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Colorado’s Sports Betting Market Surges, Attains Third Largest Status in the United States

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Sports Betting in 2023: States that are wagering the most

New Jersey has spent the most per capita out of all states so far on sports betting in 2023 while New York has the second highest spend per capita followed by Colorado in third.

Currently between January and July this year, America has wagered over $59 billion. This is a 176% increase from the entire of 2020 and a 4% increase from 2021. Last year Americans wagered $85 billion so projections would suggest that in 2023 the total amount wagered may surpass over $100 billion.

Research by NoDepositRewards analyzed the state-wide reported figures up to July of 2023 and calculated how much has been wagered per capita (only including the population that is over 18) in every state.

Nevada has a handle of $1,766.44 per capita however we decided to not include this state in the rankings due to not being able to differentiate how much of this handle is from gambling tourism within Las Vegas.

1 – New Jersey

Legal online sportsbooks began taking bets in August of 2018, two months after the law was signed by Governor Phil Murphy. Since then, New Jersey has seen a huge increase in wagers. New Jersey so far in 2023 has wagered over $7.7 billion, which is equal to $1,069.30 per person. Handle per capita: $1,069.30.

2 – New York

It hasn’t taken long for New Yorkers to show their love of sports betting. With nine sportsbooks kicking off online betting in 2022. New York has seen the most money wagered in sports betting across all states with over $13 billion already wagered in 2023; that’s a 59% increase from the entire of 2022. New York does have a much higher population so this equates to $828.90 per capita. Handle per capita: $828.90.

3 – Colorado

Colorado legalized sports betting in 2020 and since then has seen huge growth in the market. With over $13 billion in total handle, $3 billion of that has been in 2023. Divided by the total adult population of around four million it equates to $685 per person. Handle per capita: $685.

4 – Illinois

Residents of?Illinois in 2023 have so far wagered just over $6.6 billion, which is a 40% increase from the first half of 2022. This means that each adult could have wagered $678.53 so far this year. Handle per capita: $678.53.

5 – Arizona

Arizona is also experiencing a surge in sports betting with $3.9 billion already wagered this year; that’s a 124% increase on 2021’s yearly figures. Arizona’s adult population is around 5.7 million, which means that each person could have wagered $677.27. Handle per capita: $677.27.

6 – Iowa

Iowa in total has wagered over $6.7 billion since sports betting was made legal. $1.5 billion of that total has been in 2023. Iowa has one of the lowest populations in this list with around 2.4 million adults. That means that between January and July this year each member of the population could have wagered $643.27. Handle per capita: $643.27.

7 – Maryland

Maryland began sports betting in 2021. Between January and June of 2022 residents of Maryland wagered around $173 million. So far in 2023 over $3.9 billion has been wagered, that’s a 18,166% increase. With just over 4.8 million adults in Maryland, that’s equal to $627.55 per person. Handle per capita: $627.55.

8 – Kansas

Kansas began sports betting in 2022 and so far in 2023 there has been over $1.3 billion in wagers, that’s equal to $601.53 per capita. Handle per capita: $601.53.

9 – Massachusetts

Massachusetts began sports betting in 2023 and already there has been over $3 billion, one of the largest figures achieved within the first year out of all states. When adjusted to the population this equates to $550.26 per capita.?Handle per capita: $550.26.

10 – Indiana

In 2022 Indiana wagered over $4.4 billion. So far in 2023 there have been over $2.8 billion in wagers, which shows that Indiana, although hasn’t experienced the same growth as some other states, is maintaining a solid baseline for possible future growth. Handle per capita: $549.36.

“Sports betting has been growing exponentially in America since its legalization in many states,” Mason Jones from NoDepositRewards said. “In just two years wagers have gone from $21 billion in 2020 to 85 billion in 2022. So far in 2023 there has been a total of $59 billion, this is a 176% increase on 2020 figures and a 3% increase on the whole of 2021 and it’s only halfway through the year. Sports betting seems to only be growing in popularity and trends suggest it will only continue to grow, especially as more states legalize it.

“This increased revenue from gambling has shown positives for governments as they have been able to tax it – over $3 billion has been made in tax revenue since 2018 – and utilize Americans’ love of betting to build and improve the nation at local and national levels. It’s important, however, to be aware of the risks of gambling and never gamble if you can’t afford to lose the money.”

Arizona

BETER secures supplier licence in Arizona

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BETER, the award-winning provider of live streaming, data and odds for esports and sports, has entered a new US state after being granted the Event Wagering Supplier License by the Arizona Department of Gaming.

The supplier licence allows BETER to deliver its fast-betting content, including live streams and live data, to licensed operators in the state for the first time, including its exclusive ESportsBattle tournaments and Setka Cup table tennis series.

Both are now live with tier-one operator bet365, a long-standing partner of BETER. Arizona is the seventh state in which BETER is now licensed as the company ramps up its presence in the state and the wider US market. BETER is also certified in North Carolina, New Jersey, Florida, Indiana, Iowa and Colorado.

BETER exclusively delivers 24/7 live streaming, real-time data and hyper-accurate odds for more than 700,000 fast-paced events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.

Its esports portfolio includes ESportsBattle tournaments featuring eFootball, eBasketball, eHockey and eTennis, while its sports portfolio features the Setka Cup series and BSKT Cup basketball league.

Gal Ehrlich, CEO of BETER, said: Securing regulatory approval in Arizona is a pivotal moment in our ongoing US expansion strategy. This marks our seventh state, and we are incredibly proud to continue our trajectory of growth in one of the world’s most dynamic betting markets.

“Our mission has always been to provide operators with the most reliable, high-velocity content available, and receiving the green light from the regulator is a testament to the integrity and quality of our offering.

“We are thrilled to kick off this journey with bet365 and look forward to bringing our industry-leading esports and sports content to even more Arizona players in the near future.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “We are proud to announce that we have successfully completed the process of obtaining the Event Wagering Supplier License in the state of Arizona.

The process took us a total of eight months and was one of the most challenging journeys for our team. However, thanks to the dedication and expertise of our legal and integrity teams, we successfully navigated it.

This milestone strengthens our commitment to delivering reliable, compliant, and transparent products to our clients.

“We continue to actively work on securing regulatory approvals in key jurisdictions, including Ohio, Kentucky, and Illinois, among others.” 

The post BETER secures supplier licence in Arizona appeared first on Americas iGaming & Sports Betting News.

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Arizona Department of Gaming Marks Fifth Super Bowl of Legal Sports Betting — November Wagers Top $965M

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The Arizona Department of Gaming today highlighted a major milestone: the upcoming Super Bowl will be the fifth played under Arizona’s legal, state-regulated sports wagering framework. Since regulated event wagering launched in 2021, Arizona’s oversight—guided by state law and Tribal-State Compacts—has aimed to protect consumers, preserve integrity, and generate public revenue.

Key November 2025 figures: strong wagering growth

In its latest monthly report, the Department said Arizona bettors wagered approximately $965 million on sports and events in November 2025 — about a 7.5% increase versus November 2024. The state collected roughly $5.5 million in privilege fees for the month.* Fiscal year-to-date privilege fees total $26.3 million (about $25.7M from event wagering and $637,399 from fantasy sports).

Arizona also recorded its highest monthly event wagering in October 2025 with $967,141,269, and the second-highest in November 2025 with $965,233,844.*

Regulated framework and consumer protections

Arizona’s regulated model requires licensed operators to follow statutory rules, Tribal-State Compacts, and ongoing regulatory oversight. The Department conducts audits, compliance reviews, and integrity controls designed to prevent fraud and illegal activity. Licensed event wagering operators remit privilege fees, calculated as a percentage of gaming revenue — with 90% of those fees directed to Arizona’s General Fund to support state programs and priorities.

There are currently fourteen licensed event wagering operators approved to offer wagering in Arizona, each subject to ongoing Department review and potential audit adjustments.

Responsible play and support resources

The Department emphasizes the importance of using state-licensed event wagering and fantasy sports apps or retail locations. For guidance and safety tips, players are encouraged to visit Check Your Bet at gaming.az.gov/checkyourbet.

For individuals and families affected by problem gambling, the Department’s Division of Problem Gambling offers confidential, subsidized treatment and resources statewide at problemgambling.az.com.

* Disclaimer: Monthly operator figures are self-reported and subject to adjustment after Department audits and review. The Department does not guarantee the final accuracy of the self-reported totals.

The post Arizona Department of Gaming Marks Fifth Super Bowl of Legal Sports Betting — November Wagers Top $965M appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Arizona Department of Gaming Names Juan Carlos Estrada as Boxing and Mixed Martial Arts Executive Director

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Two decades of agency experience inform Executive Director’s new post
The Arizona Department of Gaming (Department) announced that it has appointed Juan Carlos Estrada as Executive Director, Boxing and Mixed Martial Arts (BMMA). A long time employee of the Department with roles spanning regulation and operations, including for high-profile boxing and mixed martial arts events and activities, Estrada will now serve as Executive Director of BMMA and will also continue to hold the position of Assistant Director of BMMA and Racing.
The Department’s Division of Boxing and MMA supports the Arizona State Boxing and MMA Commission in its regulation of unarmed combat sporting events taking place in Arizona, including licensing fighters, referees, judges, inspectors, and physicians. The Commission licensed over 1,027 fighters, promoters, and event officials in Fiscal Year 2025, while overseeing 28 events, including nine events that were also televised worldwide.
“Over the past decade, Juan Carlos Estrada has served in various capacities regulating the unarmed combat sports industry in Arizona supervising hundreds of boxing, mixed martial arts and muay thai events,” said Jackie Johnson, Director, Arizona Department of Gaming. “He has earned a reputation for a balanced and transparent approach as a state regulator, and I’m thrilled to congratulate him on this milestone.”
With past roles since 2004 including Investigator, Racing Steward, and Employee Certification Unit Supervisor, Estrada has continued to work collaboratively and across divisions to promote fair and effective regulation. In the Executive Director position, he will serve as the direct liaison between the Arizona Boxing and MMA Commission and the Department, and will lead all responsibilities and initiatives with respect to unarmed combat sports – ensuring the health and safety of participants and enforcing applicable laws and rules.
“I’m humbled to accept my appointment as the Executive Director of Boxing and Mixed Martial Arts,” said Estrada. “I want to sincerely thank the promoters, athletes, officials, and my colleagues for the trust and confidence they have given me over the years. I’m looking forward to continuing to serve the public while ensuring that contests are safe, fair, and regulated.”
A Native Arizonan, Estrada has given back to his community by volunteering for the City of Phoenix Police and Fire departments while continuing his leadership at the Department and attaining professional development in the industry. His experience includes working with organizations like the Ultimate Fighting Championship (UFC), King of the Cage, Legacy Fighting Alliance (LFA), and numerous regional and local promotions.

The post Arizona Department of Gaming Names Juan Carlos Estrada as Boxing and Mixed Martial Arts Executive Director appeared first on Americas iGaming & Sports Betting News.

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