Press Releases
From Track to Triumph: Ex-Professional Runner Lauren Fleshman’s Good For A Girl Wins Best Sports Book of 2023
- Lauren Fleshman is crowned the William Hill Sports Book of the Year 2023, taking home a £30,000 cash prize
- In the Award’s 35-year history, Good For A Girl marks the first women’s memoir to receive the prize
Lauren Fleshman’s book, Good for a Girl: My Life Running in a Man’s World has been crowned the 2023 winner of the William Hill Sports Book of the Year Award, picking up a prize of £30,000 at an official ceremony today (30 November), at BAFTA, 195 Piccadilly, in London.
The announcement makes history as it is the first book about women in sport, authored by a woman, to receive the world’s most prestigious sports writing prize.
The US champion’s part memoir, part manifesto documents Fleshman’s story of falling in love with running as a girl, battling devastating injuries and self-doubt, and daring to fight for a better way for female athletes. Drawing not only on her own story, but also on emerging research on the physiology and psychology of young athletes, Fleshman gives voice to the often-silent experience of the female athlete and argues that the time has come to rebuild our systems of competitive sport to allow women to perform at their best.
A panel of independent judges from the world of sports and journalism, chaired by author and journalist, Alyson Rudd, undertook a rigorous judging process, reviewing more than 150 entries down to the winning book.
The Judges praised Good for a Girl for its “heartfelt narrative” and “compelling writing”, as well as its crucial advocacy for reform in sports for young women. Renowned sports broadcaster, Matt Williams, declared Fleshman’s book “not just one of the best sports books that I’ve read this year, but one of the best books full stop.”
Receiving the William Hill Sports Book of the Year Award trophy and a £30,000 cash prize today, Lauren Fleshman said: “Having a woman being elevated for telling her own story is rare, and we need a lot more of that. That’s why awards like this are so important. I came here optimistic, but then convinced myself I had no chance when I looked at the shortlist.
“I am delighted to be the winner of this prestigious award. I hope it makes sport better for the future of women and girls.”
Alyson Rudd, Chair of the Judging Panel for the William Hill Sports Book of the Year Award, said: “We had such an exceptionally high-quality shortlist this year, and selecting a winner was no small feat. For the first time, women’s books dominated, showing that more women are being commissioned to tell their stories, with many bravely tackling challenges within the sporting world.
“Good for a Girl is not only a must-read book on the challenges that women face in sport but a moving and informative memoir that will grip those who are not athletics fans. Lauren Fleshman exposes and shatters myths with disarming honesty and exceptional writing – it is a wonderful read and thoroughly deserving of the title William Hill Sports Book of the Year Award 2023.”
The New York Times Bestseller, and now William Hill Sports Book of the Year Award winner, highlights the challenges women face in competitive running, exposing the flaws in the sports structure that is failing young women as much as empowering them. Through her drive for change, Fleshman confronts the misogynistic origins of sports, and even her sponsors, and addresses the concerning decline in girl’s participation once they hit puberty. The narrative also explores the struggles faced by female collegiate athletes, such as injuries, eating disorders and mental health issues.
The five authors on the shortlist, alongside Lauren Fleshman, receive £3,000 and a leather-bound copy of their book. They are:
- Althea: The Life of Tennis Champion Althea Gibson by Sally H. Jacobs
- Concussed: Sport’s Uncomfortable Truth by Sam Peters
- Kick The Latch by Kathryn Scanlan
- Unbreakable by Ronnie O’Sullivan
- Unfair Play: The Battle for Women’s Sport by Sharron Davies with Craig Lord
Having secured the 35th winner of the William Hill Sports Book of the Year Award, Lauren Fleshman joins an impressive list of previous winners, including last year’s champion Jeremy Wilson. For the second consecutive year, a book centred on women’s sports clinches the award. Fleshman becomes the third woman to be awarded the prestigious prize joining former winners Anna Krien and Laura Hillenbrand.
The William Hill Sports Book of the Year Award first took place in 1989 and is now the longest-established competition in the industry. It is dedicated to rewarding excellence in sports writing and is the world’s most prestigious award in the sector.
Entry to the 36th William Hill Sports Book of the Year Award is now open. For more information about the Award and to enter, please visit: https://news.williamhill.com/sport/sports-book-of-the-year/
Gambling in the USA
AGS Interactive Announces Launch of Cash Cow Bonus Wheel
AGS yesterday announced the launch of Cash Cow Bonus Wheel
marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.
The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.
“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”
The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.
Additionally, Cash Cow Bounty Board
will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.
For more information, visit newsroom.playags.com.
©2026 AGS LLC. All® notices signify marks registered in the United States. All
notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.
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Latest News
SCCG Management Announces Strategic Partnership with Playphoria to Advance AR-Powered Prediction Market Experiences Across Live Sports and Gaming
SCCG Management, a leading advisory firm in the global gaming industry, today announced a strategic partnership with PlayphoriaTM, an augmented reality platform transforming live sporting events into real-time prediction market and sports wagering experiences through smart eyewear and connected digital interfaces.
Through this partnership, SCCG will support Playphoria’s business development, strategic go-to-market planning, and global sales distribution efforts across gaming, sports, entertainment, and venue-based ecosystems. Playphoria’s platform is designed to bring real-time predictive market overlays directly into the user’s field of vision, allowing fans to engage with live event forecasting, dynamic odds, and context-triggered market opportunities without shifting attention away from the event itself.
Built as a patent-pending AR interface for real-time prediction markets, PlayphoriaTM combines smart glasses-native design, live event forecasting, instant pricing visualization, and gesture, voice, or companion-device execution. The platform is built to integrate with regulated exchanges, prediction market operators, sportsbooks, stadiums, teams, and smart eyewear ecosystems, creating a new interface layer for live sports engagement.
Playphoria’s technology is centered on winning the in-venue fan experience first, starting with live sports attendees, early smart glasses users, and high-engagement sports bettors. Its phased expansion model includes pilot activations in select stadiums, integrations with prediction market and sportsbook partners, and long-term platform growth through team, league, and smart eyewear distribution channels. The company’s model is designed to monetize through revenue share on wagers, licensing, subscriptions, transaction fees, sponsorships, and AR advertising inventory.
SCCG’s role in the partnership will include strategic introductions, sales support, market positioning, partnership development, and commercialization support across its global network of operators, platforms, sports properties, and technology partners. By aligning PlayphoriaTM with key stakeholders across gaming and sports entertainment, SCCG will help accelerate adoption of an immersive, real-time interface built for the future of in-venue engagement.
“Playphoria represents a compelling step forward in how live sports, prediction markets, and next-generation interfaces can converge into a more immersive user experience,” said Stephen Crystal, Founder and CEO of SCCG Management. “As fan engagement continues to evolve beyond the phone, Playphoria is building a category-defining platform at the intersection of smart eyewear, live event forecasting, and real-time market participation. We’re excited to support their growth and introduce this innovation across our global network.”
The partnership reflects a broader shift toward immersive, hands-free engagement models that blend real-time data, live sports, and predictive participation into a seamless venue experience. As prediction markets scale and smart eyewear adoption accelerates, PlayphoriaTM is positioning itself to become a foundational interface for the next generation of sports engagement.
The post SCCG Management Announces Strategic Partnership with Playphoria to Advance AR-Powered Prediction Market Experiences Across Live Sports and Gaming appeared first on Americas iGaming & Sports Betting News.
IntualityAI
SCCG Management Announces Strategic Partnership with IntualityAI to Advance Predictive Intelligence for Prediction Markets, Sports Betting, and Emerging Gaming Verticals
SCCG Management, a global advisory firm specializing in the gambling and sports entertainment industries, today announced a strategic partnership with IntualityAI to support business development, commercialization, strategic distribution, and market expansion of its real-time prediction technology, with a major focus on prediction markets and sports gaming applications.
The collaboration will focus on introducing IntualityAI’s technology to operators, platforms, strategic partners, and other qualified counterparties across prediction markets, sports betting, fantasy sports, skill-based gaming, and peer-versus-peer gaming.
IntualityAI has developed a real-time prediction system designed to simulate the human prediction and decision-making functions in fast-moving environments. Its technology processes live conditions as they unfold, recognizes meaningful shifts, and generates early alerts for better-timed decisions. Rather than relying mainly on static historical patterns, the system is built to read what is happening now and project what is likely to happen next.
That capability is especially relevant for prediction markets and sports-related forecasting environments, where timing, momentum, pressure, and situational change can quickly alter outcomes. IntualityAI’s technology is designed to see those changes sooner, supporting earlier decisions, stronger forecasting logic, and more actionable intelligence for dynamic event-driven products.
Beyond sports and prediction markets, the company’s system has broader applications across live assessment systems, healthcare alerting, investment management, website behavior forecasting, and remote predictive monitoring. That broader utility reinforces the flexibility of the technology while SCCG’s initial focus remains on sports-related commercialization and prediction-driven gaming opportunities.
Through this partnership, SCCG Management will support IntualityAI in refining its go-to-market strategy and identifying the strongest commercial opportunities for licensing, pilot programs, strategic partnerships, and broader enterprise adoption. Initial efforts will place significant emphasis on prediction markets and adjacent sports-related forecasting products, while also pursuing opportunities across sports betting, fantasy, skill-based gaming, and peer-versus-peer formats.
As part of the agreement, SCCG will lead strategic introductions to operators, distributors, strategic partners, investors, and other counterparties that may create revenue opportunities, partnership structures, capital relationships, or broader strategic value for IntualityAI.
“Prediction markets are becoming an increasingly important part of the broader conversation around sports, forecasting, and interactive gaming, and we believe IntualityAI is well positioned to bring meaningful innovation into that space,” said Stephen A. Crystal, Founder and CEO of SCCG Management. “What makes this company compelling is its ability to simulate the human prediction and decision-making functions in real time. As prediction markets, sports betting, fantasy sports, and skill-based gaming continue to converge, we see growing demand for sharper insight, earlier signals, and more actionable intelligence. Our role is to help IntualityAI bring that capability to market through the right commercial strategy, the right partnerships, and the right introductions.”
“Prediction markets and gaming increasingly reward those who can recognize change sooner and act before the outcome is obvious,” said Grant Renier, Founder and CEO of Intuality Inc. “IntualityAI was built to simulate the human prediction and decision-making functions in real time, and SCCG gives us the market access to apply that capability across prediction markets, sports-related products, and emerging gaming opportunities.”
The partnership reflects SCCG’s continued focus on helping emerging and established technology companies commercialize solutions that address the future of gaming. By connecting new technologies with qualified operators, strategic partners, and enterprise decision-makers, SCCG continues to serve as a bridge between innovation and scalable market adoption.
The post SCCG Management Announces Strategic Partnership with IntualityAI to Advance Predictive Intelligence for Prediction Markets, Sports Betting, and Emerging Gaming Verticals appeared first on Americas iGaming & Sports Betting News.
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