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The iGaming revolution begins: MGA Games reveals its proposals for the sector in 2024
Today, MGA Games celebrated its annual MGA Games Day. The fourth edition of this online event, with the motto The Revolution Begins. The event saw the company present its strategic plan for 2024. An ambitious roadmap that will consolidate its position as an international benchmark in the production and distribution of localised slot games for global operators.
A plan that looks to further strengthen the internationalisation of MGA Games, this time in North American markets, with strategic alliances and global exclusivity agreements; an ambitious expansion, both in terms of quantity and quality, of its content catalogue; a commitment to localised slot games, the continued promotion of the Celebrities collection so popular with players and much more.
The event, which connected aggregators, distributors, and online casino operators from around the world, began with an introduction from Joan Sanahuja, founder, and CEO of MGA Games, who was enthusiastic about the results achieved in 2023 and what’s instore for 2024. “This year, we have achieved great challenges that tell us we are doing things right. We have consolidated our commitment to a greater international reach by establishing ourselves in European markets. Our next step is the United States and Canada,” he confirmed.
With over 20 years of experience, the company “not only leads the Spanish market with a market penetration of 99% and 15% market share but has already positioned itself as a leading global provider of innovative and quality content,” Sanahuja explained.
“Our story began in a small studio and has grown beyond what we imagined. I am proud of what we have created, and very excited about what awaits us. But we have not built all this alone. We have built it with you. And now the time has come to take the next step, dedicating more energy than anyone else in achieving something unique,” said an excited Sanahuja.
Next, José Antonio Giacomelli, Consejero Delegado of the Online Division of the MGA Group, detailed the company’s news and plans for next year. In 2024, MGA Games will be focusing on strategic markets such as Spain, Portugal, the Netherlands, Sweden, Italy and Denmark, launching up to 52 new productions and releasing a game every week.
The company continues to bet on the attractive Megaways slot game productions, creating its own new collection with titles such as Take de Money, Chef’s Delights, Sweet Fortune, and Golden Ocean.
MGA Games continues to place great importance on its international content with IPs (Intellectual Property) in its productions catalogue: the successful Celebrities localised slot games for each market, with customised and themed games such as Chiquito Olimpiadas and Barragán 2 Cabalgata de Reyes.
In addition, the new Seasonal Collection will be created, with new games going on sale during the main international festive times of the year, such as Valentine’s Day, Easter, Halloween, and Christmas.
MGA Games will also make a special effort to promote the Video Bingo market, a product that is increasingly in demand worldwide. “We can exclusively say that we are now the first provider to certify Video Bingo in Portugal,” said Giacomelli at the end of his speech.
But the news doesn’t end here. Daniel Nugent, Account Manager Coordinator at MGA Games, announced the launch of the Epic Slots Collection, innovations for the most outstanding and charismatic games of the year, which include titles such as Alchemy Riches, La Leyenda del Mariachi Picante and Las Tres Fuerzas de El Dorado. In addition, there will be the Spanish Land-Based Collection, bringing successful land-based slot games to the digital world, including the already revered Lucky Player. And two Golden Edition games: the new Mina de Oro Plus and the renewed version of the classic RFranco game, Gnomos Mix, updated to satisfy players expectations.
Nugent ended his presentation by announcing that for 2024, a new Bespoke Content service will be available to operators, on-demand design allowing for personalised and tailored content.
Next, Javier Lanfranchi, Sales Director at MGA Games, once again highlighted the most exciting news for the year: the company’s move into North America, producing games for the United States and Canada. He added that the company will also have a license for Malta, allowing them to offer content under this jurisdiction. Finally, Lanfranchi announced the launch of the company’s new promotional tools, such as internal lobby, multi-ratio, multi-volatility, turbo upload and AI in design quality as well as marketing tools, featuring tournaments, achievements, rankings, free spins, and high bonuses.
The MGA Games Day 2023 ended with a surprise visit from the Netherland celebrity Bobbie Eden, who accompanied Joan Sanahuja during the farewell of the event, exclaiming emphatically: “The revolution begins at MGA Games!”
King Billy Casino, launched in 2017, has had some impressive players wins during the “reign of King Billy”. A few of them include Live Game winnings of €135,223, daily winnings from 2 or more slots of $164,000, and €250,000 won on a single spin. However, the latest win by a King Billy Casino player dwarfs every big win that has come before this. Actually, it’s bigger than all previous big wins combined for the operator!
Because, we are talking about C$3,658,306.
This amazing six-digit number was the result of a player going on a safari in her (and millions of other players) beloved Mega Moolah progressive slot from Games Global. In an autumn, the player stepped into eternal summer by wagering a small C$6,25 bet and winning 562.816 times her bet! This is the power of Mega Moolah, as evidenced at King Billy.
King Billy people had only warm words for the occasion. A representative of the casino has stated: “We are elated, for this huge big win. We can never forget that our first big win, many years back, was more than 200,000 Canadian dollars, so we have special ties with the region. And it’s now amazing to see our VIP-player making such a cashback and echoing that big win! Congratulations to our player”.
A few words about Mega Moolah. It was an Internet sensation when it was launched with its beautiful graphics and sounds, and immersive gameplay and it is a sensation today, still going strong after almost 20 years. The slot, which has spawned more than 20 variations, and has given millions in cash to players all over the world (including 5 millionaires in 2024 alone) features 4 types of jackpots that make it stand out from the competition.
About Games Global
Games Global is a supplier of the online gaming industry delivering force and direction to gaming with more than 1,300 top class games. The company has made a commitment to deliver the industry’s more disruptive ideas and compelling data-driven gaming experiences. Games Global features a total of 40+ partnered and in-house studios, services 600+ branded websites and boasts record-breaking jackpots with its worldwide network.
About King Billy Casino
Established on St Patrick’s Day in 2017, King Billy is a renowned new generation casino with more than 26 awards and accolades. The casino is available in English, German, French and Finnish, and created a unique user experience, building on the theme of King Billy and his Kingdom. King Billy ensures that all its players, “Citizens” in the casino language, receive the care and attention they deserve.
The post Huge Jackpot at King Billy Casino: C$3,658,306! appeared first on European Gaming Industry News.
Play’n GO, the world’s leading casino entertainment provider, has today announced its latest US operator partnership, with Resorts Digital Gaming, in the state of New Jersey.
Resorts Digital Gaming was acquired by Boyd Interactive in September 2024, and this announcement sees the group’s players on the www.resortscasino.com and www.mohegansuncasino.com brands in New Jersey gain access to a multitude of classic Play’n GO game titles, such as the legendary Book of Dead, Rise of Merlin, and Rise of Olympus.
Play’n GO entered New Jersey in September 2022, shortly after first launching in the US via the state of West Virginia in July of that year. It has since seen its games live in Michigan, Pennsylvania, and most recently, Connecticut.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “New Jersey has been of crucial importance to our US operations for over two years now, so it is with great pleasure that we make this announcement in conjunction with Resorts Digital Gaming.
“The company joins together two instantly recognizable operator brands, and the addition of Play’n GO’s games will be of enormous mutual benefit. We confidently describe ourselves as the world’s leading casino entertainment provider, and partnerships like this one are of great importance to us in establishing that idea. We’re excited to see this partnership flourish.”
Jim Ryan, Chief Executive Officer at Boyd Interactive, added “The whole Resorts Digital Gaming team is excited to bring Play’n GO games to our players. Play’n GO is one of the world’s leading iGaming brands, and we’re confident that our players are as excited as we are to see those Play’n GO titles on both www.resortscasino.com and www.mohegansuncasino.com.”
Match Hype has just won two industry competitions. Talk us through your product.
Match Hype brings engagement from social media platforms like TikTok and Instagram into the sportsbook. Our technology automatically turns raw sports data into short videos full of sports and betting insights. We have the capacity to create up to a million videos daily in more than 30 languages. We also provide hosting and streaming of the videos, and we track everything in the video thanks to our own player. The high level of video experience and the scale make us unique in the market, and we believe that this innovation is extremely needed in the industry—and the judges in the competitions probably agree with us.
What technologies are you leveraging to deliver such a cutting-edge tool/product?
We have more than six years’ experience in developing dynamic video solutions for clients like Microsoft, HBO, and SAP, and a decade in high-end video production for similarly well-known clients. Match Hype is the essence of this. We have developed our own robust cloud infrastructure that enables us to work on a huge scale. We can also leverage the integration of third-party solutions that help us make the video content rich and engaging. The AI boom came at the right time to help us make the experience for the viewer even better.
Who is Match Hype aimed at?
We focus mostly on sportsbook operators, where we think we can bring the biggest value. But we also have clients on the affiliate and media side. Our “competition” at the moment are creative professionals who are able to create one video at a time. To cover hundreds or thousands of events daily, you need huge manpower. With Match Hype, you don’t need that—it’s all automated. Anybody who appreciates this level of efficiency will benefit.
The end users are any sports fans who enjoy engaging videos. So basically everybody.
Has this industry been slow to embrace video content and unlock the potential it offers? If so, why?
It’s hard for us to talk about the whole industry, as we haven’t been part of it for that long. But iGaming feels like a conservative industry where only truly meaningful innovations make it. Fingers crossed for Match Hype being one of them. We are confident because of our track record in other industries, and mostly thanks to the results of our dynamic videos that are already used by significant igaming industry players.
What makes video content so effective at customer acquisition? How can Match Hype be used in this regard?
People just love video content. In the last review, TikTok said that the average user spends around 90 minutes a day on their platform. Platforms like Spotify used to be music and podcasts only; now they are full of videos. You just can’t ignore that. Video killed the radio star, and a static sportsbook is next to die.
And what about retention? How can it be used to keep players engaged and coming back for more?
Imagine that a 30-second video gives you the exact insights to help you make a betting decision without spending dozens of minutes on different resources to gather all the information. People don’t want to read anymore. This is probably an even bigger strength of Match Hype than user acquisition.
What can we expect from Match Hype in the coming months?
We will establish Match Hype as an industry standard for dynamic video content. We’ll bring many more sports like tennis, basketball horse racing and. We are preparing real-time video use cases—for example, half-time updates in football—and new distribution channels like integration directly into streams. The potential is huge. Stay tuned.
Any final thoughts?
For the last year, we have talked with literally hundreds of iGaming experts, investors, and executives. Almost every one of them sees fan engagement as a huge topic in the upcoming months and years. And video will definitely play a key part in it.
Video says more than a thousand words. Give it a go—watch one of our 30-second videos and see for yourself.
The post Exclusive Q&A w/ Radek Pšurný, CEO at Match Hype appeared first on European Gaming Industry News.
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