DraftKings
NBA, MLB and NHL launch new responsible gaming campaign “Never Know What’s Next”
The National Basketball Association (NBA), Major League Baseball (MLB) and the National Hockey League (NHL) announced the release of “Never Know What’s Next,” a 30-second spot that encourages responsible betting in sports. The spot, with support from sportsbook operators DraftKings, Fanatics Sportsbook, FanDuel, PENN Entertainment, operator of ESPN BET, and the National Council on Problem Gambling reminds fans who bet to do so responsibly and always set a limit. “Never Know What’s Next” premieres on linear on Nov. 21 during the NBA’s In-Season Tournament Cleveland Cavaliers vs Philadelphia 76ers game on TNT at 7:30 p.m. ET and on @NBA, @MLB and @NHL social platforms. You can watch “Never Know What’s Next” here.
At the heart of this campaign is an educational message reminding bettors that betting is a form of entertainment and should be done so responsibly. This campaign seeks to inform bettors, with the critical message that there are no “locks” and no “easy money” in sports betting. The spot features live game action from the NBA, MLB, and NHL to demonstrate the inherent unpredictability of sports. Whether it’s a game winning shot from beyond half court, a game changing save on the ice or a walk-off home run, the campaign reminds fans that every play, every shot, every swing is unpredictable. The campaign directs fans to https://responsibleplay.org/, the National Council on Problem Gambling’s digital destination that provides resources for fans to learn more about responsible gaming. The three leagues have taken a multifaceted approach to legal sports betting and continue to communicate responsible gaming messages to fans.
“Working with our fellow sports leagues, gaming operator partners, and responsible gaming partners gives added weight – particularly for young bettors – to this shared priority of making an impact on responsible gaming education across the United States,” said Scott Kaufman-Ross, NBA Senior Vice President Head of Gaming & New Business Ventures. “Ensuring fans are aware of the inherent risk if they choose to bet and correcting the misconception that betting on sports is a good way to make money are integral to the NBA’s approach to legal sports betting.”
“We’re incredibly proud to be a part of this important campaign alongside the NBA, NHL and our operator partners,” said Casey Brett, MLB Senior Vice President, Business Development. “It’s paramount that when our fans bet, they know how to do so responsibly – and this initiative is just one small but important part of our continued commitment to ensuring sports betting stays safe for all who choose to wager.”
“This campaign continues our ongoing commitment to educating fans about the importance of responsible betting,” said Keith Wachtel, NHL Chief Business Officer. “With more fans than ever having the opportunity to legally bet in their home states, it is imperative that we work with our media and sportsbook partners, as well as with our friends at the NBA and MLB, to inform and emphasize the risks and encourage the importance of setting limits and betting responsibly, especially among our growing fanbase in the younger demographic.”
Jackpocket founder Peter Sullivan is stepping back from his day-to-day role as senior vice president of lottery at DraftKings following the company’s acquisition by the operator.
Sullivan, the co-founder of the lottery game and ticket supplier, set the company up in 2013 and ultimately led it toward a $750m takeover by DraftKings in 2024.
DraftKings completed its acquisition of Jackpocket in 2024 and has made note of its continued influence on its earnings since then.
After spending two years integrating Jackpocket’s operations into DraftKings, Sullivan, who is moving into an advisory role, said he wants to spend more time with his family and explore new opportunities.
“After 13 incredible years building Jackpocket and helping bring it together with DraftKings, I’ve decided that the time has come for me to step away from my day-to-day operating role,” he said.
“What started in 2013 as an idea to modernise how people participate in the lottery became a journey beyond anything I could have imagined.
“Along the way, we built an amazing team, navigated countless challenges, expanded across the country, helped create millions of lottery winners, and ultimately joined forces with DraftKings to accelerate our vision on an even larger scale.
“I’m incredibly proud of what we’ve accomplished and deeply grateful to the employees, partners, investors, regulators, retailers and customers who believed in us along the way. Most importantly, I’m thankful for the teammates who dedicated years of their lives to building something special together.”
Advisory role for Sullivan
“As I transition into an advisory capacity, I’m excited to watch the next chapter unfold. I remain extremely bullish on the future of Lottery at DraftKings and the opportunity for its continued growth,” Sullivan added.
“Personally, I’m looking forward to spending more time with my family, pursuing new ventures and exploring other opportunities. While I’m excited for what’s ahead, I’ll always be proud of what we built and the impact we’ve made.”
The post Jackpocket Founder Peter Sullivan Steps Back After DraftKings integration appeared first on Americas iGaming & Sports Betting News.
FIRST.bet has announced the appointment of Ian Bradley as its co-CEO. Bradley – most recently SVP at DraftKings, and a former colleague of Tom from SBTech – joins as a partner in the business alongside founder Tom Light, the two leading FIRST.bet together as the company enters its next phase of growth across LATAM, Europe and beyond.
Ian Bradley brings more than 20 years of sportsbook and trading heritage, beginning in spread betting and trading at Sporting Index and Sporting Solutions before joining SBTech – the sportsbook business whose technology became part of DraftKings through their 2020 merger. As SVP at DraftKings, he was a central figure in the company’s sportsbook success in the years that followed, with responsibility for all of its consumer sportsbook revenue.
FIRST.bet was itself founded by former SBTech leaders, making Ian Bradley’s appointment a return to the sportsbook roots where he built his career.
Bradley joins not simply as a senior executive but as a partner in the business alongside Tom Light, the two sharing ownership of FIRST.bet’s strategy and direction as co-CEOs. Having first worked together at SBTech, they combine Tom’s vision and product leadership as founder with Ian’s track record in scaling sportsbook businesses, jointly driving growth across product, technology and trading as the company expands across its core markets.
“Ian is one of the most respected leaders in our industry, and I worked alongside him at SBTech, so I’ve seen first-hand what he builds. I’ve wanted him alongside me at FIRST.bet for some time – that he’s only now free to join tells you how highly DraftKings valued him. Asking Ian to run the business with me as co-CEO is the clearest statement of intent we could make: FIRST.bet is building the platform serious operators choose, and together we’ll get there faster,” said Tom Light, Founder and co-CEO of FIRST.bet
“FIRST.bet has built something rare – a world-class team and genuinely Tier-1 technology, with the trading depth and product to back it. I wanted to work alongside a team like this and help build on the success they’ve already created. Running the company alongside Tom as co-CEO is exactly the challenge I wanted next, and the opportunity in B2B right now – across LATAM, Europe and beyond – is enormous,” said Ian Bradley, Co-CEO of FIRST.bet.
The post FIRST.bet Appoints Former DraftKings SVP Ian Bradley as Co-CEO appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
DraftKings has renewed a multi-year agreement with GeoComply to continue providing real-time geolocation and compliance services, the companies said.
The extension comes after DraftKings’ Super App launch, a unified platform approach that lets customers access either sportsbook or sports predictions depending on their location. The press release positions the renewal as supporting scale, fraud controls, geolocation and compliance requirements tied to that rollout.
GeoComply said its geolocation signals are embedded into DraftKings’ internal risk workflows, including step-up authentication and automated decisioning. The vendor said it processes 2.5 billion checks a month across its platform.
Under the extended agreement, the companies said GeoComply will continue to support DraftKings with dedicated forward-deployed engineering support.
“The operators winning this next cycle are treating geolocation intelligence as critical trust infrastructure,” said Kip Levin, CEO of GeoComply. “DraftKings has done that for years. This extension reflects how seriously they take the architecture behind player trust—and it’s what lets them keep moving fast on everything else.”
The post DraftKings renews multi-year geolocation deal with GeoComply appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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