partnerships
Booming Games’ premium content is now available on 888 Casino in Spain
Booming Games is thrilled to announce that its high-quality content is now available for players in Spain on 888casino, one of the world’s leading online casino brands and part of 888 Holdings plc.
Booming Games takes slot gaming to new heights with its extensive portfolio of distinctively themed games, each featuring innovative gameplay and a range of volatilities to cater to all types of players. Their commitment to high-quality game design is evident in every title, which is crafted to align with the latest trends and advancements in the gaming industry.
888casino combines the best external games with unique and exclusive games developed by Section8, 888’s in-house content studio. The multi-awarded brand is a pioneer in the iGaming industry and is dedicated to delivering a unique gaming experience to more than 25 million members worldwide.
Frederik Niehusen, Chief Commercial Officer at Booming Games, said: ‘Partnering with 888, a leader in the gambling sector, marks a significant milestone for our company. 888 distinguishes itself by offering the most secure, fair, and trusted online betting environment globally. This collaboration is a major step forward in expanding our footprint in the Spanish market.’
Ofir Gal-Mor, Head of Content at 888, said: ‘We are delighted to announce the addition of Booming Games to our esteemed portfolio. As a leading game provider, their diverse and engaging range aligns seamlessly with our commitment to delivering premium content. With unwavering confidence in the alignment of our strategic visions, we eagerly anticipate the mutually beneficial outcomes that will arise from this partnership.’
Highlight Games
HIGHLIGHT GAMES EXTENDS PARTNERSHIP WITH STANLEYBET GROUP
London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has extended and expanded its partnership with the Stanleybet Group, one of Europe’s most established betting operators.
In addition to its longstanding online content agreement, the expanded deal will include the deployment of Highlight’s premium video virtual sports portfolio to Stanleybet’s retail estate for the first time. Content will include Highlight’s flagship SOCCERBET games, featuring genuine archive footage from some of the biggest football leagues in the world.
Steven Holmes, CEO, Highlight Games said: “I’m delighted to extend and broaden our partnership with the Stanleybet Group, which shows a clear endorsement of the strength of our content and the trust Stanleybet places in our products. We look forward to bringing our award-winning video virtuals to an even wider audience.”
Nicola Allinson, IT Director, Stanleybet Group added: “Our partnership with Highlight Games continues to go from strength to strength, and this retail expansion is a testament to the quality of their content and the level of engagement it inspires in players. We are confident that Highlight’s products will perform as strongly in our European retail venues as they have online, and we look forward to continuing to work together.”
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Champions Club
Champions Club Secures José Mourinho on New Deal
GR8 Tech and José Mourinho have formed a collaboration designed for the Champions Club—GR8 Tech’s exclusive network for partners competing at a championship standard, where technology, knowledge, and a performance-driven culture take the place of luck to achieve outcomes.
Because a championship is not just a moment. It is a technique—one that appears in training sessions, in data, in choices made without stress that later withstand it all.
Among the most accomplished coaches in football history, Mourinho has established his career through discipline, tactical brilliance, and unyielding preparation. GR8 Tech, a celebrated B2B iGaming platform provider, applies this same methodology to the sector with robust technology, intelligent analytics, and high-performing solutions.
This collaboration brings together two entities that hold the belief that success is founded on strategy, management, and implementation.
“José Mourinho represents the mindset we believe in: success is engineered long before the final result. In iGaming, just like in football, winning comes from preparation, structure, and the ability to perform under pressure,” said Oleksandr Feshchenko, CEO of GR8 Tech.
Champions Don’t Believe in Luck
Success in football and iGaming is frequently viewed by individuals as a result of luck, an opportune moment, ideal timing, or a pass that aligns perfectly with your needs. However, lasting success is never by chance.
That is why José Mourinho is such an ideal match for GR8 Tech. His career has been characterized by the capacity to transform preparation into outcomes, establishing successful systems, and setting the stage for triumph prior to the start of the competition.
The same applies in iGaming. Sustainable performance relies on the robustness of the platform, the caliber of the technology, and the capability to scale accurately. Benefit arises from smart choices and steady implementation.
“I have worked with many organizations over the years. What separates the ones who win consistently is never talent alone—it is culture. The belief that preparation is never optional. I recognized that in GR8 Tech immediately,” said José Mourinho.
What Comes Next
José Mourinho’s arrival marks the start of a wider campaign for GR8 Tech. Over the coming months, GR8 Tech will bring the Champions Club to life through a series of activations and collaborations that reflect what both parties stand for—and what operators who compete at the highest level should expect from a platform built to match their ambition.
The standard has been set. The work has already begun.
Luck off. Championship—ON!
The post Champions Club Secures José Mourinho on New Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gamanza Engage
Gamanza Engage partners with QTech Games to bring CRM and gamification tools to emerging markets
Gamanza Engage has formed a strategic partnership with QTech Games, the leading game aggregator for emerging markets, enabling operators to access Gamanza’s advanced CRM, gamification, and engagement tools through a referral agreement.
As part of QTech Games’ Value Added Services, operator partners can now leverage Gamanza Engage’s real-time CRM, loyalty programs, and gamification toolkit, along with free-to-play mini-games designed to enhance player interaction and retention. The gamification stack integrates seamlessly with QTech Games’ analytics and AI-driven systems, including its machine-learning powered game lobby, QTech Play.
Operators benefit from real-time dashboards and data-driven tools, allowing them to analyze player behaviour, optimize engagement strategies, and deliver hyper-personalized experiences. By combining modern data science techniques with gamification, operators can better manage player protection, product strategy, promotion campaigns, and lifetime value predictions, including VIP player forecasting.
Andrés Blanco, Managing Director at Gamanza Engage, said:
“QTech Games has built one of the most powerful distribution platforms in emerging markets. This partnership gives operators a natural path to implement sophisticated engagement strategies. Through QTech’s network, operators can deploy Gamanza Engage’s CRM and gamification tools to create player journeys that are more interactive, personalized, and effective at building long-term loyalty.”
Philip Doftvik, CEO of QTech Games, added:
*”Gamanza Engage’s customizable loyalty and gamification system is a perfect complement to our platform, offering extensive tools for deep segmentation and automated campaign management. Operators can access CRM and gamification either as standalone modules or as an all-in-one solution to enhance player retention.
Customization and personalization are the future of iGaming, and Gamanza Engage helps QTech deliver on this vision by consistently engaging players through game mechanics and tailored journeys. This strategic alliance gives our operator partners across emerging markets a competitive advantage, turning engagement into actionable intelligence and intelligence into results.”
The post Gamanza Engage partners with QTech Games to bring CRM and gamification tools to emerging markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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