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QiH Group announces two hires and a promotion as it gears up for a brand overhaul

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Affiliate and white label operator QiH Group has announced the appointment of two new members in its UK team and has also promoted Daryl Leagas to marketing communications director.

Daryl has been with the company since 2015, beginning as head of creative before being promoted to design director in 2021. He took up the newly created role last month and said his promotion reflected the company’s focus on driving performance and growing its revenues even further.

“Over the next 12 to 18 months we plan to rejuvenate our entire brand portfolio, focusing on our 12 Tau Marketing Services operator brands, our six Digital Adventure affiliate websites and our own QiH Group identity,” said Daryl.

“We’ve invested heavily in recruiting the right talent to help us drive this forward, and we’re really happy with the quality of the candidates we’ve been able to attract into the business.”

The first of the new hires is Richard Morton, who took up the new role of brand designer last week. Richard has worked in the gaming industry for a number of years, holding various roles at Betway over an almost three-year period and having most recently been lead designer at sports betting consultancy Editech.

In his new role he will report to fellow Betway alum Tom Murch, who took up the post of head of design at QiH Group in May. Murch was design manager at Betway’s Win Technologies for three-and-a-half years before joining QiH and he also previously worked at Gamesys for more than eight years.

Commenting on his appointment, Richard said: “I’m really excited to join the QiH Group family and to be part of helping redefine and grow the brand identity. I was particularly keen to take up the opportunity to work with Tom again. During our time at Betway, Tom and I collaborated on numerous successful projects, ranging from product enhancements to global sporting campaigns and a large-scale brand evolution project. I am thrilled about the potential for us to work together on new and exciting projects here at QiH.”

The second of the new hires is Sharon Joy, who joined this week as head of partnerships. She was most recently commercial manager at TAG Media, having been promoted from affiliate manager. Prior to that, she worked at marketing firm Kushinda, which specialises in working with igaming companies.

Jamie Walters, CEO at QiH Group, said: “We’re really delighted to have secured such an experienced new hire in Sharon. We believe she will do a great job of helping build on our already strong partnerships, with leading operators in both the UK and the US among our clients.

“We also believe our tech upgrade will play a significant role in growing our existing relationships and forging new ones. We’ve recently completed an overhaul of our back end and we now want to make sure our front end is equally good, with a focus on user experience and new brand identities.”

Commenting on her appointment, Sharon said: “I am excited to be joining a company that is growing as fast as QiH Group and I look forward to being part of driving this further forward. Key things that attracted me to the role were QiH’s strong relationships with existing clients, the opportunity to be part of its expansion into new markets, including those in the US, and the chance to work with such a data-focused and experienced team.”

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Mash.fun Expands Crypto Sports Betting with Player Props, Hits $1 Million in Trading Volume

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Mash.fun, the innovative crypto-powered sports trading platform, has officially launched its first player props markets, giving users a new way to trade the performance of individual athletes.

The move comes as Mash.fun celebrates a major milestone, surpassing $1 million in total traded volume.

The new player props feature enables users to speculate on metrics like the aggregate minutes of goals scored by a specific player. For instance, if a player such as Erling Haaland scores in the 61st and 82nd minutes, the market settles at 143. This approach allows traders to long or short individual player performances, offering a more precise and interactive betting experience compared to traditional match outcomes.

“Player props are a natural evolution for Mash.fun, allowing our users to engage with sports betting in a more nuanced way,” said a spokesperson for Mash.fun. “Hitting $1 million in traded volume within weeks highlights strong demand for this innovative trading model.”

Mash.fun combines the user experience of top Gen Z trading apps with sports betting, featuring unique scalar markets, leveraged positions, and dynamic crypto charts. Built on the Solana blockchain, Mash.fun merges the speed and transparency of crypto with the excitement of live sports trading.

In addition to player props, Mash.fun recently introduced Shirts markets, where users trade indices based on the aggregate shirt numbers of goalscorers, further expanding its creative and engaging market offerings.

For more information, visit Mash.fun and explore the future of crypto sports trading

 

The post Mash.fun Expands Crypto Sports Betting with Player Props, Hits $1 Million in Trading Volume appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Logifuture’s Simulate Forecasts Morocco AFCON Glory After 1,000 Final Simulations

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Logifuture’s innovative Simulate sportsbook product has crunched the numbers ahead of the Africa Cup of Nations (AFCON) 2026 final, running the decisive clash between Morocco and Senegal 1,000 times to predict a winner. The results point firmly toward the hosts, with Morocco emerging as favourites to lift their first AFCON title in more than 50 years.

Simulate, Logifuture’s cutting-edge virtual sports betting feature, delivers fast-paced simulations across football and basketball, offering instant results or gameplay over 10- and 30-second intervals. Players can run up to 15 simulations simultaneously, creating a constant stream of betting opportunities and immersive engagement.

AFCON Final Simulation Results: Morocco vs Senegal

According to Simulate’s data-driven modelling, Morocco won 433 of the 1,000 simulated finals (43.3%), while Senegal claimed victory 283 times (28.3%). The remaining simulations ended level after 90 minutes, highlighting the fine margins expected in the final at the Prince Moulay Abdellah Stadium.

Goals are predicted to be at a premium. In line with Morocco’s defensive solidity during the tournament, 67% of simulations (633 matches) finished with under 2.5 goals, reinforcing expectations of a tense, tactical contest.

Early momentum could prove decisive. Only 5% of simulations saw a team recover from a half-time deficit to win in regulation time. Given that Morocco have conceded just once during the tournament, Senegal could face an uphill battle if they fall behind early.

Draws may also shape the outcome, with 28% of simulated matches tied after 90 minutes. Morocco’s resilience under pressure was already demonstrated in their semi-final triumph over Nigeria, where they prevailed 4–2 on penalties.

Third-Place Play-Off: Nigeria vs Egypt

Logifuture’s Simulate also analysed the AFCON third-place play-off between Nigeria and Egypt, running the fixture 1,000 times. The Super Eagles emerged victorious in 467 simulations (46.7%), while Egypt won 333 times (33.3%), with the remaining matches requiring extra time.

Low-scoring outcomes dominated the simulations. Only 267 matches featured over 2.5 goals, while 467 ended with a single goal, underlining expectations of another tightly contested encounter. Goalless draws were rare, occurring in just 67 of the 1,000 simulations, suggesting a breakthrough is likely before full time.

Boosting Sportsbook Performance with Simulate

Beyond predictions, operators using Logifuture’s Simulate have reported sportsbook GGR increases of up to 5%, driven by advanced predictive modelling and enhanced player engagement. By delivering personalised betting experiences and real-time insights, Simulate helps operators optimise offers, improve retention, and drive sustainable long-term growth.

As AFCON 2026 reaches its climax, Logifuture’s Simulate continues to demonstrate how data-led virtual sports betting can enhance fan engagement while delivering measurable commercial impact for sportsbook operators.

The post Logifuture’s Simulate Forecasts Morocco AFCON Glory After 1,000 Final Simulations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Red Papaya Launches Nova Blast Ultra: A Cosmic Slot Adventure via Microgaming

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Red Papaya, the vibrant flagship studio powered by Microgaming, has officially launched its latest blockbuster title: Nova Blast Ultra. Strapping players into a high-octane journey to the farthest reaches of the galaxy, this cosmic release blends high-end cinematic production with a suite of volatile mechanics.

Set against a backdrop of radiant space diamonds and blazing asteroid fields, the game promises a “white-knuckle ride” through deep space, where galactic wins shine brighter than the stars.

Interstellar Mechanics & Dazzling Rewards

Nova Blast Ultra is engineered to deliver futuristic precision and explosive potential. The game features an expansive 6,400 ways to win, ensuring constant action across the reels.

Key gameplay features include:

  • Nova Blast Cash & Jackpot Collection: A futuristic evolution of the popular collection mechanic. Hidden within the nebula-rich treasure zones are five static Jackpots, with the top prize reaching a stellar 2,500x the bet.

  • Energy Core Multipliers: Collect Energy Cores to boost your Cash Multiplier. In the base game, multipliers reach up to 5x, while the Free Spins round rockets this potential up to 10x.

  • Nova Blast Respins: Trigger enhanced respins that clear the board for the coveted Cash and Jackpot symbols, supercharged by Random Multiplier Energy.

Choose Your Orbit: Quantum Customization

For players seeking full control over their mission, landing Bonus symbols or filling the Quantum Meter triggers the Choose Your Nova Blast Free Spins. This feature allows players to select their own orbit, balancing the number of Free Spins against the frequency of Cash symbols.

The “space storm” intensifies during this round, where retriggers and surge respins work together to push the Cash Multiplier toward its dazzling 10x peak.

A New Standard for High-Production Slots

The high-stakes gameplay is complemented by out-of-this-world animations and a pulsating electronic soundtrack that keeps the momentum high.

Madelein Ozok, Head of Studio at Red Papaya, commented on the launch:

“Nova Blast Ultra is our most explosive slot to date. It captures the essence of Red Papaya—thrilling gameplay, big sound, and striking animations. We’ve combined creativity with deep data analytics to ensure this hits the mark with players spin after spin. We can’t wait to see it navigate its way to the top of casino lobbies.”

The post Red Papaya Launches Nova Blast Ultra: A Cosmic Slot Adventure via Microgaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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