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Prague Gaming & TECH Summit 2025

Conferences in Europe

A Strategic Shift in Gaming and Tech: Zoltan Tundik Announces Event Consolidation

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HIPTHER Agency, a leader in organizing pivotal conferences in the gaming and tech industry, today announced a significant evolution in their event lineup. The company is consolidating its Central and Eastern European events into a single, more impactful summit – the Prague Gaming & TECH Summit.

This strategic decision is a response to the dynamic changes in the industry and is aimed at delivering enhanced value to participants.

Zoltan Tundik, Co-Founder and Head of Business at HIPTHER Agency, elaborated on this development in a message to the community:

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Dear Valued Members of the Gaming and Tech Community,

 As we embrace the ever-changing landscape of our industry, our dedication to offering outstanding experiences and value remains unwavering. We are immensely grateful for the support and enthusiasm you have shown towards our events, especially the CEEGC (later rebranded to GamingTECH CEE Summit). Your participation has been vital in our journey.

We are thrilled to announce that the Prague Gaming & TECH Summit will integrate all the key features of the CEEGC, further solidifying our commitment to the Central and Eastern European, Balkan, and D-A-CH regions. This strategic move is aimed at enhancing the quality, relevance, and overall value of our events.

The new summit will incorporate the strengths of both events, introducing innovative elements and broader opportunities for networking, learning, and growth.

We acknowledge the mixed emotions that change can bring. The CEEGC has been a cornerstone of our portfolio, and its essence will continue to be celebrated in the Prague Gaming & TECH Summit.

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This consolidation represents our commitment to the gaming and tech industry’s growth. We aim to create a platform that truly resonates with the needs of our community. Your support and active participation are crucial in this new chapter.

We invite you to join us in making the Prague Gaming & TECH Summit a symbol of innovation and excellence. Your insights and involvement will drive our industry forward.

Thank you for your continued trust and support. We look forward to welcoming you to this exciting new chapter.

Sincerely,

Zoltan Tundik

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Co-Founder and Head of Business, HIPTHER Agency

 

Set against the vibrant backdrop of one of Europe’s most beautiful cities, the Prague Gaming & TECH Summit, scheduled for March 26-27, promises to be an unmissable event for industry professionals. This summit is not just a conference; it’s a confluence of expertise and innovation in the gaming and tech world.

Over two dynamic days, the summit will feature an impressive lineup of over 100 distinguished speakers, drawing from a rich tapestry of industry leaders and visionaries. These experts will engage in insightful panel discussions, offering a deep dive into the latest trends and challenges in the gaming and tech sectors.

The event is expected to welcome around 250 participants, creating an unparalleled opportunity for networking. Attendees will include a diverse mix of industry stakeholders, from start-ups to established giants, providing a unique platform for collaboration and exchange.

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Adding to the excitement, the summit will host a variety of networking gatherings. These events are thoughtfully designed to foster meaningful connections, opening doors to new collaborations and partnerships in a relaxed yet professional setting.

A highlight of the summit is the expansive networking/expo floor, which serves as a bustling hub of activity. Here, participants can experience the latest innovations first-hand, engage with exhibitors, and explore potential business opportunities in an interactive environment.

Among the high points of the summit will be the prestigious GamingTECH CEE Awards. This session recognizes and celebrates excellence in the gaming and tech industry, honoring those who have made significant contributions and set new standards of achievement.

In summary, the Prague Gaming & TECH Summit is not just an event but a milestone in the gaming and tech calendar. It’s where ideas meet execution, where trends are born, and the future of the industry begins to take shape.

 

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About Hipther:

Hipther Agency is the parent brand of European Gaming, PICANTE, WireUp Zone, Gaming Americas, eSports Connect, the HIPTHER news app, and the WireUp networking app found on the Play Store.

➔ To receive constant updates from the HIPTHER network and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf

➔ For sponsorship/speaking inquiries, make sure to reach out to Zoltan Tuendik (Co-Founder and Head of Business at Hipther) at [email protected]

➔ For media-related inquiries, please contact Maria E. Arnidou (Event marketing Coordinator at Hipther) at [email protected]

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Hipther Agency press contacts:

Zoltan Tuendik, Head of Business

[email protected] | +40 735 559 234

Maria E. Arnidou, Event Marketing Coordinator

[email protected] | +30 693 1511 965

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Conferences in Europe

Amusnet Wins Best Online Casino Provider in CEE at the GamingTECH Awards 2025

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Amusnet has been named Best Online Casino Provider in CEE at the prestigious GamingTECH Awards 2025, solidifying its leadership position in the gaming industry across Central and Eastern Europe.

The award was announced on March 25, 2025, during the official GamingTECH CEE Awards Ceremony, part of the Prague Gaming & TECH Summit. Since its launch in 2017, the Summit has evolved into  a boutique-style event that champions innovation and facilitates valuable connections among industry leaders. Amusnet representatives from the Compliance, Legal, and Account Management teams attended the event, joining discussions on some of the most relevant topics shaping the industry today. The conference focused on key themes such as artificial intelligence innovation, blockchain integration, regulatory updates, fintech evolution, and sustainability practices within the gaming ecosystem.

Celebrating excellence and forward-thinking developments, the GamingTECH Awards recognize outstanding achievements of companies operating on a global scale. Amusnet’s recognition highlights the company’s commitment to delivering top-notch casino products, expanding its diverse portfolio of slot games and live casino offerings.

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“We are truly honored to receive the Best Online Casino Provider in CEE award,” commented Irina Rusimova, Chief Commercial Officer at Amusnet. “This recognition reflects the dedication of our entire team and our ongoing drive to deliver exceptional gaming experiences for players while empowering our partners to succeed. It inspires us to keep pushing boundaries and setting new benchmarks in the industry.”

This award highlights Amusnet’s ongoing commitment to excellence and its role in shaping the future of the online gaming landscape in CEE and beyond.

The post Amusnet Wins Best Online Casino Provider in CEE at the GamingTECH Awards 2025 appeared first on European Gaming Industry News.

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Balkans

BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

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BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.

At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.

“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”

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Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”

In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.

Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.

With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.

The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.

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Conferences in Europe

Elevating Player Experience: Cloudfresh’s Vision for AI-Driven Gaming Support

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HIPTHER, organizer of the Prague Gaming & TECH Summit 2025, is excited to welcome Cloudfresh as the Networking Break Sponsor, a company empowering businesses with top-tier cloud services. As a Zendesk Premier Partner, Cloudfresh specializes in integrating, optimizing, and scaling the best in-class cloud solutions, acting as a vital link between companies and cloud technologies. In this exclusive interview, we speak with Vita Usatyuk, Sales Executive at Cloudfresh, to explore how AI, omnichannel support, and personalized player interactions are reshaping customer service in gaming.

 

Player support is becoming a crucial factor in gaming retention. How can integrated customer service solutions enhance player satisfaction and engagement while keeping gamers in the game?

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Integrated customer service solutions are essential for enhancing player satisfaction and engagement, ultimately driving player retention. By providing support across various channels like chat, messaging, phone, and email, gaming companies can meet players where they are, offering seamless and convenient assistance. This omnichannel approach ensures that players can easily reach out for help before, during, or after a game. Furthermore, AI-powered tools can provide instant help and personalized interactions, addressing player needs proactively and efficiently. A robust support system contributes significantly to a positive gaming experience, fostering loyalty and encouraging players to stay engaged with the game.

 

The gaming industry faces unique challenges in customer support, from omnichannel demands to peak traffic surges. How does Cloudfresh leverage Zendesk to help gaming companies streamline support operations and optimize agent workload?

The gaming industry presents unique customer support challenges, including omnichannel demands and peak traffic surges, especially during new release windows. We in Cloudfresh implement Zendesk solution for the customer support to help gaming companies streamline their support operations and optimize agent workload. Zendesk offers a unified platform that integrates various support channels, enabling agents to manage interactions from a single workspace. AI-powered automation can handle routine inquiries, allowing agents to focus on complex issues. Zendesk also provides tools for intelligent ticket routing, workforce management, and performance monitoring, which helps optimize agent efficiency and ensure timely issue resolution.

 

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Personalization is key to delivering a top player experience. How can gaming brands use AI-driven customer support to provide more tailored interactions and proactively address player needs?

Personalization in gaming support is no longer a luxury, it’s a necessity. AI-driven solutions are empowering gaming companies to meet this demand in innovative ways. Here are some practical examples:

  1. AI Agents for 24/7 Support and Instant Answers: Players expect support around the clock. Zendesk’s AI Agents can provide instant, accurate answers to common questions, drawing from your knowledge base. This ensures players get the help they need immediately, any time of day.
  2. Intelligent Triage and Routing: AI can analyze incoming support tickets and route them to the right agent or team based on the player’s issue, game, or platform. This ensures that players are connected with specialists who can address their specific needs efficiently.
  3. Proactive Support and Personalized Recommendations: By analyzing player data and behavior, AI can help anticipate common issues and proactively offer solutions or tips. This could include in-game notifications, personalized FAQs, or tailored support articles. For example, Kaizen Gaming, a European eGaming company, delivers 95% resolution at first contact with live chat and 360° views of customers. This level of insight allows for highly personalized and proactive support.  
  4. Automation for Scalability: Gaming companies often experience peak support volumes around game releases or updates. Zendesk’s automation capabilities, enhanced by AI, can handle surging ticket volumes and reduce wait times. Play Games24x7, an Indian online gaming company, reduced their resolution time by 68% by leveraging Zendesk automation and analytics. This demonstrates the power of AI in scaling support operations efficiently.  

By leveraging Zendesk’s AI-driven features, gaming companies can provide more tailored, efficient, and proactive support experiences, ultimately driving player satisfaction and loyalty.

 

Cloudfresh has extensive expertise in implementing and optimizing Zendesk solutions for gaming businesses. Can you share a recent success story where your solutions significantly improved customer experience?

Yes, we have many success stories, and one recent example is our work with Bloober Team, a renowned game development studio specializing in psychological horror games. Bloober Team faced challenges in providing efficient player support, especially during peak times around game releases.  They needed a solution that could scale, provide comprehensive data from players, and streamline their support workflow.  

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We implemented Zendesk’s Enterprise Suite for Bloober Team, including add-on apps and a custom ticket form to gather essential information from players.  We also integrated DeepL for translation to assist with their diverse player base.   

The results were transformative.  Bloober Team now has a robust system to manage player support, allowing them to react quickly to issues and provide timely solutions.  This has significantly improved their ability to maintain contact with players, address concerns, and ultimately enhance the player experience.  This case demonstrates our ability to tailor Zendesk solutions to the specific needs of gaming companies, helping them to overcome support challenges and foster stronger player relationships.

 

At the Prague Gaming & TECH Summit 2025, AI and automation in gaming support will be major discussion points. How do you see AI-driven support evolving in the next few years, and what should gaming operators focus on to stay ahead?

It’s clear that AI is no longer a future possibility in gaming support – it’s the present and the driving force of its evolution. We’re seeing a distinct separation between companies that are embracing AI and those that aren’t. Those “CX Trendsetters” are pulling ahead, and gaming operators need to be in that category. It’s not just about replacing human agents either; it’s about ‘human-centric AI.’ We’re talking about augmenting agents, giving them superpowers to handle complex issues while AI handles the routine.

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Looking ahead, expect AI to get even smarter – predictive, hyper-personalized, with more natural conversations. And it’s not just chatbots anymore; AI-powered automation will touch every support channel, creating those seamless omnichannel experiences players demand. Crucially, AI will provide a wealth of data and insights, allowing for data-driven optimization of support strategies.

So, for gaming operators who want to stay ahead, it boils down to this: invest strategically in AI, empower your agents to work alongside it, focus on leveraging those AI-driven insights, build systems that can scale and adapt, and, of course, prioritize data security. That’s from my point of view the roadmap for success in the AI-driven future of gaming support.

 

With Cloudfresh at the Prague Gaming & TECH Summit 2025, this year’s event will showcase the latest innovations in AI-driven player support and customer service strategies. Don’t miss the opportunity to connect with industry leaders, gain exclusive insights, and explore the future of gaming support technology!

The post Elevating Player Experience: Cloudfresh’s Vision for AI-Driven Gaming Support appeared first on European Gaming Industry News.

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