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XGENIA, the creator-first AI platform revolutionising game development, and Primero Games, a leader in retail and online gaming solutions, today announced a landmark collaboration that brings to life Primero’s first AI-generated slot game: Blackbeard Bounty. Developed entirely using the XGENIA platform, the game will debut — fully playable — at ICE Barcelona 2026, showcased at Stand 2Y22, where XGENIA is co-exhibiting alongside Storm Games, a UK-based studio acquired by Primero in 2022.

This partnership marks a significant milestone in Primero Games’ strategy to expand aggressively into the digital iGaming market by leveraging cutting-edge tools that reduce development cycles and maximize creative output.

“With XGENIA, we didn’t just speed up development — we completely reimagined the process,” said Barry Rutherford, CEO of Primero Games. “Our new AI-built slot is more than a game — it’s a statement about how we’re blending tradition with technology to lead the next wave of interactive content. ICE Barcelona is the perfect stage to launch it.”

XGENIA’s AI-native platform allows studios like Storm Games and operators like Primero to build production-ready slot games using drag-and-drop workflows, AI-generated logic, and instant deployment tools — all without traditional coding.

“We built XGENIA for creators who move fast,” said Mark Flores Martin, CEO of XGENIA. “Primero Games immediately understood the vision. Their team saw that with AI-first tools, they could go from concept to playable slot in days — not months. That kind of alignment is exactly why this partnership works.”

Building on the 2022 acquisition of Storm Games — a move that brought UK development expertise and creative IP into Primero’s portfolio — this collaboration uses XGENIA’s latest features to bring Blackbeard Bounty to life, complete with AI-driven animation, compliance-ready maths, and backend logic.

Experience it Firsthand at ICE Barcelona

Visit Stand 2Y22 to play Blackbeard Bounty live and explore the XGENIA platform behind it.

 Event: ICE Barcelona
 Date: January 19-21, 2026
 Location: Hall 2, Stand 2Y22

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Global behavioural intelligence leader Mindway AI has teamed up with 2mee, the pioneer in Human Messaging, to transform digital risk management. This strategic partnership combines advanced risk detection with personalised messaging to set a new standard for user safety and engagement in the digital landscape.

2mee is renowned for its innovative approach that integrates real, verified human messages directly into digital experiences. By delivering pre-recorded human guidance at crucial moments of friction or uncertainty, 2mee assures operational transparency while drastically improving user trust and comprehension. The platform’s unique integration allows these messages to be seamlessly embedded into user journeys, thus maintaining the flow and integrity of the digital experience while enhancing end-user interaction.

The partnership between Mindway AI and 2mee aligns the strengths of both companies by bridging the gap between behavioural risk detection and immediate, human-centric intervention. This collaboration aims to provide operators with a powerful toolset, leading to measurable interventions and ensuring compliance with regulatory standards.

“Partnering with 2mee allows us to leverage our advanced behavioural detection capabilities in groundbreaking ways. By integrating our technology with 2mee’s pre-recorded human messages, we are creating a holistic approach to risk management that supports both operators and their customers, while meeting rigorous regulatory requirements. This partnership represents an exciting evolution in how we foster safer digital environments,” said Rasmus Kjaergaard, CEO of Mindway AI.

“Working with Mindway AI allows us to close a critical gap that’s existed for years. Risk algorithms have been excellent at identifying problem gambling behaviour, but tools and research around follow-on preventative action have been significantly lacking. Together, we’re connecting behavioural intelligence with real human intervention inside the journey itself. It’s a unique and genuinely exciting step forward for how regulated operators support their customers responsibly,” Jez White, Managing Director at 2mee, said.

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