysium Studios line-up are certain to prove a popular addition among Italian audiences.
With Swintt’s successful acquisition of ADM certification now paving the way for the provider to enter its 13th regulated market, the decision will significantly expand the company’s European footprint and enable it to form further partnerships with Italian operators in the months to come.
David Mann, Chief Executive Officer at Swintt, said: “At Swintt, our focus has always been on ensuring that our content gets put in front of players in as many regulated markets as possible – and acquiring ADM approval to offer our games in Italy is another significant step on this journey.
“As an established iGaming market with a huge emerging player base, we feel our Elysium Studios – Driven by Swintt line-up can make a big impact in the region and we look forward to being able to roll out our other core line-ups very soon.”
The post Swintt games go live in Italy after receiving ADM certification appeared first on European Gaming Industry News.
Best Sportsbook Provider 2025
BETBY WRAPS UP EXPO YEAR WITH BEST SPORTSBOOK PROVIDER WIN AT SiGMA CENTRAL EUROPE B2B AWARDS
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BETBY has been named Best Sportsbook Provider 2025 at the SiGMA Central Europe B2B Awards, held during the prestigious SiGMA Central Europe event that took place from November 3-6 at Fiera Roma in Rome, Italy.
This accolade recognises BETBY’s continued commitment to excellence and innovation in sportsbook technology, reflecting the company’s efforts to deliver flexible, user-centric solutions that empower operators.
Over the past year, BETBY has continued to enhance its product portfolio with new sportsbook management tools, AI-powered features, and expanded coverage across major and niche sports. This latest recognition highlights the company’s dedication to setting new benchmarks in performance, scalability, and user experience.
Coinciding with the event, BETBY has also launched the second phase of its global campaign featuring world chess champion Magnus Carlsen, titled “Leaders Choose Leaders.” The campaign reinforces the shared values of insight, precision, and excellence, highlighting that in both chess and business, true leaders recognise and choose other leaders.
“We’re honoured to receive this recognition from SiGMA Central Europe. It’s a testament to the hard work, passion, and innovation of our entire team. Our goal has always been to build the best sportsbook infrastructure in the industry, and this award reinforces that we’re on the right path,” said Leonid Pertsovskiy, CEO at BETBY: “It also comes at a perfect moment, as we launch the second phase of our global campaign with Magnus Carlsen — ‘Leaders Choose Leaders’ — a message that perfectly reflects this achievement and our vision of leadership through excellence.”
Following previous wins across global industry events, including recent honours at SiGMA Euro-Med and SBC Summit Lisbon, this new distinction further cements BETBY’s position as a Tier-1 partner and technology provider in the iGaming sector.
To find out more about BETBY, visit: https://betby.com/
The post BETBY WRAPS UP EXPO YEAR WITH BEST SPORTSBOOK PROVIDER WIN AT SiGMA CENTRAL EUROPE B2B AWARDS appeared first on European Gaming Industry News.
David Mann Chief Commercial Officer at Swintt
Swintt bring players four times the fun in Lucky Fortune Door Wild
Reading Time: 2 minutes
Sought-after software provider’s enhanced Premium release sees players step into the glow of the Far East as wild symbols and Quadspins combine for huge rewards
With Swintt having already opened the way to a world of wonder in the original Lucky Fortune Door, this month the award-winning software provider is back in action again with Lucky Fortune Door Wild – an exciting reboot that gives players even more ways to win!
Like its SwinttPremium predecessor, Lucky Fortune Door Wild is a five-reel slot that can be played with either five or ten paylines. Boasting an engaging Far East theme, the slot combines dragons, yin and yang pendants and coins with new golden ingot wilds that substitute for all other symbols.
The good news for fans of the original game is that the slot’s signature Quadspin mechanic again makes a welcome return. Activated whenever a win of at least 4x the bet is triggered, players will have the choice to either claim their current prize or gamble a portion of it to activate Quadspins.
Should they decide for the latter option, the gameboard will be divided into four separate reel sets to potentially quadruple the prizes on offer – and of course, with substitute wilds now also in play, the chances of players landing the slot’s maximum 6,000x win multiplier will be greatly increased.
As a further incentive, during Quadspins, an extra mystery symbol is also added to the reels. Should any instances of this icon appear on any of the four reel sets, they will be replaced by a random matching symbol to create additional payline wins and generate potentially huge prizes.
On top of this, should players continue to land wins of 4x their bet or greater during Quadspins, they can elect to remain in the feature for longer. With a maximum of 50 Quadspin available per set, the odds of them embarking on a prolonged winning streak are, therefore, much more likely.
To cap it off, all wins in Lucky Fortune Door Wild are paid from both left-to-right and right-to-left, meaning that no matter how aggressively players choose to play, fortune is only ever a spin away.
David Mann, Chief Commercial Officer at Swintt, said: “With Swintt’s signature Quadspin mechanic proving a hugely popular addition to our Premium line-up, we’re delighted to be giving the feature another outing in Lucky Fortune Door Wild. Offering the same great gameplay as the original release but now with added wilds, it’s sure to be a big hit with players and operators alike.”
The post Swintt bring players four times the fun in Lucky Fortune Door Wild appeared first on European Gaming Industry News.
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