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The iGaming revolution begins: MGA Games reveals its proposals for the sector in 2024
Today, MGA Games celebrated its annual MGA Games Day. The fourth edition of this online event, with the motto The Revolution Begins. The event saw the company present its strategic plan for 2024. An ambitious roadmap that will consolidate its position as an international benchmark in the production and distribution of localised slot games for global operators.
A plan that looks to further strengthen the internationalisation of MGA Games, this time in North American markets, with strategic alliances and global exclusivity agreements; an ambitious expansion, both in terms of quantity and quality, of its content catalogue; a commitment to localised slot games, the continued promotion of the Celebrities collection so popular with players and much more.
The event, which connected aggregators, distributors, and online casino operators from around the world, began with an introduction from Joan Sanahuja, founder, and CEO of MGA Games, who was enthusiastic about the results achieved in 2023 and what’s instore for 2024. “This year, we have achieved great challenges that tell us we are doing things right. We have consolidated our commitment to a greater international reach by establishing ourselves in European markets. Our next step is the United States and Canada,” he confirmed.
With over 20 years of experience, the company “not only leads the Spanish market with a market penetration of 99% and 15% market share but has already positioned itself as a leading global provider of innovative and quality content,” Sanahuja explained.
“Our story began in a small studio and has grown beyond what we imagined. I am proud of what we have created, and very excited about what awaits us. But we have not built all this alone. We have built it with you. And now the time has come to take the next step, dedicating more energy than anyone else in achieving something unique,” said an excited Sanahuja.
Next, José Antonio Giacomelli, Consejero Delegado of the Online Division of the MGA Group, detailed the company’s news and plans for next year. In 2024, MGA Games will be focusing on strategic markets such as Spain, Portugal, the Netherlands, Sweden, Italy and Denmark, launching up to 52 new productions and releasing a game every week.
The company continues to bet on the attractive Megaways slot game productions, creating its own new collection with titles such as Take de Money, Chef’s Delights, Sweet Fortune, and Golden Ocean.
MGA Games continues to place great importance on its international content with IPs (Intellectual Property) in its productions catalogue: the successful Celebrities localised slot games for each market, with customised and themed games such as Chiquito Olimpiadas and Barragán 2 Cabalgata de Reyes.
In addition, the new Seasonal Collection will be created, with new games going on sale during the main international festive times of the year, such as Valentine’s Day, Easter, Halloween, and Christmas.
MGA Games will also make a special effort to promote the Video Bingo market, a product that is increasingly in demand worldwide. “We can exclusively say that we are now the first provider to certify Video Bingo in Portugal,” said Giacomelli at the end of his speech.
But the news doesn’t end here. Daniel Nugent, Account Manager Coordinator at MGA Games, announced the launch of the Epic Slots Collection, innovations for the most outstanding and charismatic games of the year, which include titles such as Alchemy Riches, La Leyenda del Mariachi Picante and Las Tres Fuerzas de El Dorado. In addition, there will be the Spanish Land-Based Collection, bringing successful land-based slot games to the digital world, including the already revered Lucky Player. And two Golden Edition games: the new Mina de Oro Plus and the renewed version of the classic RFranco game, Gnomos Mix, updated to satisfy players expectations.
Nugent ended his presentation by announcing that for 2024, a new Bespoke Content service will be available to operators, on-demand design allowing for personalised and tailored content.
Next, Javier Lanfranchi, Sales Director at MGA Games, once again highlighted the most exciting news for the year: the company’s move into North America, producing games for the United States and Canada. He added that the company will also have a license for Malta, allowing them to offer content under this jurisdiction. Finally, Lanfranchi announced the launch of the company’s new promotional tools, such as internal lobby, multi-ratio, multi-volatility, turbo upload and AI in design quality as well as marketing tools, featuring tournaments, achievements, rankings, free spins, and high bonuses.
The MGA Games Day 2023 ended with a surprise visit from the Netherland celebrity Bobbie Eden, who accompanied Joan Sanahuja during the farewell of the event, exclaiming emphatically: “The revolution begins at MGA Games!”
With the start of the year behind, the company reflects on the key milestones.
Business Development
In 2024, the company experienced significant expansion, reflecting the increasing demand for progressive esports betting solutions. The total volume of bets processed grew by 74.2%, aided by the efficiency and dynamic scalability of the company’s trading team, alongside new collaborations from partners and clients. Otto Bonning, Head of Sales, said: “Our new partnerships with companies such as Altenar, NuBet, Airhead Ventures, and TurboStars have significantly strengthened the portfolio. These collaborations demonstrate our expanding influence and commitment to delivering exceptional solutions in the esports betting industry”. Clients also experienced an improvement in GGR, demonstrating the impact of the solutions on profitability.
The company’s user engagement rates also reflected the sizable uplift seen in 2024, with active users rising by 97.3% and average bet size increasing by 7%. Meanwhile, DATA.BET continued to broaden its presence in key markets, including Canada, Brazil, Finland, and Poland, further strengthening its global reach.
Esports Trading and Content Coverage
DATA.BET focused on strategic growth, enhancing its esports content to offer prosperous and dynamic opportunities for clients and their users.
Making focused improvements in popular markets resulted in growth. “We’ve expanded our offerings by adding 38 new markets, creating more opportunities for bettors and driving engagement,” said Thomas Donson, Head of Trading. “Our event coverage has also grown by 11%, adding over 10,000 events to ensure a more diverse and comprehensive experience. Ensuring 24/7 trading process, DATA.BET offers the highest quality market availability.”
The trust earned through high-quality product features, including the new Scoreboard and Pitch Tracker widgets, as well as the Bet Builder based on official data, all launched in 2024, has been instrumental in enhancing the customers betting experience. Scoreboards deliver detailed statistics, interactive visualizations, and comprehensive insights, helping users make informed decisions while boosting engagement through features like live betting, analysis, and availability for LoL, CS2, Valorant, and Dota 2.
Pitch Tracker, supporting our top tier titles, offers a 2D map as a visual representation with advanced tools for data analysis and in-game tracking, delivering detailed insights that enhance user engagement and decision-making. Additionally, the Bet Builder enables personalized betting by allowing users to combine multiple selections into a single wager, meeting the demand for tailored and dynamic betting experiences.
DATA.BET also broadened the scope of disciplines, adding 6 new games, such as Deadlock, Street Fighter 6, GeoGuessr, Teamfight Tactics, Hearthstone, Apex Legends, complementing client content with distinctive choices that amplified diversity and engagement.
Customer Support & Risk Management
The company provides a seamless customer experience and robust Risk Management, continuing to deliver swift and practical assistance.
With an average response time of up to 5 minutes, the dedicated team remains extremely efficient, addressing client concerns promptly while maintaining the highest quality standards. Between Q2 and Q4, handled around 1,500 client requests and completed more than 150 technical tasks effectively and precisely, ensuring high-quality 24/7 support and maintaining consistent service standards.
This is due to our proprietary trading platform that enables the generation and customization of content – specifically, markets – to align precisely with each partner’s distinctive requirements while accommodating their existing settlement rules. This approach ensures a seamless transition to the solution, eliminating the need for adjustments or reconfiguration after working with a previous data provider.
DATA.BET’s Risk Management team efficiently handled over 1,700 client requests. Over time, the number of requests from long-term clients noticeably decreased. The team’s familiarity with clients’ audiences and operations reduces risks through proactive measures. By identifying patterns early, the team prevents issues, ensures smooth operations, reduces reactive interventions, and builds client trust while improving system efficiency.
In 2024, DATA.BET strengthened its presence in the esports betting industry by showcasing its solutions and engaging with audiences at premier exhibitions, immersing attendees into the vibrant world of esports. Moving into 2025, DATA.BET remains focused on leveraging this momentum to drive further success and prospects for everyone involved in esports betting.
The post DATA.BET Reflects on 2024 Milestones, Growth, and Achievements appeared first on European Gaming Industry News.
Here are this weeks latest slots releases compiled by European Gaming
Relax Gaming has kick-started the year with the launch of Kraken’s Cove, its latest cluster pays game that can see players loot up to 10,000x their stake. At the core of the gameplay is Ship Wild, a special symbol that is present on every spin that moves closer to the central hot spot with each winning spin. Upon reaching the hot spot, it expands into a 2×2 to 5×5 Wild, with a multiplier that increases every time it contributes to a cluster win.
GAMOMAT is gearing up to release the second instalment of The Book Beyond: The Quest for the Cipher Stone on Thursday 23rd January 2025. The game presents a classic 5×3 layout with 10 paylines and the possibility of two exciting Free Game levels. A shimmering gold-leafed book represents both the Scatter and Wild. An intriguing twist in the game involves the special Book Feature, where instead of ‘stamping’, the reels move up and down to uncover full stacks of bonus symbols.
ICONIC21’s just launched live slot portfolio now stands at seven titles as the provider continues to enhance its market leading offering, laying the foundation for its place at the front of a vertical set for long-term growth andsuccess. The new releases — Dao Riches, Fiesta Wilds and Vitamin Joy 25 — all take the classic slot format, which is highly sought-after by players in both real money gaming and sweepstakes markets.
Karen’s back, and she’s as greedy as ever. Nolimit City is diving headfirst into the post-apocalyptic chaos once again with xWays Hoarder 2—a sequel to the wildly popular xWays Hoarder xSplit. This game follows in the footsteps of sequels like San Quentin 2, Punk Rocker 2, and Fire in the Hole 2, proving once more that the end of the world is just the beginning when it comes to our games. When survival is the name of the game, desperation leads to chaos. Betrayal, looting, and backstabbing are all fair play in this wasteland—but it’s all worth it for that sweet, sweet loot.
Belatra Games has crafted an intriguing alchemical adventure slot titled Make it Gold. The first release of 2025 is a captivating and visually stunning slot that welcomes players into the mysterious world of alchemy on a quest for the legendary Philosopher’s Stone. Set within an alchemist’s laboratory, the game’s key feature is the cascading reels where winning combinations vanish, allowing new symbols to drop and fill the spaces.
Playson, the renowned digital entertainment supplier, guides players on an enchanted adventure in 3 Luxor Pots: Hold and Win, with the stylish new release offering bountiful opportunities to win via golden Bonus symbols, Scarab coins and the iconic Hold and Win bonus game.
Feel the rhythm of the streets in Spin City Beats, the latest slot from in-demand provider Silverback Gaming. This is a highly volatile game where players come across infamous characters including a Rapper, DJ and Skater. These characters act as Expanding Wilds and have different triggers and rewards. When a single Rapper Wild appears on the board and the Boombox symbol is present, the Rapper Wild Expands to cover reel two.
Prepare to embark on an epic battle as Play’n GO releases Tower Quest Legacy, the much-anticipated sequel to Tower Quest. This 5×3 slot with 20 paylines invites players into a mystical realm where glowing flasks, powerful Wilds, and a towering dark fortress dominate the reels. With captivating mechanics and the chance to take on the Wizard in a thrilling card-based Bonus Battle, Tower Quest Legacy delivers an unforgettable fantasy experience.
Push Gaming has leveraged its past successes to drive the creation of its latest feature-rich cluster pays slot, Dragon Hopper. Boldly combining the best elements of the hit game Fire Hopper, with a sprinkling of flavour from some of its other fan favourite slots such as Retro Tapes, Dragon Hopper provides an exhilarating journey through a far-eastern lantern festival.
Pack your safe cracking tools and get ready to raid a maximum-security vault for precious gems worth up to 3,000x the bet in Ruby Robbery – the exciting heist-themed slot from Twin Win Games that marks the studio’s third release via the SwinttStudios programme. A five-reel, 50-payline title with a medium level of volatility, Ruby Robbery takes place in a heavily fortified strongroom and features all manner of treasures among its high-value symbols, with golden crowns, Fabergé eggs and piles of cash all accounting for the base game’s biggest prizes.
Booming Games are lighting up the world of online casinos once again, turning up the heat with the January launch of the brand new Wild Wings of Phoenix DELUXE. Booming’s Wild Wings of Phoenix slot is legendary in its own right, but this sizzling sequel rises from the flames to deliver something truly iconic. This 5×3 reel, 20-payline game reaches new heights, following the Aztec theme of its popular predecessor – while delivering more features than ever before.
ELA Games is proud to announce the release of Cash of Egypt, a new mythical slot game that combines high-quality aesthetics with exciting gameplay mechanics. Players can now demo the game on ELA Games’ website to explore all the game has to offer. The 5×4 slot includes 1024 paylines, ensuring the player can enjoy frequent action both during the base game and the bonus feature.
The post Week 3/2025 slot games releases appeared first on European Gaming Industry News.
Fast Track, the leading SaaS technology company and CRM provider in the iGaming industry, has unveiled the second instalment of its Inside Out video series.
Titled “Ain’t No Rest for the Wicked” the interview features CEO and Co-founder Simon Lidzén in a candid, behind-the-scenes discussion about the company’s growth, challenges, and vision for the future.
In the 30-minute video, Simon reflects on Fast Track’s nearly ten-year journey: “Success to me is about setting goals and achieving them. This year has been intense, but incredibly rewarding. From scaling Fast Track to launching groundbreaking products like Rewards, we’re just getting started.”
The conversation explores the launch of Rewards, Fast Track’s promotional ecosystem that integrates CRM with gamification to deliver engaging and personalised player experiences. Simon also discusses the company’s rapid global expansion and the challenges of scaling leadership within a fast-growing organisation. Looking ahead to 2025, he highlights Fast Track’s focus on leveraging AI to redefine CRM and customer engagement.
Simon’s reflections also touch on the company’s culture: “Fast Track is built on relentless innovation and a team that thrives on solving challenges. Seeing how much we’ve grown and how far we’ve come makes this journey so exciting.”
For those unfamiliar with Fast Track, the company is a high-growth SaaS leader, known for pioneering the use of AI to deliver personalised experiences to customers. Its software empowers companies to automate marketing and operational workflows, enabling teams to focus on strategy and innovation. Fast Track is reshaping CRM for iGaming, setting a new standard for customer engagement.
Watch the interview here: https://2ly.link/23JyZ
The post Fast Track CEO Shares Honest Reflections in New Interview: Ain’t No Rest for the Wicked appeared first on European Gaming Industry News.
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